Brian Sierakowski (Changebot 🚢🚢) @briansierakowski.com · 16/06/2026Most companies struggle to get a monthly update out the door. GitHub, on the other hand, publishes (on average) 29 updates a month. 🤯 Check out this video where I investigate how they squeeze every improvement for marketing benefit. 000
Brian Sierakowski (Changebot 🚢🚢) @briansierakowski.com · 15/06/2026Davinci. Archimedes. Newton. Beethoven. So many genius thinkers that we'll never observe in real time. But what if I told you that there's a modern day genius working in public that we can observe in real time? That genius: GitHub. Their art: the changelog. The video: below. 000
Brian Sierakowski (Changebot 🚢🚢) @briansierakowski.com · 12/06/2026Me deciding on if it's marketing week or development week. 000
Brian Sierakowski (Changebot 🚢🚢) @briansierakowski.com · 11/06/2026Ever wonder how GitHub turns product updates into cash? Their secret is moving readers down the funnel based on the audience and context of the update. Don't overthink it! Usually the next best step for a potential customer is "start a trial" — when in doubt recommend that as their next step! 000
Brian Sierakowski (Changebot 🚢🚢) @briansierakowski.com · 10/06/2026Linear has it right: WHY you've built something is as important as what you built. 000
Brian Sierakowski (Changebot 🚢🚢) @briansierakowski.com · 09/06/2026Too many companies hide their changelog behind a login form. You need to get credit for your hard work... potential customers are looking for confirmation that you're alive, shipping, and not an AI zombie 😅. 000
Brian Sierakowski (Changebot 🚢🚢) @briansierakowski.com · 08/06/2026Remember when I spent a week reading all 192 changelog entries from Linear? Yeah, me neither 😅. I just rewatched and I think the lessons in there are even more true than when I recorded the video, check it out: youtu.be/Ppc5ZCvf71k?si=YsVb68gaBG0… 000
Brian Sierakowski (Changebot 🚢🚢) @briansierakowski.com · 29/05/2026Customer: "We're ready to sign up, just need you to jump through a few hoops." Me: 000
Brian Sierakowski (Changebot 🚢🚢) @briansierakowski.com · 08/05/2026Who's excited for their "minor bug fixes and improvements"?! 010
Brian Sierakowski (Changebot 🚢🚢) @briansierakowski.com · 30/04/2026What’s the most recommended book that you’ve never read? I’ll go first: “Buy Back Your Time” by Dan Martell. 000
Brian Sierakowski (Changebot 🚢🚢) @briansierakowski.com · 27/04/2026Most companies struggle to get a monthly update out the door. GitHub, on the other hand, publishes (on average) 29 updates a month. 🤯 Check out this video where I investigate how they squeeze every improvement for marketing benefit. 000
Brian Sierakowski (Changebot 🚢🚢) @briansierakowski.com · 23/04/2026Davinci. Archimedes. Newton. Beethoven. So many genius thinkers that we'll never observe in real time. But what if I told you that there's a modern day genius working in public that we can observe in real time? That genius: GitHub. Their art: the changelog. The video: below. 000
Brian Sierakowski (Changebot 🚢🚢) @briansierakowski.com · 22/04/2026Ever wonder how GitHub turns product updates into cash? Their secret is moving readers down the funnel based on the audience and context of the update. Don't overthink it! Usually the next best step for a potential customer is "start a trial" — when in doubt recommend that as their next step! 000
Brian Sierakowski (Changebot 🚢🚢) @briansierakowski.com · 21/04/2026Linear has it right: WHY you've built something is as important as what you built. 000
Brian Sierakowski (Changebot 🚢🚢) @briansierakowski.com · 20/04/2026Too many companies hide their changelog behind a login form. You need to get credit for your hard work... potential customers are looking for confirmation that you're alive, shipping, and not an AI zombie 😅. 000
Brian Sierakowski (Changebot 🚢🚢) @briansierakowski.com · 17/04/2026One pushup every time I updated my customers on product improvements. 000
Brian Sierakowski (Changebot 🚢🚢) @briansierakowski.com · 16/04/2026Remember when I spent a week reading all 192 changelog entries from Linear? Yeah, me neither 😅. I just rewatched and I think the lessons in there are even more true than when I recorded the video, check it out: youtu.be/Ppc5ZCvf71k?si=YsVb68gaBG0… 000
Brian Sierakowski (Changebot 🚢🚢) @briansierakowski.com · 11/03/2026What’s the most recommended book that you’ve never read? I’ll go first: “Buy Back Your Time” by Dan Martell. 000
Brian Sierakowski (Changebot 🚢🚢) @briansierakowski.com · 05/03/2026Most companies struggle to get a monthly update out the door. GitHub, on the other hand, publishes (on average) 29 updates a month. 🤯 Check out this video where I investigate how they squeeze every improvement for marketing benefit. 000
Brian Sierakowski (Changebot 🚢🚢) @briansierakowski.com · 04/03/2026Davinci. Archimedes. Newton. Beethoven. So many genius thinkers that we'll never observe in real time. But what if I told you that there's a modern day genius working in public that we can observe in real time? That genius: GitHub. Their art: the changelog. The video: below. 000
Brian Sierakowski (Changebot 🚢🚢) @briansierakowski.com · 03/03/2026Ever wonder how GitHub turns product updates into cash? Their secret is moving readers down the funnel based on the audience and context of the update. Don't overthink it! Usually the next best step for a potential customer is "start a trial" — when in doubt recommend that as their next step! 000
Brian Sierakowski (Changebot 🚢🚢) @briansierakowski.com · 02/03/2026Linear has it right: WHY you've built something is as important as what you built. 000
Brian Sierakowski (Changebot 🚢🚢) @briansierakowski.com · 26/02/2026Too many companies hide their changelog behind a login form. You need to get credit for your hard work... potential customers are looking for confirmation that you're alive, shipping, and not an AI zombie 😅. 000
Brian Sierakowski (Changebot 🚢🚢) @briansierakowski.com · 25/02/2026Remember when I spent a week reading all 192 changelog entries from Linear? Yeah, me neither 😅. I just rewatched and I think the lessons in there are even more true than when I recorded the video, check it out: youtu.be/Ppc5ZCvf71k?si=YsVb68gaBG0… 000
Brian Sierakowski (Changebot 🚢🚢) @briansierakowski.com · 15/02/2026Me deciding on if it's marketing week or development week. 000
Brian Sierakowski (Changebot 🚢🚢) @briansierakowski.com · 18/01/2026Who's excited for their "minor bug fixes and improvements"?! 000
Brian Sierakowski (Changebot 🚢🚢) @briansierakowski.com · 28/12/2025One pushup every time I updated my customers on product improvements. 010
Brian Sierakowski (Changebot 🚢🚢) @briansierakowski.com · 19/10/2025Me deciding on if it's marketing week or development week. 000