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Chris Green SEO

@chris-green.net
1.5K followers 650 following 1.8K posts

Technical Director (Torque Partners), experienced search trainer & mentor. #BeOnePercentBetter

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Chris Green SEO @chris-green.net · 01/10/2026
AI can render content in a browser - it’s pretty good at doing it now. It can also read text in an image and can interact with JavaScript-rendered content. Does that mean AI Chatbots or other search surfaces will do this every time? That’s an assumption that’ll create risks! 🧵 1/2
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Chris Green SEO @chris-green.net · 24/09/2026
Sometimes someone builds a tool I wish existed a long time ago - this time it is Mersudin who has stepped forward. Migration Risk uses your domain and GSC account data to profile the most important pages on your site and the pages that pose the greatest risk if not migrated correctly. 🧵 1/2
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Chris Green SEO @chris-green.net · 10/09/2026
This has only gotten truer over time. I love a good Venn, and Cyrus has created a corker. I know I promise to stop re-litigating the SEO vs GEO debate, but it’s refusing to die. 🧵 1/3
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Chris Green SEO @chris-green.net · 22/07/2026
It can feel like crucial metrics to measure our campaigns are being taken away from us. The reality is, we have more to measure, & the metrics haven’t caught up yet It helped me to think of it as a growing city: the streets are different and not well lit chrisgreenseo.substack.com/p/search-cit...
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Chris Green SEO @chris-green.net · 29/04/2026
@johnmu.com Hey John - we had this weird one, we saw a period where the robots.txt (and other files) were not fetchable. But the response we were getting was "Not Fetched - N/A". Can you help us understand what that means? The docs don't have this error type (support.google.com/webmasters/a...)
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Chris Green SEO @chris-green.net · 23/04/2026
I’ve done a lot of thinking about prompt-tracking and measuring AI recently - most of which has made it onto LinkedIn already, so I’ll keep this one brief. Tom has done a great job at distilling the key issues people have when approaching prompt tracking and how to tackle them. 🧵 1/3
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Chris Green SEO @chris-green.net · 14/04/2026
Visibility scores have always been a bit hit-or-miss for me. On the face of it, a % score which expresses how visible you are (relative to what's possible), is a useful stat. Whether for “traditional” rank tracking or prompt tracking, it gives us a simple way to show how well we’re doing. 🧵 1/7
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Chris Green SEO @chris-green.net · 08/04/2026
What are the forces shaping SEO most profoundly? This is something I spent a lot of time digging into as part of my work on the SEO Chapter of the Web Almanac. buff.ly/fBtlcg7 🧵 1/5
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Chris Green SEO @chris-green.net · 07/04/2026
Are AIOs the main reason you’re losing clicks? AI overviews are big and potentially impact clicks - that’s widely known and feared, and some industries are suffering heavily from this already. 🧵 1/7
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Chris Green SEO @chris-green.net · 02/04/2026
Links in visibility in “traditional” search and “AI search” keep coming thick and fast. Meaning, you can’t safely invest in SEO without impacting GEO/AEO or the other way around. We should be waaaay beyond arguing this by now, but it’s just not going away. 🧵 1/4
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Chris Green SEO @chris-green.net · 18/03/2026
How I keep up to date with SEO news has changed in the last 10+ years The main influence here is how I identify the valuable voices in the industry, and how they choose to circulate is a huge component. The painful metamorphosis of Twitter to X is possibly the biggest single contributor here 🧵 1/4
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Chris Green SEO @chris-green.net · 16/03/2026
“Is this optimised for AI?” or “Can AI see this?” are two of the most frequent questions I field at the moment. For non-experienced SEOs, this is a tricky question to answer. Even some experienced SEOs aren’t super sure - a lot of information posted is conflicting. 🧵 1/3
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Chris Green SEO @chris-green.net · 04/03/2026
Plotting this out as a time series you can also see the daily rate of 9-word+ queries and the rate of increase. This is another super-valuable data point in AI search, plus you’ll have a huge number of long-tail queries to cluster and analyse to gain further insights. 🧵 4/4
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Chris Green SEO @chris-green.net · 04/03/2026
One limitation of the GSC UI is the amount of keyword data you can work with that way. Enter BigQuery. Running the following against your warehoused GSC data will give you the number of distinct 9-word long queries over time (with impressions): 🧵 2/5
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Chris Green SEO @chris-green.net · 02/03/2026
AI Search (GEO/AEO) has a spam problem. That was inevitable. We’ve seen this pattern before: • A new surface appears • Early tactics exploit it • Scale accelerates • Monetisation pressures build • Algorithm updates recalibrate trust 🧵 1/3
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Chris Green SEO @chris-green.net · 17/02/2026
Whilst this piece is framed as a GEO-myth-spotting safari, I found the most useful part to be the lessons we should take when approaching any particular area. - Challenging biases - Lazy thinking - Being willfully ignorant - Looking for easily-fitting or convenient answers 🧵 1/6
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Chris Green SEO @chris-green.net · 11/02/2026
What replaces clicks in a post-click world? If “SEO is dead” and “AEO/GEO is the new SEO”, it’s ironic that Google Impressions are one of the best indicators Don’t expect to hot-swap clicks for impressions without questions. Time to start educating on impressions and why they’re important.
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Chris Green SEO @chris-green.net · 03/02/2026
If you want an example of why 2026 is the year of better bot management, this is it! In this specific example, Grok is asked to fetch a URL, and we see 16 requests across 5 different user-agents and 12 IPs. 🧵 1/6
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Chris Green SEO @chris-green.net · 02/02/2026
I use AI but… I wouldn’t connect it to my Google Drive I wouldn’t use a browser powered by it I wouldn’t auto-allow Cursor to run any/all commands in terminal I wouldn’t take health advice without question I wouldn’t let my kids access unsupervised I wouldn’t trust references without review 🧵 1/4
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Chris Green SEO @chris-green.net · 19/01/2026
They don’t all behave the same way, and they shouldn’t all be treated the same way either. CDNs like Cloudflare, Akamai, and Fastly are increasingly the default line of defence. They’re good at protecting infrastructure, but their incentives don’t always match yours. 🧵 2/5
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Chris Green SEO @chris-green.net · 06/01/2026
Synthetic (AI-generated) content seldom produces value, at least as a proportion of AI-generated content. Possibly, not a surprise, but we saw some interesting examples of this (see below), from the dangerous to the time-wasting. What is more interesting, though - and not surprising given 🧵 2/3
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Chris Green SEO @chris-green.net · 06/01/2026
There’s a huge spam war going on⛔️ It’s far larger than it ever has been. If you think you’re worried about AI slop in your social feeds, Google’s Discover team has seen it far worse. Besides the spam-fighting they're doing, they also illustrated a critical point at Search Central Live 2025 🧵 1/3
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Chris Green SEO @chris-green.net · 15/12/2025
SEOs have been mildly obsessed with knowledge graphs for a while, but mostly because we want to ensure that our websites/brands/clients are well represented in Google’s Knowledge Graph, which makes sense. 🧵 1/11
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Chris Green SEO @chris-green.net · 10/12/2025
Morning after Search Central Live 2025. I have a head full of ideas for the new shopping API, a crap-load of questions and met a load of (new and old) people who make me glad to be in this weird, dysfunctional, fascinating industry. Thanks to Martin, John and the team for putting this on!
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Chris Green SEO @chris-green.net · 08/12/2025
So, where is your Bing Strategy? Bing still drives significantly more traffic to websites than AI chat experiences today. This is almost a meme response to AI/LLM hype. 🧵 1/5
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Chris Green SEO @chris-green.net · 26/11/2025
ChatGPT Web search evocation update I’ve been adding to buff.ly/j3N1nD4 as data comes out, and spoken to SE Ranking, who've been good enough to share their data Out of 100k keywords, they returned citation sources 15.77% of the time (from web search), but that number risks losing nuance 🧵 1/3
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Chris Green SEO @chris-green.net · 20/11/2025
We’re deep into the final edits of the SEO chapter for the Web Almanac of 2025 (nearly complete!), and it’s been a great learning experience. I have had the opportunity to work alongside some really dedicated and talented SEOs, as well as the wider HTTP Archive team, who are incredible. 🧵 1/3
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Chris Green SEO @chris-green.net · 18/11/2025
E-commerce, listen up - how many of you have clocked this yet? OpenAI’s developer docs for their merchant feed has this interesting attribute: - q_and_a - A recommended (not required) attribute, with the simple description “FAQ Content” buff.ly/BHwtyQE 🧵 1/4
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Chris Green SEO @chris-green.net · 06/11/2025
Yass, a business-justifiable reason to visit Zurich! Coffee & hills, I'm coming for you (too!)
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Chris Green SEO @chris-green.net · 27/10/2025
This diagram/process* is the way I’m making sense of things, at least now too. The fundamental thing you need to understand is: do the prompts you want to be present for (in ChatGPT) trigger a web search or not? Why does this matter? 🧵 2/7
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Chris Green SEO @chris-green.net · 20/10/2025
Even if we’re not classifying the intent, if we’re analysing responses from AI search, we cannot just rely on the prompt, but the entire conversation. > Looking at the topic breakdown (image 1) we can really see the diverse use cases ChatGPT has. Or, flipped for a marketing professional... 🧵 4/8
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Chris Green SEO @chris-green.net · 20/10/2025
> “to discern the intent of a given message [...] we include the prior 10 messages in a conversation as context” - Understanding intent in AI search cannot just be limited to the prompt; the context of the conversation has to be taken into account, too. 🧵 3/8
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Chris Green SEO @chris-green.net · 30/09/2025
Do you dare to treat bots differently? Chances are, if you’re in SEO - or speak to your SEO team - the answer is “no”! There is a significant level of fear in some circles that serving different content to different users (i.e. search bots, Google, OpenAI, etc) is a complete “no-go”. 🧵 1/7
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Chris Green SEO @chris-green.net · 24/09/2025
This is one of the MOST interesting AI Search frameworks I’ve seen. In an “eat your greens” type blog post (I.e. it is good for you, but not a quick-hit or easy to digest in one sitting), Gianluca provides a really detailed and compelling view of what a robust AI Search framework looks like. 🧵 1/2
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Chris Green SEO @chris-green.net · 15/09/2025
OpenAI, Google, and the search data question. Rumours have been circling in SEO for weeks that OpenAI may be tapping into Google data to power its own search (and possibly SonicBerry). 🧵 1/5
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Chris Green SEO @chris-green.net · 10/09/2025
How should you chunk your content for AI? Here’s my take on it…
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Chris Green SEO @chris-green.net · 03/09/2025
We should use Google Trends data more, as the rest of our click/attribution data will degrade because of AI search. - Google Trends scales each query independently to 0–100. Compare up to 5 terms together, but anything more breaks down - Introducing a workaround - Trend-Stitching (see link) 🧵 1/2
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Chris Green SEO @chris-green.net · 27/08/2025
Does it matter that AI search is fundamentally different to “traditional search?” Yes & no First off, the more you understand about the underlying mechanism and methods, the better. I'm NOT putting people off learning more, and I’m not saying that those who have taken the time have wasted it 🧵 1/5
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Chris Green SEO @chris-green.net · 26/08/2025
Does content substance impact rankings? In short, no. Watch the video to find out why.
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Chris Green SEO @chris-green.net · 19/08/2025
Will GEO replace SEO? Yes, I’m back with my “it depends” videos, and this is a timely one.
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Chris Green SEO @chris-green.net · 23/07/2025
Everything in SEO feels uncomfortable right now. Or at least you'd be forgiven for thinking that - I’m quite enjoying it! Ahrefs have clearly been having fun with the product roadmap and content recently, and this is possibly one of the most "SEOy" things I've seen recently. 🧵 1/4
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Chris Green SEO @chris-green.net · 21/07/2025
“My Chat GPT rank tracker isn't accurate” is something I've been hearing, but it shouldn’t be that surprising “Answers from LLMs are based on probability & creative variance (temperature) amongst other things. This means the same question from the same person can receive different answers” 🧵 1/5
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Chris Green SEO @chris-green.net · 16/07/2025
Rankings are moving to answer synthesis - it sounds daunting if you've been heavily invested in rankings for the last 5,10,15+ years! Dawn's SMX slides provide a (naturally) detailed and informative account of how we can make this transition. Some of my notes/thoughts from it: 🧵 1/4
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Chris Green SEO @chris-green.net · 15/07/2025
Are we generating a fluffy web? Building off a recent blog by Dan (and playing with one of his trained models), I'm taking a look at how fluffy SERPs really are. It's not quite ready yet - but coming soon. If you're interested and want to take a look before I'm ready to publish, let me know!
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Chris Green SEO @chris-green.net · 07/07/2025
The attached image shows the distribution of z-values from medical research. The drop in data in the centre of the graph shows that "scientists either didn’t publish results between these values or massaged their data until they cleared the threshold of statistical significance." 🧵 2/6
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Chris Green SEO @chris-green.net · 01/07/2025
Working in search and unsure what job title you want in 2025 and beyond? I have you covered.* *Just a bit of fun, it's still all SEO really!
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Chris Green SEO @chris-green.net · 26/06/2025
Have SEOs really made the web a better place? I'm not punching up or down here, but sometimes I really wonder. NOT because I think that some well-meaning SEOs aren't doing the right thing - we are! - But the web is huge and the SEO industry is tiny. 🧵 1/5
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Chris Green SEO @chris-green.net · 25/06/2025
A decade is a long time in Digital. Over 10 years ago, we were suffering another panic moment in SEO, following the clampdowns of Penguin and the soul-searching for how SEO became effective again. One of the places we turned was to was content marketing. 🧵 1/8
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Chris Green SEO @chris-green.net · 12/06/2025
Is this another opportunity for us to stuff EXIF with our keywords to try and fool AI chatbots? Possibly not, but we've seen a few examples where EXIF data could be being used to add context to some image description work
EXIF information about an image extracted from ChatGPT in the chat UI
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Chris Green SEO @chris-green.net · 09/06/2025
What if we think AI Mode as web scrapbooking? A thoroughly "offline" way to think about the future of search, but somehow - for my brain at least - this makes the whole thing more real and tangible. www.chris-green.net/post/ai-mode...
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