iiinova — where your digital self keeps evolving

Diagonal Comms @diagonalcomms.bsky.social · 14/09/2026

Nichols Cars debuts the first customer N1A 🤩 Diagonal Comms client Nichols Cars reached an important milestone last weekend, as they debuted their first customer N1A at the brand-new Madring circuit 🇪🇸🏎️ Doesn't it look fantastic in all of its V8-powered, analogue glory?!

0191

Diagonal Comms @diagonalcomms.bsky.social · 17/08/2026

Diagonal client EVESO Bozeman spent last week out of town, as Founder & CEO Alex Waters and his team headed to California for one of the US's most famous automotive events: Monterey Car Week. See some highlight snaps straight from EVESO's owned social media channels below ⬇️📸

020

Diagonal Comms @diagonalcomms.bsky.social · 25/06/2026

Earlier this week, we headed to central London for a lunch event with our client, Claire Williams 🍴🍷 We hosted a selection of mainstream journalists, who chatted to Claire about F1, leadership, women in motorsport, and her career past, present, and future. Pics below! 📸

0111

Diagonal Comms @diagonalcomms.bsky.social · 17/06/2026

A record-breaking world tour, launched at the Royal Automobile Club 🌍 Yesterday, we visited the RAC for the launch of the Elecy World Tour - a solo global mission due to be undertaken by Tamara Ivancova in the Elecy, her pioneering 4-wheeled e-bike. More below ⬇️ mailchi.mp/diagonalcomm...

073

Diagonal Comms @diagonalcomms.bsky.social · 03/06/2026

📆 1 month 🏁 2 events 💥 15.9 million+ views on Instagram and Facebook May was the most successful month in the British Touring Car Championship's history on social media, attracting larger numbers than ever before 📈 And, just this weekend, we'll be back in action with the series at Oulton Park 👊

051

Diagonal Comms @diagonalcomms.bsky.social · 26/05/2026

Double podium glory for the Hamilton brothers 🏆🤝 Just hours before Lewis Hamilton took second in the Canadian Grand Prix, Nic Hamilton, his younger brother, stood on the BTCC podium for the first time, having won the Jack Sears Trophy 🤩 An emotional moment at Snetterton 🥹

010

Diagonal Comms @diagonalcomms.bsky.social · 21/05/2026

The BTCC rolls into Norfolk 💨 This weekend, the Diagonal team heads to Snetterton for event three of the 2026 British Touring Car Championship season 👊 We'll be on the ground delivering a turn-key comms, PR, content creation, and social media solution for the series ✍️🎥

072

Diagonal Comms @diagonalcomms.bsky.social · 13/05/2026

Last Friday, we at Diagonal headed to Red Bull Racing's stunning MK7 facility for the launch of Dr. Marcia Goddard's new book, Driving Performance 📓 Surrounded by Red Bull's iconic F1 cars, we captured photo and video content and provided on-the-ground comms/PR support 📸

071

Diagonal Comms @diagonalcomms.bsky.social · 28/04/2026

A new look for a milestone moment ⚫️⚪️🇺🇸 With our help, Diagonal client the Cadillac Formula 1 Team today revealed a Miami Grand Prix Special Livery, presented by TWG AI, to mark its first race on home soil and celebrate its American roots. Isn't it pretty?! 🤩

1171

Diagonal Comms @diagonalcomms.bsky.social · 16/04/2026

Launching EVESO Bozeman 🚀 Today, Diagonal client EVESO launches EVESO Bozeman, a private automotive estate and adventure lifestyle club set in the heart of Montana’s Gallatin Valley. Our team will run its PR, comms, and social media operation 🏔️🚗

021

Diagonal Comms @diagonalcomms.bsky.social · 14/04/2026

For the first time in 2026, it's race week for our client, the BTCC! 🎉 So what should you be looking forward to? A new team in Cataclean Plato Racing, the debut of the Qualifying Race, the return of major German marques Audi and Mercedes, and much more... Don't miss it 😎

020

Diagonal Comms @diagonalcomms.bsky.social · 08/04/2026

📢 Introducing SportSync Hub We at Diagonal are proud to be working with SportSync on the PR, comms, and social media for SportSync Hub, a brand-new service and marketplace platform designed to connect teams, athletes, suppliers, and service providers across elite sport 👊

020

Diagonal Comms @diagonalcomms.bsky.social · 04/04/2026

Yesterday, Diagonal MD @thebishf1.bsky.social co-hosted our client @racingpride.com's annual Accelerate Pride event 🎙️ Two other Diagonal clients also attended: Nichols Cars, which brought one of its stunning N1A, and Tamara Ivancova, who brought her revolutionary Elecy 4-wheeled eBike 🏎️

0162

Diagonal Comms @diagonalcomms.bsky.social · 30/03/2026

This Friday, April 3, Diagonal Comms client @racingpride.com will host its annual Accelerate Pride event at the British Motor Museum 📅 Accelerate Pride brings the motorsport, automotive, and LGBTQ+ communities together for a full-day event punctuated by panels and speaker appearances 🎙️

030

Diagonal Comms @diagonalcomms.bsky.social · 17/03/2026

Making progress race by race 👏🇨🇳 Diagonal client the Cadillac F1 Team hit another milestone last weekend, as it completed the Chinese Grand Prix with both cars. We’re continuing to support the American team with a variety of comms and PR services as it takes on the 2026 season 🙌 📸 Cadillac F1

050

Diagonal Comms @diagonalcomms.bsky.social · 10/03/2026

Tomorrow, March 11, at 17:00 GMT, Diagonal client Claire Williams will be conducting an ‘Ask Me Anything’ session on the Formula 1 Reddit page 📢 Make sure you submit your questions below to connect directly with the former Williams Racing Deputy Team Principal ⬇️ www.reddit.com/r/formula1/c...

1222

Diagonal Comms @diagonalcomms.bsky.social · 09/03/2026

We at Diagonal Comms are proud to be working with physician and performance coach Dr. Elina Haukipuro 👩‍⚕️🏎️ We will be supporting Elina, who has worked for a variety of current Formula 1 drivers and the Mercedes and Williams teams, with comms, PR, and social media management services.

0101

Diagonal Comms @diagonalcomms.bsky.social · 05/03/2026

A monumental moment 🇦🇺🏎️ This Sunday, 366 days after its 2026 entry was confirmed, Diagonal client the Cadillac Formula 1 Team will make its Formula 1 debut at the Australian Grand Prix 🤩 Wishing the whole team the best of luck, as it completes its journey from 'launch to lights out'! 📸 Cadillac F1

0111

Diagonal Comms @diagonalcomms.bsky.social · 25/02/2026

📖 "This is by no means Tamara's dissertation. It's now her life's work" Make sure you pick up the latest edition of the BBC's Top Gear magazine, which includes the below feature on our client Tamara Ivancova and her innovative car-eBike hybrid vehicle, The Elecy, which we placed 👇

032

Diagonal Comms @diagonalcomms.bsky.social · 20/02/2026

📣 NEWS We at Diagonal Comms are delighted to share that we are working with Claire Williams, Fortescue Zero and Santander Ambassador, and former Williams F1 Deputy Team Principal 🏁 Our work with her is already underway, including comms, PR, and social media management services 🙌

0161

Diagonal Comms @diagonalcomms.bsky.social · 28/01/2026

Ahead of the 2025 season, our team helped the British Touring Car Championship introduce a live, globally available raceday broadcast for the first time in its history. Via the BTCC YouTube channel, the series attracted a mighty 273,000+ live viewers over its ten race meetings 📈👇

181

Diagonal Comms @diagonalcomms.bsky.social · 15/01/2026

We’re delighted to be working with neuroscientist and high performance expert Dr. Marcia Goddard, who today revealed the cover for her new book Driving Performance: Ten Lessons about High-Performing Teams from Neuroscience and Formula One, which launches in May. Take a look below 🤩

0183

Diagonal Comms @diagonalcomms.bsky.social · 14/01/2026

"Smaller than a Lotus Elise but powered by a 7-litre V8" 🏎️💨 Make sure to check out the latest edition of Evo Magazine, in which you can find a piece discussing Diagonal client Nichols Cars' breathtaking N1A - an article that our team helped land 📰

021

Diagonal Comms @diagonalcomms.bsky.social · 12/01/2026

We at Diagonal Comms are proud and delighted to have been nominated for Boutique Agency of the Year in The Race Media Awards! 🤩 We're incredibly grateful for all our fantastic clients, who trusted us to tell their stories throughout 2025, and have since our inception in 2023 🙏

010

Diagonal Comms @diagonalcomms.bsky.social · 08/01/2026

One week, two major announcements from our client, the Cadillac Formula 1 Team 📰📢 On Monday, our team helped Cadillac F1 share the news that Zhou Guanyu has joined the squad as reserve driver, while on Wednesday, we assisted in announcing that IFS has become its official technology partner 👊

000

Diagonal Comms @diagonalcomms.bsky.social · 04/12/2025

Livery reveal date secured 🔒 As Diagonal client the Cadillac Formula 1 Team readies to join the F1 grid in 2026, we helped them announce that they will launch their inaugural livery during the upcoming Super Bowl, one of the largest annual sporting events in the world, on February 8 🏈

1221

Diagonal Comms @diagonalcomms.bsky.social · 02/12/2025

Celebrating champions at the TOCA Awards 🍾 We headed to Silverstone to cap off the 2025 BTCC season with the annual TOCA Awards, which brought together the cars and stars of the year for an evening of 🏆 and 🥂 We later shared its headlines across the BTCC's channels 🗞️

010

Diagonal Comms @diagonalcomms.bsky.social · 02/12/2025

The record-breaking success of CTS 📈 The Motorsport Industry Association confirmed the stunning success of CTS 2025, the UK’s leading Motorsport Engineering & Technology Show. We helped the MIA shout about the news with a press release, mailer content, social media posts, and bespoke graphics 🖥️

110

Diagonal Comms @diagonalcomms.bsky.social · 02/12/2025

News rolls in from the BTCC 📢 We supported three exciting announcements regarding the 2026 BTCC season with digital, social, and press content 👀 - Laser Tools Racing's new Toyota-based two-car lineup - Árón Taylor-Smith & Gordon Shedden's team change - Details of the new qualifying race format

110

Diagonal Comms @diagonalcomms.bsky.social · 02/12/2025

Revealing The Elecy prototype 🚗🚲 Amara Automotive recently unveiled a prototype of the car eBike hybrid, The Elecy, at Venturefest, Southampton. We shared the news with our blackbook of contacts, and have since been securing coverage in a variety of premier media outlets ✍️

120

Diagonal Comms @diagonalcomms.bsky.social · 02/12/2025

George Kurtz becomes co-owner of the Mercedes-AMG F1 Team 🤝 Prior to the Las Vegas GP, we broke the news of Kurtz's Mercedes F1 Team acquisition. Between a press conference, media liaison and outreach, and a bespoke press release, we generated a huge swathe of international coverage 📰

110

Diagonal Comms @diagonalcomms.bsky.social · 26/11/2025

Announcement season is underway for our client, the BTCC 📢 Over the past five days, our team has shared the news that Laser Tools Racing by MB Motorsport will launch a two-car programme and that Árón Taylor-Smith will join its roster, and confirmation of the all-new qualifying race format 🔥

000

Diagonal Comms @diagonalcomms.bsky.social · 24/11/2025

Last week, the Diagonal team shared the exciting news that George Kurtz, the CEO and Founder of CrowdStrike, has become co-owner of the Mercedes-AMG Formula One Team and been appointed Technology Advisor 📰 We are proud to be working with George to tell the story of his Mercedes acquisition 🤝

062

Diagonal Comms @diagonalcomms.bsky.social · 14/11/2025

Celebrating Diagonal client the MIA's record-breaking delivery of CTS 👏 In 2025, the UK’s leading Motorsport Engineering & Technology Show became a sell-out, attendee and exhibitor numbers more than doubled, and footfall hit a record high 📈 See more in the graphics produced by our team below 👇

051

Diagonal Comms @diagonalcomms.bsky.social · 12/11/2025

We’re delighted to be working with Tamara Ivancova – the 24-year-old F1 engineer turned founder of Amara Automotive. Today at Venturefest, Southampton, she will unveil a prototype of The Elecy – the car eBike hybrid she built and will next year embark on a record-breaking world tour in…

060

Diagonal Comms @diagonalcomms.bsky.social · 31/10/2025

Two new clients join the roster 😎 We welcome two new clients: Nichols Cars, the British automotive company founded by former F1 engineer Steve Nichols, and Amara Automotive, creator of the innovative 4-wheeled eBike, Elecy. We can't wait to show you what we've been up to...

030

Diagonal Comms @diagonalcomms.bsky.social · 31/10/2025

Deagen Fairclough scores his first GB3 win at Monza 🏆 With a stunning show of race craft, superstar young driver Fairclough took a well-deserved maiden win in GB3 during the series' season finale. We provided comms, content, and social media services regarding the round 📸

110

Diagonal Comms @diagonalcomms.bsky.social · 31/10/2025

The Motorsport Industry Association hosts CTS 🔧 Across the UK's leading motorsport and high-performance engineering trade show, we produced social media, digital, and written content for the MIA, and hosted a bespoke media workshop, leading to its most successful delivery of CTS yet 📈

110

Diagonal Comms @diagonalcomms.bsky.social · 31/10/2025

Colton's 2026 seat is confirmed 🔒 The Diagonal team aided the Cadillac Formula 1 Team in announcing their test driver Colton Herta's 2026 F2 seat with Hitech TGR. We helped form and distribute the US squad's press release, and delivered important and valuable media liaison services🗞️

110

Diagonal Comms @diagonalcomms.bsky.social · 31/10/2025

The BTCC crowns its champion ✨ At the beginning of October, our team travelled to Brands Hatch with the BTCC for its finale. 3 thrilling races saw Tom Ingram secure his 2nd Drivers' title, which we amplified with a comprehensive press office and content creation operation 👊

110

Diagonal Comms @diagonalcomms.bsky.social · 28/10/2025

Victory at Monza 🏆🇮🇹 Just over a week ago, we were by the side of young star Deagen Fairclough, who we have been working with throughout 2025, as he rounded out the GB3 season on a high 👏 Two emphatic drives saw him claim his first win and a seventh podium in the category 📸

010

Diagonal Comms @diagonalcomms.bsky.social · 16/10/2025

Rounding out the GB3 Championship season at 'The Temple of Speed' 🇮🇹 Our team is at the iconic Autodromo Nazionale Monza this weekend for the GB3 season finale as part of a season-long project with Deagen Fairclough 💪 Pizza, pasta, and plenty of slipstream on the menu 🍝💨

000

Diagonal Comms @diagonalcomms.bsky.social · 15/10/2025

CTS 2025, the UK’s leading Motorsport Engineering & Technology Show, which is delivered by Diagonal client, the MIA, is open! 📢 CTS is *the* place where members of the trade can build valuable relationships, spark new ideas, and fuel growth for their business. See you at the Silverstone Wing 😉

000

Diagonal Comms @diagonalcomms.bsky.social · 02/10/2025

The Diagonal team is heading to Brands Hatch this weekend for the final event of the British Touring Car Championship season, where Tom Ingram and Ash Sutton will duel for the 2025 title 👑🏆 Check out the graphic below, which we designed as part of our TOCA Touring Car game-themed finale promotion 🎮

030

Diagonal Comms @diagonalcomms.bsky.social · 04/09/2025

As part of an ongoing comms/PR project, the Diagonal team recently accompanied Deagen Fairclough on his “dream come true” F1 debut with Aston Martin 🤩 We delivered photo/videography on the ground and later hosted a press conference with Deagen to attract widespread media coverage 🎙️

021

Diagonal Comms @diagonalcomms.bsky.social · 04/08/2025

A busy weekend for our Diagonal Comms team at two UK race tracks comes to a close 😮‍💨 We were present at Croft and Silverstone delivering comprehensive PR, comms, and content creation packages to our clients, the British Touring Car Championship and ROKiT. Full steam ahead this summer ✌️

071

Diagonal Comms @diagonalcomms.bsky.social · 11/07/2025

Wrapping up Round 4 of the GB3 season with our client, ROKiT ✅ We were on the ground at a freshly renovated Hungaroring last weekend, where ROKiT-sponsored Deagen Fairclough bagged another strong haul of points in his quest for the title. The view through our lens 👇📸

010

Diagonal Comms @diagonalcomms.bsky.social · 01/07/2025

Our team visited Silverstone last week for our client, the Cadillac Formula 1 Team 🇺🇸🏎️ We brought over 20 journalists to the team's bustling Silverstone factory for an ultra-exclusive tour and a press conference with Team Principal, Graeme Lowdon. Here are some BTS snaps 📸

0101

Diagonal Comms @diagonalcomms.bsky.social · 29/06/2025

This evening, our client Tom Hartley Jnr announced that they have been selected for the sale of Mansour Ojjeh's extraordinary collection of 20 McLaren road cars 😍 We are proud to be working with them to promote the sale of this truly special ensemble of cars ✨

0184

Diagonal Comms @diagonalcomms.bsky.social · 25/06/2025

We shared the news via the press release below, which includes exclusive quotes from Peter and the CEO of the MIA, Chris Aylett 👇 the-mia.com/news/704427/...

110