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Brooke Masters

@brookeamasters.ft.com
9.4K followers 250 following 68 posts

US Managing Editor of the Financial Times

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Reposted by Brooke Masters
Robin Wigglesworth @robinwigglesworth.ft.com · 26/08/2026
I was sadly away for this Story of Money recording, but it's a FASCINATING episode with @brookeamasters.ft.com on the rise and fall of Eliot Spitzer. Pls check it out, as it does feel like we need a new "Sheriff of Wall Street" (minus all the sordid sex scandals). www.youtube.com/watch?v=GoIn...
youtube.com
How Wall Street’s moral crusader was undone by his own vices | The Story of Money
YouTube video by The Story of Money Podcast | Financial Times
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Brooke Masters @brookeamasters.ft.com · 18/08/2026
They’ve got this ‘I don’t want to drink my parents’ drink’ element as.ft.com/r/ed55a0c0-b...
as.ft.com
Can canned cocktails revive the booze business?
Young customers are flocking to ‘ready-to-drink’ beverages as other alcohol sales slump
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Reposted by Brooke Masters
Edward Luce @edwardluce.bsky.social · 24/07/2026
"A lot of Trump’s moneymaking takes place in broad daylight. Far more is thus likely to be under the cover of darkness." My swamp notes with @brookeamasters.ft.com Gift link as.ft.com/r/c34dccde-8...
as.ft.com
When a president’s thoughts are for sale
Trump is openly monetising privileged access to his musings
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Brooke Masters @brookeamasters.ft.com · 22/07/2026
Without the threat of government prosecution, unscrupulous people will keep trying to profit from inside knowledge. www.ft.com/content/155c... via financialtimes.com
ft.com
The high price of insider information
Without tough enforcement, prediction platforms provide fertile ground for manipulation
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Brooke Masters @brookeamasters.ft.com · 08/07/2026
Streaming poses a cultural threat. If the vast majority of original music, art and literature is stored on the servers of a few big corporations, no one can stop them from erasing less profitable items or bowing to government censors www.ft.com/content/13ae... via financialtimes.com
ft.com
Streamers ignore omnivorous consumers at their peril
Sony’s plan to drop physical discs endangers the company and its customers
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Brooke Masters @brookeamasters.ft.com · 27/05/2026
Apparel retailers, malls and department stores could be big winners if weight loss makes shopping for clothing fun again. www.ft.com/content/50d4... via financialtimes.com
ft.com
Can GLP-1 drugs save the mall?
The advent of diet-driven shopping comes at a crucial time for many retailers
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Brooke Masters @brookeamasters.ft.com · 13/05/2026
US corporate executives should look beyond their own convenience when it comes to quarterly reporting www.ft.com/content/8a42... via financialtimes.com
ft.com
Why scrapping quarterly earnings is a bad idea
US chief executives should be wary of putting their own convenience ahead of transparency
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Brooke Masters @brookeamasters.ft.com · 28/04/2026
“There’s an awful lot of short-term thinking going on here." www.ft.com/content/8927... via financialtimes.com
ft.com
A troubling plan to revive the frozen US property market
Buyers should beware the real estate dark pools
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Brooke Masters @brookeamasters.ft.com · 23/04/2026
Congrats to the @financialtimes.com’s Alexandra White who will be a Knight Bageot this year! talkingbiznews.com/media-news/k...
talkingbiznews.com
Knight-Bagehot Fellows selected for 26-27 - Talking Biz News
The Knight-Bagehot Fellowship in Economics and Business Journalism announced Thursday its new class of ten fellows for the 2026-2027 academic year. The fellows represent local, national and global new...
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Brooke Masters @brookeamasters.ft.com · 22/04/2026
Check out our fabulous new financial history podcast starring @robinwigglesworth.ft.com and Gillian Tett www.ft.com/tsom?syn-25a... via financialtimes.com
ft.com
Introducing: The Story of Money
A new video podcast from The FT exploring the history of finance
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Brooke Masters @brookeamasters.ft.com · 16/04/2026
Zampolli's pitch remains the same, whether delivered in a Budapest ministry or a Central Asian capital: big numbers, quick timelines and a clear message about how to get what you want: “Buy American." www.ft.com/content/2a7f... www.ft.com/content/2a7f...
ft.com
‘$20bn in 20 minutes’: the man turning Donald Trump into a global deal machine
Paolo Zampolli provides access to the US president and his officials — at a price
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Brooke Masters @brookeamasters.ft.com · 09/04/2026
US Supreme Court Justice Sam Alito has moved from being an articulate dissenter to an intellectual leader, with all of the pressures that entails. I reviewed two new books exploring how and why that happened. as.ft.com/r/ffc0237b-4...
as.ft.com
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Brooke Masters @brookeamasters.ft.com · 07/04/2026
The fights over prediction markets highlight the conflicts that emerge when innovative businesses blur the lines — or exploit the holes — between national markets regulation and day-to-day activities that traditionally fall within state control. www.ft.com/content/d5ce... via financialtimes.com
ft.com
The big state gamble on prediction markets
Fights over regulation could reshape the US federal system of government
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Brooke Masters @brookeamasters.ft.com · 30/03/2026
Want the big picture on private credit? Tune into a special FT webinar with my colleagues on April 16 at 1200 GMT/1300 BST/0800 EST. It's exclusively for Financial Times subscribers. Come ask questions of @bondhack.ft.com, @pollard.bsky.social, @antoinegara.bsky.social and @johnsfoley.bsky.social
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Brooke Masters @brookeamasters.ft.com · 26/03/2026
This fantastic @financialtimes.com piece by @alisonkilling.bsky.social just won an @sabew.bsky.social award for explanatory journalism. Enjoy! ig.ft.com/saudi-neom-l...
ig.ft.com
End of The Line: how Saudi Arabia’s Neom dream unravelled
Mohammed bin Salman’s utopian city was undone by the laws of physics and finance
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Brooke Masters @brookeamasters.ft.com · 18/03/2026
Before private credit gets anywhere near the $9tn retirement market, the industry must get serious about protecting retail customers from making terrible mistakes. as.ft.com/r/62f67877-a...
as.ft.com
Private credit’s game of footsie is getting riskier
[FREE TO READ] Stronger guardrails are needed before these funds seep into the $9tn US retirement market
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Brooke Masters @brookeamasters.ft.com · 04/03/2026
Are Reese’s candies made without real milk chocolate or actual peanut butter “innovation” or “skimpflation”? as.ft.com/r/8368e378-b...
as.ft.com
Can Reese’s have too many pieces? The line-extension conundrum
[FREE TO READ] The company has come under fire for its use of ‘chocolate coating’ and ‘peanut butter creme’
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Brooke Masters @brookeamasters.ft.com · 27/02/2026
@derekbrower.bsky.social explains why the @financialtimes.com is delving into the economy and politics of Bethlehem PA www.wfmz.com/news/area/le...
wfmz.com
'A really fascinating place': British media giant basing multi-year political series in Bethlehem
What's a British media mainstay to do when it needs to find a U.S. city that has sway in a political swing state?
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Brooke Masters @brookeamasters.ft.com · 20/02/2026
The guardrails have held, at least when it comes to Trump’s unprecedented claim that he could impose and lift tariffs basically on a whim. as.ft.com/r/fc0c9968-f...
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Brooke Masters @brookeamasters.ft.com · 04/02/2026
Half of CEOs believe that their job stability rests on getting AI right. www.ft.com/content/837b...
ft.com
Why absolutely everyone is peddling an AI application
We are either on the verge of widespread adoption or a terrible crash
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Brooke Masters @brookeamasters.ft.com · 07/01/2026
"What we are seeing is federalism at work" -- state AGs take on Trump www.ft.com/content/74dc...
ft.com
Watch out for America’s activist attorneys-general
Top state lawyers are joining together to challenge Trump and rein in big business
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Brooke Masters @brookeamasters.ft.com · 05/12/2025
Team DC looks great at the Foreign Press Awards @financialtimes.com
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Brooke Masters @brookeamasters.ft.com · 26/11/2025
We are in the midst of another pullback. The question is can we calibrate it? on.ft.com/4pwtDrP
on.ft.com
Making IPOs great again has its pitfalls
[FREE TO READ] The US needs more public listings but the regulatory pendulum may be swinging too far
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Brooke Masters @brookeamasters.ft.com · 21/11/2025
@financialtimes.com journalists clean up rather nicely. #CPJ
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Reposted by Brooke Masters
Toby Nangle @tobyn.bsky.social · 16/11/2025
Blue Owl block retail owners of one of its private credit funds from redeeming, & propose a merger that wipes out 20% of their capital value? on.ft.com/47VwL9t
on.ft.com
Blue Owl private credit fund merger leaves some investors facing 20% hit
Asset manager blocks redemptions from one of its first private debt vehicles targeting wealthy individuals
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Brooke Masters @brookeamasters.ft.com · 13/11/2025
Companies are working overtime to stratify consumers, separating the haves from both the have nots and the have yachts on.ft.com/4p6brF8 How the American dream turned out to be pay to play
on.ft.com
How the American dream turned out to be pay to play
[FREE TO READ] Big brands from Disney to American Express are profiting from economic divisions and making them wider
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Brooke Masters @brookeamasters.ft.com · 29/10/2025
Getting that bubbly feeling at ABS East in Miami — my @financialtimes.com column on.ft.com/3LaKe5L
on.ft.com
Deregulation will pour extra fuel on the private credit bonfire
The Trump administration’s looser rules could breed more ‘cockroaches’ in the lending market
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Reposted by Brooke Masters
Katie Martin @katie0martin.ft.com · 29/10/2025
👂POD TIME👂 In which @robarmstrong.bsky.social goes all fanboy about Scott Bessent Featuring possibly the greatest potential famous last words of all time, from SB: "Where the hell is the market risk?" www.ft.com/content/e36c...
ft.com
The vigorous nods of Bessent
How the US Treasury secretary manages up
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Brooke Masters @brookeamasters.ft.com · 18/09/2025
Scrapping quarterly earnings would clearly widen the gap between ordinary investors on the one hand, and company insiders or those with private sources of information on the other. on.ft.com/422X6jT
on.ft.com
Trump’s quarterly reporting move is the wrong idea at the wrong time
[FREE TO READ] These disclosures are no passing regulatory fad but a bedrock of US markets
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Reposted by Brooke Masters
Katie Martin @katie0martin.ft.com · 29/08/2025
🇺🇸👂🏼 POD TIME 👂🏼 🇺🇸 me and fast-talking New Yorker @brookeamasters.ft.com on: -the all-American shakedown economy 💰 -chicken-fried steak 🤔 -pumpkin-spice latte 🤢 -ANZ, you're fired 😱 ⛔ Please note this podcast is a Liz Truss-free zone ⛔ open.spotify.com/episode/74eJ...
open.spotify.com
The people’s chip manufacturer
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Brooke Masters @brookeamasters.ft.com · 18/08/2025
No more Mr Nice Guy. Five years after the Covid pandemic forced employers to embrace empathy and flexibility, bosses are back to laying down the law. www.ft.com/content/605b... www.ft.com/content/605b... via financialtimes.com
ft.com
The boss is back
As AI bites and job cuts surge, employees are losing ground — for now
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Brooke Masters @brookeamasters.ft.com · 13/08/2025
The Gods of New York — Jonathan Mahler's new book is a fraught trip down memory lane for those of us who grew up in the city in the 1980s www.ft.com/content/8773... via financialtimes.com
ft.com
The Gods of New York — four fraught years that transformed the Big Apple
A compelling portrait of the city argues that the ‘gladiatorial arena’ of egos in the late 1980s fractured its promise of a better life
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Brooke Masters @brookeamasters.ft.com · 31/07/2025
Big news in the @financialtimes.com DC bureau: new hires and new assignments as we beef up our foreign policy and defense coverage. aboutus.ft.com/press_releas...
aboutus.ft.com
ABOUT THE FT
The Financial Times is one of the world’s leading news organisations, recognised internationally for its authority, integrity and accuracy.
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Brooke Masters @brookeamasters.ft.com · 24/07/2025
The Maha crusade against artificial ingredients is the Trumpian equivalent of what critics call “regulation by enforcement” on.ft.com/3GU0ruo
on.ft.com
Coca-Cola gets roped into making America healthy again
[FREE TO READ] Trump’s pressure on food and drink manufacturing raises questions of fairness and predictability
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Brooke Masters @brookeamasters.ft.com · 09/07/2025
They say imitation is the sincerest form of flattery, but what happens when it veers into outright theft? on.ft.com/44vZx0d
on.ft.com
Lululemon vs Costco: the fashion copycat fight
[FREE TO READ] The athleisure group is challenging public enthusiasm for ‘dupe’ products
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Brooke Masters @brookeamasters.ft.com · 30/06/2025
The US constitutional system of checks and balances is being tested with potentially profound consequences for a country founded on the principle of no more kings. Read the conversation between me and @jderbyshire.ft.com on.ft.com/4nrASkL
on.ft.com
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Brooke Masters @brookeamasters.ft.com · 11/06/2025
Americans may be openhanded with CEO pay but they react badly if their generosity has been abused. (My @financialtimes.com column) on.ft.com/3SIJLIB
on.ft.com
Pay, perks and CEO prerogatives
[FREE TO READ] Reducing disclosure of C-suite packages under the guise of cutting red tape carries risks
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Brooke Masters @brookeamasters.ft.com · 10/06/2025
I’ll be on @msnbc.com tonight discussing tariffs, trump’s decision to call the military in to California and what the courts will think of both.
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Brooke Masters @brookeamasters.ft.com · 28/05/2025
Industry enthusiasm for putting ordinary US retirement money into private assets comes as institutional investors are falling out of love with the sector and looking to cut back on.ft.com/3ZFMK8j
on.ft.com
Should ordinary US retirement accounts be investing in private assets?
[FREE TO READ] Some worry that PE funds could become a dumping ground
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Brooke Masters @brookeamasters.ft.com · 15/05/2025
The dairy industry has buckled down and started to meet Americans where they are on.ft.com/3YLBPtz
on.ft.com
How milk got its mojo back
[FREE TO READ] The dairy industry’s efforts to woo customers away from plant products are a masterclass in corporate survival tactics
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Brooke Masters @brookeamasters.ft.com · 30/04/2025
American industry is losing one of its major global advantages, and so far most business leaders haven’t raised a peep. www.ft.com/content/f143...
ft.com
Corporate America must stand up to Trump on US innovation
The failure of business to join universities in the fight for academic research is short-sighted as well as cowardly
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Brooke Masters @brookeamasters.ft.com · 16/04/2025
"There has always been this fear among European regulators, are we becoming too dependent on US firms? That was always countered with ‘The US is on our side’, and ‘Would you prefer the Chinese?’ Both of those factors have now changed." on.ft.com/4jV6KMb via @financialtimes.com
on.ft.com
Trump could derail the conquering march of American finance
[FREE TO READ] A range of policies, including tariffs, are leading foreign firms to question their dependence on US funding
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Reposted by Brooke Masters
Janine Gibson @janinegibson.ft.com · 17/03/2025
We're looking for our next Fashion Editor to lead the FT Style team on FT Weekend. What a job job-boards.eu.greenhouse.io/financialtim...
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Brooke Masters @brookeamasters.ft.com · 07/03/2025
I sat down for a fascinating lunch with the City of London's current public enemy number one: pugnacious hedge fund manager Boaz Weinstein. ft.com/content/c158... via @financialtimes.com
ft.com
Hedge fund manager Boaz Weinstein: ‘I love punching a bully in the nose’
The Saba Capital founder on his campaign to shake up the UK investment sector — and why Elon Musk is right to disrupt US bureaucracy
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Brooke Masters @brookeamasters.ft.com · 12/02/2025
Vanguard CEO Salim Ramji is leading a charge into wealth management: “The mission around low cost still has a long way to go.” www.ft.com/content/6f4b...
ft.com
How Vanguard plans to play disruptor again
Low fees made the group a passive investing powerhouse. But it needs to improve tech and service as it pushes into wealth management and cash accounts
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Brooke Masters @brookeamasters.ft.com · 03/02/2025
Vanguard is cutting fees again as it makes a big push into fixed income and wealth management www.ft.com/content/5517... via @financialtimes.com
ft.com
Vanguard puts pressure on rivals with large round of fee cuts
Money manager claims reductions will save clients $350mn this year
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Reposted by Brooke Masters
Darren Rosenblum @darrenrosenblum.bsky.social · 23/01/2025
Super interesting piece about shareholder activist litigation by @brookeamasters.bsky.social, featuring a clever quote from @annmlipton.bsky.social
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Brooke Masters @brookeamasters.ft.com · 23/01/2025
Conservative legal attacks on companies are only going to become more frequent. “It’s a culture war in a very specific way." via @financialtimes.com www.ft.com/content/a09f...
ft.com
Corporate America discovers that activists can judge-shop too
As conservatives find judicial allies, companies should expect more challenges
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Brooke Masters @brookeamasters.ft.com · 14/01/2025
It's a crazy day for Wall Street succession planning. First JPM's Jenn Piepszak took herself out of the race to replace Jamie Dimon. Now an @financialtimes.com scoop that one of BlackRock's potential future leaders Mark Wiedman, is headed for greener pastures. on.ft.com/40ftjCW
on.ft.com
Top BlackRock executive Mark Wiedman to depart
[FREE TO READ] Move scrambles asset management giant’s plans to eventually replace founder Larry Fink
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Brooke Masters @brookeamasters.ft.com · 30/12/2024
Check out this cool new @isabelberwick.bsky.social video on CEO succession for @financialtimes.com (spoiler alert: I’m in it) youtu.be/wkumQyMp0uU
youtu.be
How to fix the CEO succession problem | FT Working It
YouTube video by Financial Times
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