iiinova — where your digital self keeps evolving

Margaret Echelbarger @bskybymidge.bsky.social · 20/09/2026

I made a Lion King reference and my students stared at me. I'm so old...

Margaret Echelbarger @bskybymidge.bsky.social · 10/08/2026

Officially back in the Midwest! I have carefully built my entire personality around being from the Midwest and now I get to live out my dreams every day. You can find me in Madison, WI but I'm happy to travel to any Midwest locale (even, Ohio, if the conditions are right).

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Margaret Echelbarger @bskybymidge.bsky.social · 16/07/2026

I'm the type of person who won't leave their house but will leave their country. So, off to Scotland today!

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Margaret Echelbarger @bskybymidge.bsky.social · 11/07/2026

You know what I like about tennis? It's a rather discerning sport. It's not just about *how many* points you win -- it's also about *which* points you win (and you must with the last point). In fact, in 5 sets, the loser could win almost 2x points!

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Margaret Echelbarger @bskybymidge.bsky.social · 29/06/2026

Would love to know who is currently doing work on intergenerational friendships, particularly using dyadic methods!

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Margaret Echelbarger @bskybymidge.bsky.social · 08/05/2026

Also, wasn’t Canvas down at the beginning of the academic year due to an AWS outage and now it’s locked at the end of the year? Yikes.

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Margaret Echelbarger @bskybymidge.bsky.social · 08/05/2026

Hackers can’t get in the way of me submitting final grades. I record everything in multiple places, ha! I also have Brightspace…

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Reposted by Margaret Echelbarger

Linda Skitka @lindaskitka.bsky.social · 13/04/2026

I’m offering a lightly used set of regalia in UC Berkeley colors to a junior faculty member, preference for a mom and 1st gen scholar. DM me your details— I’ll ship for free.

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Margaret Echelbarger @bskybymidge.bsky.social · 11/04/2026

Home in rural Michigan and I find myself quite emotional when driving through farmland that is being devoured by data centers under construction. I resent that so much of what people enjoy in life, myself included, is subsidized by those who are most vulnerable.

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Margaret Echelbarger @bskybymidge.bsky.social · 10/04/2026

This week, I had the opportunity to participate in a "student takeover" event in the humanities. 8 faculty from across the uni were asked to talk about a humanities figure who "changed their mind." I chose to talk about Roxane Gay, who helped me appreciate the complexity of the human experience.

Speaker a podium standing to the left of a screen featuring Roxane Gay and a quote from her book "Bad Feminist."

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Margaret Echelbarger @bskybymidge.bsky.social · 08/04/2026

In my favorite city (Chicago) next week for MPA! Importantly, my fantastic honors student, Shania, is presenting. Also important, I can’t wait to eat my favorite foods 🥰

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Reposted by Margaret Echelbarger

Lisa Fazio @lkfazio.bsky.social · 06/04/2026

Concerned about the possible dismantling of the Social, Behavioral, and Economic Directorate of NSF?? www.nature.com/articles/d41... Find out what's happening and what we can do to protect behavioral science with @fabbs.org Friday April 10th at 1:30 ET. Register at us02web.zoom.us/meeting/regi...

nature.com

Massive budget cuts for US science proposed again by Trump administration

Budget proposal would also curb federal payments for scientific publishing.

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Margaret Echelbarger @bskybymidge.bsky.social · 01/04/2026

I left my mom at the checkout line to put something back and she didn’t have any form of payment. I wonder if she felt 1% the anxiety I would feel when left at the checkout as a child.

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Margaret Echelbarger @bskybymidge.bsky.social · 28/03/2026

There are two certainties in my life: death and having a multi-day migraine during a conference.

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Margaret Echelbarger @bskybymidge.bsky.social · 15/03/2026

Going to Ithaca for the first time ever tomorrow…I heard it’s gorges.

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Margaret Echelbarger @bskybymidge.bsky.social · 09/03/2026

Round 18 of #100DaysOfWriting starts today! Our academic writing community brings together scholars across disciplines and career stages from around the world, all focused on moving research forward. Join anytime: www.tinyurl.com/100DaysRound18

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Reposted by Margaret Echelbarger

Stand Up for Science! @standupforscience.net · 05/03/2026

NEW YORK CITY! Important update for your local March 7th National Day of Action rally! The rally will now be located at CITY HALL PARK from 12pm - 2pm Visit this link fight2win.standupforscience.... to volunteer at the NYC rally or for more info!

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Margaret Echelbarger @bskybymidge.bsky.social · 24/02/2026

I'd say be there or be square, but if you're there, you're in the square! Puns aside -- there will be a @standupforscience.bsky.social rally in NYC! Plz repost!

Poster for “Stand Up for Science — National Day of Action.” A stylized red-and-blue illustration of the Statue of Liberty holding up a torch appears on the left. Bold text reads: “Take back our science, health, and democracy!” Event details: March 7, 2026, New York City, NY, at Washington Square Park, 12:00pm. Footer text invites viewers to visit standupforscience.net/march7 to register, volunteer, or donate.

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Reposted by Margaret Echelbarger

Skype a Scientist @skypeascientist.bsky.social · 16/02/2026

Science + Art appreciators, we need your help! We're working with the E. Kensington Neighbors Assn & H.A Brown school to create a community-driven mural on the biodiversity of our Philly neighborhood! We need your help to fund this project givebutter.com/KenzoMural Here's why this is important ⬇️

givebutter.com

H.A. Brown Elementary School Mural

By Skype a Scientist

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Margaret Echelbarger @bskybymidge.bsky.social · 16/02/2026

This week, I’m looking forward to launching my Youth Research Seminar with Long Island high school students. We’re taking a deep dive into research and, I’m hoping, getting some students interested in pursuing careers in science! If you’ve implemented such a program, please let me know.

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Margaret Echelbarger @bskybymidge.bsky.social · 08/02/2026

I just want to rest but, as a marketing prof, I have a responsibility to watch all the ads…

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Margaret Echelbarger @bskybymidge.bsky.social · 01/02/2026

Time to send out more books! I'm all stocked up on books and envelopes. Interested recipients (US-only at this time) just need to be subscribed to my newsletter and complete the survey linked in the newsletter itself. Happy to send dozens of copies! mmarginalia.substack.com

mmarginalia.substack.com

Marginalia | Margaret Echelbarger | Substack

Notes on the behavioral science academic hidden curriculum. Click to read Marginalia, by Margaret Echelbarger, a Substack publication with thousands of subscribers.

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Margaret Echelbarger @bskybymidge.bsky.social · 01/01/2026

What is going on -- the London parade broadcasters are repeating the OSU cheer "O-H" and "I-O" -- can a Michigan girl get peace anywhere in this world...

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Margaret Echelbarger @bskybymidge.bsky.social · 31/12/2025

I suppose I’m turning into an Arthur Miller play aficionado, which now leads me to lament the US accents of today’s West End cast. It was odd to hear a Brooklyn accent given the Ohio backdrop. I mean, who would move from Brooklyn to Ohio?!

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Reposted by Margaret Echelbarger

Roxane Gay @roxanegay.bsky.social · 13/12/2025

Each semester I go in my classroom and I try to figure out what we would use to block the doors, if it would be safe to crawl out the windows, where we could hide if there was a mass shooter in campus. It’s such an indictment of this country how we have normalized these preventable tragedies.

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Margaret Echelbarger @bskybymidge.bsky.social · 13/12/2025

I don’t care how many times I’ve been to an airport, you can’t convince me my gate exists until I see it with my own eyes.

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Margaret Echelbarger @bskybymidge.bsky.social · 12/12/2025

Happy Friday Night Heights for all those who celebrate! #GoBlue

Arena center screen featuring the University of Michigan Women’s Gymnastics team.

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Margaret Echelbarger @bskybymidge.bsky.social · 08/12/2025

Back in the Midwest for 6 days, so really going to lean into my one personality trait while I can. Ope!

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Margaret Echelbarger @bskybymidge.bsky.social · 02/12/2025

I don’t use scantrons or blue books, but I do print out my exams and have students write their responses directly on the exam. I *love* seeing students think “out loud” on paper. It provides incredible insight into their understanding of concepts and I appreciate the random notes and drawings.

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Margaret Echelbarger @bskybymidge.bsky.social · 30/11/2025

I'll likely visit the post office 1 more time this year -- so, if you'd like a copy of this book for yourself, your lab, your department, let me know! It's great if you subscribe to my newsletter, but I'm more interested in getting resources in the hands of students. Must be in the U.S. Plz repost!

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Margaret Echelbarger @bskybymidge.bsky.social · 25/11/2025

My partner yesterday: I learned from Instagram yesterday that you tell everyone who compliments your things that you got them on sale because you’re from the Midwest.

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Margaret Echelbarger @bskybymidge.bsky.social · 19/11/2025

If you're attending @sjdm-tweets.bsky.social or @psychonomicsociety.bsky.social this week, do not print your poster on site at the convention center -- it's $100 more! There's a FedEx a short walking distance away. Please tell your students!!

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Margaret Echelbarger @bskybymidge.bsky.social · 10/11/2025

I'm prepping my lecture on DEI in social media marketing (students tell me each term this is one of their favorites). Unsurprisingly, when I'm checking my source links, several are now "broken" (e.g., my link for an article from Accenture on the value of DEI in marketing no longer works).

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Margaret Echelbarger @bskybymidge.bsky.social · 01/11/2025

2 things: 1) When I’m feeling narcissistic, I pretend all the Ms on Michigan’s campus are for me, and 2) Why aren’t companies looking to sponsor tailgates by having people use tents with their logos (like regular people in regular lots doing regular tailgating)?

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Margaret Echelbarger @bskybymidge.bsky.social · 31/10/2025

Hey so, if this Delta pilot could refrain from speaking loudly on the phone about all the things this other pilot doesn’t do correctly while flying, that would be great.

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Margaret Echelbarger @bskybymidge.bsky.social · 29/10/2025

Another 8 copies of "A Field Guide to Grad School" were dropped in the mail today bringing the total to 836! This endeavor started in 2020 and I haven't given up on reaching my goal of 1,000 since! I'm eager to reach all 50 states and still need: AK, ME, NE, ND, SD, VT, WV, and WY. Can you help?

Stack of three copies of "A Field Guide to Grad School" written by Dr. Jessica Calarco.

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Margaret Echelbarger @bskybymidge.bsky.social · 23/10/2025

Well, it happened. A student in class today said, “Well, back in your day…” I audibly gasped.

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Reposted by Margaret Echelbarger

Justin Zimmerman @jztidecat.bsky.social · 15/10/2025

My annual reminder to students that you want a letter of recommendation from someone that can speak to your work and your work ethic in detail. Get to know your professors before you need a letter, and ask the professors that have commented on your work. Office hours are ideal for this.

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Margaret Echelbarger @bskybymidge.bsky.social · 13/10/2025

In 5th grade, I was assigned Massachusetts for a state project. I guess it was fate that I’d go to college outside Boston and now spend my fall break here.

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Margaret Echelbarger @bskybymidge.bsky.social · 07/10/2025

Well there's a lot of bad in the world but...as part of my midterm feedback, a student -- in response to "What is one way I currently support your learning?" -- wrote that my "whimsical personality" facilitated their learning. I didn't realize I had the whimsy in me!

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Margaret Echelbarger @bskybymidge.bsky.social · 04/10/2025

My friend and I walked along the eastern shoreline of Manhattan today. We walked side-by-side the whole time. According to her Apple phone, her walk was 18.2 miles. According to my Apple phone, my walk was 15.5 miles. What?!

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Margaret Echelbarger @bskybymidge.bsky.social · 03/10/2025

I will say as someone living in New York, there’s nothing I want more than a Red Sox win tonight.

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Margaret Echelbarger @bskybymidge.bsky.social · 29/09/2025

I'm prepping for my lecture on Cardi B tomorrow (in the context of social media campaigns). Recently, a woman went viral on TikTok because she carries a picture of Malala Yousafzai to hold her accountable and get work done. Clearly, I need to print my own pic of Cardi B. The woman doesn't rest.

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Margaret Echelbarger @bskybymidge.bsky.social · 28/09/2025

Full disclosure: I’ve only read the abstract. With that in mind, I had such a strong reaction to the finding. Bluesky has not replicated #AcademicTwitter for me. Of course, I am but 1 person in a particular discipline (or 2). But it remains that I’m quite disappointed in my ability to connect here.

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Margaret Echelbarger @bskybymidge.bsky.social · 28/09/2025

TIL Eric Adams was still running for NYC mayor

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Margaret Echelbarger @bskybymidge.bsky.social · 22/09/2025

Fran is going to Boston! Planning a mini break around your dog is major DINKWAD energy...

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Reposted by Margaret Echelbarger

Jess Calarco @jessicacalarco.com · 15/09/2025

If you need a little hope this morning - the current tween trend involves decorating clothespins with affirming messages, then clipping them on friends' backpacks when they're not looking. Here are a few that my 11-year-old decorated this weekend ❤️

Clothespins decorated with paint markers and pens, with affirming messages. Like "bee you" with a drawing of a bee. And "you're sweeter than pie" with a checked motif. And "you can do it" and "unleash your creativity."

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