Bryan Roth @bryandroth.bsky.social · 04/10/2026Step into the void and experience October the way it was meant to be 010
Bryan Roth @bryandroth.bsky.social · 04/10/2026Even if you don’t “like scary movies” you should watch a scary movie this October! Be counter cultural toward the algorithmic overlords that want us to stay in a lane of formulaic cinema. substack.com/@bryanroth/n... 111
Bryan Roth @bryandroth.bsky.social · 01/06/2025What an effort of fortitude it is now, to click to the second page of google results. For the strong and brave alone 010
Bryan Roth @bryandroth.bsky.social · 01/06/2025ChatGPT was recently measured to have ~4% of search share - remarkable compared to even something like Bing, which is just under 2% and been around forever (in internet time) Worse: click thru rates crater when AI overviews are offered. Some measures are -15 to -20% (from last year, I presume) 100
Bryan Roth @bryandroth.bsky.social · 07/04/2025Sierra Nevada has long supported parks and outdoor organizations, but buying Pale Ale can now be an act of political defiance and I am here for it. 0181
Bryan Roth @bryandroth.bsky.social · 09/03/2025Me, sneaking into the woods as a teen to sneak beers with friends: “Score, Busch Light!” Today’s teens, having gone full galaxy brain: 261
Reposted by Bryan RothKate Bernot @kbernot.bsky.social · 27/02/2025On the latest episode of The Gist, @bryandroth.bsky.social and I discuss: + who the hemp-derived THC consumer is today + how pricing is impacting various spirits categories + whether NA beer will ever hit a SKU ceiling ... and more in < 30 minutes. www.youtube.com/watch?v=a-oq...youtube.comThe Gist — THC’s Party Planning CommitteeYouTube video by Sightlines 141
Bryan Roth @bryandroth.bsky.social · 28/02/2025jack the price and make illicit market more favorable but also police the illicit market more sounds like these things will certainly work out with no ill effects 020
Reposted by Bryan RothKate Bernot @kbernot.bsky.social · 04/02/2025The latest episode of Sightlines’ The Gist is live on YouTube! @bryandroth.bsky.social and I discuss: + how wine can bounce back + why gambling vs. alcohol is overblown + which bev-alc predictions miss the mark and more in just 26 minutes! Watch: www.youtube.com/watch?v=-cDz...youtube.comThe Gist — This is How Wine Can CrushYouTube video by Sightlines 141
Bryan Roth @bryandroth.bsky.social · 02/02/2025Our young people show ingenuity, teamwork, and care that will shape our nation’s future 020
Reposted by Bryan RothKate Bernot @kbernot.bsky.social · 24/01/2025On this episode of The Gist, @bryandroth.bsky.social and I tackle: + will the Surgeon General’s warning on alcohol and cancer change consumer behavior? + what Fed data on spending means for premiumization + why Dry January is all about new buzzes … in < 30 min open.spotify.com/episode/4xUW...open.spotify.comShots Fired! Surgeon General Takes Aim At Alcohol 131
Bryan Roth @bryandroth.bsky.social · 22/01/2025Surfside (+360% dollar sales growth in 2024) has been so successful Boston Beer wanted to take some of its shine with Sun Cruiser, but now AB InBev is coming with their own take, Skimmers, in 2025. Who wore it better? 020
Bryan Roth @bryandroth.bsky.social · 20/01/2025WHO data that ran until 2020 www.who.int/data/gho/dat... There seems to be a direct tradeoff in volume between spirits and "other" which includes "sorghum, maize, millet, rice, or cider, fruit wine, fortified wine." So I wonder if it's a legal/tax/classification thing? 100
Bryan Roth @bryandroth.bsky.social · 18/01/2025Looking at WHO data that covers 1965-2020 www.who.int/data/gho/dat... 100
Bryan Roth @bryandroth.bsky.social · 17/01/2025Q: There was a massive drop-off in consumption of liquor in Japan from 1999 to 2000, a shift that has only started to reverse 20 years later. What happened? Seeking help! Can't discover a neat answer. Taxes? Availability? Other? 521
Reposted by Bryan RothKate Bernot @kbernot.bsky.social · 16/01/2025There's no more important factor to hemp-derived THC sales than geography. To drinkers, THC is THC, so where cannabis isn't legal, hemp bevs are the obvious choice. @bryandroth.bsky.social and I have done deep reporting on this space for Sightlines. If you're interested in our work here, DM me. 3133
Bryan Roth @bryandroth.bsky.social · 10/01/2025Circana and Nielsen both collect scanner data on all that, although the collection you may be imagining would be a customized collection of those things. Carbonated soft drinks, juice, etc. fall into their own categories, but the info is out there! 110
Bryan Roth @bryandroth.bsky.social · 10/01/2025Dave just accept and be thankful for your free gift (article) 120
Bryan Roth @bryandroth.bsky.social · 10/01/2025Global non-alc drinks sales are less than just the beer Anheuser-Busch and Constellation Brands sell in retail stores the US alone. An estimated $24 billion in global alc-free in 2024 while AB and CB sold close to $30 billion 120
Bryan Roth @bryandroth.bsky.social · 03/01/2025Joined the Business of Drinks podcast to talk trends, consumer behavior, and what's impacting narratives around all kinds of alcohol. Sampling of what I watched in 2024 and will be of conversation in 2025! Listen in: Spotify open.spotify.com/episode/6LFO... Apple podcasts.apple.com/ca/podcast/4...open.spotify.com45: 2025 Drinks Trends with Bryan Roth: What’s Next for the IndustryBusiness of Drinks · Episode 110
Bryan Roth @bryandroth.bsky.social · 11/12/2024For the first time since craft beer’s mid-2010s apex, Total Wine is a place to find newly canned product. Stopped counting the number of different hemp-derived THC brands at my local shop, which is overwhelming. (Citrus a very popular flavor across orange, lime, lemonade-focused SKUs) 131
Reposted by Bryan RothKate Bernot @kbernot.bsky.social · 13/11/2024This month at Sightlines, @bryandroth.bsky.social and I dive into one of the most important demographic changes occurring in the U.S.: the rise of multigenerational households. www.sightlines.news/analysis/key... 123
Reposted by Bryan RothKate Bernot @kbernot.bsky.social · 05/11/2024On The Gist, @bryandroth.bsky.social and I give you all the bev-alc news you need in < 25 minutes. This episode: + how to better understand today's THC consumer + why everything is energy now + do the latest non-alcoholic beer moves add up? www.sightlines.news/the-gist-pod...sightlines.newsGet Niche or Die Trying — SightlinesBetter understand the THC consumer, discover why everything is about energy now, and how much non-alcoholic beer is enough? 001
Bryan Roth @bryandroth.bsky.social · 30/10/2024Every time I see the Pedro Pascal ad for Corona I get to the end and can only make one assumption: The director called "CUT!" just as he tried to take a sip with the lime still protruding from the top. The look into the middle distance The tilt of the bottle The pursed lips Can't unsee 040
Bryan Roth @bryandroth.bsky.social · 08/10/2024young people don't drink wine the industry complains oh i'm sorry have you not thought about the lasting cultural impact of pixar 030
Bryan Roth @bryandroth.bsky.social · 28/09/2024To me, the height of luxury is drinking three liquids at once: one for hydration, one for energy, and one for fun 110
Reposted by Bryan RothDave Infante @dinfontay.com · 11/09/2024SCOOP: Fingers has confirmed for the first time why Brown-Forman execs suddenly and quietly pulled a well-known promotional photo of the company's founder in 2023. It was a doctored image: white liquor baron George Garvin Brown, superimposed on Black abolitionist and teetotaler Frederick Douglass.fingers.emailA whiskey giant ripped off Frederick Douglass to promote its white founderA Fingers special report on Brown-Forman's bizarre, previously unconfirmed face-swap of the Black abolitionist and teetotaler 1121596
Bryan Roth @bryandroth.bsky.social · 01/09/2024How it started /// how it’s going $100 million later 110
Reposted by Bryan RothKate Bernot @kbernot.bsky.social · 23/08/2024Overall, teens are drinking less much less than prior generations, but the percentage of teens who say they use both cannabis and alcohol is increasing. @bryandroth.bsky.social gives context on why this happening and what it means: www.sightlines.news/analysis/tee... 011
Bryan Roth @bryandroth.bsky.social · 22/08/2024Maureen are you saying you and I have missed out on an investment opportunity 100
Bryan Roth @bryandroth.bsky.social · 22/08/2024Now I can tell which beer I’m to drink when hanging with my dudes, but what will I ever choose for when I’m chilling with my bros 000
Reposted by Bryan RothKate Bernot @kbernot.bsky.social · 20/08/2024You'll likely see headlines this week about new Gallup poll results on Americans' attitudes toward alcohol. But those results miss some crucial demographic and behavioral context. For Sightlines, @bryandroth.bsky.social and I fill in the blind spots: www.sightlines.news/analysis/con... 101
Bryan Roth @bryandroth.bsky.social · 01/08/2024chaotic politics everywhere, the country is on fire, and yet, 020
Bryan Roth @bryandroth.bsky.social · 18/07/2024Join an audio road trip across the country as we hear from craft beer enthusiasts whose love for the small and independent has never wavered. To them, craft beer is cool ... and it makes them feel the same. Spotify open.spotify.com/episode/5TM0... Apple podcasts.apple.com/us/podcast/t...open.spotify.comThe Hunt For Craft Beer's CoolListen to this episode from Good Beer Hunting on Spotify. Beer is having a hard time these days. Category-wide, sales are down and interest just isn’t the same it used to be. But what if the enthusias... 010
Bryan Roth @bryandroth.bsky.social · 03/07/2024In March-May 2024, Mexican imports accounted for just over 83% of all import beer into the U.S. tracked by the Beer Institute each month. This is the first time Mexican beers have held a share of at least 83% for 3 consecutive months. This is a +10% jump from 5 years ago: May 2019 was ~73%. 001
