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Brian Jackson 🌵

@brianleejackson.com
482 followers 216 following 389 posts

Co-founder at forgemedia LLC. Previously CMO at Kinsta. I craft actionable content derived from first-hand experience and develop performance-driven WordPress plugins. ⚡ 👨‍💻 Agency: forgemedia.io 📧 Newsletter: newsletter.brianleejackson.com

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Brian Jackson 🌵 @brianleejackson.com · 30/09/2026
Issue #60 of my monthly newsletter "Tidbits from Brian" just went out. 📧 I really wish Mac had an OS-level equalizer. 🔊 newsletter.brianleejackson.com/p/tidbits-fr...
SoundSource
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Brian Jackson 🌵 @brianleejackson.com · 09/09/2026
1/ Version 2.6.8 of our Perfmatters plugin is live! - *New* highly requested safe mode option to disable all performance optimizations sitewide (excluding security/code snippets). 🚧 - *New* inline excluded stylesheets option to automatically inline stylesheets excluded from remove unused CSS. ⚡
Perfmatters safe mode
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Brian Jackson 🌵 @brianleejackson.com · 24/08/2026
Version 1.6.9 of our Novashare plugin is live! We've been traveling this month, so a smaller maintenance update to fix/improve a few things. - Fixed an issue where custom button and icon colors on the Share Buttons block were not applied when selected from the theme palette. 🎨
Novashare update
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Brian Jackson 🌵 @brianleejackson.com · 11/08/2026
Version 2.6.7 of our Perfmatters plugin rolled out last week. - Removed the Script Manager MU Mode dependency on pluggable.php to avoid conflicts with SMTP and other plugins that override core pluggable functions. This makes MU Mode a lot more reliable. 👍
Perfmatters
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Brian Jackson 🌵 @brianleejackson.com · 30/07/2026
1/ Version 1.6.8 of our Novashare plugin is live! - *New* custom option for link shortening. You can now use any link shortener of your choice, such as Short, Rebrandly, PrettyLinks, YOURLs, etc. If they have any API/function, you should be able to hook it up. 🎉
Novashare custom link shortener
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Brian Jackson 🌵 @brianleejackson.com · 30/06/2026
Version 2.6.5 of our Perfmatters plugin is live! - *New* code snippet URL-based conditions for path contains, path equals, and path regex. This enables every possible combination. 👨‍🔬
Perfmatters code snippets URL-based conditions
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Brian Jackson 🌵 @brianleejackson.com · 26/06/2026
AI either knows me too well or is roasting me. 😜
Thanks AI
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Brian Jackson 🌵 @brianleejackson.com · 18/06/2026
Version 1.6.7 of our Novashare plugin is live! - *New* share and follow buttons for MeWe. - *New* follow buttons for Cash App, Ko-fi, and Venmo. - *New* share button window options for button color and icon color. You can now set a specific color scheme throughout the entire workflow.
Novashare 1.6.7
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Brian Jackson 🌵 @brianleejackson.com · 29/05/2026
Issue #56 of my monthly newsletter "Tidbits from Brian" just went out. 📧 WordPress 7.0 - Things you might have missed 🔍 newsletter.brianleejackson.com/p/tidbits-fr...
WordPress 7.0 UI
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Brian Jackson 🌵 @brianleejackson.com · 28/05/2026
Version 2.6.3 of our Perfmatters plugin is live! - *New* option to select the editor theme for code snippets and global scripts. 🎨 10 themes included (Ayu Dark, Ayu Mirage, Dracula, Eclipse, Idea, Material, Monokai, Neo, etc.). You can also upload a custom CodeMirror 5 theme stylesheet.
Perfmatters CodeMirror editor themes
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Brian Jackson 🌵 @brianleejackson.com · 30/04/2026
Issue #55 of my monthly newsletter "Tidbits from Brian" just went out. 📧 My thoughts on EmDash, Cloudflare's "successor" to WordPress? 🤔 newsletter.brianleejackson.com/p/tidbits-fr...
Cloudflare EmDash
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Brian Jackson 🌵 @brianleejackson.com · 29/04/2026
Version 2.6.2 of our Perfmatters plugin is live! *New* Automatically optimize and lazy load Elementor Atomic YouTube elements and legacy video widgets when Perfmatters iframe lazy loading is turned on. YouTube preview thumbnails are also supported, as well as Elementor image overlays if set. ⚡
Elementor YouTube lazy loading
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Brian Jackson 🌵 @brianleejackson.com · 28/04/2026
Excited that we finally acquired the perfmatters.com domain (after a decade of trying). 🎉 We'll continue using perfmatters.io for the time being. But things may change down the road. A redirect is now in place. ⤴️
perfmatters.com
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Brian Jackson 🌵 @brianleejackson.com · 10/04/2026
- Fixed an issue where the inline stylesheet fallback was not always converting relative URLs correctly if certain characters were present in the string. perfmatters.io/docs/changel...
Perfmatters
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Brian Jackson 🌵 @brianleejackson.com · 13/03/2026
Version 1.6.6 of our Novashare plugin is live! - Updated Mastodon share link to use their new official share workflow. This streamlines things by remembering the instance you connected to in your browser's local storage. 🧠 - Added new share and follow buttons for Gab.
New share to Mastodon workflow
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Brian Jackson 🌵 @brianleejackson.com · 13/02/2026
Two great new features in Chrome 145 DevTools. ⚡ 1. New render blocking column. 2. Individual request throttling (enabled by default). developer.chrome.com/blog/new-in-...
Render blocking column in Chrome DevTools
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Brian Jackson 🌵 @brianleejackson.com · 28/01/2026
*New* feature to completely disable Perfmatters code features using the PERFMATTERS_DISABLE_CODE constant. ⛔ - Added new perfmatters_cdn_url filter along with new helper methods in the CDN class. - Added additional logic to add an auto value to lazy loaded images sizes attributes when needed. 🖼️
Disable code snippets in Perfmatters
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Brian Jackson 🌵 @brianleejackson.com · 28/01/2026
Version 2.5.6 of our Perfmatters plugin is live! Updated our lazy loading class to no longer add <noscript> tags. This results in a ~18% decrease in HTML code per image and a ~2% decrease in total HTML page size across the board! ⚡
Perfmatters <noscript> tag
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Brian Jackson 🌵 @brianleejackson.com · 01/01/2026
Happy 2026 🎉, version 1.6.4 of our Novashare plugin is live! - *New* share button for Mistral AI. - Overhauled the meta box UI to be more consistent and improve selected image visibility. Many of you requested larger thumbnails to better reflect what will be shared on social, especially Pinterest.
Novashare meta UI
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Brian Jackson 🌵 @brianleejackson.com · 12/12/2025
Version 2.5.5 of our Perfmatters plugin is live! - New options to export code snippets (globally, individually, and bulk select) and import them to another site. 🚛 - New code snippets admin bar menu item that will show if a snippet is present. More changes: perfmatters.io/docs/changel...
Code snippets bulk select and individual exportCode snippets in admin barCode snippets export and import
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Brian Jackson 🌵 @brianleejackson.com · 20/11/2025
You can now create and manage PHP, JS, CSS, and HTML code snippets from inside Perfmatters! We store and load code snippets using a flat-file method and directly integrate with all of our existing optimization options for the best performance. ⚡ See more here: perfmatters.io/docs/code-sn...
Perfmatters code snippetsPerfmatters code snippet optimizations and conditionsPerfmatters code snippet safe mode
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Brian Jackson 🌵 @brianleejackson.com · 22/10/2025
Version 1.6.3 of our Novashare plugin is live! - *New* AI share buttons for Claude and Google AI, which link to a prompt that will summarize the shared post’s content. 🤖 - *New* novashare_ai_network_text filter. Allows you to adjust the text that is passed through to an AI network prompt.
Novashare Claude and Google AI share buttons
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Brian Jackson 🌵 @brianleejackson.com · 29/08/2025
Issue #47 of my monthly newsletter "Tidbits from Brian" just went out. 📧 The healthcare system in the US is a joke. 🏥 brianleejackson.substack.com/p/tidbits-fr...
Healthcare in the US
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Brian Jackson 🌵 @brianleejackson.com · 29/08/2025
When folks ask me if they should use WordPress or another platform for their business... 🙃
WordPress fun
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Brian Jackson 🌵 @brianleejackson.com · 27/08/2025
The new Gemini 2.5 Flash AI model is fun to play with. 😂
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Brian Jackson 🌵 @brianleejackson.com · 26/08/2025
Version 1.6.2 of our Novashare plugin is live! - *New* AI share buttons for ChatGPT, Grok, and Perplexity, which link to a prompt that will summarize the shared post’s content. 🤖 - *New* follow button for Nextdoor. - Updated Nextdoor brand colors. 🧑‍🤝‍🧑 (1/3)
Novashare AI share buttonsNovashare ChatGPT summary
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Brian Jackson 🌵 @brianleejackson.com · 16/07/2025
Version 2.4.7 of our Perfmatters plugin is live! - *New* support to set the Perfmatters license key via wp-config.php using the PERFMATTERS_LICENSE_KEY constant. 🔑 This has been highly requested from our agency clients. - *New* perfmatters_fetch_priority filter. (1/4)
Perfmatters license key in wp-config.php
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Brian Jackson 🌵 @brianleejackson.com · 11/07/2025
There are times when I can relate. 😅
Running a business
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Brian Jackson 🌵 @brianleejackson.com · 30/06/2025
Version 1.6.1 of our Novashare plugin is live! - Refactored specific portions of the main frontend stylesheet. We were able to reduce the CSS file size by an additional 7.69% (now under 2.5 KB)! ⚡ Recommend clearing all cache layers after updating to take advantage of the speed gains. (1/4)
Novashare Pinterest Image Pin Placement
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Brian Jackson 🌵 @brianleejackson.com · 18/06/2025
Version 2.4.6 of our Perfmatters plugin is live! - *New* advanced preload option to enable Cloudflare Early Hints (BETA) for Perfmatters preloads, along with controls to limit which file types will have early hint link headers sent. (1/7)
Perfmatters Early Hints
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Brian Jackson 🌵 @brianleejackson.com · 08/05/2025
Version 2.4.4 of our Perfmatters plugin is live! - *New* exclude leading option for lazy loading CSS background images. This allows you to more quickly and broadly target containers and then automatically exclude a hero CSS background image from lazy loading. ⚡ (1/5)
Exclude leading background images from lazy loading
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Brian Jackson 🌵 @brianleejackson.com · 08/05/2025
On June 19th, I'll be doing a website performance AMA! ⚡🚀 Got something you want to ask me? Submit your questions and sign up for the event here: theadminbar.com/events/websi... Big thanks to @theadminbar.com for putting this together.
Website performance AMA
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Brian Jackson 🌵 @brianleejackson.com · 06/05/2025
Big changes are coming to PageSpeed Insights. Lighthouse is moving to performance insight audits. 😮🔥 - ETA is October 2025. 🗓️ - There is a switcher in the meantime to get used to things. - Some audits are being renamed while others are being removed. developer.chrome.com/blog/moving-...
Lighthouse moving to performance audits
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Brian Jackson 🌵 @brianleejackson.com · 15/04/2025
Version 2.4.3 of our Perfmatters plugin is live! *New* Speculative Loading options for sites running WordPress 6.8 or higher. You can change the mode and eagerness. ⚡ - We are deprecating Instant Page for anyone running WordPress 6.8 or higher. (1/2)
Perfmatters 2.4.3 speculative loading
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Brian Jackson 🌵 @brianleejackson.com · 11/04/2025
Version 1.6.0 of our Novashare plugin is live! -*New* share button support for the Nextdoor network. 🏠 -*New* total share count and network share count options for the share button section with additional frontend styles to display the total share count at the top of the share window. (1/2)
Novashare 1.6.0 NextdoorNovashare 1.6.0 share window counts
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Brian Jackson 🌵 @brianleejackson.com · 08/04/2025
I'm late to the party. 😄
ChatGPT ghibliGrok ghibli
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Brian Jackson 🌵 @brianleejackson.com · 05/03/2025
Version 1.5.9 of our Novashare plugin is live! - *New* location follow button (great for Google/Apple maps, location pages, etc.) 🗺️ Remember, you can also add your own custom buttons, meaning unlimited possibilities. (1/5)
Novashare 1.5.9
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Brian Jackson 🌵 @brianleejackson.com · 25/02/2025
Great news! As expected, Speculative Loading is coming to WordPress core. Even sooner than I thought. ⚡ They will most likely default to "prefetch/conservative." So we might add a toggle in Perfmatters to easily swap that to "prerender/moderate." 👍
Speculative Loading in WordPress core
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Brian Jackson 🌵 @brianleejackson.com · 07/02/2025
Version 2.3.9 of our Perfmatters plugin is live! - *New* perfmatters_preloads_array filter. Gives you access to the preloads data array for use in custom integrations. 👨‍🔧 - *New* perfmatters_minify_threshold filter. (1/5)
Perfmatters
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Brian Jackson 🌵 @brianleejackson.com · 29/01/2025
Version 1.5.8 of our Novashare plugin is live! - *New* Added a show labels control to the follow buttons block. - Updated all blocks to API version 3 to support rendering the block inside the post editor iframe. 💻 - Fixed multiple deprecated UI element warnings showing in the block editor. (1/3)
Novashare version 1.5.8
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Brian Jackson 🌵 @brianleejackson.com · 10/01/2025
It's been one of those days. ☕😅🤦‍♂️
spilled coffee
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Brian Jackson 🌵 @brianleejackson.com · 01/01/2025
Version 2.3.7 of our Perfmatters plugin is live! - Removed unnecessary documentWrite handling function from delay JS inline script to reduce the size by over 8%. ⚡ - Updated admin bar menu UI to show clear all used CSS everywhere, instead of just in the backend. (1/6)
Perfmatters admin bar UI update
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Brian Jackson 🌵 @brianleejackson.com · 23/12/2024
Great post from @programmingart.bsky.social on some things that would be great to have in Chrome DevTools. ⚡ The UI changes (showing preloads, fetch, LCP element, defer, etc.)... 💯 @debugbear.com is great in this regard. calendar.perfplanet.com/2024/top-8-t...
Chrome DevTools pleasing everyone
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Brian Jackson 🌵 @brianleejackson.com · 20/12/2024
Half the fun of AI is just trying all the new tools. Can't even keep up with the innovation. 🚀 pika.art is free through December 22nd.
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Brian Jackson 🌵 @brianleejackson.com · 03/12/2024
Awesome, Kinsta just rolled out PHP 8.4. ⚡ Looking forward to seeing some benchmarks on this. 🤓 Let the extensive testing begin! #webperf
PHP 8.4 in MyKinsta
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Brian Jackson 🌵 @brianleejackson.com · 22/11/2024
Version 2.3.6 of our Perfmatters plugin is live! *New* local Google Font option to limit subsets. In our tests, we saw an 80% decrease in the font CSS size. 🔥 *New* local Google font option to change the print method (file or inline). (1/4)
Perfmatters 2.3.6
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Brian Jackson 🌵 @brianleejackson.com · 14/11/2024
Had a great time discussing WooCommerce and optimization with Marcel and Mike on the Do the Woo podcast. ⚡🎙️ dothewoo.io/behind-the-c...
Do the Woo
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Brian Jackson 🌵 @brianleejackson.com · 25/10/2024
Version 1.5.6 of our Novashare plugin is live! *New* feature that lets you highlight text and easily share it to supported social networks. 🔥 - Adjusted aria-label attributes to be more specific to element actions for accessibility. (1/3)
Novashare highlight and share feature
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Brian Jackson 🌵 @brianleejackson.com · 27/09/2024
Issue #36 of my monthly newsletter "Tidbits from Brian" just went out. 📧 The importance of taking time to recharge with family. 🔋 newsletter.brianleejackson.com/p/tidbits-fr...
Vacation with the fam
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Brian Jackson 🌵 @brianleejackson.com · 31/07/2024
Issue #34 of my monthly newsletter "Tidbits from Brian" just went out. 📧 "Perfect is the enemy of good." newsletter.brianleejackson.com/p/tidbits-fr...
Perfection
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