Sign in

Damian Radcliffe

@damianradcliffe.bsky.social
2.7K followers 645 following 395 posts

Chambers Professor of Journalism at the University of Oregon. Father, Husband, Brit 🇬🇧 in America 🇺🇸 Interested in journalism, media, tech, travel, podcast, movie and TV tips. 🌎 www.damianradcliffe.com 📌 www.linkedin.com/in/damianradcliffe

PostsRepliesMedia
Damian Radcliffe @damianradcliffe.bsky.social · 25/09/2026
I just published "What changing media habits mean for communicators" > Five practical lessons for communicators navigating changing audience habits, fragmented platforms, and the rise of the creator economy. medium.com/damian-radcl...
medium.com
What changing media habits mean for communicators
Five practical lessons for communicators navigating changing audience habits, fragmented platforms, and the rise of the creator economy.
010
Damian Radcliffe @damianradcliffe.bsky.social · 18/09/2026
Some personal news: I’m starting a new role as Director of Strategic Initiatives @uoregon.bsky.social's School of Journalism & Communication. My focus will be on AI, partnerships, the student experience, and raising our national + international profile. More at: www.linkedin.com/feed/update/...
linkedin.com
What will the SOJC's Director of Strategic Initiatives do? | Damian Radcliffe
Some personal news: I’m delighted to be taking on a new role as Director of Strategic Initiatives at the University of Oregon School of Journalism and Communication. Reporting directly to Dean Regina...
010
Damian Radcliffe @damianradcliffe.bsky.social · 04/09/2026
: New Zealand is a small media market. But that’s precisely what makes it interesting. After a month in Aotearoa, I’ve pulled together six lessons for publishers everywhere — spanning audiences, subscriptions, AI, diversification and platforms. digitalcontentnext.org/blog/2026/09...
digitalcontentnext.org
Six big publishing lessons from a small media market
New Zealand is a long way from the United States, and much of the rest of the world, both geographically and in terms of the scale of its media market.
010
Damian Radcliffe @damianradcliffe.bsky.social · 03/09/2026
The challenge isn’t simply replacing lost search traffic. It’s building a media business that is less dependent on traffic you don’t control in the first place. My playbook for publishers in the Google Zero era 👇 medium.com/damian-radcl...
medium.com
The publisher’s playbook for the Google Zero era: 5 things you can do
Too many media companies are still focused on a search-driven user journey that no longer reflects reality. The opportunity now is to adopt…
010
Damian Radcliffe @damianradcliffe.bsky.social · 31/08/2026
Six months ago, for the U.S. trade body Digital Content Next, I argued that three tensions would define #media in 2026: audiences, #AI and revenue. More than halfway through the year, it is increasingly apparent that these three issues are deeply intertwined. medium.com/damian-radcl...
medium.com
How to tackle the three tensions defining media in 2026
Audience relationships, AI, and diversified revenues are central to media strategy. How publishers address these priorities together will…
000
Damian Radcliffe @damianradcliffe.bsky.social · 26/08/2026
📣 News & publishing leaders: we want to hear from you! The WAN-IFRA World Press Trends 2026–27 survey is now open. Help us build a truly global picture of the trends, threats & opportunities shaping news media. Take the survey in English, French, German or Spanish: wan-ifra.org/2026/07/worl...
000
Damian Radcliffe @damianradcliffe.bsky.social · 29/07/2026
Contributed some thoughts, along with Jane Singer, to this @newsweek.com piece on publishers and their changing relationship with Google. www.newsweek.com/google-faces... #internet #publishers #media #journalism
newsweek.com
Why Google is facing internet rebellion
Declining traffic and AI overviews have made some publishers threaten to part ways with the internet's principal gatekeeper.
001
Damian Radcliffe @damianradcliffe.bsky.social · 22/06/2026
The latest @reutersinstitute.bsky.social Digital News Report isn't just a snapshot of changing audience behavior. It's a roadmap for media leaders. For Digital Content Next, I spoke to lead author Jim Egan about what the findings mean for publishers. digitalcontentnext.org/blog/2026/06...
digitalcontentnext.org
What the Digital News Report means for your media strategy
The annual Digital News Report is a must read for media leaders. Its findings routinely offer valuable insights that publishers can use to shape and
003
Damian Radcliffe @damianradcliffe.bsky.social · 03/05/2026
#WorldPressFreedomDay offers us a good moment to take stock of where media freedom stands worldwide. For WAN-IFRA, I write a chapter each year surveying press freedom globally as part of their flagship World Press Trends report. You can read the full chapter on Medium. 👇 medium.com/p/479bc0adaf69
medium.com
The State of Press and Media Freedom 2025–25
Comprehensive Insights and Data from WAN-IFRA’s World Press Trends Outlook 2025–2026
000
Damian Radcliffe @damianradcliffe.bsky.social · 10/04/2026
Yesterday was the first-ever Local News Day in the U.S. It's an important moment. But also a prompt: what can we learn from elsewhere? #FlashbackFriday to 5 lessons from European publishers that feel very relevant right now 👇 wan-ifra.org/2025/12/from... #journalism #localnews
wan-ifra.org
From community connection to AI innovation: 5 keys to local media trust and growth
2025-12-09. WAN-IFRA's inaugural Local Day brought together local media leaders from across Europe to explore how transparency, community engagement, and artificial intelligence are reshaping the future of local journalism.
020
Damian Radcliffe @damianradcliffe.bsky.social · 09/04/2026
Too many publishers are optimizing for a search journey that no longer exists. In my new piece for Digital Content Next, I outline what's changing — and five things media companies should be doing about it. digitalcontentnext.org/blog/2026/04... #Search #Digital #Media
digitalcontentnext.org
The publisher's playbook for the Google Zero era
For many media organizations, the threat of "Google Zero" is increasingly becoming a reality. Between November 2024 and November 2025, traffic from Google
000
Damian Radcliffe @damianradcliffe.bsky.social · 09/04/2026
Three key tensions are defining the media biz in 2026: audience relationships, AI (the unglamorous implementation phase), and revenue diversification. They're not separate problems - addressing them needs to be done as part of a coherent, holistic strategy. digitalcontentnext.org/blog/2026/02...
digitalcontentnext.org
How to tackle the three tensions defining media in 2026
For media companies, the start of a new year is an opportunity to take stock of the big trends and reassess priorities for the year ahead. AI inevitably
000
Damian Radcliffe @damianradcliffe.bsky.social · 07/03/2026
The World Press Trends Outlook 2025-2026 is now publicly available. Global insights from 172 media leaders across 66 countries on: • AI in newsrooms • Revenue diversification • The creator economy • Platform power • Press freedom Read it here: www.slideshare.net/slideshow/wa...
110
Damian Radcliffe @damianradcliffe.bsky.social · 20/02/2026
Kayla Henderson-Wood ( @uosojc.bsky.social alum ) spoke to my class this week about the creative economy & entrepreneurship. Among the many great tips, “You don’t need to suffer to succeed.” In an industry addicted to hustle culture, that worth remembering. 1/2
100
Damian Radcliffe @damianradcliffe.bsky.social · 16/02/2026
🌏 @uoregon.bsky.social @uosojc.bsky.social students, study abroad with me this summer in New Zealand! Explore how food, culture and digital storytelling intersect in one of the most beautiful countries in the world! 📅 Aug 16 – Sept 12 📝 Apply by March 15 🔗 geo.uoregon.edu/programs/oce...
010
Damian Radcliffe @damianradcliffe.bsky.social · 15/02/2026
Great to see this vital work getting recognition. My @uosojc.bsky.social colleague David Ewald is leading an innovative class giving students hands-on experience tackling real-world communication challenges and understanding the human stakes behind global stories. 👉 news.uoregon.edu/new-class-gi...
news.uoregon.edu
New class gives students a hands-on look at hostage advocacy
Taught with Washington Post journalist Jason Rezaian, the course also explores press freedom
021
Damian Radcliffe @damianradcliffe.bsky.social · 06/02/2026
Really enjoyed hosting Jessie Kirk (Travel Oregon) with my students for a discussion on audience pathways, visual thinking, analytics, digital skills & adaptable storytelling. Key takeaway: “The future belongs to storytellers who can adapt to their audiences.” #journalism #digitalstorytelling
010
Damian Radcliffe @damianradcliffe.bsky.social · 06/02/2026
New article: The three biggest tensions defining media in 2026 and how publishers can respond. AI, audience relationships + revenue diversification aren’t separate challenges; they’re deeply interconnected. Here’s what media leaders should be thinking about 👇 digitalcontentnext.org/blog/2026/02...
digitalcontentnext.org
How to tackle the three tensions defining media in 2026
For media companies, the start of a new year is an opportunity to take stock of the big trends and reassess priorities for the year ahead. AI inevitably
000
Damian Radcliffe @damianradcliffe.bsky.social · 03/02/2026
@neuroai-uoregon.bsky.social was the proud sponsor of a @washingtonpost.com live event last week marking the 10-year anniversary of journalist Jason Rezaian's release from prison in Iran where he was held hostage for 544 days. View the event at: www.washingtonpost.com/washington-p... #pressfreedom
washingtonpost.com
10 Years Free: A Celebration of Jason Rezaian
000
Damian Radcliffe @damianradcliffe.bsky.social · 31/01/2026
Thanks to the @uoregon.bsky.social Provost’s Office for producing this profile piece, which follows on from my winning a University Teaching Award last year. provost.uoregon.edu/damian-radcl... cc @uosojc.bsky.social
provost.uoregon.edu
Damian Radcliffe guides media students to the next level
The professor of practice received a Herman Award for Specialized Pedagogy for his outstanding achievements and expertise in teaching.
010
Damian Radcliffe @damianradcliffe.bsky.social · 27/01/2026
From user needs to digital innovation: 5 lessons from leading Danish publishers — great examples from JP/Politikens Hus, Berlingske and Zetland on audience-first thinking, team collaboration and purposeful tech in newsrooms > New by me for WAN-IFRA. wan-ifra.org/2026/01/from...
wan-ifra.org
From user needs to digital innovation: 5 lessons from leading Danish publishers
WAN-IFRA's latest Newsroom Summit Study Tour revealed how several of Denmark's top media companies are reshaping their journalism with audience-first thinking, cultural transformation, and strategic d...
000
Damian Radcliffe @damianradcliffe.bsky.social · 19/01/2026
The latest WAN-IFRA World Press Trends study dropped today. This annual report, which I led the writing of, explores the big issues for news publishers - such as revenues, digital transformation, and freedom of the press - based on a global survey of industry leaders. wan-ifra.org/2026/01/worl...
wan-ifra.org
World Press Trends Outlook: Rising ‘three-pillar’ revenue model fuels industry optimism
The structural decline of news media’s traditional business model – advertising and circulation revenue – has hovered like a dark cloud over publishing strategies for 20-plus years. But the continued ...
011
Damian Radcliffe @damianradcliffe.bsky.social · 27/12/2025
5 themes from my Digital Content Next work this year: 📌 Subscription growth hinges on retention 📌 Paywalls are plateauing — value matters 📌 AI is reshaping media workflows 📌 YouTube is central to Gen Z discovery 📌 Creator partnerships are now strategic Read: digitalcontentnext.org/blog/author/...
digitalcontentnext.org
Damian Radcliffe, Carolyn S. Chambers Professor in Journalism – University of Oregon
110
Damian Radcliffe @damianradcliffe.bsky.social · 18/12/2025
My latest for Digital Content Next examines how + why mainstream media is leaning into the creator economy. Thanks to Nic Newman @reutersinstitute.bsky.social + George Montagu at FT Strategies for their expert insights. digitalcontentnext.org/blog/2025/12... #CreatorEconomy #Media
digitalcontentnext.org
From skepticism to strategy: media adapts to the creator economy
The relationship status between traditional media players and members of the creator economy can best be described as complicated. Publishers have often
030
Damian Radcliffe @damianradcliffe.bsky.social · 02/12/2025
I asked the 200 students in my @uosojc.bsky.social class on The Media Business to investigate how AI is being used in a specific role, field, or organization that they want to work in after graduating, and to reflect on what this means for their skills, opportunities, and future career. /1
130
Damian Radcliffe @damianradcliffe.bsky.social · 14/11/2025
It’s impossible to grasp the future of media without understanding the Creator Economy. For students interested in journalism, PR, advertising, and storytelling, understanding how creators grow, monetize, and adapt is essential. Here are some introductory slides on the topic. bit.ly/44bKgkh
linkedin.com
An Introduction to the Creator Economy | Damian Radcliffe
The Creator Economy is one of the most important forces reshaping media, journalism, entertainment, and advertising today. Here are my introductory slides, which dive into this topic as part of my Uni...
020
Damian Radcliffe @damianradcliffe.bsky.social · 13/11/2025
Thank you to Paige Campbell for joining my JCOM 304 Media Business class @uosojc.bsky.social yesterday. Paige talked about her journey from initially feeling like this space wasn't for her, to becoming the owner of Grady Britton + what it takes to run an agency grounded in integrity and purpose.
010
Damian Radcliffe @damianradcliffe.bsky.social · 11/11/2025
Huge thanks to Justin Johnson for speaking to our @uosojc.bsky.social students today! He shared how student-athletes can build strong, authentic brands in the NIL era — exploring the routes of this authenticity and examples of this in practice. 🙌 #NIL #StudentAthletes #SportsMarketing
020
Damian Radcliffe @damianradcliffe.bsky.social · 04/11/2025
Huge thanks to the Oregon Journalism Education Association for the chance to talk about #freelancing today. My session was packed, and I was blown away by how many high school students are already working as independent (often $) creators. Inspiring! See my deck: www.linkedin.com/feed/update/...
linkedin.com
Freelancing: Building a career on your own terms | Damian Radcliffe
My thanks to the Oregon Journalism Education Association for the opportunity to talk to high school students today about the realities of freelancing and working as an independent content creator. S...
010
Damian Radcliffe @damianradcliffe.bsky.social · 28/09/2025
🤖 New on @uosojc.bsky.social Demystifying Media podcast : Hilke Schellmann (NYU professor & Emmy winner) joins us to unpack how AI is used in hiring — the biases, the claims, and where things go wrong. 🎧 Listen: demystifying-media.simplecast.com/episodes/71d... #AI #ArtificialIntelligence #HR 1/2
demystifying-media.simplecast.com
#71 Demystifying AI with Hilke Schellmann | Demystifying Media at the University of Oregon
Hilke Schellmann, an Emmy award-winning journalist and professor at NYU, discusses her book "The Algorithm: How AI Decides Who Gets Hired, Monitored, Promoted, and Fired and Why We Need to Fight Back ...
130
Damian Radcliffe @damianradcliffe.bsky.social · 25/09/2025
📉 Subscription growth has plateaued. So how can publishers address this? For the trade body Digital Content Next, I examine proven solutions, such as bundling and new products. 🔗 Read here: digitalcontentnext.org/blog/2025/09/25/state-of-subscriptions-2025-pushing-past-the-paywall-plateau/
digitalcontentnext.org
State of subscriptions 2025: pushing past the paywall plateau
For decades, advertising was the primary source of income for media companies. However, the digital age has forced publishers to rapidly reassess their
020
Damian Radcliffe @damianradcliffe.bsky.social · 25/09/2025
🚨 New! Episode 37 of the @uosojc.bsky.social's Next Generation Leaders podcast features Julia Mueller, a reporter covering politics, campaigns, and the White House in Washington, D.C. 📑 juliamuellerthewriter.com 🎧 Listen now: nextgenerationleaders.simplecast.com/episodes/37-... #journalism
120
Damian Radcliffe @damianradcliffe.bsky.social · 19/09/2025
Excited to feature Connor Kwiecien on the @uosojc.bsky.social Next Generation Leaders podcast! He reflects on roles at KWVA + OPB, & the journey to launching My Friend’s Basement Studio, a Brooklyn-based space for podcasters + creators. 🎧 podcasts.apple.com/us/podcast/3... #GoDucks #CareerAdvice
010
Damian Radcliffe @damianradcliffe.bsky.social · 19/09/2025
Great to kick off the latest series of @uosojc.bsky.social's Next Generation Leaders podcast by chatting with UO alumnus Tara Mendenhall! Morning co-host at U93 in South Bend, IN, Tara discusses how "your life is content on the radio," and why "taking the trash out" matters. 🎧 bit.ly/46t1o5k
010
Damian Radcliffe @damianradcliffe.bsky.social · 17/09/2025
🚀 The @uosojc.bsky.social's Next Generation Leaders podcast is back! We talk with alumni working across the communications landscape—journalism, PR, advertising, and beyond—about their career journeys and lessons learned. 🎧 Listen on Apple Podcasts: podcasts.apple.com/us/podcast/n...
podcasts.apple.com
Next Generation Leaders
Careers Podcast · Next Generation Leaders celebrates the achievements of young alumni of the University of Oregon School of Journalism and Communication (SOJC). This podcast is hosted by Damian Radcli...
010
Damian Radcliffe @damianradcliffe.bsky.social · 22/08/2025
Chatting with Linden Moore was the perfect way to start our @uoregon.bsky.social program in New Zealand. The @uosojc.bsky.social alum recently submitted her PhD at the Auckland University of Technology, and is now a Lecturer in Sport Management at Northumbria University in the UK. linktr.ee/lmoore2
020
Damian Radcliffe @damianradcliffe.bsky.social · 13/08/2025
Here’s what journalists in the Global South told the Thomson Reuters Foundation they really want from AI companies, policymakers, and their newsroom leaders, in the months ahead. medium.com/damian-radcl... #AI #Digital #ArtificialIntelligence #Journalism
medium.com
AI and Journalism in the Global South: Moving Forward
Journalists said they want — and need — better tools, stronger standards, and safeguards for trust
011
Damian Radcliffe @damianradcliffe.bsky.social · 01/08/2025
Great to chat with photojournalist Greg Constantine about his award-winning work covering issues such as immigration, detention, and statelessness in this latest @uosojc.bsky.social Demystifying Media podcast. podcasts.apple.com/us/podcast/7... #journalism #photography #photojournalism
podcasts.apple.com
#70 Demystifying Documentary Photography with Journalist Greg Constantine
Podcast Episode · Demystifying Media at the University of Oregon · 07/31/2025 · 43m
110
Damian Radcliffe @damianradcliffe.bsky.social · 27/07/2025
@uoregon.bsky.social alumnus Jackie Gutierrez takes us on the journey behind Women Kick Balls in the latest @uosojc.bsky.social Demystifying Media podcast. Hear the inside story behind her women's soccer media brand. podcasts.apple.com/us/podcast/6... #Sport #Soccer #Journalism #Media #GoDucks
podcasts.apple.com
#69 Demystifying Sports Journalism with Women's Soccer Journalist Jackie Gutierrez
Podcast Episode · Demystifying Media at the University of Oregon · 07/27/2025 · 46m
000
Damian Radcliffe @damianradcliffe.bsky.social · 22/07/2025
In this inspiring guest lecture, sports journalist + @uosojc.bsky.social alumnus Jackie Gutierrez (@womenkickballs.bsky.social) shares how she built her brand, broke down barriers in sports journalism, and prioritized mental health (+coffee) along the way. ⚽ 🎙️ 🎧 podcasts.apple.com/us/podcast/6...
podcasts.apple.com
#68 Demystifying Media Guest Lecture: Kicking Through Limits – Jackie Gutierrez’s Journey Navigating Mental Health and Sports Media
Podcast Episode · Demystifying Media at the University of Oregon · 07/19/2025 · 58m
023
Damian Radcliffe @damianradcliffe.bsky.social · 17/07/2025
🚀 New by me for Digital Content Next > 6 reasons why media companies should reassess the value they attach to YouTube + 6 proven tactics from Esra Dogramaci to help maximize your impact and approach to the platform. 📲📽️ digitalcontentnext.org/blog/2025/07... #YouTube #Media #Journalism #Digital
digitalcontentnext.org
Yes, YouTube is the future of publishing: here’s why
YouTube celebrated its 20th birthday earlier this year. Over the course of two decades, it has played a major role in upending how content is viewed,
011
Damian Radcliffe @damianradcliffe.bsky.social · 16/07/2025
AI tools are rolling into newsrooms across Africa, Asia, and Latin America—but adoption comes with hurdles, alumni of the Thomson Reuters Foundation's journalism programs told us. I unpack some of the biggest opportunities and risks that they see in the AI age. ➡️ medium.com/damian-radcl...
medium.com
AI and Journalism in the Global South: Key challenges and risks
The impact on creativity, the need for leadership, and concerns around misinformation are just some of the issues highlighted by…
010
Damian Radcliffe @damianradcliffe.bsky.social · 09/07/2025
Insights from TRF alumni on how - and why - they are (or are not) using #AI in newsrooms across the Global South. medium.com/damian-radcl...
medium.com
How is AI being used in newsrooms in the Global South and emerging economies?
Which Journalistic Functions Are — or Are Not — Being Reframed by AI?
030
Damian Radcliffe @damianradcliffe.bsky.social · 09/07/2025
How is #AI changing journalism in the Global South? In this extract from a report for the Thomson Reuters Foundation, I share key findings from a study on this topic. medium.com/damian-radcliffe/executive-summary-journalism-in-the-ai-era-insights-from-a-study-for-the-thomson-reuters-25f960f5d2ed
medium.com
Executive Summary: Journalism in the AI era — insights from a study for the Thomson Reuters…
Opportunities and challenges in the Global South and emerging economies
020
Damian Radcliffe @damianradcliffe.bsky.social · 02/07/2025
🚀 #AI is transforming newsrooms at lightning speed—and publishers can’t afford to sit this one out. In this piece, I unpack 4 key AI trends (with examples from @politico.com, @nytimes.com & more) that are reshaping editorial workflows, q's of trust and business models medium.com/damian-radcl...
medium.com
Four emerging AI trends publishers and content creators need to know
As developments in Generative AI hot up, here’s what’s trending
110
Damian Radcliffe @damianradcliffe.bsky.social · 01/07/2025
The latest @uosojc.bsky.social Next Generation Leaders podcast feat. Allison Barr, a visual journalist and social media producer. We discuss how she: 📸 Created a niche as a freelancer 📅 Balances passion projects + client needs 🔥 Fights burnout + stays inspired open.spotify.com/episode/7Cni...
031
Damian Radcliffe @damianradcliffe.bsky.social · 30/06/2025
New podcast drop! 🎧 @uosojc.bsky.social grad Destiny Moore stops by the Next Generation Leaders podcast to unpack her career journey. We discuss pivoting from journalism to communications, job hunting, and more! 🔗 podcasts.apple.com/us/podcast/3...
podcasts.apple.com
#33 Next Generation Leaders: Q&A with Destiny Moore
Podcast Episode · Next Generation Leaders · 06/30/2025 · 45m
000
Damian Radcliffe @damianradcliffe.bsky.social · 29/06/2025
Newsrooms are racing to harness AI—and tech platforms are both allies and competitors. Learn how publishers are: • Deploying AI for everything from SEO to quizzes • Negotiating new deals with platforms • Responding to declining referral revenues with diversification medium.com/damian-radcl...
medium.com
Artificial Intelligence and Relationships with Platforms
How News Publishers are responding in the AI era
001
Damian Radcliffe @damianradcliffe.bsky.social · 27/06/2025
Just dropped: @uosojc.bsky.social grad Marc Grandi talks about his journey from volunteering at KWVA as a freshman to calling 49ers postgame shows @957thegame.bsky.social and more! Download, or hit play, for great tips and advice, and to get inspired! 🎙️ podcasts.apple.com/us/podcast/3... #GoDucks
podcasts.apple.com
#32 Next Generation Leaders: Q&A with Marc Grandi
Podcast Episode · Next Generation Leaders · 06/27/2025 · 41m
010
Damian Radcliffe @damianradcliffe.bsky.social · 24/06/2025
How are #media publishers diversifying revenues? Case studies incl: 📲 Newslaundry’s subscriber-first UX focus 🛒 Best Buy+CNET’s retail-media partnership 💰 The Daily Wire’s eCommerce revenues medium.com/damian-radcliffe/world-press-trends-outlook-2024-2025-the-cost-of-doing-business-1c3fedbc49e5
medium.com
World Press Trends Outlook 2024–2025: The Cost of Doing Business
Balancing the Books: How News Publishers Allocate Funds, Prioritize Investments, and Drive Cost-Saving Strategies
000