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Brian Jackson 🌵

@brianleejackson.com
482 followers 216 following 389 posts

Co-founder at forgemedia LLC. Previously CMO at Kinsta. I craft actionable content derived from first-hand experience and develop performance-driven WordPress plugins. ⚡ 👨‍💻 Agency: forgemedia.io 📧 Newsletter: newsletter.brianleejackson.com

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Brian Jackson 🌵 @brianleejackson.com · 17h
Issue #60 of my monthly newsletter "Tidbits from Brian" just went out. 📧 I really wish Mac had an OS-level equalizer. 🔊 newsletter.brianleejackson.com/p/tidbits-fr...
SoundSource
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Brian Jackson 🌵 @brianleejackson.com · 09/09/2026
1/ Version 2.6.8 of our Perfmatters plugin is live! - *New* highly requested safe mode option to disable all performance optimizations sitewide (excluding security/code snippets). 🚧 - *New* inline excluded stylesheets option to automatically inline stylesheets excluded from remove unused CSS. ⚡
Perfmatters safe mode
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Brian Jackson 🌵 @brianleejackson.com · 31/08/2026
Issue #59 of my monthly newsletter "Tidbits from Brian" just went out. 📧 I've been using Zeron, a beautiful and fast native app for controlling AI agents. 🤖 newsletter.brianleejackson.com/p/tidbits-fr...
newsletter.brianleejackson.com
Tidbits from Brian - Issue #59
Zeron: A beautiful and fast native app for controlling AI agents. 🤖
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Brian Jackson 🌵 @brianleejackson.com · 24/08/2026
Version 1.6.9 of our Novashare plugin is live! We've been traveling this month, so a smaller maintenance update to fix/improve a few things. - Fixed an issue where custom button and icon colors on the Share Buttons block were not applied when selected from the theme palette. 🎨
Novashare update
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Brian Jackson 🌵 @brianleejackson.com · 19/08/2026
WordPress 7.1 is out! 👏 Carlo always does a great job of diving into all the changes. kinsta.com/blog/wordpre...
kinsta.com
What’s new in WordPress 7.1: Client-side media processing, design tools, Abilities API, and much more
Check out this post to learn what's new in WordPress 7.1: Client-side media processing, improved APIs, new blocks and design tools, and much more.
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Brian Jackson 🌵 @brianleejackson.com · 11/08/2026
Version 2.6.7 of our Perfmatters plugin rolled out last week. - Removed the Script Manager MU Mode dependency on pluggable.php to avoid conflicts with SMTP and other plugins that override core pluggable functions. This makes MU Mode a lot more reliable. 👍
Perfmatters
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Brian Jackson 🌵 @brianleejackson.com · 31/07/2026
Issue #58 of my monthly newsletter "Tidbits from Brian" just went out. 📧 How wp2shell took down our site, 😨 but not the way you think. newsletter.brianleejackson.com/p/tidbits-fr...
newsletter.brianleejackson.com
Tidbits from Brian - Issue #58
How wp2shell took down our site, 😨 but not the way you think.
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Brian Jackson 🌵 @brianleejackson.com · 30/07/2026
1/ Version 1.6.8 of our Novashare plugin is live! - *New* custom option for link shortening. You can now use any link shortener of your choice, such as Short, Rebrandly, PrettyLinks, YOURLs, etc. If they have any API/function, you should be able to hook it up. 🎉
Novashare custom link shortener
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Brian Jackson 🌵 @brianleejackson.com · 30/06/2026
Issue #57 of my monthly newsletter "Tidbits from Brian" just went out. 📧 Adding "exercise snacks" to my daily routine. 💪 newsletter.brianleejackson.com/p/tidbits-fr...
newsletter.brianleejackson.com
Tidbits from Brian - Issue #57
Adding "exercise snacks" to my daily routine. 💪
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Brian Jackson 🌵 @brianleejackson.com · 30/06/2026
Version 2.6.5 of our Perfmatters plugin is live! - *New* code snippet URL-based conditions for path contains, path equals, and path regex. This enables every possible combination. 👨‍🔬
Perfmatters code snippets URL-based conditions
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Brian Jackson 🌵 @brianleejackson.com · 26/06/2026
AI either knows me too well or is roasting me. 😜
Thanks AI
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Brian Jackson 🌵 @brianleejackson.com · 18/06/2026
Version 1.6.7 of our Novashare plugin is live! - *New* share and follow buttons for MeWe. - *New* follow buttons for Cash App, Ko-fi, and Venmo. - *New* share button window options for button color and icon color. You can now set a specific color scheme throughout the entire workflow.
Novashare 1.6.7
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Brian Jackson 🌵 @brianleejackson.com · 29/05/2026
Issue #56 of my monthly newsletter "Tidbits from Brian" just went out. 📧 WordPress 7.0 - Things you might have missed 🔍 newsletter.brianleejackson.com/p/tidbits-fr...
WordPress 7.0 UI
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Brian Jackson 🌵 @brianleejackson.com · 28/05/2026
Version 2.6.3 of our Perfmatters plugin is live! - *New* option to select the editor theme for code snippets and global scripts. 🎨 10 themes included (Ayu Dark, Ayu Mirage, Dracula, Eclipse, Idea, Material, Monokai, Neo, etc.). You can also upload a custom CodeMirror 5 theme stylesheet.
Perfmatters CodeMirror editor themes
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Brian Jackson 🌵 @brianleejackson.com · 20/05/2026
WordPress 7.0 is here! 🎉 A few things I'm excited about. - New UI (+view transitions) - AI connectors - Custom CSS for individual blocks - Block visibility based on viewport - Font management - CodeMirror update to v5 - OPCache added to site health Great overview here: kinsta.com/blog/wordpre...
kinsta.com
What's new in WordPress 7.0: AI integration, new blocks, and much more
AI integration, new blocks, and advanced tools for developers and designers. Here's what's new in WordPress 7.0.
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Brian Jackson 🌵 @brianleejackson.com · 30/04/2026
Issue #55 of my monthly newsletter "Tidbits from Brian" just went out. 📧 My thoughts on EmDash, Cloudflare's "successor" to WordPress? 🤔 newsletter.brianleejackson.com/p/tidbits-fr...
Cloudflare EmDash
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Brian Jackson 🌵 @brianleejackson.com · 29/04/2026
Version 2.6.2 of our Perfmatters plugin is live! *New* Automatically optimize and lazy load Elementor Atomic YouTube elements and legacy video widgets when Perfmatters iframe lazy loading is turned on. YouTube preview thumbnails are also supported, as well as Elementor image overlays if set. ⚡
Elementor YouTube lazy loading
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Brian Jackson 🌵 @brianleejackson.com · 28/04/2026
Excited that we finally acquired the perfmatters.com domain (after a decade of trying). 🎉 We'll continue using perfmatters.io for the time being. But things may change down the road. A redirect is now in place. ⤴️
perfmatters.com
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Brian Jackson 🌵 @brianleejackson.com · 10/04/2026
Version 2.6.1 of our Perfmatters plugin is live! This is a quality-of-life update to improve compatibility across the board. 👍 - Made some adjustments to our code snippets error handler initialization logic to avoid unnecessary handling if no relevant code snippets are active.
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Brian Jackson 🌵 @brianleejackson.com · 31/03/2026
Issue #54 of my monthly newsletter "Tidbits from Brian" just went out. 📧 AI content is 90% engagement farming/slop and 10% insanely useful. 🫣 newsletter.brianleejackson.com/p/tidbits-fr...
newsletter.brianleejackson.com
Tidbits from Brian - Issue #54
AI content is 90% engagement farming and 10% insanely useful. 🫣
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Brian Jackson 🌵 @brianleejackson.com · 25/03/2026
Version 2.6.0 of our Perfmatters plugin is live! - Updated PHP CSS Parser library to 9.3.0. This includes many improvements for our Remove Unused CSS feature (more accurate parsing/compatibility). ⚡
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Brian Jackson 🌵 @brianleejackson.com · 13/03/2026
Version 1.6.6 of our Novashare plugin is live! - Updated Mastodon share link to use their new official share workflow. This streamlines things by remembering the instance you connected to in your browser's local storage. 🧠 - Added new share and follow buttons for Gab.
New share to Mastodon workflow
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Brian Jackson 🌵 @brianleejackson.com · 27/02/2026
Issue #53 of my monthly newsletter "Tidbits from Brian" just went out. 📧 Using AI to troubleshoot performance issues. 🤖⚡ newsletter.brianleejackson.com/p/tidbits-fr...
newsletter.brianleejackson.com
Tidbits from Brian - Issue #53
Using AI to troubleshoot performance issues. 🤖⚡
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Brian Jackson 🌵 @brianleejackson.com · 27/02/2026
Version 2.5.8 of our Perfmatters plugin is live! - Code Snippets is out of beta. 🎉 We appreciate all of you who took the time to test and provide feedback. - Added new perfmatters_lazyload_data_src filter. - Added nav selector support for functions that target elements inside parent containers. 👨‍🔧
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Brian Jackson 🌵 @brianleejackson.com · 13/02/2026
Two great new features in Chrome 145 DevTools. ⚡ 1. New render blocking column. 2. Individual request throttling (enabled by default). developer.chrome.com/blog/new-in-...
Render blocking column in Chrome DevTools
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Brian Jackson 🌵 @brianleejackson.com · 30/01/2026
Issue #52 of my monthly newsletter "Tidbits from Brian" just went out. 📧 My phone’s primary function is its biggest flaw. 📱 newsletter.brianleejackson.com/p/tidbits-fr...
newsletter.brianleejackson.com
Tidbits from Brian - Issue #52
My phone’s primary function is its biggest flaw. 📱 Spam calls have gotten out of control.
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Brian Jackson 🌵 @brianleejackson.com · 28/01/2026
Version 2.5.6 of our Perfmatters plugin is live! Updated our lazy loading class to no longer add <noscript> tags. This results in a ~18% decrease in HTML code per image and a ~2% decrease in total HTML page size across the board! ⚡
Perfmatters <noscript> tag
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Brian Jackson 🌵 @brianleejackson.com · 22/01/2026
On February 26th, we're doing a deep dive into why we built a performance-first code snippet manager into Perfmatters and how you can take full advantage of it on your WordPress sites! ⚡ Shout-out to @theadminbar.com for putting this together. theadminbar.com/events/code-...
theadminbar.com
Code Snippets Are Slowing Down Your Website - The Admin Bar
Why Perfmatters Built a Performance-First Snippet Manager
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Brian Jackson 🌵 @brianleejackson.com · 01/01/2026
Happy 2026 🎉, version 1.6.4 of our Novashare plugin is live! - *New* share button for Mistral AI. - Overhauled the meta box UI to be more consistent and improve selected image visibility. Many of you requested larger thumbnails to better reflect what will be shared on social, especially Pinterest.
Novashare meta UI
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Brian Jackson 🌵 @brianleejackson.com · 31/12/2025
Issue #51 of my monthly newsletter "Tidbits from Brian" just went out. 📧 All I want for Christmas is pneumonia. 🎄🤒 newsletter.brianleejackson.com/p/tidbits-fr...
newsletter.brianleejackson.com
Tidbits from Brian - Issue #51
All I want for Christmas is pneumonia. 🎄🤒
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Brian Jackson 🌵 @brianleejackson.com · 12/12/2025
Version 2.5.5 of our Perfmatters plugin is live! - New options to export code snippets (globally, individually, and bulk select) and import them to another site. 🚛 - New code snippets admin bar menu item that will show if a snippet is present. More changes: perfmatters.io/docs/changel...
Code snippets bulk select and individual exportCode snippets in admin barCode snippets export and import
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Brian Jackson 🌵 @brianleejackson.com · 28/11/2025
Issue #50 of my monthly newsletter "Tidbits from Brian" just went out. It's the Black Friday edition! 📧 Living in a driverless future. 🚗 newsletter.brianleejackson.com/p/tidbits-fr...
newsletter.brianleejackson.com
Tidbits from Brian (Black Friday edition) - Issue #50
Living in a driverless future. 🚗
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Brian Jackson 🌵 @brianleejackson.com · 20/11/2025
You can now create and manage PHP, JS, CSS, and HTML code snippets from inside Perfmatters! We store and load code snippets using a flat-file method and directly integrate with all of our existing optimization options for the best performance. ⚡ See more here: perfmatters.io/docs/code-sn...
Perfmatters code snippetsPerfmatters code snippet optimizations and conditionsPerfmatters code snippet safe mode
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Brian Jackson 🌵 @brianleejackson.com · 17/11/2025
Our annual Black Friday sale on Perfmatters and Novashare is live! 🔥 Get 30% off new licenses as well as upgrades through December 2nd. Discount code: BLACKFRIDAY Make sure to also check out some of the other awesome deals we rounded up. woorkup.com/black-friday/
woorkup.com
Black Friday sale - Grab 30% off Perfmatters, Novashare (+ other deals)
We're running a Black Friday sale on our Perfmatters and Novashare plugins through December 2nd. Grab 30% off today!
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Brian Jackson 🌵 @brianleejackson.com · 12/11/2025
Had a great chat with Lawrence on the WPBakery team! 🎙️ Some topics we discussed: - Content marketing and branding/visibility. - Is affiliate marketing more important now than ever? - How AI is shifting/changing the market. wpbakery.com/blog/excerpt...
wpbakery.com
Excerpt Talks Episode #4 - Brian Jackson of Perfmatters
Lawrence Ladomery interviews Brian Jackson of Forge Media on content-driven growth, brand building in the AI era, and the future of WordPress.
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Brian Jackson 🌵 @brianleejackson.com · 29/10/2025
Issue #49 of my monthly newsletter "Tidbits from Brian" just went out. 📧 The fragility of the internet. 💥 Not everything needs to be smart. newsletter.brianleejackson.com/p/tidbits-fr...
newsletter.brianleejackson.com
Tidbits from Brian - Issue #49
The fragility of the internet. 💥 Not everything needs to be smart.
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Brian Jackson 🌵 @brianleejackson.com · 24/10/2025
Version 2.5.2 of our Perfmatters plugin is live! - *New* perfmatters_rucss_inline_stylesheets filter. This allows you to inline any stylesheet already excluded from used CSS. ⚡ - Reworked the Script Manager input change event listener for better compatibility with other JS running.
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Brian Jackson 🌵 @brianleejackson.com · 22/10/2025
Version 1.6.3 of our Novashare plugin is live! - *New* AI share buttons for Claude and Google AI, which link to a prompt that will summarize the shared post’s content. 🤖 - *New* novashare_ai_network_text filter. Allows you to adjust the text that is passed through to an AI network prompt.
Novashare Claude and Google AI share buttons
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Brian Jackson 🌵 @brianleejackson.com · 30/09/2025
Issue #48 of my monthly newsletter "Tidbits from Brian" just went out. 📧 I finally made AI my default search engine. 🤖 newsletter.brianleejackson.com/p/tidbits-fr...
newsletter.brianleejackson.com
Tidbits from Brian - Issue #48
I finally made AI my default search engine. 🤖
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Brian Jackson 🌵 @brianleejackson.com · 30/09/2025
Version 2.5.1 of our Perfmatters plugin is live! - Added a fetchpriority high attribute on critically preloaded image tags to match the preload link attribute. This resolves a PSI warning in certain instances. ⚡ - Added built-in stylesheet exclusion for the GeneratePress offside menu.
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Brian Jackson 🌵 @brianleejackson.com · 29/08/2025
Issue #47 of my monthly newsletter "Tidbits from Brian" just went out. 📧 The healthcare system in the US is a joke. 🏥 brianleejackson.substack.com/p/tidbits-fr...
Healthcare in the US
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Brian Jackson 🌵 @brianleejackson.com · 29/08/2025
When folks ask me if they should use WordPress or another platform for their business... 🙃
WordPress fun
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Brian Jackson 🌵 @brianleejackson.com · 27/08/2025
Version 2.5.0 of our Perfmatters plugin is live! A quick update for the WP-CLI folks. 😄 - *New* WP-CLI subcommands: clear-minified-js, clear-minified-css, and clear-local-fonts. 👨‍💻 - Added support for targeting header element when using parent selector matching functions. (1/3)
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Brian Jackson 🌵 @brianleejackson.com · 27/08/2025
The new Gemini 2.5 Flash AI model is fun to play with. 😂
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Brian Jackson 🌵 @brianleejackson.com · 26/08/2025
Version 1.6.2 of our Novashare plugin is live! - *New* AI share buttons for ChatGPT, Grok, and Perplexity, which link to a prompt that will summarize the shared post’s content. 🤖 - *New* follow button for Nextdoor. - Updated Nextdoor brand colors. 🧑‍🤝‍🧑 (1/3)
Novashare AI share buttonsNovashare ChatGPT summary
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Brian Jackson 🌵 @brianleejackson.com · 18/08/2025
Enjoyed this sitdown with WPLegends! We talk work-life balance, WordPress plugins, SEO landscape, and even Netflix recommendations. 😄 www.youtube.com/watch?v=URQ6...
youtube.com
Brian Jackson on Perfmatters, Novashare & Growing ForgeMedia | Ep. 23
YouTube video by Seahawk Media
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Brian Jackson 🌵 @brianleejackson.com · 12/08/2025
Version 2.4.8 of our Perfmatters plugin is live! - Added built-in stylesheet exclusion for Bricks layer stylesheets. - Adjusted emoji_svg_url filter to only return false outside the admin dashboard. - Updated early hint attribute check to include sizes and media attributes. ⚡ (1/3)
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Brian Jackson 🌵 @brianleejackson.com · 30/07/2025
Issue #46 of my monthly newsletter "Tidbits from Brian" just went out. 📧 Finding the perfect mouse. 🖱️ newsletter.brianleejackson.com/p/tidbits-fr...
newsletter.brianleejackson.com
Tidbits from Brian - Issue #46
The hunt for the perfect mouse. 🖱️
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Brian Jackson 🌵 @brianleejackson.com · 16/07/2025
Version 2.4.7 of our Perfmatters plugin is live! - *New* support to set the Perfmatters license key via wp-config.php using the PERFMATTERS_LICENSE_KEY constant. 🔑 This has been highly requested from our agency clients. - *New* perfmatters_fetch_priority filter. (1/4)
Perfmatters license key in wp-config.php
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Brian Jackson 🌵 @brianleejackson.com · 11/07/2025
There are times when I can relate. 😅
Running a business
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