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Amanda Milligan

@brandauthority.club
61 followers 83 following 26 posts

Founder @ Brand Authority Club | Branding + Content + SEO Expert | Speaker at Pubcon, MozCon, SMX, SearchLove | DND Nerd | Karaoke Fanatic ➡️ brandauthority.club ⬅️

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Amanda Milligan @brandauthority.club · 19/08/2025
The agenda is live! I can't wait to hear this lineup talk about: - How to authentically market on Reddit - How to think about blogging in the AI era - Building authority with a unique brand voice - More that won't fit in this character count! Get your ticket: www.brandauthority.club/authorityfest
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Amanda Milligan @brandauthority.club · 13/08/2025
I'll be honest - this industry can really get me down sometimes. There's still so much misinformation, competition, and misogyny. But then there are the awesome, kind, supportive people that keep me going.
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Barry Adams 📰 @polemicdigital.com · 06/08/2025
“The Party told you to reject the evidence of your eyes and ears. It was their final, most essential command.” - George Orwell, 1984 blog.google/products/sea...
blog.google
AI in Search is driving more queries and higher quality clicks
We continue to send billions of clicks to the web every day and are committed to prioritizing the web in our AI experiences in Search.
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Amanda Milligan @brandauthority.club · 06/08/2025
All the how-to-optimize-on-Reddit posts on LinkedIn depress me. Like, I'm not daft - I get the importance of Reddit for remaining relevant. I'm just a genuine Reddit fan (use it everyday) and am nervous about the influx of brands just brute-force marketing and ruining the whole site.
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Amanda Milligan @brandauthority.club · 30/07/2025
LAST DAY to get $25 tickets!
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Amanda Milligan @brandauthority.club · 28/07/2025
Did I mention I'm running my first-ever event? It's called Authority Fest. It's designed to teach us how great brands are building authority, especially in the chaos of now. Use code EARLY by Wednesday to get a ticket for only $25! www.brandauthority.club/authorityfest
brandauthority.club
Authority Fest | Brand Authority Club
A virtual marketing event exploring how top brands build authority, earn trust, and drive growth—featuring speakers from CBS News, Realtor.com, SurveyMonkey, and more.
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Amanda Milligan @brandauthority.club · 25/07/2025
ICYMI, @muckrack.com's new report on the sources AI uses is pretty interesting. Most of the results make intuitive sense, but what surprised me is that social media only make up <2% of the results. I thought Reddit alone would make this number a big higher... Full report: generativepulse.ai
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Amanda Milligan @brandauthority.club · 17/06/2025
Not me getting a jump scare when I saw an AI Overview answering a People Also Ask...
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Amanda Milligan @brandauthority.club · 09/06/2025
Wise words from the creator of one of the most popular games in the world, Stardew Valley, which has sold more than 40 million copies. Creativity matters, and it can't be manufactured. Think about that when developing your content strategy.
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Amanda Milligan @brandauthority.club · 23/05/2025
Is anyone else finding that Ahrefs keyword/rankings data hasn't been as reliable? I keep pulling up reports that say pages aren't ranking for anything and in GSC it's clearly not the case...
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Amanda Milligan @brandauthority.club · 15/05/2025
Here's my take on how to navigate the massive losses in traffic so many brands have experienced in the last year...
brandauthority.club
Losing Traffic Thanks to AI Overviews? Here's What to Do
It's unfortunately a common problem these days: AI Overviews is resulting in less click-throughs and therefore less traffic. But there has to be a way around this, right? Here's my strategy for how to...
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Amanda Milligan @brandauthority.club · 27/03/2025
This absolutely disgusts me. This young woman had a visa and was kidnapped by ICE agents who were masked up like the freaking Gestapo. THIS IS NOT OKAY.
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Amanda Milligan @brandauthority.club · 26/03/2025
"Amanda you really are a natural public speaker" I got this compliment today! ☺️ Always makes me happy that people enjoy me being entirely myself when I give talks haha.
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Lily Ray 😏 @lilyray.nyc · 19/03/2025
Turns out that posting frequently on social media sites is a great way to be cited in LLMs. You can use LLMs to summarize what someone (who is vocal on social media) said about a given topic... This can be a good starter point for writing an article, making a video, etc.
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Amanda Milligan @brandauthority.club · 11/03/2025
I talk about brand authority a lot...but did you know that it impacts SEO, and SEO impacts your brand? I'm going to talk through all the ways they complement each other and how you can leverage SEO strategy to improve your authority (and vice versa). Register here: www.lumar.io/webinars-eve...
lumar.io
(Webinar Sign-Up) The SEO-Brand Flywheel: Website Optimizations to Boost Brand Authority
Learn how to build brand authority via website optimizations and SEO — and how to boost SEO efforts with a stronger brand! Join the free webinar on March 26, 2025.
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Dr. Pete Meyers @dr-pete.bsky.social · 04/03/2025
I admit I'm biased, but it's hard for me to agree with a post more than I agree with what Amanda has written here. We talk about brand authority more and more, as an industry, but are you putting it into action, defining it, and challenging how your marketing strategy builds your brand?
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Amanda Milligan @brandauthority.club · 04/03/2025
Y'all, I haven't written a blog post in AGES. But I had to write this one. It's something I've been thinking about for over a year. Check it out and let me know what you think. #marketing #brand
brandauthority.club
Why Brand Authority Should Be Your New North Star
No matter what discipline of marketing you focus on, there's one thing that unites us all: building brand authority.
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Amanda Milligan @brandauthority.club · 27/02/2025
This @theverge.com + @vox.com report is fascinating. Some key insights for marketers: ➡️ Niche content and communities matter more than ever ➡️ People will pay for smaller communities and more personalized, authentic connections ➡️ Trust in legacy sites (including Google) has waned
theverge.com
The future of the internet is likely smaller communities, with a focus on curated experiences
As brands look to hold onto the internet of the past, the term “community” will become a loaded word.
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Amanda Milligan @brandauthority.club · 25/02/2025
📌 Brand Authority Tip #4: Make a list of the Top 3-5 concepts you want your brand to be associated with as an expert. Then cross-reference this list with your content strategy. Do you have a content cluster built around these topics? If not, prioritize it.
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Reposted by Amanda Milligan
Ed Zitron @edzitron.com · 24/02/2025
Newsletter: There is no AI Revolution. Consumer adoption of generative AI outside of ChatGPT is barely 100 million people, every single company in generative AI is deeply unprofitable, Microsoft is pulling capex, and OpenAI spent $9bn in 2024 to lose $5bn. www.wheresyoured.at/wheres-the-m...
wheresyoured.at
There Is No AI Revolution
Soundtrack: Mack Glocky - Chasing Cars Last week, I spent a great deal of time and words framing the generative AI industry as a cynical con where OpenAI's Sam Altman and Anthropic's Dario Amodei hav...
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Amanda Milligan @brandauthority.club · 21/02/2025
I ran a really fun Brand Workshop and now I want to do a ✨Branding Workshop Blitz✨. I'll discount them for anyone who books by the end of next week. $400 for a 2-hour workshop in which we walk through all the tough questions about your brand positioning and messaging. Interested? DM me.
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Amanda Milligan @brandauthority.club · 14/02/2025
📌 Brand Authority Tip #3: How robust is your About page? Don't neglect it; it's an ideal place to lay out what makes your company's approach different from everyone else's. Explain why your brand (and the people who make up the brand) are, indeed, authorities.
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Reposted by Amanda Milligan
Russ Jones @russincheshire.bsky.social · 12/02/2025
Go to Google Search "Gulf of Mexico" Click the 3 little dots next to "Gulf of Mexico (Gulf of America)" Choose "Send feedback" Click "Gulf of America" Click "Inaccurate content" Click "Incorrect" Tell Google the correct name en.wikipedia.org/wiki/Gulf_of...
en.wikipedia.org
Gulf of Mexico - Wikipedia
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Amanda Milligan @brandauthority.club · 12/02/2025
📌 Brand Authority Tip #2: Ask your sales and customer service reps to start writing down every question they receive. Then tally up the most common ones and prioritize answering them on a blog post or FAQ page. Bare minimum this is great for sales enablement but also longtail traffic too.
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Amanda Milligan @brandauthority.club · 11/02/2025
📌 Brand Authority Tip #1: Record your Brand Authority score now and track it every month. Use this to help validate your efforts or make the case for budget.
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