Branwell @branwell.bsky.social · 29/09/2026Retail Media and Online Video seeing the biggest growth in digital ad investment - @iabuk.bsky.social H1 adspend report uk.themedialeader.com/uk-digital-a...uk.themedialeader.com 000
Branwell @branwell.bsky.social · 23/09/2026Great to be on stage at Ecommerce Expo at London Excel chairing a discussion on the evolution of CX and customer loyalty. Looking forward to how Leon changes up its programme, as a fan. 000
Branwell @branwell.bsky.social · 16/09/2026Wonder if the vintage and pre-loved stores of Bristol will benefit? adfreecities.org.uk/2026/09/pres...adfreecities.org.ukPress release: Bristol bans ads for fossil fuels, SUVs and ultra-fast fashion - Adfree CitiesFor immediate release Press contacts: Nicola Wilks, Co-Director at Adfree Cities, 07788 727 622, and Charlotte Gage, Co-Director at Adfree Cities, 07841 508 231 Images for press: https://drive.google.... 010
Branwell @branwell.bsky.social · 04/09/2026The strategy for this JL initiative put very bluntly in the headline www.theguardian.com/business/202...theguardian.comJohn Lewis to launch YouTube chatshow to improve AI search resultsDepartment store chain’s Gift List ‘vodcast’ will be hosted by TV presenter Angela Scanlon 000
Branwell @branwell.bsky.social · 01/09/2026Yo Joe, have you seen polygon have just announced a Space Ritual (the Steven Taylor remix) listening session - October 9th. 110
Branwell @branwell.bsky.social · 26/08/2026Campaign quick to find the brand angle in Dolly’s sad demise www.campaignlive.co.uk/article/doll...campaignlive.co.ukDolly Parton dies: how the singer worked ‘9 to 5’ to promote brand messages and non-profitsBefore passing at 80 years old, the country music icon helped brands from Kendra Scott to Conagra Brands amplify their messages. 000
Branwell @branwell.bsky.social · 21/08/2026Took my first ever date to see it … standards could be lowered… 020
Branwell @branwell.bsky.social · 11/08/2026Analogue throwback - a classical vinyl compilation sampler from Decca based on ads soundtracked by the pieces. Did anyone ever buy this? 000
Branwell @branwell.bsky.social · 22/07/2026Social media bans for under 15s on the rise, which other EU states will follow? www.bbc.co.uk/news/article...bbc.co.ukFrance approves social media ban for under-15sThe law will require social media platforms in France to verify all users age from January. 000
Branwell @branwell.bsky.social · 17/07/2026Marketing investment held up last quarter with Events still leading the charge but wavering confidence - IPA Bellwether Q2 www.thedrum.com/news/ipa-bel...thedrum.comIPA Bellwether: Marketing budgets up another 7%, but company confidence dips 000
Branwell @branwell.bsky.social · 14/07/2026Is there more dough to be made from Play-Doh? Peak kidulting? www.retaildive.com/news/hasbro-...retaildive.comHasbro debuts Play-Doh for adultsThe toy company is entering adult crafting and home decor with the launch of Blooms by Play-Doh. 000
Branwell @branwell.bsky.social · 08/07/2026Richard Shotton explains the ritual of Guinness pouring as an example of behavioural science @madfestlondon.bsky.social - a hundred sweltering and very thirsty people are glad there’s a bar a few yards away. 010
Reposted by BranwellAdam Weinstein @adamweinstein.bsky.social · 07/07/2026I'm so disillusioned, I almost don't even care who gets the FIFA Peace Prize next year 268239933246
Branwell @branwell.bsky.social · 01/07/2026UK share of media consumption on smartphones and TV now about level - lots of useful data in this year’s IPA Touchpoints uk.themedialeader.com/ipa-touchpoi...uk.themedialeader.com 000
Branwell @branwell.bsky.social · 25/06/2026“What customers really want is usefulness” - CGPT laying out it’s stall for advertisers with a focus on “the intelligence economy” www.adexchanger.com/ai/at-its-fi...adexchanger.comAt Its First-Ever Cannes, OpenAI Says ‘We Are Clearly In The Advertising Business Now’ | AdExchangerBonjour, ChatGPT ads. OpenAI’s inaugural Cannes Lions appearance doubled as a coming‑out party for its baby ad business. 000
Branwell @branwell.bsky.social · 23/06/2026Not going to post much from Cannes (especially as I’m not there) but this worth a read for marketers www.thedrum.com/opinion/andr...thedrum.comAndrew Tindall: What Ritson and Sharp got right (and wrong) at Cannes 000
Branwell @branwell.bsky.social · 19/06/2026Joe - I’m going to this. If you are and fancy a Soho pub meet afore, give me a yell 110
Branwell @branwell.bsky.social · 18/06/2026Sent a long day at AI for PR conference but some very useful suggestions - especially from journalist Chris Stokel-Walker 000
Branwell @branwell.bsky.social · 17/06/2026Retail is always at least six months ahead - season’s greetings from Outernet London’s Christmas Upfronts! 000
Branwell @branwell.bsky.social · 16/06/2026Gotta love a Ritson riff. This is excellent on negative headlines, dynamic pricing and the specifics of a wider context for FIFA. “The World Cup is not a Tuesday flight to Malaga.” www.thedrum.com/opinion/mark... @thedrum.bsky.socialthedrum.comMark Ritson: Empty seats mean dynamic World Cup pricing is working (for Fifa) 000
Branwell @branwell.bsky.social · 12/06/2026Stumbled into a Jetsons alternate reality at London Tech Week - anti-grav pack and hydrogen-powered car. My eyes are sore from massive A.I. exposure though … 010
Branwell @branwell.bsky.social · 10/06/2026At London Tech Week and smiling that panels are still trotting out Minority Report to illustrate hyper-personalisation nearly 25 years on. Of course, the irony is the movie itself is an example of mass cultural connection … 000
Branwell @branwell.bsky.social · 08/06/2026There she blows! newsroom.accenture.com/news/2026/ac...newsroom.accenture.comAccenture to Acquire Leading Creator and Social Agency Whalar, from Whalar GroupAccenture has agreed to acquire Whalar, a leading creator and social agency, from Whalar Group. 000
Branwell @branwell.bsky.social · 04/06/2026Director of digital for the Labour Party Tom Lillywhite (left) talks attention economy, organic social content hooking the media and what brands can learn from politics and vice -versa at BIMA House @sxsw.com today. I asked him about Labour’s use of X - says a lot of internal debate around it. 000
Branwell @branwell.bsky.social · 03/06/2026But where the feck is it? Could be clearer on location! 110
Branwell @branwell.bsky.social · 02/06/2026Strong predictions from @iabuk.bsky.social re AI-driven adspend uk.themedialeader.com/ai-driven-ad...uk.themedialeader.com 000
Branwell @branwell.bsky.social · 01/06/2026Love it when there’s a sense check on a business strategy that isn’t often questioned. What’s Airbnb’s goal? www.nytimes.com/2026/05/31/b...nytimes.comWhat Is Airbnb For, Exactly? 000
Branwell @branwell.bsky.social · 28/05/2026The Pixies celebrating 4O years at Royal Albert Hall tonight. Where is my mind, indeed… 000
Branwell @branwell.bsky.social · 20/05/2026How’s Google revenue model going to adapt to this? www.campaignlive.co.uk/article/goog...campaignlive.co.ukGoogle rolls out 'biggest upgrade' to search in 25 yearsGoogle's update will see the search box transformed into a dynamically expanding, AI-powered conversational hub, ushering in the zero click era. 000
Branwell @branwell.bsky.social · 14/05/2026New dogs learn old tricks www.bbc.co.uk/news/article...bbc.co.ukBig tech bets on new mascots in bid to seem more cuddlyThe likes of Apple, Microsoft and Google are all putting cartoon characters centre stage. 000
Branwell @branwell.bsky.social · 30/04/2026I print out a good 100 or more a year James and label who they feature, no-one is going to wade through thousands of our digital pix in the future. We enjoy going through albums with the kids on birthdays or at Christmas. 010
Branwell @branwell.bsky.social · 30/04/2026@adassociation.bsky.social WARC full year ad spend figures: new breakouts include retail media and social uk.themedialeader.com/uk-adspend-i...uk.themedialeader.comUK adspend increased 6.4% in 2025 as AA/Warc updates data presentationFollowing consultation with a forum of industry leaders AA/Warc has made three changes to its reporting practice as total adspend continues to grow. 000
Branwell @branwell.bsky.social · 29/04/2026Shoegaze ahoy - Chapterhouse with special guest Rachel Goswell from Slowdive in Islington tonight. 060
Branwell @branwell.bsky.social · 29/04/2026@adwanteduk.bsky.social’s Future of Brands conference, busy, buzzing and bringing plenty of insights. 000
Reposted by BranwellJoe Banks @joebankswriter.bsky.social · 21/04/2026Would you like to watch that Stewart Lee singing a very noisy version of Ejection with EarthBall? Of course... Recorded at Cafe OTO, 17 April 2026 www.facebook.com/share/v/1CfZ... 0113
Branwell @branwell.bsky.social · 21/04/2026Lots of hot takes on what’s ‘cooking’ at Apple. This is a good one www.wsj.com/tech/the-ris...wsj.comThe Rise of Apple’s New CEO: A Hardware Expert Takes Over in the AI EraJohn Ternus must help Apple catch up in the AI race as it looks for its next big hit 000
Branwell @branwell.bsky.social · 15/04/2026A blue plaque that celebrates a true titan - Broadstairs. 010
Branwell @branwell.bsky.social · 10/04/2026Creative solution to a distribution problem for Lidl www.guardian-series.co.uk/news/nationa... 000
Branwell @branwell.bsky.social · 31/03/2026Another Mark Ritson masterpiece that eviscerates Meta’s branding strategy www.thedrum.com/opinion/mark...thedrum.comMark Ritson: Meta can kill the metaverse. It can’t escape the name 000
Branwell @branwell.bsky.social · 27/03/2026Commonsense prevails, as they say. Though it appears once in a blue moon these days. www.bbc.co.uk/news/article...bbc.co.ukElon Musk's X advertising boycott lawsuit dismissed by US judgeUS District Judge Jane Boyle said the company had failed to show it had suffered any harm under federal competition laws. 000
