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Blueberri

@blueberri.co
171 followers 98 following 89 posts

Empowering content creators and food tech innovators to scale with strategic content solutions, AI education, and digital tools. Courses, webinars, and fractional leadership to help you grow. Reimagine content + tech.

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Blueberri @blueberri.co · 21/09/2026
Underneath all those acronyms is still content. On Sept. 23, I’m speaking at CIDM ConVEx IDEAS about what answer engines reveal about the systems behind content, and what it takes to become the answer.
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Blueberri @blueberri.co · 03/09/2026
New webinar coming soon! 𝗕𝗲𝘆𝗼𝗻𝗱 𝘁𝗵𝗲 𝗧𝗶𝗺𝗲 𝗭𝗼𝗻𝗲: 𝗕𝘂𝗶𝗹𝗱𝗶𝗻𝗴 𝗮 𝗚𝗹𝗼𝗯𝗮𝗹 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗖𝗮𝗿𝗲𝗲𝗿 跨越时区:打造全球内容职业生涯 We’ll talk professional identity, global learning, adapting what you learn to where you are. Scan QR Code to register!
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Blueberri @blueberri.co · 05/08/2026
Can content survive the AI era? Vote for Blueberri's @sxsw.com PanelPicker session and help us take the stage. Vote here: participate.sxsw.com/flow/sxsw/sx...
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Blueberri @blueberri.co · 03/08/2026
Check out this guest post on @foodbloggerpro.bsky.social for food bloggers! www.foodbloggerpro.com/blog/how-foo... #FoodBloggerPro
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Blueberri @blueberri.co · 30/07/2026
Excited to be a Track Host at Content Marketing World 2026! 🎉 I'll be hosting the 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗔𝗻𝗮𝗹𝘆𝘁𝗶𝗰𝘀, 𝗗𝗮𝘁𝗮 & 𝗥𝗢𝗜 𝗧𝗿𝗮𝗰𝗸 on 𝗢𝗰𝘁. 𝟲. Discounted registration ends tomorrow, and you can 𝘀𝗮𝘃𝗲 𝗮𝗻 𝗲𝘅𝘁𝗿𝗮 $𝟮𝟬𝟬 with my speaker code: 𝗠𝗔𝗥𝗞𝗟𝗘𝟮𝟬𝟬. #CMWorld
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Blueberri @blueberri.co · 21/07/2026
Scaling content starts with structure. The core idea behind COSE is simple: structure a recipe once, or any piece of content for that matter, and use that structure everywhere. Read all about it. www.blueberri.co/blog/what-is...
blueberri.co
What Is the COSE Framework?
Learn what the COSE framework is, why it matters, and how structured content helps food creators improve discoverability, reuse content, and grow across platforms.
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Blueberri @blueberri.co · 20/07/2026
This September, I'm speaking at 𝗖𝗼𝗻𝗩𝗘𝘅 𝗜𝗱𝗲𝗮𝘀 𝟮𝟬𝟮𝟲 with a session that's right on time. Register here: ideas.infomanagementcenter.com/event/ideas-... #AEO #SEO #ContentStrategy #ContentOperations
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Blueberri @blueberri.co · 16/07/2026
Blueberri founder Sandie Markle joined Megan Porta on the Eat Blog Talk podcast to discuss why recipes aren't showing up on Google, even when SEO is done right, and why structured content matters for the future of food creators. 🎧 eatblogtalk.com/blueberri2/
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Blueberri @blueberri.co · 26/06/2026
So many acronyms have been attributed to the same idea. The way people are discovering your content is shifting. Don't get lost in what has changed, focus on why and what to do about it. Read more on Blueberri Pi. blueberripi.blueberri.co/p/old-macdon...
blueberripi.blueberri.co
Old MacDonald Had an Optimization Strategy (A-E-G-E-O)
Every new optimization acronym promises to explain the future. Here's the answer they're all searching for.
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Blueberri @blueberri.co · 26/06/2026
Blueberri is heading to The LavaCon Content Strategy Conference 2026! If you're attending LavaCon in Charlotte this October, we hope to see you there! Register to attend the session: www.lavacon.org/registration/ #ContentStrategy #ContentOperations #LavaCon2026
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Blueberri @blueberri.co · 23/06/2026
What does a fractional Chief Content Officer do???
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Blueberri @blueberri.co · 22/06/2026
Episode 2 of The Blueberri Podcast is out and I'm going in on MCPs, cuz someone's gotta. blueberripi.blueberri.co/p/mcps-chang...
blueberripi.blueberri.co
MCPs Change Everything and Nothing
Knowledge finds a way.
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Blueberri @blueberri.co · 20/06/2026
DuckDuckGo is not your traditional search engine and that's pretty awesome. www.blueberri.co/blog/how-duc... #Search #AI #ContentStrategy
blueberri.co
DuckDuckGo Is Not a Traditional Search Engine
Learn how DuckDuckGo retrieves, interprets, and assembles information across modern search ecosystems, and why structured content is becoming essential for AI retrieval, search visibility, and multi-p...
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Blueberri @blueberri.co · 19/06/2026
MCPs are the ultimate AI connectors and I wrote about their breakout role in changing the way we publish content. And you guessed it, structured content matters. Check out the latest on Blueberri Pi. blueberripi.blueberri.co/p/why-creato...
blueberripi.blueberri.co
MCPs just hit the creator economy and I'm loving it
As AI and creator tools become more connected, content isn't just being published anymore, it's moving through ecosystems.
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Blueberri @blueberri.co · 18/06/2026
If you're on a content team trying to work with product, engineering or marketing and it's just not working, here's what's missing. The answer has been there all along. www.blueberri.co/blog/shared-...
blueberri.co
What Is MAP™? The Shared Language Framework for Modern Content Operations
Discover how MAP™ (Meaning, Alignment, and Platforms) helps content teams create shared language across marketing, product, design, engineering, and content operations to reduce chaos and scale struct...
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Blueberri @blueberri.co · 16/06/2026
AI might be the first intern people expect to be productive on day one. That's not how interns work and it's not how AI works either. Excited to talk about this at my next webinar: "AI Isn't the Enemy—It's the Intern Who Needs Training." Register here: bit.ly/4wckXuj #ContentStrategy #AI
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Blueberri @blueberri.co · 14/06/2026
Brand new issue or Blueberri Pi. Structured content isn't new, but how it shows up always will be. blueberripi.blueberri.co/p/why-does-c...
blueberripi.blueberri.co
Structure Existed Long Before the Internet
Recipes, cookbooks, libraries, and even grocery stores rely on structure. Modern content systems didn't invent it— they inherited it.
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Blueberri @blueberri.co · 10/06/2026
Who do you think you are professionally? And who told you? I've found those are often two very different answers. Lately I've been exploring that idea through ARC (Awareness → Reframe → Connect) and what I call the Content Identity Crisis. Awareness is the first step.
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Blueberri @blueberri.co · 05/06/2026
What if the biggest challenge in content isn't skills but identity? Join The Content Identity Crisis Workshop • June 23 blueberri.kit.com/products/con...
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Blueberri @blueberri.co · 01/06/2026
Content work got weird. Let’s talk about why. I’m speaking at Content Strategy PDX this week. Free event. meetu.ps/e/Q2xfN/15Vg...
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Blueberri @blueberri.co · 19/05/2026
New issue of Blueberri Pi. blueberripi.blueberri.co/p/content-wo...
blueberripi.blueberri.co
Content Work Was Never Designed for the Internet We Have Now
What creators, content teams, and platforms keep misunderstanding about modern content systems.
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Blueberri @blueberri.co · 01/05/2026
Brand new issue of Blueberri Pi kicking off May! blueberripi.blueberri.co/p/content-di...
open.substack.com
While I Was Quiet, This Got Louder
The shift creators can’t afford to ignore
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Blueberri @blueberri.co · 28/04/2026
It's Blueberry Pie Day and what a better day to announce that after a bit of a pause, the next issue of Blueberri Pi will hit inboxes on May 1st! Subscribe so you won't miss an issue. blueberripi.blueberri.co It's good to be back 🫐
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Blueberri @blueberri.co · 24/01/2026
Food content deserves a longer life. blueberripi.blueberri.co/p/how-food-c...
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Blueberri @blueberri.co · 17/01/2026
I’m putting together an 𝗮𝗱𝘃𝗮𝗻𝗰𝗲𝗱 𝗿𝗲𝗮𝗱𝗲𝗿 𝗴𝗿𝗼𝘂𝗽 for my upcoming book, 𝘊𝘳𝘦𝘢𝘵𝘦 𝘖𝘯𝘤𝘦, 𝘚𝘩𝘢𝘳𝘦 𝘌𝘷𝘦𝘳𝘺𝘸𝘩𝘦𝘳𝘦™.. I’m looking for honest, unfiltered feedback to help make the book right before it’s finalized. Use the link here to join! www.blueberri.co/create-once-... #foodblogger #recipes
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Blueberri @blueberri.co · 13/01/2026
I’m putting together an 𝗮𝗱𝘃𝗮𝗻𝗰𝗲𝗱 𝗿𝗲𝗮𝗱𝗲𝗿 𝗴𝗿𝗼𝘂𝗽 for my upcoming book, 𝘊𝘳𝘦𝘢𝘵𝘦 𝘖𝘯𝘤𝘦, 𝘚𝘩𝘢𝘳𝘦 𝘌𝘷𝘦𝘳𝘺𝘸𝘩𝘦𝘳𝘦™, and I’m looking for experienced food creators only. 𝗔𝗱𝘃𝗮𝗻𝗰𝗲𝗱 𝗣𝗗𝗙𝘀 will be sent in February. Use the link here to join! www.blueberri.co/create-once-...
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Blueberri @blueberri.co · 03/01/2026
Brand new issue of Blueberri Pi! blueberripi.blueberri.co/p/zero-click...
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Blueberri @blueberri.co · 23/12/2025
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Blueberri @blueberri.co · 20/12/2025
If you'll be at #ces2026 come by and check out what's happening in food delivery! It's pretty cool.
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Blueberri @blueberri.co · 08/11/2025
You don’t need to go viral. You need to show up strategically. This week’s Blueberri Pi dives into why creators belong on LinkedIn and how structure turns visibility into opportunity. It’s not about followers. It’s about frameworks. blueberripi.blueberri.co/p/creators-b...
blueberripi.blueberri.co
Creators belong on LinkedIn
Why optimizing your professional presence could be your smartest business move yet.
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Blueberri @blueberri.co · 20/09/2025
Every recipe, every database, every style guide… it hasn’t just been work. It’s been the path that built my expertise, step by step. blueberripi.blueberri.co/p/more-than-... #ContentStrategy #FoodCreators #Blueberri
blueberripi.blueberri.co
More than just work
Every post, photo, and plugin tweak is building something bigger.
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Blueberri @blueberri.co · 10/09/2025
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Blueberri @blueberri.co · 28/08/2025
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Blueberri @blueberri.co · 12/08/2025
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Blueberri @blueberri.co · 09/08/2025
Blueberri Pi just got a refresh. One Friday drop. Every week. This week: BakeBot.ai, @sxsw.com, and a peek at #OpenAi Agents.
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Blueberri @blueberri.co · 06/08/2025
Structured content powers the creator economy. Help bring it to @sxsw.com: 1. Go to panelpicker.sxsw.com 2. 𝗦𝗲𝗮𝗿𝗰𝗵: The Hidden Engine of the Creator Economy 3. 𝗖𝗹𝗶𝗰𝗸 the 💙 heart icon to vote
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Blueberri @blueberri.co · 23/07/2025
Just dropped a new Your Friend in Food episode. Giangi Townsend shares the food that shaped her. We talk comfort, writing recipes for real people, and why her blog still skips the “perfect” food photos on purpose. 🎧 Listen here → youtu.be/o9w4ecDc3Qo?...
Podcast cover image for "Your Friend in Food" featuring guest Giangi Townsend. The background is filled with blueberries, and the podcast title is prominently displayed in bold white and orange text. Giangi Townsend is smiling, wearing a white blouse, with short blonde hair. The words “With Giangi Townsend” appear next to her in orange and white font.
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Blueberri @blueberri.co · 21/07/2025
OpenAI just launched agentic AI, tools that plan meals, shop recipes, and take action across apps. Free preview of Blueberri Pi is live. Full strategy for paid subscribers. #BlueberriPi #AgenticAI #StructuredContent #FoodTech #ReimagineWhatsPossible
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Blueberri @blueberri.co · 17/06/2025
𝗛𝗮𝘃𝗲 𝘆𝗼𝘂 𝗲𝘃𝗲𝗿 𝗵𝗮𝗱 𝗮 𝗽𝗼𝘀𝘁 𝗯𝗹𝗼𝘄 𝘂𝗽 𝗮𝗻𝗱 𝗶𝗻𝘀𝘁𝗲𝗮𝗱 𝗼𝗳 𝗳𝗲𝗲𝗹𝗶𝗻𝗴 𝗲𝘅𝗰𝗶𝘁𝗲𝗱, 𝘆𝗼𝘂 𝗽𝗮𝗻𝗶𝗰𝗸𝗲𝗱? This week’s 𝘉𝘭𝘶𝘦𝘣𝘦𝘳𝘳𝘪 𝘗𝘪 newsletter walks through Jay’s story; what broke, what got fixed. If you’ve ever felt unprepared for your own growth, this is for you. 📥 Read the latest issue: blueberripi.blueberri.co
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Blueberri @blueberri.co · 16/06/2025
“You cooked. They didn’t come.” In this week’s Blueberri Pi, I share what nearly cost Jay his momentum as a fitness creator and what every blogger, coach, or food creator should be thinking about now. Structured content matters. 🔗 blueberripi.blueberri.co
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Blueberri @blueberri.co · 29/05/2025
Dropping a truth bomb on the latest issue of Blueberri Pi. blueberripi.blueberri.co
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Blueberri @blueberri.co · 29/05/2025
Subscribe everywhere you listen to your podcasts!
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Blueberri @blueberri.co · 28/05/2025
Episode 1 of Your Friend in Food is live! 🎉 This one’s personal. If you’ve ever made a meal because it reminded you of home, this is for you. open.spotify.com/episode/0o5I...
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Blueberri @blueberri.co · 26/05/2025
If you publish recipes online, metadata matters.
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Blueberri @blueberri.co · 24/05/2025
Graphic that says: If your recipe only lives on your blog, it's not platform ready. content that travels needs structure. otherwise, you're doing five times the work for half the visibility.
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Blueberri @blueberri.co · 21/05/2025
Just dropped the trailer for my new podcast, Your Friend in Food. It's for anyone who’s ever cooked something that meant more than just dinner. The stories behind the recipes. The ones we don’t always post. www.youtube.com/playlist?lis...
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Blueberri @blueberri.co · 09/05/2025
Structured content isn’t a trend, it’s infrastructure. If your recipes aren’t readable by machines, they’re not discoverable by people either. No fluff, just facts. #foodtech #structuredcontent blueberripi.blueberri.co
blueberripi.blueberri.co
Blueberri Pi | Sandie Markle | Substack
Blueberri Pi explores the intersection of content engineering, recipe optimization, and food tech, helping creators and businesses scale with smarter content strategies. Click to read Blueberri Pi, by...
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Blueberri @blueberri.co · 05/05/2025
I didn’t want to start a business. I wanted structure. Stability. A job with a laptop, health insurance, PTO... This wasn’t the plan. But it’s the best thing I’ve ever built. #SmallBusinessWeek #ReimagineWhatsPossible #Blueberri #FounderStory #FoodTech #ContentStrategy #ContentEngineering
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Blueberri @blueberri.co · 01/05/2025
I shared a story at Flavor Media Summit about a messy baked ziti and how it changed everything. If you’ve ever felt like your content is doing too much for too little, this one’s for you.
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Blueberri @blueberri.co · 29/04/2025
If your content strategy requires you to burn out to stay visible, it’s not a strategy. Blueberri helps fix that.
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