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Jen Clinehens: Choice Hacking @choicehacking.bsky.social · 11/11/2025

The biggest lie in business? That the fastest path to success is doing more. More offers, posts, ads, tasks. But psychology says otherwise: Too many choices can trigger paralysis for you and your buyers. Simplify, and everything starts to move again.

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Jen Clinehens: Choice Hacking @choicehacking.bsky.social · 05/11/2025

Comment "PSYCHOLOGY" to get my FREE Course: "7-Day Buyer Psychology Growth Accelerator" ⬇️

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Jen Clinehens: Choice Hacking @choicehacking.bsky.social · 19/04/2025

Brands lose their edge when they try to automate everything instead of actually understanding their buyers.

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Jen Clinehens: Choice Hacking @choicehacking.bsky.social · 27/03/2025

🚨 SEASON 7 OF THE CHOICE HACKING PODCAST IS LIVE! Learn the psychology behind the biggest brand successes (and fails) in history on Choice Hacking. The podcast is: ✅ Story-driven ✅ Bite-size episodes <12 minutes ✅ Features real-life case studies from brands like Netflix, Costco, Duolingo

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Jen Clinehens: Choice Hacking @choicehacking.bsky.social · 25/03/2025

The fastest way to change your life? Expose yourself to better information. One insight, one conversation, one book—can shift everything.

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Jen Clinehens: Choice Hacking @choicehacking.bsky.social · 25/03/2025

Business isn’t won by outspending. It's won by outthinking.

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Jen Clinehens: Choice Hacking @choicehacking.bsky.social · 24/03/2025

People don’t buy based on value. They buy on risk-adjusted value. We decide if something is "worth the price" by weighing the benefits vs the RISK of trying it vs its price to decide if it's a good value...

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Jen Clinehens: Choice Hacking @choicehacking.bsky.social · 24/03/2025

At the end of the day, your brand lives or dies in people's memories. So be memorable.

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Jen Clinehens: Choice Hacking @choicehacking.bsky.social · 22/03/2025

Most people never really try. They hesitate. They half-commit. They wait for permission. If you want it, take a deep breath and give it your all.

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Jen Clinehens: Choice Hacking @choicehacking.bsky.social · 30/01/2025

Very few things matter in marketing more than buyer psychology. Not copywriting, not tech, not ads. Understand what makes your buyers tick and the rest takes care of itself.

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Jen Clinehens: Choice Hacking @choicehacking.bsky.social · 29/01/2025

Skills are abundant. It's the right packaging that's scarce.

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Jen Clinehens: Choice Hacking @choicehacking.bsky.social · 28/01/2025

"In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create. Management cannot be expected to recognize a good idea unless it is presented to them by a good salesman." —Ogilvy

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Jen Clinehens: Choice Hacking @choicehacking.bsky.social · 27/01/2025

Products that are easy to understand are easy to buy.

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Jen Clinehens: Choice Hacking @choicehacking.bsky.social · 24/01/2025

The quickest way to cheapen your brand is through overdiscounting. There are healthier ways to grab attention but most businesses ignore them. Instead they choose a race to the bottom with sales because it gives instant gratification.

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Jen Clinehens: Choice Hacking @choicehacking.bsky.social · 23/01/2025

🧠 Want to learn what makes your buyers tick? Check out the Choice Hacking podcast: ✅ Story-driven ✅ Bite-size episodes ✅ Real-life case studies from brands like Netflix, Costco, Duolingo Listen on Apple, Spotify, Youtube, or your fav podcast platform👇 choicehacking.simplecast.com

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Jen Clinehens: Choice Hacking @choicehacking.bsky.social · 22/01/2025

To gain status at work, stand out - don't blend in👇 The Red Sneaker Effect says: People who wear unique clothes in the office are seen as being higher status and more competent than those around them.

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Jen Clinehens: Choice Hacking @choicehacking.bsky.social · 21/01/2025

What's more powerful than an ad? An identity. Don't blast ads that say "buy, buy, buy." Craft an identity. Make people aspire to it. Show them how your product helps them get there.

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Jen Clinehens: Choice Hacking @choicehacking.bsky.social · 20/01/2025

The secret ingredient in marketing isn't just creativity. It's understanding human behavior. Stop guessing at what people think, feel, and need. Use buyer psychology to figure it out.

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Jen Clinehens: Choice Hacking @choicehacking.bsky.social · 17/01/2025

You can't pay people to take on more information. Facts, figures, and how-to's are interesting… but they're everywhere. Instead, focus your content on insight. And buyers will beat down your door.

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Jen Clinehens: Choice Hacking @choicehacking.bsky.social · 16/01/2025

Sales are more likely to kill your brand than save it. Over-discounting undermines your marketing efforts because buyers will: - Wait for sales to buy - Associate your business with discounts (this is bad) - Start demanding a race to the bottom with price

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Jen Clinehens: Choice Hacking @choicehacking.bsky.social · 15/01/2025

"Let me search for the clue which led great Shakespeare into the labyrinth of human nature. Let me examine how men think." - John Adams

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Jen Clinehens: Choice Hacking @choicehacking.bsky.social · 14/01/2025

There's Random Acts of Marketing and then there's Choice Hacking. ❌ RAMs use short-sighted tactics that sacrifice long-term buyer relationships for a little bit of money in the short term. ✅ Choice Hackers know marketing is an investment with compounding value, not a lever to pull when sales dip.

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Jen Clinehens: Choice Hacking @choicehacking.bsky.social · 13/01/2025

Shiny Object Syndrome many businesses. It's when you see something new and say to yourself, "Maybe I should be doing THAT, too!" The psychological term for this is Novelty Bias. But if you focus on your buyers (not your competitors) you'll avoid 90% of the temptation.

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Jen Clinehens: Choice Hacking @choicehacking.bsky.social · 13/01/2025

"Thinking is to humans as swimming is to cats. They can do it but they'd prefer not to." - Daniel Kahneman

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Jen Clinehens: Choice Hacking @choicehacking.bsky.social · 13/01/2025

🧠 A simple marketing truth: It's easy to get people excited about trying something new. But it's way harder to keep them doing it. That's why creating product HABITS is so important.

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Jen Clinehens: Choice Hacking @choicehacking.bsky.social · 13/01/2025

There are two ways to grow your business with marketing: 1) Spend more money on marketing 2) Make your marketing more effective (and spend the same or less) Both can work. But personally I feel better knowing number 2 - effectiveness - is maxed out before spending more.

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Jen Clinehens: Choice Hacking @choicehacking.bsky.social · 17/12/2024

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Jen Clinehens: Choice Hacking @choicehacking.bsky.social · 17/12/2024

Products that are easy to understand are easy to buy.

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Jen Clinehens: Choice Hacking @choicehacking.bsky.social · 16/12/2024

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Jen Clinehens: Choice Hacking @choicehacking.bsky.social · 14/12/2024

Skills are abundant. It's the right packaging that's scarce.

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Jen Clinehens: Choice Hacking @choicehacking.bsky.social · 11/12/2024

The best marketing comes from curation, not creation. Take what you're already doing and extract ideas, insights, and evidence that it works. Use that evidence to show how you can help people achieve a specific identity 👇

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Jen Clinehens: Choice Hacking @choicehacking.bsky.social · 10/12/2024

Think you've repeated the same message too many times? You haven't. Marketers get sick of their message way before customers remember it. Keep repeating yourself.

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Jen Clinehens: Choice Hacking @choicehacking.bsky.social · 06/12/2024

When you start ignoring competitors to focus on your buyers, everything falls into place. I see it all the time: Clients come to me overwhelmed & burnt out. Worried they aren't "keeping up." But once they focus on customers, they engage, convert, and grow so much quicker

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Jen Clinehens: Choice Hacking @choicehacking.bsky.social · 05/12/2024

Choice Hacking Principle: Don't overcomplicate your marketing. So many of my clients think they have a BUDGET problem in their business, when they really have an COMPLEXITY problem: ❌ Too many messages ❌ Too many different designs ❌ Distracted by 100s of overly-specific ad audiences

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Jen Clinehens: Choice Hacking @choicehacking.bsky.social · 01/12/2024

Simplicity is powerful. But it's not easy. When I work with Choice Hacking clients, I start by taking things away. It can be emotional - people feel attached to things they've helped create. But the transformation is immediate.

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Jen Clinehens: Choice Hacking @choicehacking.bsky.social · 29/11/2024

Magical Thinking is EVERYWHERE in the business world It's a self-delusion that people use to cope with challenges I see it in my clients all the time: CEOs who think if they spend all their time making a great product, sales will magically happen. (Without marketing, they won’t)

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Jen Clinehens: Choice Hacking @choicehacking.bsky.social · 28/11/2024

Most entrepreneurs want to pay for outputs, not strategy. Which is why so many of them burn hundreds of thousands of dollars on ads that don't work. Yes, there is value in execution. But execution without direction can (and does) kill many companies.

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Jen Clinehens: Choice Hacking @choicehacking.bsky.social · 26/11/2024

Clients ask me, "How can we convert more browsers into buyers?" The answer is simple. Make the value you offer crystal clear. In economics this is called value exchange. Many brands provide the value, but they don't communicate it clearly, consistently, or in language that resonates with buyers.

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Jen Clinehens: Choice Hacking @choicehacking.bsky.social · 26/11/2024

Your biggest competitor isn't another brand. It's your customers: Their: - Ingrained habits - Crappy memories - Lack of time and attention Crack your customers and the rest is a breeze.

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Jen Clinehens: Choice Hacking @choicehacking.bsky.social · 24/11/2024

A logo isn’t a beauty contest. It’s a memory-making tool. When you radically redesign a logo you’re tearing up years of memory-building work. Too many marketers think it’s their job to make something “look cool” and that’s a misunderstanding of why people buy and the role of brand assets.

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Jen Clinehens: Choice Hacking @choicehacking.bsky.social · 26/06/2024

Copywriting tip: To better persuade, use indirect claims. Indirect claims ask people to use their imaginations to make connections and come to a conclusion on their own. Instead of saying... ❌ "Snickers is filling." Try saying... ✅ "You're not you when you're hungry."

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Jen Clinehens: Choice Hacking @choicehacking.bsky.social · 25/06/2024

Love client conversations like this one: "I'm a tech guy. My favorite thing is coding. I know marketing is important but I didn't really get how important until we started working together. But after our sessions I feel much better equipped to grow the business." 🎯

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Jen Clinehens: Choice Hacking @choicehacking.bsky.social · 25/06/2024

Entrepreneurs have a hard time marketing their business because they're too close to it. They can't put themselves in the buyer's shoes. That's why a consultant is so valuable. Their gift is objectivity + experience. Because you can't read the label from inside the jar.

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Jen Clinehens: Choice Hacking @choicehacking.bsky.social · 24/06/2024

Marketing tip for entrepreneurs: What's obvious to you is not obvious to your buyers. That's why building and marketing are two different skill sets - Builders need to be close to the product. Marketers need to be close to the customer.

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Jen Clinehens: Choice Hacking @choicehacking.bsky.social · 03/03/2024

Simplified (and overused) marketing psychology tip: Discounts drive sales Here's a more nuanced view 1. Discounting is often overused and can make your brand feel cheap 2. Not every brand should be running sales "Nice Ferrari" "Thanks I got it on sale" (said no one ever)

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Jen Clinehens: Choice Hacking @choicehacking.bsky.social · 25/02/2024

Brands - consider your CEPs. (That's category entry points) These are triggers for why someone buys. Ex: I'm thirsty, I need a drink, I want a soda. It's a deceptively simple question: Why would somebody start shopping for a product in your category?

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Jen Clinehens: Choice Hacking @choicehacking.bsky.social · 24/02/2024

The biggest mistake agency HR departments make: Dismissing ex-clientside marketers. You think they're: ❌ Not "creative" ❌ Not SMEs ❌ Never going to "fit in" in an agency In reality they: ✅ Know how shit gets done ✅ Know what clients want ✅ Know how businesses buy

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Jen Clinehens: Choice Hacking @choicehacking.bsky.social · 19/02/2024

Stop chasing algorithms. Algorithms change. Human psychology doesn't. Focus on learning what makes people tick.

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Jen Clinehens: Choice Hacking @choicehacking.bsky.social · 18/02/2024

The secret ingredient in marketing isn't just creativity. It's understanding human behavior. Stop guessing at what people think, feel, and need. Use behavioral science and psychology to figure it out.

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