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Dany Traversy

@danytraversy.bsky.social
80 followers 28 following 237 posts

Web marketing specialist for 20 years, traditional marketing for 15 years. Father, husband, curious, writer, music lover, gamer. Master Sc. ADM. Français/English

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Dany Traversy @danytraversy.bsky.social · 05/10/2026
#Meta's Muse agent will be able to find products, negotiate prices and check out on any #Shopify store with Shop Pay. Amazon asked to be removed. When #AI agents shop for people, listings must be optimized for bots too. #MarketingSky #AgenticCommerce
socialmediatoday.com
Meta Muse partners with Shopify, gets blocked by Amazon
The agent will be able to make purchases for users on all Shopify stores but won’t have access to Amazon products or retailers.
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Dany Traversy @danytraversy.bsky.social · 03/10/2026
Marketo co-founder Jon Miller launched Phave, a #B2B marketing automation platform that swaps rigid if/then rules for #AI reasoning, treats buying groups as first-class objects and exposes 319 tools via MCP. #MarketingSky #MarTech
martech.org
Marketo co-founder Jon Miller rethinks B2B marketing automation for the AI age | MarTech
Legacy marketing automation wasn't built for modern B2B buying groups. Jon Miller’s new platform, Phave, sets out to change that.
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Dany Traversy @danytraversy.bsky.social · 02/10/2026
Mosseri on the #Instagram algorithm: focus on engagement rate, not total views or likes. Originality and recency weigh heavily, and small creators get tested with non-followers. #MarketingSky #SocialMedia #META
socialmediatoday.com
Instagram chief shares algorithm insights and posting tips
In a new series of videos, chief Adam Mosseri addresses concerns about algorithmic influence and suggests how creators can improve their results.
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Dany Traversy @danytraversy.bsky.social · 01/10/2026
#YouTube Studio now gives #AI feedback on unpublished drafts (pacing, structure, storytelling) and lets you test 3 thumbnails on different audience segments. Soon: test up to 3 video cuts to find the best opening hook. #MarketingSky #CreatorEconomy
techcrunch.com
YouTube releases new AI features for creators within its Studio app | TechCrunch
YouTube is adding new features to generate ideas and monitor the performance of thumbnails.
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Dany Traversy @danytraversy.bsky.social · 30/09/2026
One agency owner at a Digiday event: "We haven't hired college-level grads in some time." #AI is filling entry-level tasks, but who trains the next seniors? Execs say redesign junior roles, don't cut them. #MarketingSky #Hiring
digiday.com
‘Not hiring’ entry-level talent: Industry acknowledges runaway crisis brought on by introducing AI to the workforce
"AI isn't coming to replace your job. Someone who knows AI and has your experience is coming to replace your job."
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Dany Traversy @danytraversy.bsky.social · 28/09/2026
69% of B2B buyers say a vendor's website contradicts what its sales reps tell them, per Gartner. Robert Rose's fix isn't an alignment workshop, it's the "retell test": deliver your key message, then have someone repeat back what they heard. #MarketingSky #B2B
contentmarketinginstitute.com
This Test Fixes Marketing and Sales Misalignment
B2B buyers notice inconsistencies between your website and sales reps. The retell test fixes that marketing and sales misalignment.
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Dany Traversy @danytraversy.bsky.social · 26/09/2026
Some Facebook Pages are now capped at 2 link posts a month unless they pay for Meta One for Business. Publisher Pages are exempt. Meta's own data shows only 1.3% of US post views in Q1 2026 included an outbound link, down from 9.8% in 2022. #MarketingSky #Facebook #Meta
socialmediatoday.com
Facebook Pages get charged for link posts
After Meta One for Business launched its subscription packages, some managers say their accounts are being limited to two link posts per month.
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Dany Traversy @danytraversy.bsky.social · 25/09/2026
Disney+ quietly updated its UK subscriber agreement to allow ads before and after playback on every plan, including the "ad-free" premium tier (Junior Mode excluded). #MarketingSky #Disney #Streaming www.adexchanger.com/daily-news-r...
adexchanger.com
No More Ad-Free Magic Kingdom; What’s The Price? | AdExchanger
Ad-free might not be free anymore; Amazon isn’t the only company hiding its transaction data; and the Paramount WBD merger continues.
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Dany Traversy @danytraversy.bsky.social · 24/09/2026
Unsealed docs in a publisher lawsuit show #OpenAI and #Microsoft knew about AI's "doom loop" all along. A #Microsoft exec called it possibly "the largest theft of labor in human history." #MarketingSky #AI www.adexchanger.com/marketers/mo...
adexchanger.com
Oh My God, He Admit It; Skins In The Game | AdExchanger
OpenAi and Microsoft have known about the “doom loop” of content scraping all along; “Fortnite” has become a brand marketer’s nightmare; and Forrester thinks streamers are going to shed their…
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Dany Traversy @danytraversy.bsky.social · 21/09/2026
#Pinterest expanded its #Nvidia partnership, now built on Blackwell GPUs, to power AI discovery. Pinterest Assistant runs 25x more visual context per request, with ~85x faster response startup and 7.3x faster latency. #MarketingSky #AI
socialmediatoday.com
Pinterest announces new deal with Nvidia
The move builds on an existing relationship between the two companies and seeks to improve the app’s AI-powered discovery process.
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Dany Traversy @danytraversy.bsky.social · 18/09/2026
Tech Transparency Project found 332 ads on #Instagram and #Facebook this year with suspected AI-generated child sexual abuse material, reaching 29,000+ people. Many promoted deepfake 'nudify' apps. #Meta says it removed the ads. #MarketingSky
bloomberg.com
Meta Ran Hundreds of Ads Showing AI Child Sexual Abuse, NGO Says
Meta Platforms Inc. has run more than 300 advertisements on Instagram and Facebook containing suspected child sexual abuse material this year, according to a report Tuesday by the nonprofit Tech…
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Dany Traversy @danytraversy.bsky.social · 17/09/2026
Meta launched Muse, a free personal #AI agent linked to your Facebook and Instagram profile. It plans trips, fills forms and can negotiate for you, running on a dedicated 'Muse Secure VM' built with Signal's Moxie Marlinspike. Free tier: 100M tokens/week. #MarketingSky #Meta
socialmediatoday.com
Meta launches Muse personal AI
The artificial intelligence-powered agent is available for free as an app and an in-stream chatbot that responds to conversational queries and facilitates purchases.
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Dany Traversy @danytraversy.bsky.social · 16/09/2026
#Google Business Profiles now shows a Collected info tab: everything its automated assistant gathered about your business via calls, texts or WhatsApp, so you can review and delete anything wrong. Real transparency win for local #SEO. #MarketingSky #LocalSEO
searchengineland.com
Google Business Profiles rolls out Collected Info
Google is giving business a way to review what information Google’s automated assistant pulled about their businesses.
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Dany Traversy @danytraversy.bsky.social · 14/09/2026
Brand newsletters are having a moment on #Substack. M.M.LaFleur's The M Dash has grown past 80,000 subscribers, mostly via Substack's recommendation feature, while The RealReal's anonymous newsletter has driven over $334,000 in sales. #ContentMarketing #MarketingSky
marketingbrew.com
How to build a brand newsletter in 2026
Executives from Substack, The RealReal, Shopify, and more share their insights.
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Dany Traversy @danytraversy.bsky.social · 13/09/2026
YouTube is testing local retailer swaps on affiliate product tags to see if it boosts shopping performance. It's also rolling out clearer branded content labels, new age and location controls, and automated detection for undisclosed sponsored content. #YouTube #MarketingSky
socialmediatoday.com
YouTube updates branded content sourcing and disclosures
The platform is running a new local affiliate shopping test and clarifying some of its language around sponsored acknowledgments.
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Dany Traversy @danytraversy.bsky.social · 12/09/2026
Creator pricing's real friction point isn't the fee, it's usage rights. Marketers tell Digiday pricing is inconsistent between paid and organic usage, and some brands push for rights in perpetuity they'll never use. #CreatorEconomy #MarketingSky
digiday.com
Marketers say usage rights are driving up the price to work with creators
Creator pricing’s biggest hurdle are usage rights, which can create confusion and frustration on every side of the negotiation table.
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Dany Traversy @danytraversy.bsky.social · 11/09/2026
Reddit just launched a 15-second engaged video views ad goal, joining its existing 6-second option. It's built for creative that needs more time to land, like product demos or testimonials, and brands can split-test both goals during the beta. #Reddit #MarketingSky
socialmediatoday.com
Reddit launches 15-second video views ad goal
The new option complements the app’s existing six-second views goal and the app is letting brands run split tests while the feature is in beta.
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Dany Traversy @danytraversy.bsky.social · 10/09/2026
#Google is testing exact and phrase match Search campaigns for text ads inside #AI Mode, confirmed by Ginny Marvin. It only triggers on queries with clear, direct intent, so tightly targeted campaigns may reach AI Mode without switching to AI Max or PMax. #PPC #MarketingSky
searchengineland.com
Google tests traditional Search campaigns in AI Mode
Google is testing exact and phrase match Search ads in AI Mode when users show clear, direct intent.
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Dany Traversy @danytraversy.bsky.social · 09/09/2026
Shopping ad CTR is rising while impressions fall, and analyst Mike Ryan thinks #AI Overviews may be why. His theory: #Google may reserve Shopping ads for high-intent queries and show AI Overviews elsewhere, so higher CTR could just mean fewer impressions. #SEO #MarketingSky
searchengineland.com
AI Overviews may be affecting Shopping ad CTR and impressions
AI Overviews may be reducing Shopping ad impressions while concentrating clicks among higher-intent searches.
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Dany Traversy @danytraversy.bsky.social · 07/09/2026
Instagram's new First Draft tool cuts pauses and trims your clips into a ready-to-edit Reel with one tap, described as "a starting point to build from in seconds." Everything is reversible, and it's live now in the Reels gallery and camera. #MarketingSky #Instagram #META
socialmediatoday.com
Instagram launches First Draft for Reels
The new option allows users to generate a single video by automatically picking out the best parts from existing clips.
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Dany Traversy @danytraversy.bsky.social · 06/09/2026
Back-end code spotted by researcher Alessandro Paluzzi suggests Threads may start awarding virtual "gems" for highly engaging posts. #Meta hasn't confirmed if it's just visual recognition or comes with a payout, similar to X's short-lived Bangers promo. #MarketingSky #Threads
socialmediatoday.com
Threads experiments with post performance recognition awards
The platform may soon be awarding virtual gems to its most engaging posts, according to an image posted by an app researcher.
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Dany Traversy @danytraversy.bsky.social · 04/09/2026
#Meta settled with 29 state AGs for about $18 billion and will cap US under-18 use of #Facebook + #Instagram at 2 hours/day by default, block access midnight-6am, and mute notifications during school hours. #Messenger and #WhatsApp are excluded. #MarketingSky
socialmediatoday.com
How will Meta’s settlement impact social media?
The company’s landmark $18 billion payout was only one part of a larger agreement that aims to force other apps to implement similar teen restrictions.
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Dany Traversy @danytraversy.bsky.social · 03/09/2026
The Weather Company is using neuroscience research with Neuro-Insight to map how forecasts affect the "subconscious mind," then pairing that with #AI agents to figure out when weather-triggered #ads should build awareness vs push a purchase. #MarketingSky
adexchanger.com
Neuroscience And AI Are Transforming The Weather Company’s Measurement Stack | AdExchanger
TWC is building a monetization model that treats weather as both a contextual and an emotional signal, and it's using AI sales agents to bring it to market.
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Dany Traversy @danytraversy.bsky.social · 02/09/2026
The FTC and 22 state AGs allege #Amazon quietly added a fake "soft reserved" bidder to its ad auctions in 2019, pushing advertisers to pay near their full bid instead of a cent above the next competitor. By 2024 it allegedly happened 80% of the time. #MarketingSky
digiday.com
WTF is the Amazon ad surcharge lawsuit?
This is the first time regulators have gone after auction mechanics inside a closed retail media platform.
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Dany Traversy @danytraversy.bsky.social · 31/08/2026
#Firefox 154 adds Startpage as a built-in search option in Germany, France, Austria, Switzerland and the Netherlands, no more extensions needed. Firefox users already ran 1B+ Startpage searches a year through workarounds. A rare win for a challenger search engine. #MarketingSky
ppc.land
Startpage wins built-in Firefox search slot in 5 European countries
Firefox users already ran over a billion Startpage queries a year through add-ons. Exa now powers AI answers and NVIDIA opens 2,000 games. Who gets defaults?
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Dany Traversy @danytraversy.bsky.social · 30/08/2026
A practical rundown of #AI image/video tools for marketers in 2026: consolidated workspaces like getimg.ai suit multi-format campaigns, Runway and Luma go deeper for cinematic work. Key catch: check commercial-use rights per tier, free plans usually can't be published. #MarketingSky
getimg.ai
The ultimate AI creative platform | getimg.ai
Create and edit images, video, music, speech, and sound effects with leading AI models in one workspace—without model research or complex setup.
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Dany Traversy @danytraversy.bsky.social · 29/08/2026
#Meta is telling advertisers it will remove the option to exclude specific ad placements and apps, letting its automated system pick where each ad runs instead. Another step toward Meta's goal of fully automated campaigns you just fund with a URL. #MarketingSky #Facebook #Instagram
socialmediatoday.com
Meta removes option to exclude ad placements
The company will use an automated system to target display options, and brands will no longer be able to decide which apps receive promotions.
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Dany Traversy @danytraversy.bsky.social · 29/08/2026
#Apple rewrote its EU App Store terms: the per-install fee is gone, replaced by a 5% commission outside the App Store. Rates up to 26% in-app lock in for 12 months from Oct 1. A real shift for app marketers' unit economics. #MarketingSky
ppc.land
Apple kills EU per-install fee for 5% commission on non-App Store sales
Developers face a 26% App Store commission and 20% with alternative payments. Every EU developer moves to one set of terms on October 1, locked for 12 months.
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Dany Traversy @danytraversy.bsky.social · 28/08/2026
#Adobe data: #AI-referred traffic to US retail sites jumped 1,200% (Jul 2024-Feb 2025), then 693% YoY over the 2025 holidays. Those visitors browse 13% more pages. #Ecommerce is shifting toward agent-led discovery. #MarketingSky
roboticsandautomationnews.com
AI Shopping Traffic Surges 1,200% as Ecommerce Moves Toward Agent-Led Discovery
Between July 2024 and February 2025, Adobe recorded a 1,200% increase in traffic to U.S. retail websites from generative AI sources. That figure alone would be notable in any industry. For anyone t…
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Dany Traversy @danytraversy.bsky.social · 27/08/2026
#Google is testing pink highlights in featured snippets instead of the usual blue. Spotted August 24, not confirmed as a permanent change yet. Small tweak, but another reminder Google keeps experimenting with how it surfaces answers. #SEO #MarketingSky
seroundtable.com
Google Pink Highlights In Featured Snippets
Typically, when Google highlights phrases in a featured snippet or AI Overview within Google Search, the highlighter color is blue. We've seen Google test other colors before, but here is a new one -…
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Dany Traversy @danytraversy.bsky.social · 26/08/2026
New data: brands #ChatGPT names in its own search query reach the final answer 68.9% of the time, vs just 2.1% when only retrieved. Being written about across the web beats technical #SEO fixes for #AI visibility. #MarketingSky
ppc.land
Brands named in ChatGPT's own query win mentions 33x more often
Only 3.1% of 3,554 retrieved pages earned a citation, and 21 of 27 first queries carried brands nobody typed. Where does technical AI visibility work land?
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Dany Traversy @danytraversy.bsky.social · 25/08/2026
#Shopify's Q2 data: AI-referred #ecommerce sessions jumped 197% YoY, but organic search still sends more total traffic and grew 12% too. #AI shoppers convert 2x better in research-heavy categories, especially when using structured product data. #MarketingSky #SEO
searchengineland.com
Shopify: AI referrals up 197%, but organic search still leads traffic
New Shopify data shows AI drives higher-converting, first-time buyers, but Google still delivers the biggest share of merchant traffic.
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Dany Traversy @danytraversy.bsky.social · 23/08/2026
#LinkedIn's new "Credibility Stack" playbook for #AI citations reveals 75% of citations come from individual profiles, not company pages, and long-form articles beat feed posts. #MarketingSky #GEO
socialmediatoday.com
LinkedIn playbook offers guide to optimizing for AI
As more people turn to chatbots for answers, the professional platform’s new playbook features tips on how to boost credibility via artificial intelligence citations.
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Dany Traversy @danytraversy.bsky.social · 22/08/2026
#Meta says #AI account-detection helped it remove 750,000+ under-16 accounts in Australia since June 2025, up from 550,000 in January. Yet the eSafety Commission found 81.5% of underage users still access restricted apps despite the ban. #MarketingSky #Facebook #Instagram
socialmediatoday.com
Meta removed more than 750,000 teen accounts in Australia
The company credited artificial intelligence analysis for improving its enforcement rates with regards to the country’s eSafety Commission under-16 social media ban.
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Dany Traversy @danytraversy.bsky.social · 21/08/2026
#Anthropic now embeds invisible watermarks in text from new Claude models worldwide, part of its EU AI Act commitments. They persist through copy-paste but can't prove authorship, and no watermark doesn't mean no #AI was used. #MarketingSky
searchengineland.com
Anthropic adds AI text watermarking to Claude models worldwide
Anthropic says detection tools and documentation are coming, while warning that watermarks can't confirm authorship or rule out AI use.
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Dany Traversy @danytraversy.bsky.social · 20/08/2026
Starting Aug 24, #YouTube counts a "view" the moment any video starts playing, matching its Shorts method instead of requiring 30 seconds of watch time. View counts will jump, but earnings and YPP eligibility still depend on engaged views. #MarketingSky
socialmediatoday.com
YouTube is changing how it counts views
The platform said that all formats will soon align with Shorts methodology and measure views the moment a video starts playing.
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Dany Traversy @danytraversy.bsky.social · 19/08/2026
#SEO metrics like clicks and rankings show what happened after a decision, not why it was made. Giulia Panozzo proposes "Decision Distance": measuring the gap between your content and the motivations that actually drive a choice. #MarketingSky
searchenginejournal.com
The Metric Most SEOs Are Still Not Measuring In The Age Of AI
We've spent 20 years measuring what happens after a query is made. AI exposes why that's no longer enough.
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Dany Traversy @danytraversy.bsky.social · 17/08/2026
Google added Generative #AI performance reports to Search Console back in June. Sites can finally see isolated impressions from AI Overviews and AI Mode, though click data and query details stay hidden. #SEO #MarketingSky
developers.google.com
Introducing Search Generative AI performance reports in Search Console  |  Google Search Central Blog  |  Google for Developers
Wednesday, June 3, 2026
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Dany Traversy @danytraversy.bsky.social · 14/08/2026
Back in July, Adweek reported that some publishers are seriously weighing opting out of #Google Search entirely as traffic collapses and Google won't negotiate over #AI Overviews. Once unthinkable, now on the table. #SEO #MarketingSky
adweek.com
Publishers Are Preparing to Opt Out of Google Search
The nuclear option is gaining traction as web traffic collapses and Google refuses to negotiate with content creators
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Dany Traversy @danytraversy.bsky.social · 13/08/2026
#Klaviyo's 2026 marketing automation trends: #AI becomes every marketer's copilot before evolving into self-optimizing, autonomous campaign orchestration. Privacy-first, consent-based personalization and unified data become the real edge. #MarketingSky #EmailMarketing
klaviyo.com
8 Marketing Automation Trends for 2026: AI, Privacy, & Personalization - Klaviyo
Discover 8 marketing automation trends shaping 2026, from AI copilots to privacy-first personalization. Learn how brands can stay relevant, unified, and customer-focused.
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Dany Traversy @danytraversy.bsky.social · 12/08/2026
#Socialmedia trends for August 2026: authenticity beats polish, community signals (saves, replies, shares) beat vanity metrics, and platforms now work like search engines. #AI stays backstage, audiences resist content that feels machine-made. #MarketingSky
blog.mean.ceo
Social Media Trends | August, 2026 (STARTUP EDITION)
Discover Social Media Trends for August 2026 to boost trust, visibility, and sales with authentic content, social search, and smarter AI use.
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Dany Traversy @danytraversy.bsky.social · 10/08/2026
The best #AI video workflow starts with images, not video. Jerrod Lew builds character sheets and storyboards in images first (faster and cheaper than video), then feeds 8 to 10 reference images into Seedance 2.0 to composite the character into each scene. #MarketingSky
socialmediaexaminer.com
Building Powerful AI Image and Video Workflows for Marketers : Social Media Examiner
Use this structured AI video workflow to maintain your brand foundation and generate high-end assets.
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Dany Traversy @danytraversy.bsky.social · 29/07/2026
#Klaviyo's new Composer builds a full campaign from one prompt, drawing on 14+ years of data across 193,000+ brands to decide who to reach, what to say, and when to send. Customer Agent now works across chat, text, email, and WhatsApp too. #emailmarketing #MarketingSky
klaviyo.com
9 New Klaviyo AI Features for Autonomous Marketing & Customer Service - Klaviyo
Explore the latest new Klaviyo AI features, including Composer for campaign generation from prompts, Customer Agent for automated support, RCS messaging, and personalized send time optimization.
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Dany Traversy @danytraversy.bsky.social · 27/07/2026
#LinkedIn partnered with #Adobe to launch #AI Essentials for Marketers, a new training program to help marketers get the fundamentals of AI right. #MarketingSky
socialbee.com
(July 8) 2026 LinkedIn updates, news, and features
Weekly LinkedIn updates with insights on new features and changes for professionals, brands, and marketers.
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Dany Traversy @danytraversy.bsky.social · 26/07/2026
#Instagram is expanding Your Algorithm to the main feed, letting users see and adjust the interests it has assigned them. It started with Reels, then Explore, now the main feed too. Clear, niche-focused content just got more important. #META #MarketingSky
blog.gainapp.com
Social Media Updates You Must Know in 2026 (July Edition) - The Gain Blog
Stay up to date with monthly social media updates across TikTok, Instagram, LinkedIn, Threads, and more. Don’t miss changes that can impact your strategy. If you’re a marketer, you already know…
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Dany Traversy @danytraversy.bsky.social · 25/07/2026
#Meta released Muse Image on July 7, its new in-house model that's about to power Advantage+ creative variations. Advantage+ already runs at a $60B annualized revenue rate with over 4 million advertisers using Meta's generative tools. #Facebook #Instagram #MarketingSky
admakeai.com
Meta Ads Updates: July 2026 Changelog for Media Buyers | AdMake AI Blog
Every Meta ads change from June and early July 2026: AI ad labels, the June 12 outage, new location fees, Muse Image in Advantage+, API sunsets, and what to do about each.
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Dany Traversy @danytraversy.bsky.social · 25/07/2026
#EA just launched EA Advertising, a platform for branded content and in-game placements across its Sports catalog, bringing real measurement to product placement in games. 90% of Millennials and Gen Z play video games. In-game could be the next CTV. #MarketingSky
geniusmonkey.com
Programmatic Industry News July 2026 - AI Search, Fox-Roku, EA Ads
Google expands AI Overviews, UK regulators force an opt-out, Fox moves to buy Roku for $22B, and EA launches in-game ads. Here's what it means for advertisers.
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Dany Traversy @danytraversy.bsky.social · 24/07/2026
The UK's CMA told #Google publishers need a way out of #AI Overviews. One day later, Google announced it's testing a tool letting site owners opt out of AI search summaries entirely, without ranking penalties, rolling out globally. #SEO #GEO #MarketingSky
geniusmonkey.com
Programmatic Industry News July 2026 - AI Search, Fox-Roku, EA Ads
Google expands AI Overviews, UK regulators force an opt-out, Fox moves to buy Roku for $22B, and EA launches in-game ads. Here's what it means for advertisers.
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Dany Traversy @danytraversy.bsky.social · 23/07/2026
#ChatGPT now owns 92.4% of standalone #AI referral traffic, up from 84% in December. The catch: 28.8% of visits land on a site's internal search page, not the actual answer page. Internal search is now an acquisition surface. #GEO #MarketingSky
adaptworldwide.com
AI Search Roundup: The Biggest Google, ChatGPT and SEMrush Updates from June–July 2026
From ChatGPT's referral dominance to Google's AI Mode rebuild: the AI search stories marketers need to know from June–July 2026.
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Dany Traversy @danytraversy.bsky.social · 22/07/2026
#Google just made #Gemini 3.5 Flash the default answer for every search, pushing blue links below the fold. Click-through for top pages has already dropped 58%. Want the old #SEO results back? Add &udm=14 to any Google search URL. #MarketingSky
techtimes.com
Google Fully Replaced Search With AI: Traffic Reduced From Traditional Search
Google AI search is now the default for every query worldwide: Gemini 3.5 Flash generates answers that push blue links below the fold. Publisher clicks fell 58%, antitrust suits are accumulating, and…
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