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Roy

@chapter42.com
202 followers 141 following 190 posts

SEO since Google had a ‘feeling lucky’ button. Crushing BS, optimizing for humans and bots. Punk at heart, strategist by trade. Simple ≠ easy. Founder chapter42.com. Ask me about UX, SEO, or why mediocrity sucks.

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Roy @chapter42.com · 17/12/2025
McKinsey had a great named series about the internal types of ai “users”. Doomers, gloomers, bloomers and zoomers. And Sam Altman is a groomer…
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Roy @chapter42.com · 11/09/2025
I’ve met Talia on one of the first conversion hotels. Her story was about customer first. Fast forward to today. She still needs to learn people “customer first” thinking. Listen to this smart woman, and respect her persistency for the right cause #DOevent
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Roy @chapter42.com · 11/09/2025
Altijd leuk, panels! Iets minder een gestript verhaal. En Aleyda, Linda en Nataliya maken het leuk! #doevent
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Reposted by Roy
Ed Zitron @edzitron.com · 21/07/2025
Newsletter: This is the Hater's Guide To The AI Bubble: genAI is nothing like Uber or Amazon Web Services, there are no profitable genAI companies, agents do not and cannot exist, there is no AI SaaS story, and everything rides - and dies - on selling GPUs. www.wheresyoured.at/the-haters-g...
wheresyoured.at
The Hater's Guide To The AI Bubble
Hey! Before we go any further — if you want to support my work, please sign up for the premium version of Where’s Your Ed At, it’s a $7-a-month (or $70-a-year) paid product where every week you get a ...
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Reposted by Roy
Taco Verdo @tacoverdo.com · 03/04/2025
Less than two weeks before #WCAsia, Matt banned my colleague @joost.blog from the event, and @progressplanner.com, from sponsoring it. I hoped it would pass, until we had a call last week. Nothing is going to change. So here I am, breaking the silence. progressplanner.com/real-impact-...
progressplanner.com
The Real Impact of a WordPress Ban
Joost de Valk and Progress Planner got banned from WordPress, and that's a big deal. And we shouldn’t allow ourselves to normalize it.
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Roy @chapter42.com · 06/01/2025
The fastest way to my ‘unsubscribe’ click? Constantly changing the sender name or email address. Pick one and stick to it. 🙃
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Reposted by Roy
Gyurka Jansen @gyurka.nl · 06/01/2025
1 uur 13 over SEO, AI en programmatic advertising, met @chapter42.com
youtu.be
Programmatic advertising uitgelegd door een insider - Casual Catch-up met Gyurka Jansen
YouTube video by Roy Huiskes
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Roy @chapter42.com · 30/12/2024
Google's aggressive Chrome push on other browsers shows their fear - that Apple search deal won't prop them up forever.​​​​​​​​​​​​​​​​
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Roy @chapter42.com · 10/12/2024
15 years ago i did search cowboys podcast with @basvandenbeld.bsky.social on webmasterradio, in 2025 im going to do an English podcast again with somebody really cool.
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Roy @chapter42.com · 21/11/2024
@hellemans.me het was de connector. :’) Xenu niet?
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Roy @chapter42.com · 24/12/2023
#whammageddon uitgespeeld.
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Roy @chapter42.com · 16/09/2023
Ik merk dat ik meer en meer minder Twitter of 140 karakter-achtige dingen in mijn leven nodig heb.
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Roy @chapter42.com · 11/08/2023
One of those days…
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Roy @chapter42.com · 31/07/2023
Is het zo moeilijk om gewoon alle boekverbrandingen te verbieden. Zelfs al is het bras van Baudet ofzo?
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Roy @chapter42.com · 29/07/2023
Ik realiseerde mij net dat ik van mening ben dat we echt veel en veel meer moeten uitgeven aan onderwijs.
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Roy @chapter42.com · 27/07/2023
Unstable op Netflix. Funny. Hashtagkijktip
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Roy @chapter42.com · 26/07/2023
Oh joy.
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