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Brian Sierakowski (Changebot 🚢🚢)

@briansierakowski.com
117 followers 355 following 229 posts

Changebot Cofounder. Cool dude. changebot.ai

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Brian Sierakowski (Changebot 🚢🚢) @briansierakowski.com · 16/06/2026
Most companies struggle to get a monthly update out the door. GitHub, on the other hand, publishes (on average) 29 updates a month. 🤯 Check out this video where I investigate how they squeeze every improvement for marketing benefit.
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Brian Sierakowski (Changebot 🚢🚢) @briansierakowski.com · 15/06/2026
Davinci. Archimedes. Newton. Beethoven. So many genius thinkers that we'll never observe in real time. But what if I told you that there's a modern day genius working in public that we can observe in real time? That genius: GitHub. Their art: the changelog. The video: below.
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Brian Sierakowski (Changebot 🚢🚢) @briansierakowski.com · 12/06/2026
Me deciding on if it's marketing week or development week.
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Brian Sierakowski (Changebot 🚢🚢) @briansierakowski.com · 11/06/2026
Ever wonder how GitHub turns product updates into cash? Their secret is moving readers down the funnel based on the audience and context of the update. Don't overthink it! Usually the next best step for a potential customer is "start a trial" — when in doubt recommend that as their next step!
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Brian Sierakowski (Changebot 🚢🚢) @briansierakowski.com · 10/06/2026
Linear has it right: WHY you've built something is as important as what you built.
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Brian Sierakowski (Changebot 🚢🚢) @briansierakowski.com · 09/06/2026
Too many companies hide their changelog behind a login form. You need to get credit for your hard work... potential customers are looking for confirmation that you're alive, shipping, and not an AI zombie 😅.
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Brian Sierakowski (Changebot 🚢🚢) @briansierakowski.com · 08/06/2026
Remember when I spent a week reading all 192 changelog entries from Linear? Yeah, me neither 😅. I just rewatched and I think the lessons in there are even more true than when I recorded the video, check it out: youtu.be/Ppc5ZCvf71k?si=YsVb68gaBG0…
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Brian Sierakowski (Changebot 🚢🚢) @briansierakowski.com · 05/06/2026
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Brian Sierakowski (Changebot 🚢🚢) @briansierakowski.com · 04/06/2026
If we were building Changebot 5 years ago, writing the blog post "What's a changelog?" would have been a viable stra, but now people go to LLMs with questions like: "I have a 15-person engineering team using GitHub and Linear, shipping twice a week". You gotta show up for that!
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Brian Sierakowski (Changebot 🚢🚢) @briansierakowski.com · 03/06/2026
"You need content for every permutation of your product and everything you integrate with." That's the new bar. No marketing team can hit it with headcount alone. changebot.ai/blog/product-marketing…
changebot.ai
Product Marketing Is the Ascendant Discipline in 2026
Top-of-funnel SEO content is dying. LLMs are the new discovery channel. The companies that win are the ones writing about what their product actually does, not chasing keywords.
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Brian Sierakowski (Changebot 🚢🚢) @briansierakowski.com · 02/06/2026
Product marketing was a supporting function for a decade. Now that LLMs are the discovery channel, it's the whole game. Specific product content beats generic SEO content every time. changebot.ai/blog/product-marketing…
changebot.ai
Product Marketing Is the Ascendant Discipline in 2026
Top-of-funnel SEO content is dying. LLMs are the new discovery channel. The companies that win are the ones writing about what their product actually does, not chasing keywords.
000
Brian Sierakowski (Changebot 🚢🚢) @briansierakowski.com · 01/06/2026
Product marketing was a supporting function for a decade. Now that LLMs are the discovery channel, it's the whole game. Specific product content beats generic SEO content every time. changebot.ai/blog/product-marketing…
changebot.ai
Product Marketing Is the Ascendant Discipline in 2026
Top-of-funnel SEO content is dying. LLMs are the new discovery channel. The companies that win are the ones writing about what their product actually does, not chasing keywords.
000
Brian Sierakowski (Changebot 🚢🚢) @briansierakowski.com · 29/05/2026
Customer: "We're ready to sign up, just need you to jump through a few hoops." Me:
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Brian Sierakowski (Changebot 🚢🚢) @briansierakowski.com · 28/05/2026
Updates touch every SaaS metric: retention, acquisition, expansion, pricing. Most teams treat them as a chore (or just don't deal with them at all,) the OGs treat them as a growth asset. changebot.ai/blog/changelogs-the-pm…
changebot.ai
Changelogs: The PM's Secret Weapon
Five ways product managers turn ordinary release notes into a customer magnet that prevents churn and drives expansion revenue.
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Brian Sierakowski (Changebot 🚢🚢) @briansierakowski.com · 27/05/2026
Your support team built a secret Slack channel just to track what your own engineering team shipped. changebot.ai/blog/the-support-teams…
changebot.ai
The Support Team's Secret Channel: When Your Own Team Doesn't Know What Shipped
Support teams often create workarounds just to learn about small releases. This signals a systemic communication failure that affects everyone.
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Brian Sierakowski (Changebot 🚢🚢) @briansierakowski.com · 26/05/2026
Most 'collaborative' meetings are just information extraction. You are there because the information had no other path to reach you. changebot.ai/blog/the-meeting-you-s…
changebot.ai
The Meeting You Shouldn't Have to Attend
There's a difference between meetings where you contribute and meetings where you're just extracting information. Product marketers shouldn't have to join calls just to learn what shipped.
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Brian Sierakowski (Changebot 🚢🚢) @briansierakowski.com · 25/05/2026
"That one button just saved me five hours. Every single month." changebot.ai/blog/from-five-hours-t…
changebot.ai
Five Hours Down to Five Minutes: The Monthly Recap Problem
Monthly product recaps shouldn't take days. Here's why they do, and how to reclaim that time.
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Brian Sierakowski (Changebot 🚢🚢) @briansierakowski.com · 22/05/2026
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Brian Sierakowski (Changebot 🚢🚢) @briansierakowski.com · 21/05/2026
Your team shipped 100 improvements. Customers think you shipped 10. Guess who's right? changebot.ai/blog/getting-paid-to-build-is-easy
changebot.ai
Getting Paid to Build Is Easy. Getting Credit for It? Hard.
Your team is shipping features every week. Your customers think you haven't improved the product in months. Here's why the credit gap exists, and what it costs you.
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Brian Sierakowski (Changebot 🚢🚢) @briansierakowski.com · 20/05/2026
When I pitch turning code changes into customer updates, the most common response is: "Our commits are garbage, this will not work for us." After giving us a try they're shocked that we can turn "fix", "new feature", or "wtf??" into a great update. changebot.ai/blog/this-to-that
changebot.ai
This to That
Watch us transform minimal commit messages into compelling customer updates that actually resonate.
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Brian Sierakowski (Changebot 🚢🚢) @briansierakowski.com · 19/05/2026
"We don't update customers enough" is a common realization. The less common one: it's an ownership problem, not a writing problem. Urgent beats important every time without a named owner. changebot.ai/blog/whos-responsible-…
changebot.ai
Who's responsible for customer updates?
Your team isn't updating customers enough—here's how to figure out who should actually own this critical responsibility.
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Brian Sierakowski (Changebot 🚢🚢) @briansierakowski.com · 18/05/2026
The office solved info sharing through... just being near each other, then we all went remote without replacing the value of nearness. Most companies filled the gap with more meetings, but what if there was a better way? changebot.ai/blog/the-hybrid-workpl…
changebot.ai
The Hybrid Workplace's Hidden Product Challenge: Keeping Distributed Teams in Sync on What's Shipping
Remote and hybrid work solved the location problem, but created a new one: how do you keep distributed teams informed about what's actually getting built?
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Brian Sierakowski (Changebot 🚢🚢) @briansierakowski.com · 15/05/2026
We put the team on our back.
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Brian Sierakowski (Changebot 🚢🚢) @briansierakowski.com · 14/05/2026
A 12-person meeting runs 45 minutes every week to share release status. Guess how much that costs the company every year? changebot.ai/blog/the-release-commu…
changebot.ai
The Release Communication Death Spiral: More Meetings Won't Fix It
When teams don't know what's shipping, they add meetings. More meetings mean less time to document. Less documentation means more meetings. Here's how to break the cycle.
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Brian Sierakowski (Changebot 🚢🚢) @briansierakowski.com · 13/05/2026
Every monthly invoice is a decision. Customers who see nothing assume the product is stagnating. Most of them are wrong... but none of them are staying. changebot.ai/blog/the-art-of-the-up…
changebot.ai
The Art of the Update
The complete guide to writing product updates that prevent churn, attract customers, and prove your value.
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Brian Sierakowski (Changebot 🚢🚢) @briansierakowski.com · 12/05/2026
When dev stalls, most founders go quiet. The lack of communication starts the death spiral. Not from the technical debt. changebot.ai/blog/the-development-h…
changebot.ai
The Development Hell Death Spiral (and how to escape it)
When big dev projects stall your roadmap, the real danger is the communication death spiral that follows.
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Brian Sierakowski (Changebot 🚢🚢) @briansierakowski.com · 11/05/2026
Customer quotes slow down your changelog. GitHub's fix: have developers write them. Their customers are developers anyway, 600 of 1,000 words in one update came from their own team. changebot.ai/blog/heres-how-github-…
changebot.ai
Here's how Github uses their developers to write better changelogs
Getting customer quotes slows down your changelog—here's how GitHub uses developer quotes to maintain speed while building trust.
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Brian Sierakowski (Changebot 🚢🚢) @briansierakowski.com · 08/05/2026
Who's excited for their "minor bug fixes and improvements"?!
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Brian Sierakowski (Changebot 🚢🚢) @briansierakowski.com · 07/05/2026
Customers do not take your word for it at price increase time. They go check the changelog. If it's empty, no email fixes that. changebot.ai/blog/how-to-update-you…
changebot.ai
How to Update Your Changelog Before a Price Increase
Raising prices with an empty changelog is asking for churn—here's how to avoid that mistake.
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Brian Sierakowski (Changebot 🚢🚢) @briansierakowski.com · 01/05/2026
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Brian Sierakowski (Changebot 🚢🚢) @briansierakowski.com · 30/04/2026
What’s the most recommended book that you’ve never read? I’ll go first: “Buy Back Your Time” by Dan Martell.
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Brian Sierakowski (Changebot 🚢🚢) @briansierakowski.com · 27/04/2026
Most companies struggle to get a monthly update out the door. GitHub, on the other hand, publishes (on average) 29 updates a month. 🤯 Check out this video where I investigate how they squeeze every improvement for marketing benefit.
000
Brian Sierakowski (Changebot 🚢🚢) @briansierakowski.com · 24/04/2026
1 update = 1 ticket
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Brian Sierakowski (Changebot 🚢🚢) @briansierakowski.com · 23/04/2026
Davinci. Archimedes. Newton. Beethoven. So many genius thinkers that we'll never observe in real time. But what if I told you that there's a modern day genius working in public that we can observe in real time? That genius: GitHub. Their art: the changelog. The video: below.
000
Brian Sierakowski (Changebot 🚢🚢) @briansierakowski.com · 22/04/2026
Ever wonder how GitHub turns product updates into cash? Their secret is moving readers down the funnel based on the audience and context of the update. Don't overthink it! Usually the next best step for a potential customer is "start a trial" — when in doubt recommend that as their next step!
000
Brian Sierakowski (Changebot 🚢🚢) @briansierakowski.com · 21/04/2026
Linear has it right: WHY you've built something is as important as what you built.
000
Brian Sierakowski (Changebot 🚢🚢) @briansierakowski.com · 20/04/2026
Too many companies hide their changelog behind a login form. You need to get credit for your hard work... potential customers are looking for confirmation that you're alive, shipping, and not an AI zombie 😅.
000
Brian Sierakowski (Changebot 🚢🚢) @briansierakowski.com · 17/04/2026
One pushup every time I updated my customers on product improvements.
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Brian Sierakowski (Changebot 🚢🚢) @briansierakowski.com · 16/04/2026
Remember when I spent a week reading all 192 changelog entries from Linear? Yeah, me neither 😅. I just rewatched and I think the lessons in there are even more true than when I recorded the video, check it out: youtu.be/Ppc5ZCvf71k?si=YsVb68gaBG0…
000
Brian Sierakowski (Changebot 🚢🚢) @briansierakowski.com · 15/04/2026
If we were building Changebot 5 years ago, writing the blog post "What's a changelog?" would have been a viable stra, but now people go to LLMs with questions like: "I have a 15-person engineering team using GitHub and Linear, shipping twice a week". You gotta show up for that!
020
Brian Sierakowski (Changebot 🚢🚢) @briansierakowski.com · 14/04/2026
"You need content for every permutation of your product and everything you integrate with." That's the new bar. No marketing team can hit it with headcount alone. changebot.ai/blog/product-marketing…
changebot.ai
Product Marketing Is the Ascendant Discipline in 2026
Top-of-funnel SEO content is dying. LLMs are the new discovery channel. The companies that win are the ones writing about what their product actually does, not chasing keywords.
100
Brian Sierakowski (Changebot 🚢🚢) @briansierakowski.com · 13/04/2026
Product marketing was a supporting function for a decade. Now that LLMs are the discovery channel, it's the whole game. Specific product content beats generic SEO content every time. changebot.ai/blog/product-marketing…
changebot.ai
Product Marketing Is the Ascendant Discipline in 2026
Top-of-funnel SEO content is dying. LLMs are the new discovery channel. The companies that win are the ones writing about what their product actually does, not chasing keywords.
000
Brian Sierakowski (Changebot 🚢🚢) @briansierakowski.com · 10/04/2026
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Brian Sierakowski (Changebot 🚢🚢) @briansierakowski.com · 09/04/2026
Product marketing was a supporting function for a decade. Now that LLMs are the discovery channel, it's the whole game. Specific product content beats generic SEO content every time. changebot.ai/blog/product-marketing…
changebot.ai
Product Marketing Is the Ascendant Discipline in 2026
Top-of-funnel SEO content is dying. LLMs are the new discovery channel. The companies that win are the ones writing about what their product actually does, not chasing keywords.
100
Brian Sierakowski (Changebot 🚢🚢) @briansierakowski.com · 08/04/2026
Updates touch every SaaS metric: retention, acquisition, expansion, pricing. Most teams treat them as a chore (or just don't deal with them at all,) the OGs treat them as a growth asset. changebot.ai/blog/changelogs-the-pm…
changebot.ai
Changelogs: The PM's Secret Weapon
Five ways product managers turn ordinary release notes into a customer magnet that prevents churn and drives expansion revenue.
110
Brian Sierakowski (Changebot 🚢🚢) @briansierakowski.com · 07/04/2026
Your support team built a secret Slack channel just to track what your own engineering team shipped. changebot.ai/blog/the-support-teams…
changebot.ai
The Support Team's Secret Channel: When Your Own Team Doesn't Know What Shipped
Support teams often create workarounds just to learn about small releases. This signals a systemic communication failure that affects everyone.
010
Brian Sierakowski (Changebot 🚢🚢) @briansierakowski.com · 06/04/2026
Most 'collaborative' meetings are just information extraction. You are there because the information had no other path to reach you. changebot.ai/blog/the-meeting-you-s…
changebot.ai
The Meeting You Shouldn't Have to Attend
There's a difference between meetings where you contribute and meetings where you're just extracting information. Product marketers shouldn't have to join calls just to learn what shipped.
000
Brian Sierakowski (Changebot 🚢🚢) @briansierakowski.com · 02/04/2026
"That one button just saved me five hours. Every single month." changebot.ai/blog/from-five-hours-t…
changebot.ai
Five Hours Down to Five Minutes: The Monthly Recap Problem
Monthly product recaps shouldn't take days. Here's why they do, and how to reclaim that time.
000
Brian Sierakowski (Changebot 🚢🚢) @briansierakowski.com · 01/04/2026
Your team shipped 100 improvements. Customers think you shipped 10. Guess who's right? changebot.ai/blog/getting-paid-to-build-is-easy
changebot.ai
Getting Paid to Build Is Easy. Getting Credit for It? Hard.
Your team is shipping features every week. Your customers think you haven't improved the product in months. Here's why the credit gap exists, and what it costs you.
000
Brian Sierakowski (Changebot 🚢🚢) @briansierakowski.com · 31/03/2026
When I pitch turning code changes into customer updates, the most common response is: "Our commits are garbage, this will not work for us." After giving us a try they're shocked that we can turn "fix", "new feature", or "wtf??" into a great update. changebot.ai/blog/this-to-that
changebot.ai
This to That
Watch us transform minimal commit messages into compelling customer updates that actually resonate.
000