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Branwell

@branwell.bsky.social
82 followers 47 following 208 posts

Associate Director at www.propellergroup.com, former journalist, buys too many records

PostsRepliesMedia
Branwell @branwell.bsky.social · 29/09/2026
Retail Media and Online Video seeing the biggest growth in digital ad investment - @iabuk.bsky.social H1 adspend report uk.themedialeader.com/uk-digital-a...
uk.themedialeader.com
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Branwell @branwell.bsky.social · 23/09/2026
Great to be on stage at Ecommerce Expo at London Excel chairing a discussion on the evolution of CX and customer loyalty. Looking forward to how Leon changes up its programme, as a fan.
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Branwell @branwell.bsky.social · 16/09/2026
Wonder if the vintage and pre-loved stores of Bristol will benefit? adfreecities.org.uk/2026/09/pres...
adfreecities.org.uk
Press release: Bristol bans ads for fossil fuels, SUVs and ultra-fast fashion - Adfree Cities
For immediate release Press contacts: Nicola Wilks, Co-Director at Adfree Cities, 07788 727 622, and Charlotte Gage, Co-Director at Adfree Cities, 07841 508 231 Images for press: https://drive.google....
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Branwell @branwell.bsky.social · 04/09/2026
The strategy for this JL initiative put very bluntly in the headline www.theguardian.com/business/202...
theguardian.com
John Lewis to launch YouTube chatshow to improve AI search results
Department store chain’s Gift List ‘vodcast’ will be hosted by TV presenter Angela Scanlon
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Branwell @branwell.bsky.social · 26/08/2026
Campaign quick to find the brand angle in Dolly’s sad demise www.campaignlive.co.uk/article/doll...
campaignlive.co.uk
Dolly Parton dies: how the singer worked ‘9 to 5’ to promote brand messages and non-profits
Before passing at 80 years old, the country music icon helped brands from Kendra Scott to Conagra Brands amplify their messages.
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Branwell @branwell.bsky.social · 11/08/2026
Analogue throwback - a classical vinyl compilation sampler from Decca based on ads soundtracked by the pieces. Did anyone ever buy this?
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Branwell @branwell.bsky.social · 22/07/2026
Social media bans for under 15s on the rise, which other EU states will follow? www.bbc.co.uk/news/article...
bbc.co.uk
France approves social media ban for under-15s
The law will require social media platforms in France to verify all users age from January.
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Branwell @branwell.bsky.social · 17/07/2026
Marketing investment held up last quarter with Events still leading the charge but wavering confidence - IPA Bellwether Q2 www.thedrum.com/news/ipa-bel...
thedrum.com
IPA Bellwether: Marketing budgets up another 7%, but company confidence dips
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Branwell @branwell.bsky.social · 14/07/2026
Is there more dough to be made from Play-Doh? Peak kidulting? www.retaildive.com/news/hasbro-...
retaildive.com
Hasbro debuts Play-Doh for adults
The toy company is entering adult crafting and home decor with the launch of Blooms by Play-Doh.
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Branwell @branwell.bsky.social · 08/07/2026
Richard Shotton explains the ritual of Guinness pouring as an example of behavioural science @madfestlondon.bsky.social - a hundred sweltering and very thirsty people are glad there’s a bar a few yards away.
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Reposted by Branwell
Adam Weinstein @adamweinstein.bsky.social · 07/07/2026
I'm so disillusioned, I almost don't even care who gets the FIFA Peace Prize next year
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Branwell @branwell.bsky.social · 01/07/2026
UK share of media consumption on smartphones and TV now about level - lots of useful data in this year’s IPA Touchpoints uk.themedialeader.com/ipa-touchpoi...
uk.themedialeader.com
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Branwell @branwell.bsky.social · 25/06/2026
“What customers really want is usefulness” - CGPT laying out it’s stall for advertisers with a focus on “the intelligence economy” www.adexchanger.com/ai/at-its-fi...
adexchanger.com
At Its First-Ever Cannes, OpenAI Says ‘We Are Clearly In The Advertising Business Now’ | AdExchanger
Bonjour, ChatGPT ads. OpenAI’s inaugural Cannes Lions appearance doubled as a coming‑out party for its baby ad business.
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Branwell @branwell.bsky.social · 23/06/2026
Not going to post much from Cannes (especially as I’m not there) but this worth a read for marketers www.thedrum.com/opinion/andr...
thedrum.com
Andrew Tindall: What Ritson and Sharp got right (and wrong) at Cannes
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Branwell @branwell.bsky.social · 18/06/2026
Sent a long day at AI for PR conference but some very useful suggestions - especially from journalist Chris Stokel-Walker
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Branwell @branwell.bsky.social · 17/06/2026
Retail is always at least six months ahead - season’s greetings from Outernet London’s Christmas Upfronts!
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Branwell @branwell.bsky.social · 16/06/2026
Gotta love a Ritson riff. This is excellent on negative headlines, dynamic pricing and the specifics of a wider context for FIFA. “The World Cup is not a Tuesday flight to Malaga.” www.thedrum.com/opinion/mark... @thedrum.bsky.social
thedrum.com
Mark Ritson: Empty seats mean dynamic World Cup pricing is working (for Fifa)
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Branwell @branwell.bsky.social · 12/06/2026
Stumbled into a Jetsons alternate reality at London Tech Week - anti-grav pack and hydrogen-powered car. My eyes are sore from massive A.I. exposure though …
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Branwell @branwell.bsky.social · 10/06/2026
At London Tech Week and smiling that panels are still trotting out Minority Report to illustrate hyper-personalisation nearly 25 years on. Of course, the irony is the movie itself is an example of mass cultural connection …
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Branwell @branwell.bsky.social · 08/06/2026
There she blows! newsroom.accenture.com/news/2026/ac...
newsroom.accenture.com
Accenture to Acquire Leading Creator and Social Agency Whalar, from Whalar Group
Accenture has agreed to acquire Whalar, a leading creator and social agency, from Whalar Group.
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Branwell @branwell.bsky.social · 04/06/2026
Director of digital for the Labour Party Tom Lillywhite (left) talks attention economy, organic social content hooking the media and what brands can learn from politics and vice -versa at BIMA House @sxsw.com today. I asked him about Labour’s use of X - says a lot of internal debate around it.
Tom Lillywhite
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Branwell @branwell.bsky.social · 02/06/2026
Strong predictions from @iabuk.bsky.social re AI-driven adspend uk.themedialeader.com/ai-driven-ad...
uk.themedialeader.com
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Branwell @branwell.bsky.social · 01/06/2026
Love it when there’s a sense check on a business strategy that isn’t often questioned. What’s Airbnb’s goal? www.nytimes.com/2026/05/31/b...
nytimes.com
What Is Airbnb For, Exactly?
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Branwell @branwell.bsky.social · 28/05/2026
The Pixies celebrating 4O years at Royal Albert Hall tonight. Where is my mind, indeed…
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Branwell @branwell.bsky.social · 20/05/2026
How’s Google revenue model going to adapt to this? www.campaignlive.co.uk/article/goog...
campaignlive.co.uk
Google rolls out 'biggest upgrade' to search in 25 years
Google's update will see the search box transformed into a dynamically expanding, AI-powered conversational hub, ushering in the zero click era.
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Branwell @branwell.bsky.social · 14/05/2026
New dogs learn old tricks www.bbc.co.uk/news/article...
bbc.co.uk
Big tech bets on new mascots in bid to seem more cuddly
The likes of Apple, Microsoft and Google are all putting cartoon characters centre stage.
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Branwell @branwell.bsky.social · 30/04/2026
@adassociation.bsky.social WARC full year ad spend figures: new breakouts include retail media and social uk.themedialeader.com/uk-adspend-i...
uk.themedialeader.com
UK adspend increased 6.4% in 2025 as AA/Warc updates data presentation
Following consultation with a forum of industry leaders AA/Warc has made three changes to its reporting practice as total adspend continues to grow.
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Branwell @branwell.bsky.social · 29/04/2026
Shoegaze ahoy - Chapterhouse with special guest Rachel Goswell from Slowdive in Islington tonight.
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Branwell @branwell.bsky.social · 29/04/2026
@adwanteduk.bsky.social’s Future of Brands conference, busy, buzzing and bringing plenty of insights.
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Reposted by Branwell
Joe Banks @joebankswriter.bsky.social · 21/04/2026
Would you like to watch that Stewart Lee singing a very noisy version of Ejection with EarthBall? Of course... Recorded at Cafe OTO, 17 April 2026 www.facebook.com/share/v/1CfZ...
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Branwell @branwell.bsky.social · 21/04/2026
Lots of hot takes on what’s ‘cooking’ at Apple. This is a good one www.wsj.com/tech/the-ris...
wsj.com
The Rise of Apple’s New CEO: A Hardware Expert Takes Over in the AI Era
John Ternus must help Apple catch up in the AI race as it looks for its next big hit
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Branwell @branwell.bsky.social · 15/04/2026
A blue plaque that celebrates a true titan - Broadstairs.
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Branwell @branwell.bsky.social · 10/04/2026
Creative solution to a distribution problem for Lidl www.guardian-series.co.uk/news/nationa...
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Branwell @branwell.bsky.social · 31/03/2026
Another Mark Ritson masterpiece that eviscerates Meta’s branding strategy www.thedrum.com/opinion/mark...
thedrum.com
Mark Ritson: Meta can kill the metaverse. It can’t escape the name
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Branwell @branwell.bsky.social · 27/03/2026
Commonsense prevails, as they say. Though it appears once in a blue moon these days. www.bbc.co.uk/news/article...
bbc.co.uk
Elon Musk's X advertising boycott lawsuit dismissed by US judge
US District Judge Jane Boyle said the company had failed to show it had suffered any harm under federal competition laws.
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Branwell @branwell.bsky.social · 23/03/2026
New BBC DG confirmed - an ex Google chief might be the smart choice (and ex Olympic rower) www.thetimes.com/uk/media/art...
thetimes.com
Former Google executive Matt Brittin confirmed as BBC director-general
The ex-Silicon Valley executive and Great Britain rower will replace Tim Davie as the broadcaster adapts to a changing media landscape dominated by Big Tech
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Branwell @branwell.bsky.social · 19/03/2026
Trust in news strong, but advertisers worried about ‘brand safety’ and how it is polarising for some www.campaignlive.co.uk/article/half...
campaignlive.co.uk
Half of advertisers and agencies admit news is “underused” on media plans
Brand safety and “political associations” make some advertisers wary, despite trust in news being “strong”, cross-industry alliance finds.
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Branwell @branwell.bsky.social · 18/03/2026
Looking forward to returning to Advertising Week Europe on March 25th and interrogating top journos on their editorial decisions - if you’re attending check out the panel. www.propellergroup.com/news-and-vie...
propellergroup.com
Industry Journalists Tell All Returns to Advertising Week Europe 2026 | Propeller Group | News & Views | Propeller Group
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Branwell @branwell.bsky.social · 16/03/2026
Is there a real threat to Amazon dominance here? Will winning be down to the UX or speed of delivery? www.forbes.com/sites/markfa...
finance.yahoo.com
JD.com Launches Joybuy in UK and Europe, Challenging Amazon With Same-Day Delivery
JD.com (NASDAQ:JD) is preparing to push deeper into Europe, launching its Joybuy platform in the UK and several other European markets as the Chinese e-commerce group looks beyond its home turf. The ...
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Branwell @branwell.bsky.social · 13/03/2026
Well someone’s an Oscar winner already www.adweek.com/convergent-t...
adweek.com
Disney Sells Out 98th Oscars Ad Inventory, Pricing Up Double Digits
Disney continues its live-event and Oscars success with a marketplace fueled by strong demand.
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Branwell @branwell.bsky.social · 10/03/2026
When AI becomes an obstacle to purchase
mediapost.com
ChatGPT More Likely To Criticize Brands Near Purchase
Google's AI Overviews and OpenAI's ChatGPT have very different ways to evaluate, characterize and criticize brands in query results, especially as consumers near point of purchase.
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Branwell @branwell.bsky.social · 03/03/2026
Digital ad spend 2025 report from @iabuk.bsky.social - stats on search, retail media, video and more www.iabuk.com/news-article...
iabuk.com
Digital Adspend 2025: UK’s digital ad market reaches £40.5bn | IAB UK
Investment in video, spanning social platforms, broadcasters, streamers and publishers, outpaced total market growth, rising 20% year-on-year to £9.3bn. Video now accounts for 23% of total digital ad ...
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Branwell @branwell.bsky.social · 26/02/2026
Is the holding company era over? Or just no-one wants to be labelled a holdco? ( a bit like no platform is ‘social media’ any more). www.campaignlive.co.uk/article/cind...
campaignlive.co.uk
Cindy Rose on new WPP strategy: ‘We don’t want to be a holding company any more’
CEO can “see a path” back to growth for agency group, which will operate as a single company. “I don't think as a holding company WPP had a culture,” she tells Campaign.
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Branwell @branwell.bsky.social · 20/02/2026
Still have my classy black 80GB iPod www.aol.com/articles/ai-...
aol.com
AI anxiety is spiking. The internet is pining for the simpler days of iPods, digital cameras, and retro phones.
Gen Z and millennials are finding comfort in analog technology as AI disillusionment grows.
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Branwell @branwell.bsky.social · 18/02/2026
Handbrake turn from Perplexity on ads www.adweek.com/media/perple...
adweek.com
Perplexity Pauses New Advertising Deals to Reassess Ambitions
The move highlights the AI search startup's monetization challenges.
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Branwell @branwell.bsky.social · 10/02/2026
Too many Super Bowl hot takes to wade through but this one caught my eye - how the event is now mainstream entertainment in the UK (with evidence) www.forbes.com/sites/kateha...
forbes.com
Super Bowl LX: UK Search and Social Traffic Hit All-Time High in 2026
Lady Gaga, Jennifer Aniston, Ben Affleck, Bad Bunny power 2026 Super Bowl buzz as Dunkin’ and Squarespace campaigns drive all-time UK search spikes and social views.
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Branwell @branwell.bsky.social · 05/02/2026
Lord Ed Vaizey, former Culture Secretary: “The biggest creative industries in the UK are advertising and publishing but they get very little direct support [from government].” @adassociation.bsky.social LEAD conference.
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Branwell @branwell.bsky.social · 03/02/2026
New boss at the Mouse House www.bbc.co.uk/news/article...
bbc.co.uk
Disney names Josh D'Amaro as new chief executive
The media giant chooses the head of its amusement park business to replace longtime boss Bob Iger.
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Branwell @branwell.bsky.social · 03/02/2026
@shona.bsky.social Hi Shona, dropped you a LI message. Wondered if you’d be up for my AWE panel? 🤞
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Branwell @branwell.bsky.social · 30/01/2026
Who’s in and who’s out? Incredibly important story for any journalist or legacy publisher www.cityam.com/chatgpt-side...
cityam.com
ChatGPT sidelines BBC as AI news skews sources
AI chatbots are skewing UK media, and some of the country’s biggest and most trusted outlets are being sidelined altogether.
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