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Big Games Machine @biggamesmachine.bsky.social · 30/09/2026

To celebrate Castlevania’s 40th anniversary, Konami is bringing one of the most celebrated soundtracks in video game history to the stage 🧛 We landed coverage of the announcement in IGN. Take a look: bit.ly/4dIyP8w

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Big Games Machine @biggamesmachine.bsky.social · 30/09/2026

Ah, we love it when we don't add the link properly. Let's try that again: bit.ly/big-games-ma...

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Get in Touch - Big Games Machine

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Big Games Machine @biggamesmachine.bsky.social · 29/09/2026

You'd best believe we got our hands on the two-page review we nabbed in @debugmag.com for Echoes of Mystralia. What can we say? We’re suckers for print. If a two-page spread with your name on it sounds good to you, you know where we are:https://bit.ly/big-games-machine-get-in-touch

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Big Games Machine @biggamesmachine.bsky.social · 28/09/2026

Click here to have our weekly newsletter delivered straight to your inbox: bit.ly/4AtHWUm You can also check out our LinkedIn version, if that’s more your style: bit.ly/4xNNnec An avid podcast listener? Follow us on your favourite platform: bit.ly/4r9fwuw

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Subscribe to The Weekly Download

Your weekly wrap-up of the biggest stories shaping the global games industry, brought to you by Big Games Machine. Click to read The Weekly Download, by James Kaye, a Substack publication with hundred...

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Big Games Machine @biggamesmachine.bsky.social · 28/09/2026

We bet we can persuade you to subscribe to The Weekly Download, and it’ll only take 55 seconds. Here’s Tom, The Weekly Download podcast host and newsletter author, with the pitch. Use the links below to join 1,000+ games industry professionals who subscribe to The Weekly Download 👇

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Big Games Machine @biggamesmachine.bsky.social · 23/09/2026

Want to see how your LinkedIn is performing? Book a 30-minute intro call with our Social Media Manager, Tamsin, and she’ll give you a free mini LinkedIn audit: tidycal.com/tamsin/30-mi...

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30 minute LinkedIn audit with BGM - Tamsin Hough

30 minute LinkedIn audit with BGM

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Big Games Machine @biggamesmachine.bsky.social · 23/09/2026

In a survey of 300 institutional investors, FTI Consulting found that 42% said LinkedIn visibility is essential for business leaders, ranking it ahead of trade media, corporate websites, and earnings calls.

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Big Games Machine @biggamesmachine.bsky.social · 23/09/2026

If you’re not using LinkedIn to meet your business goals, you’re falling behind. Executive thought leadership and regular engagement on professional social platforms are increasingly influential in shaping investor perceptions and corporate credibility. Not convinced? Let’s look at the data.

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Big Games Machine @biggamesmachine.bsky.social · 22/09/2026

UNLEASH THE DEMON WITHIN! 😈 Now that we have your attention, Two Sides of Hell is out on Steam. Yep, the wait is over, soldier. The alien hellscapes of planet Keller are ready for you in the co-op 2D action-roguelite platformer set on a world overrun by mutated abominations.

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Big Games Machine @biggamesmachine.bsky.social · 17/09/2026

If you’re looking to boost your wishlist numbers, you need a marketing strategy. Luckily, we know just the agency for you: bit.ly/big-games-ma...

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Get in Touch - Big Games Machine

We eat, sleep and breathe games; why not ask how we can help you with your games-related PR needs?

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Big Games Machine @biggamesmachine.bsky.social · 17/09/2026

The relationship between wishlists and revenue is also pretty interesting, with a rough correlation of 1,000 wishlists to $100K in revenue. Of course, correlation doesn’t equal causation, so don’t treat 1,000 wishlists as a guaranteed $100K payday.

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Big Games Machine @biggamesmachine.bsky.social · 17/09/2026

We know that announcement performance can give you a hint about how your game might perform, but it’s not as strong an indicator as your launch-day wishlist numbers.

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Big Games Machine @biggamesmachine.bsky.social · 17/09/2026

Based on a self-selecting survey of Steam developers, the research found that getting more than 1,000 wishlists in the first two weeks puts you in top-tier territory, while anything above 200 is looking pretty solid.

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Big Games Machine @biggamesmachine.bsky.social · 17/09/2026

How many wishlists should you aim for when you launch your game’s “Coming Soon” Steam page? It’s a question we get asked regularly by clients, and one that a newly updated report has attempted to answer.

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Big Games Machine @biggamesmachine.bsky.social · 16/09/2026

Join industry veterans Tom and Alex as they use their expertise and industry know-how to cover everything shaping the future of gaming, including massive mergers, studio shake-ups, indie success stories, and the latest strategic plays from the biggest studios.

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Big Games Machine @biggamesmachine.bsky.social · 16/09/2026

The Weekly Download has hit over 2,500 downloads on Buzzsprout 🥳 Clearly, we’re not the only ones who want to speedrun through the last seven days of global games industry news. If you’re yet to listen, let us introduce you to the definitive weekly podcast on the video games industry.

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Big Games Machine @biggamesmachine.bsky.social · 15/09/2026

Blizzard Entertainment’s union contract marks one of the largest collective bargaining agreements in the history of the games industry. Hear more on the story from Tom and Alex in the latest episode of The Weekly Download: youtu.be/tKT3BQpQlvo?...

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Big Games Machine @biggamesmachine.bsky.social · 14/09/2026

Are you ready to face Mother Bunny? Duet Night Abyss continues its Twilight Chapter story arc with the “Paradise’s 22nd White Bunny” update🐇 Cracking the right coverage is all about getting the news in front of the right audience. For Pan Studio, that meant @massivelyop.bsky.social: bit.ly/4xOOqeJ

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Big Games Machine @biggamesmachine.bsky.social · 10/09/2026

@nickjcal.bsky.social thanks for adding us to the starter pack, Nick. Much appreciated!

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Big Games Machine @biggamesmachine.bsky.social · 10/09/2026

Imagine the glorious ‘chest opening’ jingle as you peruse our array of Zelda-related treasure. What catches your eye?

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Big Games Machine @biggamesmachine.bsky.social · 10/09/2026

You didn't think we’d let The Legend of Zelda’s 40th anniversary slip by, did you? Happy birthday to one of our favourite franchises of all time. Collectively, we’ve spent an inordinate amount of time defeating dungeons and hyah-ing our way around Hyrule. Days well spent, we say.

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Big Games Machine @biggamesmachine.bsky.social · 09/09/2026

We’re a bit different and prefer not to accept your hard-earned cash until you’re equipped. If you’re missing any of the following six elements, let’s both save time and keep your money to yourself: bit.ly/3PLfIkZ

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B2B Games Social Media Agency: Six Signs You're Not Ready to Hire one

Learn how a B2B Games Social Media Agency can leverage social media to grow your company's visibility and establish your brand.

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Big Games Machine @biggamesmachine.bsky.social · 09/09/2026

Before a client is ready to take on a social media presence, there are fundamental things they need in place. Unfortunately, some agencies will gladly take your money without checking whether you’re truly prepared.

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B2B Games Social Media Agency: Six Signs You're Not Ready to Hire one

Learn how a B2B Games Social Media Agency can leverage social media to grow your company's visibility and establish your brand.

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Big Games Machine @biggamesmachine.bsky.social · 09/09/2026

Whether you’re a CEO aiming to leave a mark or a studio looking to grow, platforms like LinkedIn, X, Bluesky, and Reddit can be utilised to promote your voice, build trust, establish thought leadership, and help sell your service or solution to the right audience.

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B2B Games Social Media Agency: Six Signs You're Not Ready to Hire one

Learn how a B2B Games Social Media Agency can leverage social media to grow your company's visibility and establish your brand.

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Big Games Machine @biggamesmachine.bsky.social · 09/09/2026

Used effectively, social media is a crucial B2B tool for enhancing your corporate profile in the games industry.

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Big Games Machine @biggamesmachine.bsky.social · 09/09/2026

This is our Social Media Manager, Tamsin, and she doesn’t want to work with you. Yep, you heard that right. Let us explain...

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Big Games Machine @biggamesmachine.bsky.social · 03/09/2026

21% of gamers say ‘no thanks’ to new titles, but do you think they’re happy in their comfort zone or missing out? Hear (and see) more from Yaz and Tom in our most recent instalments of The Weekly Download podcast: www.youtube.com/@biggamesmac...

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Big Games Machine @biggamesmachine.bsky.social · 27/08/2026

Day 2 at #gamescom is almost complete, and we've FINALLY got our busy boys together for a photo. Thanks to everyone who's met with us so far, it's been a pleasure. Who can we expect to see on day 3? 👀

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Big Games Machine @biggamesmachine.bsky.social · 26/08/2026

Happy #gamescom everyone 👾 John, James, and Alex are on the show floor, ready for a few days of games industry meetings and mingling. Our latest BGM on Tour video is already underway, so keep your eyes peeled for more gamescom content from Cologne.

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Big Games Machine @biggamesmachine.bsky.social · 25/08/2026

He just wants his time away from Alex to be worth it. Knowing BGM had a successful event will make his little heart so happy. You heard the pooch. Get in touch with John, James or Alex on LinkedIn to schedule a meeting and help make this our best #gamescom yet 🐶

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Big Games Machine @biggamesmachine.bsky.social · 25/08/2026

#SadRocky is back, meaning our annual pilgrimage to #gamescom has officially begun 🇩🇪 According to Rocky, there’s only one way to turn that frown upside down...

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Big Games Machine @biggamesmachine.bsky.social · 19/08/2026

You know what you’re missing? Some games industry goodness in your inbox. Enter The Weekly Download, our weekly wrap-up of the biggest stories shaping the global games industry, brought to you by yours truly. Join 100's of other games industry professionals who subscribe: bit.ly/4yyVI75

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Big Games Machine @biggamesmachine.bsky.social · 18/08/2026

We’ve packed our best advice into our Ultimate Guide to Game Trade Show PR, so you can go into gamescom with a plan, rather than crossing your fingers and hoping for the best. Give it a read before you head to Cologne: bit.ly/4xLpLr5

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Game Trade Show PR - The Ultimate Guide 2026

Maximise your impact with effective game trade show PR strategies. Learn to plan, network, and pitch like a pro in 2026.

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Big Games Machine @biggamesmachine.bsky.social · 18/08/2026

From finding the right media contacts and crafting pitches that actually give them a reason to care, to getting your meetings organised and making sure you’re prepared for the chaos of the show floor, there’s plenty to think about.

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Big Games Machine @biggamesmachine.bsky.social · 18/08/2026

#gamescom is next week. Is your PR ready? Trade shows can be a brilliant opportunity to get your game in front of journalists, influencers and the wider games industry. But making the most of them takes more than just showing up.

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Big Games Machine @biggamesmachine.bsky.social · 17/08/2026

Almost better than Hades? That’s high praise indeed. We’ve been getting people talking about Echoes of Mystralia, the spell-crafting roguelite that’s just launched into Steam Early Access. Case in point, this glowing piece of coverage we landed in Game8: bit.ly/45wDc2e

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Big Games Machine @biggamesmachine.bsky.social · 11/08/2026

Did you know we run My Perfect Console’s social media? Hosted by the lovely @simonparkin.bsky.social, the podcast invites well-known guests to pick 5 video games they would like to immortalise on a fictional games machine. If the format sounds up your street, be sure to subscribe: bit.ly/4zcooTN

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Big Games Machine @biggamesmachine.bsky.social · 10/08/2026

Cuppa in hand? Good. A new episode of BGM on Tour just dropped. In this instalment, Alex takes us along as he heads to ChinaJoy and Pocket Gamer Connects Shanghai. If you’re looking for PR support from people who genuinely get the industry, let’s chat: bit.ly/big-games-ma...

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Big Games Machine @biggamesmachine.bsky.social · 04/08/2026

Think you've got a voice for radio? We recently secured a live interview for think's Co-founder & COO, Ammar Enaya, on Asharq الشرق Radio, where he shared how they’ve built a record-breaking company in less than a year. Now let's get your voice on the airwaves: bit.ly/big-games-ma...

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Big Games Machine @biggamesmachine.bsky.social · 30/07/2026

It turns out our team is full of fans of your friendly neighbourhood Spider-Man. What about you?

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Big Games Machine @biggamesmachine.bsky.social · 30/07/2026

The upcoming release of Spider-Man: Brand New Day has our team's Spidey senses tingling 🕷️ We've delved into the archives to uncover some of our most web-tastic Spider-Man mementoes, from a LEGO Daily Bugle and Spider-Man birthday cake to an office wall mural.

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Big Games Machine @biggamesmachine.bsky.social · 29/07/2026

Alex is a few days into his Chinese adventure and, despite the heat, he’s having a blast 🇨🇳 If you’re in town for ChinaJoy, CIGDC or Pocket Gamer Connects Shanghai, don’t miss the opportunity to connect with our Head of Consumer: bit.ly/3SnDLbm

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Big Games Machine @biggamesmachine.bsky.social · 28/07/2026

Right, you lot, who’s off to gamescom? John, James, and Alex are looking forward to heading back to Cologne for the biggest games event in the world. We’ll be at the Ukie booth in Hall 3.2, ready to discuss all your games PR and marketing needs. Book some time with our team on MeetToMatch 🤝

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Big Games Machine @biggamesmachine.bsky.social · 27/07/2026

Rocky may look down in the dumps, but there’s a surefire way to put a smile on this pup’s face: book a meeting with his Dad. Make their time apart worthwhile by getting some time in the diary with our Head of Consumer: bit.ly/3SnDLbm

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China Joy meeting - Alex BGM

China Joy meeting

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Big Games Machine @biggamesmachine.bsky.social · 27/07/2026

Oh dear, that looks like a sad Rocky. You know what that means… Alex is on the road again, leaving his four-legged friend behind as he travels to ChinaJoy and Pocket Gamer Connects Shanghai.

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