iiinova — where your digital self keeps evolving

Carly Evans @carlyevans.bsky.social · 25/08/2026

New hottest take: I'll take up to a two-day news cycle of Trump randomly yelling about how Democrats are rats if it means that he will throw a bunch of money at DC's rat problem.

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Carly Evans @carlyevans.bsky.social · 25/08/2026

Another banger from @kylewilsontharp.bsky.social, but I'm admittedly a pretty big fan of this particular observation. (Link to our full analysis on Flock below)

The issue appears to have really taken off earlier this summer, and back in July, Magnitude Media, a progressive communications organization that tracks political content online, noted in its daily analysis that Democrats and progressive groups had a major messaging opportunity emerging around the issue. Their prediction has held up. Since then, major non-political and political creators alike have kept posting, audiences have kept engaging, and as the chart below shows, more Americans than ever are Googling the company.

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Carly Evans @carlyevans.bsky.social · 16/07/2026

Today's latest analysis in What's Resonating is really good! Read it! Link below! !!

What's Resonating: Thursday, July 16th
World Cup semifinals and a deep dive into the unconventional strategy of the top political page on Facebook

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Carly Evans @carlyevans.bsky.social · 02/06/2026

Another fun Kyle collab! Give this one a read!

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Madeline Peltz @peltzmadeline.bsky.social · 09/02/2026

TPUSA is claiming victory with their fake halftime show, but it didn't break through to the mainstream New analysis from Magnitude Media that shows out of 4,000 posts by neutral pages since 6 PM yesterday, only *50* even mentioned Kid Rock or TPUSA whatsresonating.substack.com/p/whats-reso...

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Carly Evans @carlyevans.bsky.social · 25/01/2026

If you’ve consumed even half an hour of news today, I’m gonna need you to play at least one game of Tetris. Stay informed, but take care of yourselves, friends.

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Reposted by Carly Evans

Ed Burmila @edburmila.bsky.social · 21/01/2026

Hung a guy at Nuremburg for doing this, FYI. Not "a thing like this" but literally this, exactly.

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Carly Evans @carlyevans.bsky.social · 09/01/2026

It's been a tough news week, but there's a silver lining for the Cussing Coalition*. Today's What’s Resonating also examines which political takes are *actually* resonating in response to Renee Good's killing. Link below! ⬇️ *mostly me yelling about profanity at any opportunity

Most notably, many left-leaning voices are meeting this moment with outrage and profanity, which is resonating with audiences. Since Wednesday, left-leaning posts that discussed the shooting and included any variation of “fuck” received nearly three times the engagement as posts that just mentioned the shooting—even after excluding posts with live footage of the incident that included profanity.

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Carly Evans @carlyevans.bsky.social · 08/01/2026

Yesterday's breaking news of an ICE shooting in Minneapolis sparked intense, wide-ranging reactions online. Today's What's Resonating breaks down social media's response. Full post at the link below ⬇️

What's Resonating: Thursday, January 8th
Social media reactions to the Minneapolis ICE shooting

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Carly Evans @carlyevans.bsky.social · 05/01/2026

Great news, everyone -- I remembered how to do my job! Check out our rundown of the last couple of weeks on social media. (Link ⬇️)

What's Resonating: Monday, January 5th, The holidays, Maduro, and Minnesota fraud allegations

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Carly Evans @carlyevans.bsky.social · 18/12/2025

In today's What's Resonating, we took a look at the top political pages of 2025! More in the link below ⬇️

Bubble chart of the Top Political Pages by Total Engagements across Platforms (2025)

Bubble chart for Top Political Pages by Average Engagements across Platforms (2025)

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Coach Finstock @coachfinstock.bsky.social · 13/12/2025

Corny cuts deeper than any other word. that's the one that is gonna keep her up at night.

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Carly Evans @carlyevans.bsky.social · 19/11/2025

In today's What's Resonating, we analyzed viral ICE videos and how the left, particularly @nowthisimpact.bsky.social and @couriernewsroom.bsky.social, are using amplification to effectively highlight the harms of the Trump administration. More via the link below. ⬇️

This heartbreaking content is clearly striking a chord with audiences: ICE encounter videos performed better than generic immigration posts across every political lean. Left-leaning ICE encounter videos over-performed at the highest rate (2.7x average engagements) while neutral pages earned the highest total and average engagements (31 million and 36,000, respectively). Comparing performance across political lean:

Left-Leaning pages: ICE encounter videos performed 164% better than other immigration videos (with over 15,000 more engagements per post)

Neutral pages: ICE encounter videos performed 81% better than other immigration videos (with over 15,000 more engagements per post)

Right-Leaning pages: ICE encounter videos performed 38% better than other immigration videos (with over 3,400 more engagements per post)

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Subscribe to Radio Free America (link in bio) @kleinman.bsky.social · 03/10/2025

Kirk actually had been making this list of the top topics until yesterday. I still think he hangs in the background of right wing grievance like Benghazi did though datawrapper.dwcdn.net/aiiJD/1/?utm...

datawrapper.dwcdn.net

Engagements by Topic (10/2)

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Carly Evans @carlyevans.bsky.social · 19/09/2025

ICYMI: This summer, I started a new job, launched our new Substack, and created a *bunch* of charts. Our daily newsletter, What's Resonating, did a guest post in today's FWIW, where we broke down the turbulent week on political social media. Check it all out via the link below!

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Madeline Peltz @peltzmadeline.bsky.social · 14/09/2025

I’m on the ground at the charlie Kirk prayer vigil at the Kennedy center. There are thousands of people here.

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Andrew Lawrence @ndrew.bsky.social · 08/08/2025

markets tick higher as donald trump threatens ceos with arrest for releasing “fake news quarterly reports” showing declining revenue

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Carly Evans @carlyevans.bsky.social · 30/07/2025

I’m sorry, but a country album called “Snipe Hunt” is *genius.*

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Carly Evans @carlyevans.bsky.social · 30/07/2025

I need to become friends with someone not evil who has a boat in DC. Pls advise.

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Carly Evans @carlyevans.bsky.social · 25/07/2025

It's been a rough few years, but I truly believe this story should serve as a dire warning to *everyone.*

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Matthew Gertz @mattgertz.bsky.social · 21/07/2025

The Journal and Obama attacks may only be the beginning. Trump’s best hope of keeping his supporters happy may very well be increasing the scale and tempo of his authoritarian attacks — and that means there will be more to come in the months ahead. www.mediamatters.org/fox-news/tru...

mediamatters.org

Trump’s latest attempt to defuse the Epstein revolt: Point supporters at common enemies

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Ron Filipkowski @ronfilipkowski.bsky.social · 13/07/2025

What a shocker that Trump is trying to defend himself on Epstein by blaming Obama.

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Carly Evans @carlyevans.bsky.social · 12/07/2025

Based on my uniquely qualified professional opinion, I believe two facts: @couriernewsroom.bsky.social has some of the best left-leaning social media in the game. guest @peltzmadeline.bsky.social is one of the leading experts in the right online. This is a no-brainer. Go listen/watch/follow!

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Carly Evans @carlyevans.bsky.social · 28/06/2025

Like you may be Online™️, but did you also make everyone at the function look at the Guadalajara face lift?

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Carly Evans @carlyevans.bsky.social · 26/06/2025

To the people arguing about whether Zohran’s success is due to social media or his policies, I’d like to introduce the (not so secret) “all of the above” option. His platform is popular AND they messaged/mobilized in a different way than many other similar candidates. *ty for visiting my soapbox*

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Carly Evans @carlyevans.bsky.social · 26/06/2025

TIL Cougartown was one of the first American TV placement for an Ed Sheeran song (ty Charlotte Lawrence’s interview with Zach Sang). I don’t care if you hate Ed Sheeran, this is about Cougartown being ahead of its time. Go watch it.

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Carly Evans @carlyevans.bsky.social · 17/06/2025

Upon examining my own internet consumption a lot over the last few weeks, I've decided my algorithm is probably best easily described as "drag queen adjacent."

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Carly Evans @carlyevans.bsky.social · 12/06/2025

Billy on the Street coming back would help the Democratic Party. In this essay I will…

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Carly Evans @carlyevans.bsky.social · 11/06/2025

I might be at my most innovative when I get annoyed at a quick, important, repetitive task that takes 15 seconds too long.

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Carly Evans @carlyevans.bsky.social · 10/06/2025

If you’re a Democrat who isn’t cursing yet, now’s the time to start.

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Carly Evans @carlyevans.bsky.social · 06/06/2025

Having a very “full circle, love this city and the people” kinda day.

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Carly Evans @carlyevans.bsky.social · 04/06/2025

Honestly, it only feels right that it took me less than 24 hours to find a DC local to give me a review of Solid Pink Disco.

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Carly Evans @carlyevans.bsky.social · 04/06/2025

I got a haircut, so I think I might be a whole new person now. Fyi.

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Carly Evans @carlyevans.bsky.social · 04/06/2025

I’ve been begging for this piece from the universe, so shout out to the brilliant @peltzmadeline.bsky.social for making it a reality.

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Madeline Peltz @peltzmadeline.bsky.social · 03/06/2025

Charlie Kirk is having a meltdown on Twitter about an episode of HBO's Girls from 2015

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Carly Evans @carlyevans.bsky.social · 02/06/2025

As someone who is also regularly fueled by spite, I’m a little bit proud of that dude who completed a marathon with no experience and 24 hours notice.

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Andrew Lawrence @ndrew.bsky.social · 30/05/2025

“they” hate “you” is such effective messaging and republicans just keep teeing it up

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Carly Evans @carlyevans.bsky.social · 29/05/2025

I've forgotten how to regularly post, so you all get forwards from the group chat in the interim. Enjoy.

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Carly Evans @carlyevans.bsky.social · 29/05/2025

Cosplaying as a man on the internet in the group chat today.

Text reading "maybe i should have a podcast"

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Carly Evans @carlyevans.bsky.social · 29/05/2025

Hot take: Pissing Trump off for the reaction isn't worth it. Hotter take: Stop the taco slander.

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Carly Evans @carlyevans.bsky.social · 28/05/2025

My favorite small act of rebellion is refusing to engage in LinkedIn as the daughter of a headhunter.

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Carly Evans @carlyevans.bsky.social · 28/05/2025

I have a hunch this is going to be a rough Wednesday to be Austin McBroom.

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Carly Evans @carlyevans.bsky.social · 25/05/2025

If Pen15 spoke to you even a little, you should probably watch Overcompensating ASAP.

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Carly Evans @carlyevans.bsky.social · 24/05/2025

Niche hot take: The clip of Hosmer back at Kauffman (and singing Friends in Low Places!) for the Savannah Bananas game was top-tier fan service.

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Carly Evans @carlyevans.bsky.social · 21/05/2025

Madeline has always been one of my favorite sounding boards on political topics online, so imho, this post is a must-read. Also, subscribe to her Substack! All the cool kids are doing it!

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Carly Evans @carlyevans.bsky.social · 20/05/2025

so it turns out peer pressure still works! also, this website just got cooler.

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