JPMorgan’s new branches feel more like lounges than banks.
No lines. No counters. Just truffles and lighting that whispers, “You belong here.”
It’s not about money.
It’s about how money feels.
And design tells that story first.
#UXDesign #CustomerExperience #UX
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JPMorgan Chase is heading upmarket to woo America’s millionaires | Daniel Ruiz-Isasi, BM, CPM, POPM®, SA®
J.P. Morgan just added truffles to the teller line…
Experience sells more than exclusivity
The bank is redesigning select branches.
Think “living room” meets luxury lobby.
It’s a move to court ultr...