Six technical SEO experts each take one widely believed myth about SEO and AI visibility and break it with data.

Without fixed tools to understand indexing/retrieval (Like GSC) what can we do instead.

Without fixed tools to understand indexing/retrieval (Like GSC) what can we do instead.

Find the pages to prioritise before your website migration. Get a free traffic risk report using your Google Search Console data.

When “block all” or “block none” approaches are potentially risky, what do you need to do?

When “block all” or “block none” approaches are potentially risky, what do you need to do?

As AI takes over more retrieval and synthesis, consumers do less searching and more verification. That changes what information needs to survive between retrieval and belief.

As AI takes over more retrieval and synthesis, consumers do less searching and more verification. That changes what information needs to survive between retrieval and belief.

As AI takes over more retrieval and synthesis, consumers do less searching and more verification. That changes what information needs to survive between retrieval and belief.

As AI takes over more retrieval and synthesis, consumers do less searching and more verification. That changes what information needs to survive between retrieval and belief.

As AI takes over more retrieval and synthesis, consumers do less searching and more verification. That changes what information needs to survive between retrieval and belief.

AI doesn't see your images the way a human does. See what it detects, what it misses, and whether the page confirms the right story.

AI doesn't see your images the way a human does. See what it detects, what it misses, and whether the page confirms the right story.

AI doesn't see your images the way a human does. See what it detects, what it misses, and whether the page confirms the right story.

AI doesn't see your images the way a human does. See what it detects, what it misses, and whether the page confirms the right story.

AI doesn't see your images the way a human does. See what it detects, what it misses, and whether the page confirms the right story.

AI doesn't see your images the way a human does. See what it detects, what it misses, and whether the page confirms the right story.

Search is changing, but not all these changes are for the better. Over-focusing on these differences may fail to address the long term goals and what ultimately will be successful.

Search is changing, but not all these changes are for the better. Over-focusing on these differences may fail to address the long term goals and what ultimately will be successful.

How search engines use TF-IDF and BM25 to match keywords to content, and why term-based ranking remains essential alongside semantic search.

How search engines use TF-IDF and BM25 to match keywords to content, and why term-based ranking remains essential alongside semantic search.

How search engines use TF-IDF and BM25 to match keywords to content, and why term-based ranking remains essential alongside semantic search.

How search engines use TF-IDF and BM25 to match keywords to content, and why term-based ranking remains essential alongside semantic search.

How search engines use TF-IDF and BM25 to match keywords to content, and why term-based ranking remains essential alongside semantic search.

Yes. In a controlled eight-week test, the category that got training pages was crawled about 17% more than a comparable one held back as a baseline. One ecommerce product category got prerendered LLM…

Yes. In a controlled eight-week test, the category that got training pages was crawled about 17% more than a comparable one held back as a baseline. One ecommerce product category got prerendered LLM…

Yes. In a controlled eight-week test, the category that got training pages was crawled about 17% more than a comparable one held back as a baseline. One ecommerce product category got prerendered LLM…

Yes. In a controlled eight-week test, the category that got training pages was crawled about 17% more than a comparable one held back as a baseline. One ecommerce product category got prerendered LLM…