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Reposted by Björn Jóhann

Sentient @sentientmedia.org · 05/10/2026

It’s no longer news that eating meat — especially beef — is bad for the planet. But do you know why beef comes with such a steep climate emissions cost? buff.ly/76G7kZp

buff.ly

Why Beef Is Bad for Climate Change, Explained

Ever wondered why beef is bad for the planet? In this piece we explain the science of methane burps and land emissions.

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Reposted by Björn Jóhann

Xoiiku @xoiiku.bsky.social · 05/10/2026

This article by @bjornjohann.bsky.social is excellent. It clearly explains carbon opportunity costs, uses GWP-20 for the methane emissions from livestock, mentions zoonotic pandemic risks, then focuses on solutions and advocates for a shift to plant-forward diets. bsky.app/profile/sent...

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Björn Jóhann @bjornjohann.bsky.social · 05/10/2026

Love seeing my Substack being quoted in new articles! It’s happening more and more over time.

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Björn Jóhann @bjornjohann.bsky.social · 05/10/2026

Now this is the type of reporting I like to see

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Reposted by Björn Jóhann

efwhitton @efwhitton.bsky.social · 29/09/2026

youtu.be/mfDaC_GweOg?... @sentientism.bsky.social excellent conversation with Bjorn, thank you! He was also quite entertaining to listen to. ☺️ Live #vegan #sentientism

youtu.be

Björn Ólafsson | How to Change Humanity | Sentientism 250

YouTube video by Sentientism

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Björn Jóhann @bjornjohann.bsky.social · 24/09/2026

Damn, this interactive map from @sentientmedia.org is one of the coolest pieces of investigative ag reporting I've seen. These are all the animal farms that have received a notice of violation. Larger dots mean more animals are on the farm.

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Björn Jóhann @bjornjohann.bsky.social · 21/09/2026

Poland isn't often associated with vegan food, but I had some of the best plant-based dishes of my life in Warsaw! Wraps, salads, stews, and some of the most mouth-watering pastries ever. 🍰🍧 Every time I visit a new place, I find new and delicious ways to eat more plants. 🌱

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Björn Jóhann @bjornjohann.bsky.social · 21/09/2026

If we started to treat Big Meat like Big Oil, we'd be a lot further along in the fight against climate change.

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Björn Jóhann @bjornjohann.bsky.social · 14/09/2026

The beef industry publishing a report saying that meat isn't bad for the climate

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Björn Jóhann @bjornjohann.bsky.social · 14/09/2026

Grateful to my readers and supporters!

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Reposted by Björn Jóhann

Eleanor Boyle @eleanorboyle.bsky.social · 10/09/2026

What a cool tool this is: www.betterfoodfoundation.org/nudge-calcul... Built by Björn Ólafsson at the @betterfoodfndn.bsky.social, it offers a scientific way to calculate impacts, for emissions and animals, of better institutional food choices.

betterfoodfoundation.org

Plant-Based Nudge Calculator

Estimate how many meals shift to plant-based in your dining setting, plus the carbon emissions saved. Free and research-backed.

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Björn Jóhann @bjornjohann.bsky.social · 10/09/2026

New from me! A new resource on how to estimate the number of meals swapped by plant-based defaults. It's fully interactive, so I encourage you to play around with it. It may be more than you think! morethanmeatstheeye.substack.com/p/plant-base...

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Björn Jóhann @bjornjohann.bsky.social · 06/09/2026

You didn't choose to be born into a world full of factory farming. But you can choose to try and stop it.

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Björn Jóhann @bjornjohann.bsky.social · 06/09/2026

When you ask people how many animals are factory farmed, 96% of them underestimate the real answer. In reality, nearly all the meat you find in supermarkets come from factory farmed animals.

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Björn Jóhann @bjornjohann.bsky.social · 04/09/2026

Read more here: morethanmeatstheeye.substack.com/p/plant-base...

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Björn Jóhann @bjornjohann.bsky.social · 29/08/2026

Human beings are scope-insensitive: as the scale of a problem increases, our concern doesn't grow correspondingly. This makes it hard for us to react correctly to massive issues like genocides, climate change, or factory farming.

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Björn Jóhann @bjornjohann.bsky.social · 29/08/2026

Something strange about humans is that we are more likely to act if we feel we can solve more of the problem. In activism, this sometimes means making a problem FEEL smaller in order to keep larger groups of people working on it.

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Björn Jóhann @bjornjohann.bsky.social · 26/08/2026

Today, I published new survey data that shows big the factory-farming knowledge gap is: a full 96% of people either don't know or underestimate the number of animals that are factory-farmed in the UK. Ninety-six percent.

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Reposted by Björn Jóhann

Eleanor Boyle @eleanorboyle.bsky.social · 26/08/2026

Anyone who cares and communicates about factory-farmed animals should read @bjornjohann.bsky.social's blog *More than Meats The Eye*. I always learn something from it. Like this: 'Why Telling People How Bad Factory Farming Is Doesn't Always Work' morethanmeatstheeye.substack.com/p/factory-fa...

morethanmeatstheeye.substack.com

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Björn Jóhann @bjornjohann.bsky.social · 26/08/2026

Today, I released new polling data showing that nearly EVERYONE, 96% of people polled, underestimate or don't know just how widespread factory farming actually is. But correcting them isn't always strategic. Here's why:

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Björn Jóhann @bjornjohann.bsky.social · 17/08/2026

Iceland, a country with long traditions of primarily animal-based foods, also has expansive vegan options basically everywhere you go. Being plant-based is a lot easier than you'd think, even taking culture into account!

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Björn Jóhann @bjornjohann.bsky.social · 17/08/2026

hell yeah baby -- my Substack is trending

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Reposted by Björn Jóhann

Our Hen House @ourhenhouse.org · 07/08/2026

New episode is out 🎙️ @bjornjohann.bsky.social joins us to talk factory farming survey data, cognitive dissonance, and the nudges getting more people to choose plant-based. Listen on your fav podcatcher, watch on our YouTube, or check out ourhenhouse.org/ep969

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Björn Jóhann @bjornjohann.bsky.social · 05/08/2026

I pulled 1,000 articles from a meat industry trade publication. Of those, 30% contained negative information about the meat industry in the headline: breaking the law, diseases running rampant, workers' rights being violated, even child labor!!

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Björn Jóhann @bjornjohann.bsky.social · 04/08/2026

Most people don't know all that much about common practices and the consequences of animal factories. Here's just a short collection of polls showing what percentage of respondents knew about these issues. Without a solid knowledge base, we're never going to make real change.

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Björn Jóhann @bjornjohann.bsky.social · 04/08/2026

Lots of misleading and incorrect facts get spread into the mainstream, especially around climate and animal welfare. We could fact-check and bemoan the inaccuracy or we could sit back, take notes, and figure out how to get accurate facts into the zeitgeist. Link in comments

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Björn Jóhann @bjornjohann.bsky.social · 26/07/2026

AI doesn't use very much water. Don't believe viral memes that lack citations. You know what DOES use a ton of water? Factory farms.

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Björn Jóhann @bjornjohann.bsky.social · 26/07/2026

Want to stop wasting water? Great! Switching from animal-based to plant-based foods once a day is more valuable than boycotting AI for a year.

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Björn Jóhann @bjornjohann.bsky.social · 24/07/2026

New from me! Turns out, your choice at the dinner table is far, far, far more important for water waste than whether or not you vibe-code with Claude. Don't believe me? Well, let's look at the data together -- it's not close.

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Björn Jóhann @bjornjohann.bsky.social · 23/07/2026

If you care about water usage, good! Let's figure out the best way to make sure we are using it efficiently. And that means reducing meat consumption in favor of eating more plant-based foods...not boycotting AI.

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Björn Jóhann @bjornjohann.bsky.social · 17/07/2026

to translate the researchy lingo: vegans are hot

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Björn Jóhann @bjornjohann.bsky.social · 04/07/2026

Pigs solve mirror-test variants. They learn computer-joystick games. They recognize their own names. By the cognitive benchmarks that earn dogs their "companion" status, pigs land somewhere around a 3-year-old human. We also slaughter roughly 1.5 billion of them a year.

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Björn Jóhann @bjornjohann.bsky.social · 18/06/2026

Shifting our institutions in a plant-based direction reaps many benefits, including to the economy! New data shows that plant-forward public procurement could generate nearly 12 billion euros in returns for the EU. This includes benefits to the environment and public health.

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Björn Jóhann @bjornjohann.bsky.social · 15/06/2026

You can have 3,000+ Chatgpt queries before you use the same amount of water as a single hamburger. If you're concerned about water usage -- focus on meat reduction instead of AI reduction.

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Björn Jóhann @bjornjohann.bsky.social · 12/06/2026

100 grams of beef protein emits about 50 kg of greenhouse gases. 100 grams of pea protein emits about 0.4 kg. That's a 125x ratio. There is no other consumer choice — not your car, flights, nor thermostat — where two adjacent options differ by that kind of magnitude.

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Björn Jóhann @bjornjohann.bsky.social · 09/06/2026

Most people don't know that the egg industry kills baby male chicks right after they're hatched -- a cruel practice known as "chick culling". Thankfully, some countries are trying to end it:

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Björn Jóhann @bjornjohann.bsky.social · 04/06/2026

The pork industry spent $260K lobbying a single Farm Bill provision this quarter. The provision: putting pigs back in cages.

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Björn Jóhann @bjornjohann.bsky.social · 01/06/2026

Animal agriculture produces more greenhouse gas emissions than every car, truck, plane, train, and ship on Earth combined. Most of the largest environmental NGOs don't have a single full-time staffer working on it.

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Björn Jóhann @bjornjohann.bsky.social · 29/05/2026

Just got back from AVA Canada where I spoke about plant-based nudges! I even teased two new interactive tools for advocates that I am stoked about — follow along here for the debut in the new few weeks!

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Björn Jóhann @bjornjohann.bsky.social · 27/05/2026

ICYMI: I ran a new study that has made me question the idea of what a "pre-vegan" even is. Read the post to see how I interpret the new evidence: morethanmeatstheeye.substack.com/p/cruelty-fr...

morethanmeatstheeye.substack.com

We've Been Looking for Pre-Vegans in the Wrong Places

What a six-month Te Protejo report I worked on reveals about who's actually ready for diet change

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Björn Jóhann @bjornjohann.bsky.social · 21/05/2026

We've been looking for future vegans at the dinner table. A study I just published suggests the bathroom cabinet is a better place to start.

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Björn Jóhann @bjornjohann.bsky.social · 10/05/2026

Meat-lovers are willing to pay far less for alternative proteins than flexitarians or vegans/vegetarians are. While it's not surprising, it shows that to reach large segments of the population, price will likely be one of the biggest hurdles.

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Björn Jóhann @bjornjohann.bsky.social · 09/05/2026

One reason the reaction to Billie's statements can seem so contradictory is that there is near-universal agreement that normal factory farming practices are unacceptable. 1 in 2 people would even ban factory farming outright!

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Björn Jóhann @bjornjohann.bsky.social · 07/05/2026

Billie Eilish said you can't love animals and eat meat. The internet exploded, exactly on cue. But I think most animal advocates are thinking about cognitive dissonance all wrong — and I wrote about what the research actually says.

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