The Bulleit Group @bulleitgroup.bsky.social · 05/05/2026This week, we are breaking down the first step in our Visibility Flywheel: High-Authority Publishing. Visibility starts with trust, and where your ideas live shapes how they are understood. 110
The Bulleit Group @bulleitgroup.bsky.social · 30/04/2026From AI simulation to space and defense, our clients shaped key conversations this month across top platforms. A clear pattern is emerging. 🧵 100
The Bulleit Group @bulleitgroup.bsky.social · 24/04/2026Most companies do not have a communications problem. They have an architecture problem. Content exists, but it does not build momentum. Visibility shows up in spikes, not systems. 100
The Bulleit Group @bulleitgroup.bsky.social · 21/04/2026Most PR assumes the market already understands the category, but AI companies are often defining the category in real time. This means the challenge is not differentiation but being clearly understood by investors, regulators, and buyers. More here: thebulleitgroup.substack.com/p/what-does-...thebulleitgroup.substack.comWhat Does a PR Firm for AI Companies Actually Do?How communications is evolving from media coverage to market understanding in AI, robotics, and frontier technology 000
The Bulleit Group @bulleitgroup.bsky.social · 17/04/2026The Bulleit Group was named one of PRovoke Media’s 100 Best PR Firms in the United States. As AI and frontier technologies scale, the challenge is ensuring companies are clearly understood by media, investors, buyers, and the platforms that surface them. 100
The Bulleit Group @bulleitgroup.bsky.social · 15/04/2026Lisa brings curiosity, storytelling instinct, and great energy to everything she does. And if you’ve heard any “Lisa Lore” you know she’s lived a few lives, from snowboarding with Olympians to kayaking with the Obamas. We’re lucky to have her on the team! 000
The Bulleit Group @bulleitgroup.bsky.social · 13/04/2026Bulleit was built on the belief that communications should drive outcomes. Honored to be named one of PRovoke’s 100 Best US Agencies. Grateful to the clients building with us. www.provokemedia.com/latest/artic... 010
The Bulleit Group @bulleitgroup.bsky.social · 08/04/2026Quick comms reminder this week: In a crisis, employees will talk about the issue whether leadership communicates or not. The real question is whether they heard the facts from you first. Our latest blog👇 thebulleitgroup.substack.com/p/the-crisis... 000
The Bulleit Group @bulleitgroup.bsky.social · 06/04/2026Robotics has no problem capturing attention. As we head into National Robotics Week, the real question is how that attention gets interpreted once it hits the market. 100
The Bulleit Group @bulleitgroup.bsky.social · 31/03/2026March was a reminder that frontier tech is unfolding in real time. Across cybersecurity, robotics, defense, and space, our clients are showing up where narratives get defined. 100
The Bulleit Group @bulleitgroup.bsky.social · 30/03/2026The crisis comms rule most teams skip: Your first audience is not the press. It is your employees. If they learn what happened from the internet before leadership tells them, the narrative is already out of your control. New blog 👇 open.substack.com/pub/thebulle...open.substack.comThe Crisis Comms Rule Most Teams SkipThe difference between a contained issue and a full narrative spiral depends on whether your team heard the truth from you first or from the internet. 000
The Bulleit Group @bulleitgroup.bsky.social · 26/03/2026Proud to be named a finalist at the 2026 North American SABRE Awards 🎉 In emerging tech, it is not just about building the future. It is about making people understand and trust it. 100
The Bulleit Group @bulleitgroup.bsky.social · 25/03/2026The question is no longer whether PR firms use AI. It is how. AI is already part of how communications get built. What clients want now is visibility into how it’s used, where risk exists, and who is accountable. 100
The Bulleit Group @bulleitgroup.bsky.social · 23/03/2026ICYMI: Kyle Arteaga spoke with Matt Dzugan of Muck Rack on So What? about AI visibility, earned media, and why PR teams need to start measuring how brands show up in generative search. Listen here: open.spotify.com/episode/5X4M... 000
The Bulleit Group @bulleitgroup.bsky.social · 16/03/2026We checked the archives last week to see what the Bulleit team was up to before they became PR stars. Back then: school photos, questionable haircuts, ballet recitals, and ‘going viral’ meant someone brought Dunkaroos to class. 100
The Bulleit Group @bulleitgroup.bsky.social · 11/03/2026Visibility means recognition, being understood by buyers, media, and the AI systems shaping discovery. When strong content lives in silos, it creates activity, but doesn’t propel momentum. Visibility is a flywheel. Build it with intention, and it moves on its own. 000
The Bulleit Group @bulleitgroup.bsky.social · 09/03/2026There’s pressure to post more and stay visible everywhere. But visibility without connected messaging is exhausting. Strong companies feel familiar across conversations, search, and third-party mentions. That comes from treating communications as a system. 000
The Bulleit Group @bulleitgroup.bsky.social · 06/03/2026In a crisis, the first audience is your employees. If they learn what happened from X or a reporter, you have already lost control of the narrative. Our team discusses why internal comms has to come first on last week’s So What episode. 🎧 Listen now: open.spotify.com/episode/7CMM... 000
The Bulleit Group @bulleitgroup.bsky.social · 05/03/2026Nicholas is our go-to for insight where tech meets pop culture. From gaming to entertainment, he sharpens our thinking and our client work. Bonus: Dad to Pheobe (the star of our pets Slack channel) 000
The Bulleit Group @bulleitgroup.bsky.social · 03/03/2026February (and late January 😉) client wins: Fortune, The Economist, AP, WSJ, Forbes — across AI, robotics, defense, space, and venture. Frontier tech is going mainstream. Links below 👇 100
The Bulleit Group @bulleitgroup.bsky.social · 19/02/2026What matters most is why work moves the needle. This campaign closed a credibility gap in a tightly gatekept industry by aligning narrative, timing, and execution to turn visibility into real momentum. Honored to be recognized. Full release: tinyurl.com/5wvvnue4 000
The Bulleit Group @bulleitgroup.bsky.social · 17/02/2026Most communications breakdowns start with misalignment. If five people describe your company, do they outline the same problem you solve? 120
The Bulleit Group @bulleitgroup.bsky.social · 10/02/2026A little alignment goes a long way. We shared a 15-minute messaging test to help founders get clear before launches and updates. Run it before you ship! tinyurl.com/2928845ftinyurl.comThe 15-Minute Alignment TestA simple way for founders to pressure-test launches, updates, and announcements before they go public. 000
The Bulleit Group @bulleitgroup.bsky.social · 04/02/2026Being named to the PRNEWS Agency Elite Top 120 reflects how communications is evolving. Our clients operate in high-stakes environments where trust, credibility, and visibility are infrastructure, not extras. 100
The Bulleit Group @bulleitgroup.bsky.social · 02/02/2026SEO optimizes for rankings. GEO optimizes for AI answers. In a world where machines speak first, visibility is about credibility. The next winners build on SEO with systems designed for AI discovery. 000
The Bulleit Group @bulleitgroup.bsky.social · 28/01/2026Today, the real advantage isn’t a list of reporters. It’s being someone they recognize, trust, and want to engage with beyond a single pitch. 🧵👇 100
The Bulleit Group @bulleitgroup.bsky.social · 27/01/2026Nearly a month into the new year, and one thing is clear: 2026 is about stronger signals. From media becoming a signal game to AI acting as an audience, communications is entering a new phase where momentum compounds across social, search, markets, and machines. tinyurl.com/mr2zvnkhtinyurl.comThe Bulleit Group’s Top Predictions for 2026From media to markets to machines, how signal strength will define the brands that win in the new year. 000
The Bulleit Group @bulleitgroup.bsky.social · 23/12/2025The Bulleit Group will be closed from December 24th through January 2nd. We’ll be back on January 5th, recharged and ready to help teams sharpen their narratives for the year ahead. Wishing everyone a restful and well-deserved holiday break. 000
The Bulleit Group @bulleitgroup.bsky.social · 18/12/2025In our latest Substack, @katiehelander.bsky.social, Director at The Bulleit Group, reflects on why trust grows through consistency, curiosity, and human connection, and why that approach tends to last longer than quick wins. Read more 👇 tinyurl.com/fpu6jybftinyurl.comAuthentic Relationships Beat Quick Wins Every TimeWhy trust, familiarity, and showing up matter more than access in today’s media landscape. 000
The Bulleit Group @bulleitgroup.bsky.social · 17/12/2025Earlier this year, The Bulleit Group won a 2025 Innovation SABRE Award for our work with Civitai. As AI scrutiny grows, the case for trust-first storytelling still stands. tinyurl.com/2534tjrp 010
The Bulleit Group @bulleitgroup.bsky.social · 16/12/2025AI search is now the front door to brand discovery. Webflow’s AEO Playbook demonstrates how to stay visible and accurate as models transform the way stories are shared. Bulleit co-founder and CEO, Kyle Arteaga, added his perspective to the guide. 🔗 wfl.io/49Cz181 010
The Bulleit Group @bulleitgroup.bsky.social · 15/12/2025One post does not build momentum. Visibility grows through connected stories that reinforce each other across platforms and partners. It is not about repetition. It is about rhythm. Ideas scale through structure. #NarrativeDesign #CommsStrategy 000
The Bulleit Group @bulleitgroup.bsky.social · 10/12/2025🔦 December Employee Spotlight! Mollie brings strategic clarity and genuine excitement to every project. Her energy lifts the team, fuels momentum, and makes even the toughest deadlines doable. Her curiosity sharpens our storytelling and strategy. We’re so lucky to have her! 000
The Bulleit Group @bulleitgroup.bsky.social · 04/12/2025Curious how stories get built today? Our podcast, So What: The PR Strategy Podcast, goes inside the minds of the people shaping them. tinyurl.com/3dh3m28j 010
The Bulleit Group @bulleitgroup.bsky.social · 02/12/2025Great stories spark interest. Strategic stories create alignment and action. They provide teams and markets with a shared language, transforming narrative into direction and momentum. 000
The Bulleit Group @bulleitgroup.bsky.social · 24/11/2025If you're new here, we’re The Bulleit Group, a strategic communications partner for high-stakes companies. We help founders tell their story with clarity, show up consistently, and build reputations that hold under pressure. Get in touch: bulleitgroup.com/contact/ 000
The Bulleit Group @bulleitgroup.bsky.social · 18/11/2025Time’s new AI agent (time.com/7332572/the-...) lets readers ask questions, generate summaries, listen to audio briefings, and explore a century of journalism in 13 languages. A newsroom archive is becoming an interactive product.time.comThe Story Behind the TIME AI AgentIntroducing the TIME AI Agent, an AI-powered platform built on trusted reporting and advanced generative tech. 100
The Bulleit Group @bulleitgroup.bsky.social · 13/11/2025Every message you share now passes through an algorithm before it reaches an audience. Here’s how to make the algorithm your ally, not your obstacle. 👇 #Algorithm #SocialMedia #PR #Comms 010
The Bulleit Group @bulleitgroup.bsky.social · 10/11/2025Starbucks’ glass bear cup sold out in hours — shaping drinkware into a collectible and turning a product drop into a cultural moment. ☕🧸 What this tells us as communicators 👇 100
The Bulleit Group @bulleitgroup.bsky.social · 07/11/2025If purpose isn’t visible, it isn’t working. Great communications don’t just tell a story—they turn it into systems, metrics, and moments that prove it. That’s how purpose drives credibility. #StrategicCommunications #PR #MissionStatement 000
The Bulleit Group @bulleitgroup.bsky.social · 05/11/2025Every company has a mission statement. The difference between saying it and living it is whether that mission shows up in your communications. #StrategicComms 100
The Bulleit Group @bulleitgroup.bsky.social · 03/11/2025B2B brands often treat YouTube as a “publish and hope” channel. BG CEO Kyle Arteaga explains that real success comes from distribution. See more: tinyurl.com/bdf8emyctinyurl.comHow To Generate B2B Leads On YouTube: 15 Critical StepsIn a rush to publish, B2B brands may skip key steps that determine whether YouTube content gets views, addresses needs and drives conversions or languishes in cyberspace. 000
The Bulleit Group @bulleitgroup.bsky.social · 30/10/2025👻 Every Halloween, someone declares the press release dead. But it isn’t dead — it’s evolving. In a machine-native world, releases teach AI how to describe your brand. However, not all press releases or wire services are equal. 📖 Read more: tinyurl.com/yfynx8bm 000
The Bulleit Group @bulleitgroup.bsky.social · 28/10/2025Two U.S. federal judges just confirmed they used AI tools to help draft rulings. The results included factual errors. (tinyurl.com/3uvh7c43) The takeaway isn’t that AI can’t be trusted. It’s that systems matter. Build with intention or explain the errors after. 000
The Bulleit Group @bulleitgroup.bsky.social · 24/10/2025Congrats to @gotoimpulse.bsky.social on being named one of Fast Company’s Next Big Things in Tech — a well-earned recognition for the team redefining the possibilities of in-space mobility. 🌌 www.fastcompany.com/91410998/spa...fastcompany.comThe 5 next big things in space and telecom for 2025The space-age dream of zero-G manufacturing, the down-to-earth desire of cheaper wireless service, and more. 110
The Bulleit Group @bulleitgroup.bsky.social · 22/10/2025One headline won’t build momentum. Our latest Substack shows how to turn coverage into a visibility system: tinyurl.com/msn6knyutinyurl.comPR is a System, Not a TransactionTurning PR from a series of moments into a measurable system for sustained visibility and credibility. 000
The Bulleit Group @bulleitgroup.bsky.social · 20/10/2025Most companies think LLMs crawl their websites. They don’t. As Kyle Arteaga shared in Forbes, AI models learn from public, repeated, structured mentions — that’s how brands win at GEO. Full article: tinyurl.com/4cm5xssw 000
The Bulleit Group @bulleitgroup.bsky.social · 15/10/2025Katie and Morgan are representing Bulleit at Dreamforce this week, connecting with innovators and joining the energy at Jumpstart Agent’s Jumpstart Jam yesterday. We're always inspired by the ideas pushing tech forward. #DF25 #Dreamforce2025 010
The Bulleit Group @bulleitgroup.bsky.social · 14/10/2025In a recent PR Daily feature on how to handle “non-stories," our CEO, Kyle Arteaga, shares how testing ideas on social media can sharpen strategy before pitching. Read the whole piece: www.prdaily.com/what-to-do-w...prdaily.comWhat to do when you’re asked to pitch a bad story - PR DailyPractical strategies for pushing back. 000
The Bulleit Group @bulleitgroup.bsky.social · 10/10/2025Have you tuned in yet? 🎧 So What: The PR Strategy Podcast explores how storytelling, credibility, and strategy shape modern comms. Ep. 1: Hannah Sills + Kyle Arteaga on how Bulleit began and where PR goes next. 🎙️ tinyurl.com/55w6hsxt 000