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The Bulleit Group

@bulleitgroup.bsky.social
60 followers 265 following 181 posts

A strategic communications agency that positions your brand in the right conversations.

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The Bulleit Group @bulleitgroup.bsky.social · 05/05/2026
This week, we are breaking down the first step in our Visibility Flywheel: High-Authority Publishing. Visibility starts with trust, and where your ideas live shapes how they are understood.
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The Bulleit Group @bulleitgroup.bsky.social · 30/04/2026
From AI simulation to space and defense, our clients shaped key conversations this month across top platforms. A clear pattern is emerging. 🧵
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The Bulleit Group @bulleitgroup.bsky.social · 24/04/2026
Most companies do not have a communications problem. They have an architecture problem. Content exists, but it does not build momentum. Visibility shows up in spikes, not systems.
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The Bulleit Group @bulleitgroup.bsky.social · 21/04/2026
Most PR assumes the market already understands the category, but AI companies are often defining the category in real time. This means the challenge is not differentiation but being clearly understood by investors, regulators, and buyers. More here: thebulleitgroup.substack.com/p/what-does-...
thebulleitgroup.substack.com
What Does a PR Firm for AI Companies Actually Do?
How communications is evolving from media coverage to market understanding in AI, robotics, and frontier technology
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The Bulleit Group @bulleitgroup.bsky.social · 17/04/2026
The Bulleit Group was named one of PRovoke Media’s 100 Best PR Firms in the United States. As AI and frontier technologies scale, the challenge is ensuring companies are clearly understood by media, investors, buyers, and the platforms that surface them.
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The Bulleit Group @bulleitgroup.bsky.social · 15/04/2026
Lisa brings curiosity, storytelling instinct, and great energy to everything she does. And if you’ve heard any “Lisa Lore” you know she’s lived a few lives, from snowboarding with Olympians to kayaking with the Obamas. We’re lucky to have her on the team!
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The Bulleit Group @bulleitgroup.bsky.social · 13/04/2026
Bulleit was built on the belief that communications should drive outcomes. Honored to be named one of PRovoke’s 100 Best US Agencies. Grateful to the clients building with us. www.provokemedia.com/latest/artic...
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The Bulleit Group @bulleitgroup.bsky.social · 08/04/2026
Quick comms reminder this week: In a crisis, employees will talk about the issue whether leadership communicates or not. The real question is whether they heard the facts from you first. Our latest blog👇 thebulleitgroup.substack.com/p/the-crisis...
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The Bulleit Group @bulleitgroup.bsky.social · 06/04/2026
Robotics has no problem capturing attention. As we head into National Robotics Week, the real question is how that attention gets interpreted once it hits the market.
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The Bulleit Group @bulleitgroup.bsky.social · 31/03/2026
March was a reminder that frontier tech is unfolding in real time. Across cybersecurity, robotics, defense, and space, our clients are showing up where narratives get defined.
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The Bulleit Group @bulleitgroup.bsky.social · 30/03/2026
The crisis comms rule most teams skip: Your first audience is not the press. It is your employees. If they learn what happened from the internet before leadership tells them, the narrative is already out of your control. New blog 👇 open.substack.com/pub/thebulle...
open.substack.com
The Crisis Comms Rule Most Teams Skip
The difference between a contained issue and a full narrative spiral depends on whether your team heard the truth from you first or from the internet.
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The Bulleit Group @bulleitgroup.bsky.social · 26/03/2026
Proud to be named a finalist at the 2026 North American SABRE Awards 🎉 In emerging tech, it is not just about building the future. It is about making people understand and trust it.
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The Bulleit Group @bulleitgroup.bsky.social · 25/03/2026
The question is no longer whether PR firms use AI. It is how. AI is already part of how communications get built. What clients want now is visibility into how it’s used, where risk exists, and who is accountable.
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The Bulleit Group @bulleitgroup.bsky.social · 23/03/2026
ICYMI: Kyle Arteaga spoke with Matt Dzugan of Muck Rack on So What? about AI visibility, earned media, and why PR teams need to start measuring how brands show up in generative search. Listen here: open.spotify.com/episode/5X4M...
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The Bulleit Group @bulleitgroup.bsky.social · 16/03/2026
We checked the archives last week to see what the Bulleit team was up to before they became PR stars. Back then: school photos, questionable haircuts, ballet recitals, and ‘going viral’ meant someone brought Dunkaroos to class.
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The Bulleit Group @bulleitgroup.bsky.social · 11/03/2026
Visibility means recognition, being understood by buyers, media, and the AI systems shaping discovery. When strong content lives in silos, it creates activity, but doesn’t propel momentum. Visibility is a flywheel. Build it with intention, and it moves on its own.
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The Bulleit Group @bulleitgroup.bsky.social · 09/03/2026
There’s pressure to post more and stay visible everywhere. But visibility without connected messaging is exhausting. Strong companies feel familiar across conversations, search, and third-party mentions. That comes from treating communications as a system.
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The Bulleit Group @bulleitgroup.bsky.social · 06/03/2026
In a crisis, the first audience is your employees. If they learn what happened from X or a reporter, you have already lost control of the narrative. Our team discusses why internal comms has to come first on last week’s So What episode. 🎧 Listen now: open.spotify.com/episode/7CMM...
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The Bulleit Group @bulleitgroup.bsky.social · 05/03/2026
Nicholas is our go-to for insight where tech meets pop culture. From gaming to entertainment, he sharpens our thinking and our client work. Bonus: Dad to Pheobe (the star of our pets Slack channel)
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The Bulleit Group @bulleitgroup.bsky.social · 03/03/2026
February (and late January 😉) client wins: Fortune, The Economist, AP, WSJ, Forbes — across AI, robotics, defense, space, and venture. Frontier tech is going mainstream. Links below 👇
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The Bulleit Group @bulleitgroup.bsky.social · 19/02/2026
What matters most is why work moves the needle. This campaign closed a credibility gap in a tightly gatekept industry by aligning narrative, timing, and execution to turn visibility into real momentum. Honored to be recognized. Full release: tinyurl.com/5wvvnue4
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The Bulleit Group @bulleitgroup.bsky.social · 17/02/2026
Most communications breakdowns start with misalignment. If five people describe your company, do they outline the same problem you solve?
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The Bulleit Group @bulleitgroup.bsky.social · 10/02/2026
A little alignment goes a long way. We shared a 15-minute messaging test to help founders get clear before launches and updates. Run it before you ship! tinyurl.com/2928845f
tinyurl.com
The 15-Minute Alignment Test
A simple way for founders to pressure-test launches, updates, and announcements before they go public.
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The Bulleit Group @bulleitgroup.bsky.social · 04/02/2026
Being named to the PRNEWS Agency Elite Top 120 reflects how communications is evolving. Our clients operate in high-stakes environments where trust, credibility, and visibility are infrastructure, not extras.
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The Bulleit Group @bulleitgroup.bsky.social · 02/02/2026
SEO optimizes for rankings. GEO optimizes for AI answers. In a world where machines speak first, visibility is about credibility. The next winners build on SEO with systems designed for AI discovery.
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The Bulleit Group @bulleitgroup.bsky.social · 28/01/2026
Today, the real advantage isn’t a list of reporters. It’s being someone they recognize, trust, and want to engage with beyond a single pitch. 🧵👇
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The Bulleit Group @bulleitgroup.bsky.social · 27/01/2026
Nearly a month into the new year, and one thing is clear: 2026 is about stronger signals. From media becoming a signal game to AI acting as an audience, communications is entering a new phase where momentum compounds across social, search, markets, and machines. tinyurl.com/mr2zvnkh
tinyurl.com
The Bulleit Group’s Top Predictions for 2026
From media to markets to machines, how signal strength will define the brands that win in the new year.
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The Bulleit Group @bulleitgroup.bsky.social · 23/12/2025
The Bulleit Group will be closed from December 24th through January 2nd. We’ll be back on January 5th, recharged and ready to help teams sharpen their narratives for the year ahead. Wishing everyone a restful and well-deserved holiday break.
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The Bulleit Group @bulleitgroup.bsky.social · 18/12/2025
In our latest Substack, @katiehelander.bsky.social, Director at The Bulleit Group, reflects on why trust grows through consistency, curiosity, and human connection, and why that approach tends to last longer than quick wins. Read more 👇 tinyurl.com/fpu6jybf
tinyurl.com
Authentic Relationships Beat Quick Wins Every Time
Why trust, familiarity, and showing up matter more than access in today’s media landscape.
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The Bulleit Group @bulleitgroup.bsky.social · 17/12/2025
Earlier this year, The Bulleit Group won a 2025 Innovation SABRE Award for our work with Civitai. As AI scrutiny grows, the case for trust-first storytelling still stands. tinyurl.com/2534tjrp
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The Bulleit Group @bulleitgroup.bsky.social · 16/12/2025
AI search is now the front door to brand discovery. Webflow’s AEO Playbook demonstrates how to stay visible and accurate as models transform the way stories are shared. Bulleit co-founder and CEO, Kyle Arteaga, added his perspective to the guide. 🔗 wfl.io/49Cz181
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The Bulleit Group @bulleitgroup.bsky.social · 15/12/2025
One post does not build momentum. Visibility grows through connected stories that reinforce each other across platforms and partners. It is not about repetition. It is about rhythm. Ideas scale through structure. #NarrativeDesign #CommsStrategy
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The Bulleit Group @bulleitgroup.bsky.social · 10/12/2025
🔦 December Employee Spotlight! Mollie brings strategic clarity and genuine excitement to every project. Her energy lifts the team, fuels momentum, and makes even the toughest deadlines doable. Her curiosity sharpens our storytelling and strategy. We’re so lucky to have her!
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The Bulleit Group @bulleitgroup.bsky.social · 04/12/2025
Curious how stories get built today? Our podcast, So What: The PR Strategy Podcast, goes inside the minds of the people shaping them. tinyurl.com/3dh3m28j
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The Bulleit Group @bulleitgroup.bsky.social · 02/12/2025
Great stories spark interest. Strategic stories create alignment and action. They provide teams and markets with a shared language, transforming narrative into direction and momentum.
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The Bulleit Group @bulleitgroup.bsky.social · 24/11/2025
If you're new here, we’re The Bulleit Group, a strategic communications partner for high-stakes companies. We help founders tell their story with clarity, show up consistently, and build reputations that hold under pressure. Get in touch: bulleitgroup.com/contact/
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The Bulleit Group @bulleitgroup.bsky.social · 18/11/2025
Time’s new AI agent (time.com/7332572/the-...) lets readers ask questions, generate summaries, listen to audio briefings, and explore a century of journalism in 13 languages. A newsroom archive is becoming an interactive product.
time.com
The Story Behind the TIME AI Agent
Introducing the TIME AI Agent, an AI-powered platform built on trusted reporting and advanced generative tech.
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The Bulleit Group @bulleitgroup.bsky.social · 13/11/2025
Every message you share now passes through an algorithm before it reaches an audience. Here’s how to make the algorithm your ally, not your obstacle. 👇 #Algorithm #SocialMedia #PR #Comms
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The Bulleit Group @bulleitgroup.bsky.social · 10/11/2025
Starbucks’ glass bear cup sold out in hours — shaping drinkware into a collectible and turning a product drop into a cultural moment. ☕🧸 What this tells us as communicators 👇
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The Bulleit Group @bulleitgroup.bsky.social · 07/11/2025
If purpose isn’t visible, it isn’t working. Great communications don’t just tell a story—they turn it into systems, metrics, and moments that prove it. That’s how purpose drives credibility. #StrategicCommunications #PR #MissionStatement
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The Bulleit Group @bulleitgroup.bsky.social · 05/11/2025
Every company has a mission statement. The difference between saying it and living it is whether that mission shows up in your communications. #StrategicComms
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The Bulleit Group @bulleitgroup.bsky.social · 03/11/2025
B2B brands often treat YouTube as a “publish and hope” channel. BG CEO Kyle Arteaga explains that real success comes from distribution. See more: tinyurl.com/bdf8emyc
tinyurl.com
How To Generate B2B Leads On YouTube: 15 Critical Steps
In a rush to publish, B2B brands may skip key steps that determine whether YouTube content gets views, addresses needs and drives conversions or languishes in cyberspace.
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The Bulleit Group @bulleitgroup.bsky.social · 30/10/2025
👻 Every Halloween, someone declares the press release dead. But it isn’t dead — it’s evolving. In a machine-native world, releases teach AI how to describe your brand. However, not all press releases or wire services are equal. 📖 Read more: tinyurl.com/yfynx8bm
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The Bulleit Group @bulleitgroup.bsky.social · 28/10/2025
Two U.S. federal judges just confirmed they used AI tools to help draft rulings. The results included factual errors. (tinyurl.com/3uvh7c43) The takeaway isn’t that AI can’t be trusted. It’s that systems matter. Build with intention or explain the errors after.
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The Bulleit Group @bulleitgroup.bsky.social · 24/10/2025
Congrats to @gotoimpulse.bsky.social on being named one of Fast Company’s Next Big Things in Tech — a well-earned recognition for the team redefining the possibilities of in-space mobility. 🌌 www.fastcompany.com/91410998/spa...
fastcompany.com
The 5 next big things in space and telecom for 2025
The space-age dream of zero-G manufacturing, the down-to-earth desire of cheaper wireless service, and more.
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The Bulleit Group @bulleitgroup.bsky.social · 22/10/2025
One headline won’t build momentum. Our latest Substack shows how to turn coverage into a visibility system: tinyurl.com/msn6knyu
tinyurl.com
PR is a System, Not a Transaction
Turning PR from a series of moments into a measurable system for sustained visibility and credibility.
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The Bulleit Group @bulleitgroup.bsky.social · 20/10/2025
Most companies think LLMs crawl their websites. They don’t. As Kyle Arteaga shared in Forbes, AI models learn from public, repeated, structured mentions — that’s how brands win at GEO. Full article: tinyurl.com/4cm5xssw
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The Bulleit Group @bulleitgroup.bsky.social · 15/10/2025
Katie and Morgan are representing Bulleit at Dreamforce this week, connecting with innovators and joining the energy at Jumpstart Agent’s Jumpstart Jam yesterday. We're always inspired by the ideas pushing tech forward. #DF25 #Dreamforce2025
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The Bulleit Group @bulleitgroup.bsky.social · 14/10/2025
In a recent PR Daily feature on how to handle “non-stories," our CEO, Kyle Arteaga, shares how testing ideas on social media can sharpen strategy before pitching. Read the whole piece: www.prdaily.com/what-to-do-w...
prdaily.com
What to do when you’re asked to pitch a bad story - PR Daily
Practical strategies for pushing back.
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The Bulleit Group @bulleitgroup.bsky.social · 10/10/2025
Have you tuned in yet? 🎧 So What: The PR Strategy Podcast explores how storytelling, credibility, and strategy shape modern comms. Ep. 1: Hannah Sills + Kyle Arteaga on how Bulleit began and where PR goes next. 🎙️ tinyurl.com/55w6hsxt
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