Carl Hendy @carlhendy.com · 10/12/2025Hat-trick of official Google responses on SEO and GEO. July 2025: Gary Illyes, Analyst on the Google Search team. September 2025: Danny Sullivan (former Google Search Liaison). December 2025: John Mueller, Google Search Relations. 000
Carl Hendy @carlhendy.com · 12/11/2025Feels refreshing to see creativity in ecommerce that’s actually built for conversion. And not a single mention of AI. Website: In Common With 000
Carl Hendy @carlhendy.com · 20/10/2025Pretty cool to see Audits.com referenced on the Wikipedia Search Engine Optimization page. 020
Carl Hendy @carlhendy.com · 09/10/2025I see the Penguin UK website has already redirected the Spy Dog collection to their homepage. 010
Carl Hendy @carlhendy.com · 09/10/2025There’s been a lot of false claims about the Spy Dogs website and schools emailing parents. The site wasn’t hacked, and neither was Penguin - the domain simply expired and was re-registered. Here’s what actually happened: 140
Carl Hendy @carlhendy.com · 24/09/2025My first public “vibe-coded” idea-to-product: storeratings.co Building this was fun but definitely tested my patience. A combination of Vercel, GitHub, and Cursor, I got there in the end. I am not a developer or designer, go easy. 183
Carl Hendy @carlhendy.com · 01/08/2025BigCommerce announced their new parent company name yesterday: commerce·com, reportedly acquired for $2.2m. In 2021, domain broker Evergreen listed ecommerce·com for $35m. It’s unclear if it was purchased or leased in 2024, possibly under the ‘Perfect Checkout’ brand. 020
Carl Hendy @carlhendy.com · 27/07/2025I believe I’ve just spotted HMAS Sydney (DDG 42) passing through the Gold Coast. 010
Carl Hendy @carlhendy.com · 03/07/2025Every two weeks, this happens in the first aisle, just past the overpriced fruits and vegetables. Does this work in retail? 🤕 000
Carl Hendy @carlhendy.com · 01/07/2025Google has just released its June/July 2025 Core algorithm update. Fluctuations in visibility, clicks and impressions may not be a result of this update but rather the ongoing turbulence caused by Google AI Mode, LLMs and changes in the search‐results presentation. 210
Carl Hendy @carlhendy.com · 09/05/2025When I see people comparing Google searches to ChatGPT searches. 030
Carl Hendy @carlhendy.com · 08/05/2025Just realised it’s been five years since I unexpectedly achieved one of my career highlights. 230
