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Brian Sierakowski (Changebot 🚢🚢)

@briansierakowski.com
117 followers 355 following 229 posts

Changebot Cofounder. Cool dude. changebot.ai

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Brian Sierakowski (Changebot 🚢🚢) @briansierakowski.com · 16/06/2026
Most companies struggle to get a monthly update out the door. GitHub, on the other hand, publishes (on average) 29 updates a month. 🤯 Check out this video where I investigate how they squeeze every improvement for marketing benefit.
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Brian Sierakowski (Changebot 🚢🚢) @briansierakowski.com · 15/06/2026
Davinci. Archimedes. Newton. Beethoven. So many genius thinkers that we'll never observe in real time. But what if I told you that there's a modern day genius working in public that we can observe in real time? That genius: GitHub. Their art: the changelog. The video: below.
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Brian Sierakowski (Changebot 🚢🚢) @briansierakowski.com · 12/06/2026
Me deciding on if it's marketing week or development week.
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Brian Sierakowski (Changebot 🚢🚢) @briansierakowski.com · 11/06/2026
Ever wonder how GitHub turns product updates into cash? Their secret is moving readers down the funnel based on the audience and context of the update. Don't overthink it! Usually the next best step for a potential customer is "start a trial" — when in doubt recommend that as their next step!
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Brian Sierakowski (Changebot 🚢🚢) @briansierakowski.com · 10/06/2026
Linear has it right: WHY you've built something is as important as what you built.
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Brian Sierakowski (Changebot 🚢🚢) @briansierakowski.com · 09/06/2026
Too many companies hide their changelog behind a login form. You need to get credit for your hard work... potential customers are looking for confirmation that you're alive, shipping, and not an AI zombie 😅.
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Brian Sierakowski (Changebot 🚢🚢) @briansierakowski.com · 08/06/2026
Remember when I spent a week reading all 192 changelog entries from Linear? Yeah, me neither 😅. I just rewatched and I think the lessons in there are even more true than when I recorded the video, check it out: youtu.be/Ppc5ZCvf71k?si=YsVb68gaBG0…
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Brian Sierakowski (Changebot 🚢🚢) @briansierakowski.com · 05/06/2026
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Brian Sierakowski (Changebot 🚢🚢) @briansierakowski.com · 29/05/2026
Customer: "We're ready to sign up, just need you to jump through a few hoops." Me:
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Brian Sierakowski (Changebot 🚢🚢) @briansierakowski.com · 22/05/2026
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Brian Sierakowski (Changebot 🚢🚢) @briansierakowski.com · 15/05/2026
We put the team on our back.
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Brian Sierakowski (Changebot 🚢🚢) @briansierakowski.com · 08/05/2026
Who's excited for their "minor bug fixes and improvements"?!
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Brian Sierakowski (Changebot 🚢🚢) @briansierakowski.com · 01/05/2026
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Brian Sierakowski (Changebot 🚢🚢) @briansierakowski.com · 30/04/2026
What’s the most recommended book that you’ve never read? I’ll go first: “Buy Back Your Time” by Dan Martell.
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Brian Sierakowski (Changebot 🚢🚢) @briansierakowski.com · 27/04/2026
Most companies struggle to get a monthly update out the door. GitHub, on the other hand, publishes (on average) 29 updates a month. 🤯 Check out this video where I investigate how they squeeze every improvement for marketing benefit.
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Brian Sierakowski (Changebot 🚢🚢) @briansierakowski.com · 24/04/2026
1 update = 1 ticket
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Brian Sierakowski (Changebot 🚢🚢) @briansierakowski.com · 23/04/2026
Davinci. Archimedes. Newton. Beethoven. So many genius thinkers that we'll never observe in real time. But what if I told you that there's a modern day genius working in public that we can observe in real time? That genius: GitHub. Their art: the changelog. The video: below.
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Brian Sierakowski (Changebot 🚢🚢) @briansierakowski.com · 22/04/2026
Ever wonder how GitHub turns product updates into cash? Their secret is moving readers down the funnel based on the audience and context of the update. Don't overthink it! Usually the next best step for a potential customer is "start a trial" — when in doubt recommend that as their next step!
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Brian Sierakowski (Changebot 🚢🚢) @briansierakowski.com · 21/04/2026
Linear has it right: WHY you've built something is as important as what you built.
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Brian Sierakowski (Changebot 🚢🚢) @briansierakowski.com · 20/04/2026
Too many companies hide their changelog behind a login form. You need to get credit for your hard work... potential customers are looking for confirmation that you're alive, shipping, and not an AI zombie 😅.
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Brian Sierakowski (Changebot 🚢🚢) @briansierakowski.com · 17/04/2026
One pushup every time I updated my customers on product improvements.
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Brian Sierakowski (Changebot 🚢🚢) @briansierakowski.com · 16/04/2026
Remember when I spent a week reading all 192 changelog entries from Linear? Yeah, me neither 😅. I just rewatched and I think the lessons in there are even more true than when I recorded the video, check it out: youtu.be/Ppc5ZCvf71k?si=YsVb68gaBG0…
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Brian Sierakowski (Changebot 🚢🚢) @briansierakowski.com · 10/04/2026
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Brian Sierakowski (Changebot 🚢🚢) @briansierakowski.com · 20/03/2026
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Brian Sierakowski (Changebot 🚢🚢) @briansierakowski.com · 13/03/2026
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Brian Sierakowski (Changebot 🚢🚢) @briansierakowski.com · 11/03/2026
What’s the most recommended book that you’ve never read? I’ll go first: “Buy Back Your Time” by Dan Martell.
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Brian Sierakowski (Changebot 🚢🚢) @briansierakowski.com · 06/03/2026
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Brian Sierakowski (Changebot 🚢🚢) @briansierakowski.com · 05/03/2026
Most companies struggle to get a monthly update out the door. GitHub, on the other hand, publishes (on average) 29 updates a month. 🤯 Check out this video where I investigate how they squeeze every improvement for marketing benefit.
000
Brian Sierakowski (Changebot 🚢🚢) @briansierakowski.com · 04/03/2026
Davinci. Archimedes. Newton. Beethoven. So many genius thinkers that we'll never observe in real time. But what if I told you that there's a modern day genius working in public that we can observe in real time? That genius: GitHub. Their art: the changelog. The video: below.
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Brian Sierakowski (Changebot 🚢🚢) @briansierakowski.com · 03/03/2026
Ever wonder how GitHub turns product updates into cash? Their secret is moving readers down the funnel based on the audience and context of the update. Don't overthink it! Usually the next best step for a potential customer is "start a trial" — when in doubt recommend that as their next step!
000
Brian Sierakowski (Changebot 🚢🚢) @briansierakowski.com · 02/03/2026
Linear has it right: WHY you've built something is as important as what you built.
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Brian Sierakowski (Changebot 🚢🚢) @briansierakowski.com · 27/02/2026
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Brian Sierakowski (Changebot 🚢🚢) @briansierakowski.com · 26/02/2026
Too many companies hide their changelog behind a login form. You need to get credit for your hard work... potential customers are looking for confirmation that you're alive, shipping, and not an AI zombie 😅.
000
Brian Sierakowski (Changebot 🚢🚢) @briansierakowski.com · 25/02/2026
Remember when I spent a week reading all 192 changelog entries from Linear? Yeah, me neither 😅. I just rewatched and I think the lessons in there are even more true than when I recorded the video, check it out: youtu.be/Ppc5ZCvf71k?si=YsVb68gaBG0…
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Brian Sierakowski (Changebot 🚢🚢) @briansierakowski.com · 20/02/2026
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Brian Sierakowski (Changebot 🚢🚢) @briansierakowski.com · 15/02/2026
Me deciding on if it's marketing week or development week.
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Brian Sierakowski (Changebot 🚢🚢) @briansierakowski.com · 08/02/2026
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Brian Sierakowski (Changebot 🚢🚢) @briansierakowski.com · 01/02/2026
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Brian Sierakowski (Changebot 🚢🚢) @briansierakowski.com · 25/01/2026
We put the team on our back.
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Brian Sierakowski (Changebot 🚢🚢) @briansierakowski.com · 18/01/2026
Who's excited for their "minor bug fixes and improvements"?!
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Brian Sierakowski (Changebot 🚢🚢) @briansierakowski.com · 11/01/2026
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Brian Sierakowski (Changebot 🚢🚢) @briansierakowski.com · 28/12/2025
One pushup every time I updated my customers on product improvements.
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Brian Sierakowski (Changebot 🚢🚢) @briansierakowski.com · 21/12/2025
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Brian Sierakowski (Changebot 🚢🚢) @briansierakowski.com · 30/11/2025
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Brian Sierakowski (Changebot 🚢🚢) @briansierakowski.com · 23/11/2025
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Brian Sierakowski (Changebot 🚢🚢) @briansierakowski.com · 16/11/2025
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Brian Sierakowski (Changebot 🚢🚢) @briansierakowski.com · 09/11/2025
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Brian Sierakowski (Changebot 🚢🚢) @briansierakowski.com · 02/11/2025
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Brian Sierakowski (Changebot 🚢🚢) @briansierakowski.com · 26/10/2025
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Brian Sierakowski (Changebot 🚢🚢) @briansierakowski.com · 19/10/2025
Me deciding on if it's marketing week or development week.
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