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The Bulleit Group

@bulleitgroup.bsky.social
60 followers 265 following 181 posts

A strategic communications agency that positions your brand in the right conversations.

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The Bulleit Group @bulleitgroup.bsky.social · 05/05/2026
Publishing in high-credibility environments builds context, recognition, and authority over time. Stay tuned for more next week!
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The Bulleit Group @bulleitgroup.bsky.social · 05/05/2026
This week, we are breaking down the first step in our Visibility Flywheel: High-Authority Publishing. Visibility starts with trust, and where your ideas live shapes how they are understood.
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The Bulleit Group @bulleitgroup.bsky.social · 30/04/2026
Across industries, intelligence is moving into the systems themselves. Not experimental. Operational. Embedded where speed and precision matter most. Proud to support the teams building what comes next.
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The Bulleit Group @bulleitgroup.bsky.social · 30/04/2026
🛡️ Interceptor platform (Aviation Week) Defense is shifting to real-time response, with platforms designed to detect and act instantly. aviationweek.com/space/launch...
aviationweek.com
European Industry Duo Unveil Space-Based Interceptor Platform | Aviation Week Network
Two European space startups are teaming up to build a new orbital platform capable of deploying, coordinating and hosting autonomous interceptor spacecraft.
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The Bulleit Group @bulleitgroup.bsky.social · 30/04/2026
🛰️ EnduroSat inspection mission (SpaceNews) Orbit is becoming a live data layer, with systems that can observe and interpret activity without human latency. spacenews.com/inspection-c...
spacenews.com
Inspection cubesat demo planned as first step toward orbital defense mothership
Bulgarian satellite maker EnduroSat and British defense tech startup Shield Space aim to deploy a cubesat next year capable of maneuvering near other satellites for inspection, ahead of plans to devel...
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The Bulleit Group @bulleitgroup.bsky.social · 30/04/2026
🎮 Overworld (GamesBeat) Real-time world simulation is here. Environments that evolve and respond are redefining intelligence in software. gamesbeat.com/overworld-re...
gamesbeat.com
Overworld releases AI-based Waypoint 1.5 real-time world simulation system
Overworld, the AI world model company building real-time generative worlds, today announced the release of Waypoint 1.5.
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The Bulleit Group @bulleitgroup.bsky.social · 30/04/2026
From AI simulation to space and defense, our clients shaped key conversations this month across top platforms. A clear pattern is emerging. 🧵
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The Bulleit Group @bulleitgroup.bsky.social · 24/04/2026
Over time, this compounds into something more valuable than reach. It becomes presence at the exact moment decisions are made. The companies that win are not producing more. They are structured to be found. Stay tuned over the next few weeks as we break down each step of the flywheel!
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The Bulleit Group @bulleitgroup.bsky.social · 24/04/2026
The shift is designing communications as a flywheel. Data becomes insight. Insight becomes narrative. Narrative drives media and AI discoverability. Each layer reinforces the next.
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The Bulleit Group @bulleitgroup.bsky.social · 24/04/2026
Most companies do not have a communications problem. They have an architecture problem. Content exists, but it does not build momentum. Visibility shows up in spikes, not systems.
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The Bulleit Group @bulleitgroup.bsky.social · 21/04/2026
Most PR assumes the market already understands the category, but AI companies are often defining the category in real time. This means the challenge is not differentiation but being clearly understood by investors, regulators, and buyers. More here: thebulleitgroup.substack.com/p/what-does-...
thebulleitgroup.substack.com
What Does a PR Firm for AI Companies Actually Do?
How communications is evolving from media coverage to market understanding in AI, robotics, and frontier technology
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The Bulleit Group @bulleitgroup.bsky.social · 17/04/2026
We build communications as infrastructure to shape perception, improve discoverability, and connect technical reality to market understanding. Full announcement: tinyurl.com/2k6z264b
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The Bulleit Group @bulleitgroup.bsky.social · 17/04/2026
The Bulleit Group was named one of PRovoke Media’s 100 Best PR Firms in the United States. As AI and frontier technologies scale, the challenge is ensuring companies are clearly understood by media, investors, buyers, and the platforms that surface them.
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The Bulleit Group @bulleitgroup.bsky.social · 17/04/2026
We build communications as infrastructure to shape perception, improve discoverability, and connect technical reality to market understanding. Full announcement: tinyurl.com/2k6z264b
tinyurl.com
The Bulleit Group Named One of the 100 Best PR Firms in the United States — A Specialist in AI, Startups, Robotics, and Frontier Technology
The Bulleit Group was named one of PRovoke Media’s 100 Best PR Firms, recognizing its leadership in AI and frontier technology communications....
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The Bulleit Group @bulleitgroup.bsky.social · 15/04/2026
Lisa brings curiosity, storytelling instinct, and great energy to everything she does. And if you’ve heard any “Lisa Lore” you know she’s lived a few lives, from snowboarding with Olympians to kayaking with the Obamas. We’re lucky to have her on the team!
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The Bulleit Group @bulleitgroup.bsky.social · 13/04/2026
Bulleit was built on the belief that communications should drive outcomes. Honored to be named one of PRovoke’s 100 Best US Agencies. Grateful to the clients building with us. www.provokemedia.com/latest/artic...
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The Bulleit Group @bulleitgroup.bsky.social · 08/04/2026
Quick comms reminder this week: In a crisis, employees will talk about the issue whether leadership communicates or not. The real question is whether they heard the facts from you first. Our latest blog👇 thebulleitgroup.substack.com/p/the-crisis...
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The Bulleit Group @bulleitgroup.bsky.social · 06/04/2026
Read more about our work launching in robotics from our CEO, Kyle Arteaga: www.linkedin.com/posts/kylear...
linkedin.com
How Do You Launch Robotics When the World Is Still Afraid of Robots? | Kyle Arteaga
In frontier technologies, narrative risk is often larger than product risk. That’s especially true in robotics. For years, the public story around humanoid robots has been shaped by viral failures, ...
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The Bulleit Group @bulleitgroup.bsky.social · 06/04/2026
We saw this in our work with Fauna, where the focus was on shaping that early understanding, not just generating attention. That foundation held as visibility grew, contributing to real outcomes. The first narrative is the one that sticks.
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The Bulleit Group @bulleitgroup.bsky.social · 06/04/2026
Before launch, three things matter more than anything else: who experiences the product first, who explains it to the market, and what story exists before attention scales. Those decisions shape the narrative that follows.
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The Bulleit Group @bulleitgroup.bsky.social · 06/04/2026
In emerging technology, you are not just launching a product, you are shaping how it will be understood. That understanding forms quickly, often before you have the chance to correct it.
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The Bulleit Group @bulleitgroup.bsky.social · 06/04/2026
Robotics has no problem capturing attention. As we head into National Robotics Week, the real question is how that attention gets interpreted once it hits the market.
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The Bulleit Group @bulleitgroup.bsky.social · 31/03/2026
💼 G Squared — insight into late-stage venture and global tech investment trends: venturecapital.createsend1.com/t/d-e-ghdjlt...
venturecapital.createsend1.com
VC Daily: Kalshi Cinches $22 Billion Valuation in Ongoing Round; Question of the Week
Last week, we asked where you think the next opportunities in artificial intelligence and frontier tech are. Here are some of your responses.
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The Bulleit Group @bulleitgroup.bsky.social · 31/03/2026
🚀 Impulse Space — scaling in-space mobility and infrastructure footprint: spacenews.com/impulse-spac... 🚀 Impulse Space — recognized among the world’s most innovative companies: www.fastcompany.com/91497302/spa...
spacenews.com
Impulse Space expands Colorado presence
Space mobility company Impulse Space has opened a Colorado facility to support development of its spacecraft.
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The Bulleit Group @bulleitgroup.bsky.social · 31/03/2026
🛡️ Legion — AI systems shaping next-generation defense conversations: www.wsj.com/tech/ai/anth... 🛡️ Legion — AI’s role in real-world geopolitical and security dynamics: www.washingtonpost.com/technology/2...
wsj.com
Anthropic’s Feud With Pentagon Earns It Fans Amid the Blowback
The AI company’s app is reaching new heights of popularity after President Trump ordered the government to stop using it.
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The Bulleit Group @bulleitgroup.bsky.social · 31/03/2026
🔐 Cylake — a new cybersecurity platform from a category-defining founder: www.businessinsider.com/founder-of-p... 🤖 Fauna Robotics — humanoid robotics entering real-world home environments: www.nbcnews.com/video/tom-ll...
businessinsider.com
The billionaire founder of Palo Alto Networks started a new cybersecurity company.
Just as he was seen as a contrarian for starting a cloud-based cybersecurity company in 2005, Nir Zuk relishes going the opposite way in 2026.
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The Bulleit Group @bulleitgroup.bsky.social · 31/03/2026
The common thread: what used to be “next” is now being built, deployed, and adopted. In real time. Links below 👇
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The Bulleit Group @bulleitgroup.bsky.social · 31/03/2026
What we’re seeing across sectors: → Cybersecurity is resetting at the foundation → Robotics is entering the home → Defense is becoming AI-native → Space is scaling infrastructure, not ambition Different verticals. Same inflection point.
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The Bulleit Group @bulleitgroup.bsky.social · 31/03/2026
From Business Insider to NBC News, WSJ, SpaceNews, and Fast Company. These are signals of where markets are moving, and who’s shaping them.
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The Bulleit Group @bulleitgroup.bsky.social · 31/03/2026
March was a reminder that frontier tech is unfolding in real time. Across cybersecurity, robotics, defense, and space, our clients are showing up where narratives get defined.
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The Bulleit Group @bulleitgroup.bsky.social · 30/03/2026
The crisis comms rule most teams skip: Your first audience is not the press. It is your employees. If they learn what happened from the internet before leadership tells them, the narrative is already out of your control. New blog 👇 open.substack.com/pub/thebulle...
open.substack.com
The Crisis Comms Rule Most Teams Skip
The difference between a contained issue and a full narrative spiral depends on whether your team heard the truth from you first or from the internet.
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The Bulleit Group @bulleitgroup.bsky.social · 26/03/2026
That is where narrative does real work. Really proud of our team on this one, and grateful to Fauna Robotics for trusting us to help bring it to market 🚀 Full list: www.provokemedia.com/events-award...
provokemedia.com
2026 Finalists
Finalists for the 2026 North American SABRE Awards.
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The Bulleit Group @bulleitgroup.bsky.social · 26/03/2026
Proud to be named a finalist at the 2026 North American SABRE Awards 🎉 In emerging tech, it is not just about building the future. It is about making people understand and trust it.
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The Bulleit Group @bulleitgroup.bsky.social · 26/03/2026
That is where narrative does real work. Really proud of our team on this one, and grateful to Fauna Robotics for trusting us to help bring it to market 🚀 Full list: www.provokemedia.com/events-award...
provokemedia.com
2026 Finalists
Finalists for the 2026 North American SABRE Awards.
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The Bulleit Group @bulleitgroup.bsky.social · 25/03/2026
See our AI policy and Reward and Risk Ladder here: www.bulleitgroup.com/generative-ai/
bulleitgroup.com
AI Reward and Risk Ladder | The Bulleit Group
The AI space changes almost daily. We built the AI Risk and Reward Ladder to give communications professionals a framework for what potential upsides and pitfalls to consider when using Generative AI....
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The Bulleit Group @bulleitgroup.bsky.social · 25/03/2026
Read the full release: www.globenewswire.com/news-release...
globenewswire.com
The Bulleit Group Reframes Its Open-Source AI Policy as Industry Asks: How Are PR Firms Using AI?
The Bulleit Group reintroduces its open AI policy, setting a new standard for transparency and accountability as AI use in PR comes under scrutiny....
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The Bulleit Group @bulleitgroup.bsky.social · 25/03/2026
Today, we’re reintroducing our open-source generative AI policy. It defines where AI supports the work and where human judgment is required, especially when communications reach the public. Because in PR, trust is not just in the message. It is in how the message is made.
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The Bulleit Group @bulleitgroup.bsky.social · 25/03/2026
The question is no longer whether PR firms use AI. It is how. AI is already part of how communications get built. What clients want now is visibility into how it’s used, where risk exists, and who is accountable.
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The Bulleit Group @bulleitgroup.bsky.social · 23/03/2026
ICYMI: Kyle Arteaga spoke with Matt Dzugan of Muck Rack on So What? about AI visibility, earned media, and why PR teams need to start measuring how brands show up in generative search. Listen here: open.spotify.com/episode/5X4M...
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The Bulleit Group @bulleitgroup.bsky.social · 16/03/2026
Now: writing your social posts, pitching your stories to journalists, shaping your messaging, helping founders come out of stealth, and landing some pretty big headlines. But not everything has changed. The curiosity stuck, and that’s still the most important part of the job!
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The Bulleit Group @bulleitgroup.bsky.social · 16/03/2026
We checked the archives last week to see what the Bulleit team was up to before they became PR stars. Back then: school photos, questionable haircuts, ballet recitals, and ‘going viral’ meant someone brought Dunkaroos to class.
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The Bulleit Group @bulleitgroup.bsky.social · 11/03/2026
Visibility means recognition, being understood by buyers, media, and the AI systems shaping discovery. When strong content lives in silos, it creates activity, but doesn’t propel momentum. Visibility is a flywheel. Build it with intention, and it moves on its own.
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The Bulleit Group @bulleitgroup.bsky.social · 09/03/2026
There’s pressure to post more and stay visible everywhere. But visibility without connected messaging is exhausting. Strong companies feel familiar across conversations, search, and third-party mentions. That comes from treating communications as a system.
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The Bulleit Group @bulleitgroup.bsky.social · 06/03/2026
In a crisis, the first audience is your employees. If they learn what happened from X or a reporter, you have already lost control of the narrative. Our team discusses why internal comms has to come first on last week’s So What episode. 🎧 Listen now: open.spotify.com/episode/7CMM...
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The Bulleit Group @bulleitgroup.bsky.social · 05/03/2026
Nicholas is our go-to for insight where tech meets pop culture. From gaming to entertainment, he sharpens our thinking and our client work. Bonus: Dad to Pheobe (the star of our pets Slack channel)
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The Bulleit Group @bulleitgroup.bsky.social · 03/03/2026
🚀 Tom Mueller of Impulse Space named one of Forbes America’s Greatest Innovators: www.forbes.com/sites/alexkn...
forbes.com
Forbes 250: America’s Greatest Innovators
The Forbes Innovator 250: America's Greatest Innovators showcases the visionaries shaping our future. Find the full list of great minds and the mark they are leaving on our history.
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The Bulleit Group @bulleitgroup.bsky.social · 03/03/2026
💼 MVP Ventures featured in WSJ Pro VC. 1) createsend.com/t/d-28A55259... 2) createsend.com/t/d-A76461B5...
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The Bulleit Group @bulleitgroup.bsky.social · 03/03/2026
🛡️ Legion Intelligence featured in Tectonic Defense, advancing the AI-at-the-edge conversation: www.tectonicdefense.com/legion-intel...
tectonicdefense.com
Legion Intelligence Launches AI Chatbot for the Edge
In case you missed it, earlier this month, Secretary of Defense Pete Hegseth issued a memo outlining his plan to make the Pentagon “an ‘AI-first’
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The Bulleit Group @bulleitgroup.bsky.social · 03/03/2026
🤖 Fauna Robotics launched Sprout nationally with AP News: www.ap.org/news-highlig...
ap.org
Not ready for robots in homes? The maker of a friendly new humanoid thinks it might change your mind | The Associated Press
As the new robot called Sprout walks around a Manhattan office, nodding its rectangular head, lifting its windshield wiper-like “eyebrows” and offering to
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The Bulleit Group @bulleitgroup.bsky.social · 03/03/2026
🌍 Overworld featured in The Economist on the rise of world models in AI: www.economist.com/insider/insi...
economist.com
The next big thing in AI | The Economist Insider
A growing consensus suggests that building more powerful AI will require more than just scaling up existing methods. New approaches will also be needed. And one approach in particular has been attract...
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