Bryan Roth @bryandroth.bsky.social · 04/10/2026Even if you don’t “like scary movies” you should watch a scary movie this October! Be counter cultural toward the algorithmic overlords that want us to stay in a lane of formulaic cinema. substack.com/@bryanroth/n... 121
Bryan Roth @bryandroth.bsky.social · 07/04/2025Sierra Nevada has long supported parks and outdoor organizations, but buying Pale Ale can now be an act of political defiance and I am here for it. 0181
Bryan Roth @bryandroth.bsky.social · 09/03/2025Me, sneaking into the woods as a teen to sneak beers with friends: “Score, Busch Light!” Today’s teens, having gone full galaxy brain: 261
Bryan Roth @bryandroth.bsky.social · 28/02/2025jack the price and make illicit market more favorable but also police the illicit market more sounds like these things will certainly work out with no ill effects 020
Bryan Roth @bryandroth.bsky.social · 02/02/2025Our young people show ingenuity, teamwork, and care that will shape our nation’s future 020
Bryan Roth @bryandroth.bsky.social · 22/01/2025Surfside (+360% dollar sales growth in 2024) has been so successful Boston Beer wanted to take some of its shine with Sun Cruiser, but now AB InBev is coming with their own take, Skimmers, in 2025. Who wore it better? 020
Bryan Roth @bryandroth.bsky.social · 18/01/2025Looking at WHO data that covers 1965-2020 www.who.int/data/gho/dat... 100
Bryan Roth @bryandroth.bsky.social · 10/01/2025Global non-alc drinks sales are less than just the beer Anheuser-Busch and Constellation Brands sell in retail stores the US alone. An estimated $24 billion in global alc-free in 2024 while AB and CB sold close to $30 billion 120
Bryan Roth @bryandroth.bsky.social · 11/12/2024For the first time since craft beer’s mid-2010s apex, Total Wine is a place to find newly canned product. Stopped counting the number of different hemp-derived THC brands at my local shop, which is overwhelming. (Citrus a very popular flavor across orange, lime, lemonade-focused SKUs) 131
Bryan Roth @bryandroth.bsky.social · 30/10/2024Every time I see the Pedro Pascal ad for Corona I get to the end and can only make one assumption: The director called "CUT!" just as he tried to take a sip with the lime still protruding from the top. The look into the middle distance The tilt of the bottle The pursed lips Can't unsee 040
Bryan Roth @bryandroth.bsky.social · 08/10/2024young people don't drink wine the industry complains oh i'm sorry have you not thought about the lasting cultural impact of pixar 030
Bryan Roth @bryandroth.bsky.social · 28/09/2024To me, the height of luxury is drinking three liquids at once: one for hydration, one for energy, and one for fun 110
Bryan Roth @bryandroth.bsky.social · 01/09/2024How it started /// how it’s going $100 million later 110
Bryan Roth @bryandroth.bsky.social · 01/08/2024chaotic politics everywhere, the country is on fire, and yet, 020
Bryan Roth @bryandroth.bsky.social · 07/05/2024I asked AI to create an image of a "craft beer enthusiast" and it gave me images of an increasingly lonely bearded guy sent further away from people because he won't shut up about something-hops-preservative-long voyage 340
Bryan Roth @bryandroth.bsky.social · 14/02/2024Smirnoff Ice's brand family made ~$560 million last year in chain retail and I get that incremental sales are incremental sales. So, while others are chasing Twisted Tea ... I guess we needed: 010
Bryan Roth @bryandroth.bsky.social · 11/02/2024Prime time to swoop in after Uber shut down Drizly 010
Bryan Roth @bryandroth.bsky.social · 06/02/2024White Claw: “happy new year! here’s a non-alcoholic seltzer!” Boston Beer: “Leeeroooooy Jeeeenkins” 020
Bryan Roth @bryandroth.bsky.social · 01/02/2024Et tu, Brew Hub? www.fox5atlanta.com/news/woke-fr... 140
Bryan Roth @bryandroth.bsky.social · 31/01/2024Everything is made up and only the dollars matter Telling that the accompanying art that shows up as part of a PE investment announcement for a Company Formally Known For Hard Kombucha is a buncha canned cocktails. 111
Bryan Roth @bryandroth.bsky.social · 29/01/2024From a Monster Beverage year-end presentation, the ICYMI look at their hard tea entry, expanding on "The Beast Unleashed" Monster FMB: 000
Bryan Roth @bryandroth.bsky.social · 09/01/2024Per the company, BuzzBallz sold through its entire order by half time of last night’s College Football Playoff Championship at NRG Stadium 100
Bryan Roth @bryandroth.bsky.social · 30/12/2023Aside from the company and its many problems, I’m always surprised to find beer *this* out of code at the front of coolers in grocery. Packaged 9 months ago: 030
Bryan Roth @bryandroth.bsky.social · 23/12/2023Boston Beer buying ad space for Truly on the main page and individual posts of Reddit’s /CraftBeer channel, a bold move for a hard seltzer declining only slightly slower than the rapid fall of Sam Adams 020
Bryan Roth @bryandroth.bsky.social · 15/12/2023Why are craft breweries less enthused about mix packs built on flagships? Why is that subsegment losing share? Says Bart Watson: "... brewers have given up trying to convince customers you should buy three brands that are not an IPA and they're just giving them four brands that are an IPA." 000
Bryan Roth @bryandroth.bsky.social · 29/11/2023Latest from Boston Beer is “made from a blend of 40% NA beer and 60% fruit water.” I guess “beer” is a kind of flavored water, but a drink made from a majority of juice or fruit water or whatever isn’t a non-alc beer. It’s a juice drink with more carbs, at premium price, placed in a different aisle. 010
Bryan Roth @bryandroth.bsky.social · 29/11/2023September 2021 proved to be a pivotal moment for Sierra Nevada, one of the largest and most important breweries in the US That’s when Hazy Little Thing IPA overtook its historic Pale Ale for the largest volume share in its chain retail portfolio. 000
Bryan Roth @bryandroth.bsky.social · 10/11/2023It’s easy to pit Bud Light vs Modelo Especial as the narrative of what’s happening broadly in beer, but let’s take a step back to see more This is comparing total shipments from Jan-Sept every year and the growth of beer made in the US vs imported beer for ref: 81% of imports are Mexican brands 030
Bryan Roth @bryandroth.bsky.social · 09/11/2023For first time I’ve seen, Fat Tire is less than 10% of chain retail volume for the legendary US brewery. Here is the share of volume sales for New Belgium’s top-3 brands in chain retail: 100
Bryan Roth @bryandroth.bsky.social · 08/11/2023If Boston Beer accomplishes this goal for Just The Haze non-alc IPA, the brand would become #2 the Sam Adams portfolio, replacing Boston Lager and behind only its seasonal releases (which are housed under one SKU) 210
