Sign in

Big Games Machine

@biggamesmachine.bsky.social
584 followers 132 following 345 posts

We stand for Games Marketing. Made better. PR and marketing agency specialising in strategic communications and consultancy for the global games industry.

PostsRepliesMedia
Big Games Machine @biggamesmachine.bsky.social · 14h
To celebrate Castlevania’s 40th anniversary, Konami is bringing one of the most celebrated soundtracks in video game history to the stage 🧛 We landed coverage of the announcement in IGN. Take a look: bit.ly/4dIyP8w
000
Big Games Machine @biggamesmachine.bsky.social · 29/09/2026
You'd best believe we got our hands on the two-page review we nabbed in @debugmag.com for Echoes of Mystralia. What can we say? We’re suckers for print. If a two-page spread with your name on it sounds good to you, you know where we are:https://bit.ly/big-games-machine-get-in-touch
161
Big Games Machine @biggamesmachine.bsky.social · 28/09/2026
We bet we can persuade you to subscribe to The Weekly Download, and it’ll only take 55 seconds. Here’s Tom, The Weekly Download podcast host and newsletter author, with the pitch. Use the links below to join 1,000+ games industry professionals who subscribe to The Weekly Download 👇
100
Big Games Machine @biggamesmachine.bsky.social · 23/09/2026
If you’re not using LinkedIn to meet your business goals, you’re falling behind. Executive thought leadership and regular engagement on professional social platforms are increasingly influential in shaping investor perceptions and corporate credibility. Not convinced? Let’s look at the data.
110
Big Games Machine @biggamesmachine.bsky.social · 22/09/2026
UNLEASH THE DEMON WITHIN! 😈 Now that we have your attention, Two Sides of Hell is out on Steam. Yep, the wait is over, soldier. The alien hellscapes of planet Keller are ready for you in the co-op 2D action-roguelite platformer set on a world overrun by mutated abominations.
100
Big Games Machine @biggamesmachine.bsky.social · 17/09/2026
How many wishlists should you aim for when you launch your game’s “Coming Soon” Steam page? It’s a question we get asked regularly by clients, and one that a newly updated report has attempted to answer.
100
Big Games Machine @biggamesmachine.bsky.social · 16/09/2026
The Weekly Download has hit over 2,500 downloads on Buzzsprout 🥳 Clearly, we’re not the only ones who want to speedrun through the last seven days of global games industry news. If you’re yet to listen, let us introduce you to the definitive weekly podcast on the video games industry.
100
Big Games Machine @biggamesmachine.bsky.social · 15/09/2026
Blizzard Entertainment’s union contract marks one of the largest collective bargaining agreements in the history of the games industry. Hear more on the story from Tom and Alex in the latest episode of The Weekly Download: youtu.be/tKT3BQpQlvo?...
000
Big Games Machine @biggamesmachine.bsky.social · 14/09/2026
Are you ready to face Mother Bunny? Duet Night Abyss continues its Twilight Chapter story arc with the “Paradise’s 22nd White Bunny” update🐇 Cracking the right coverage is all about getting the news in front of the right audience. For Pan Studio, that meant @massivelyop.bsky.social: bit.ly/4xOOqeJ
010
Big Games Machine @biggamesmachine.bsky.social · 10/09/2026
@nickjcal.bsky.social thanks for adding us to the starter pack, Nick. Much appreciated!
000
Big Games Machine @biggamesmachine.bsky.social · 10/09/2026
You didn't think we’d let The Legend of Zelda’s 40th anniversary slip by, did you? Happy birthday to one of our favourite franchises of all time. Collectively, we’ve spent an inordinate amount of time defeating dungeons and hyah-ing our way around Hyrule. Days well spent, we say.
100
Big Games Machine @biggamesmachine.bsky.social · 09/09/2026
This is our Social Media Manager, Tamsin, and she doesn’t want to work with you. Yep, you heard that right. Let us explain...
110
Big Games Machine @biggamesmachine.bsky.social · 03/09/2026
21% of gamers say ‘no thanks’ to new titles, but do you think they’re happy in their comfort zone or missing out? Hear (and see) more from Yaz and Tom in our most recent instalments of The Weekly Download podcast: www.youtube.com/@biggamesmac...
000
Big Games Machine @biggamesmachine.bsky.social · 27/08/2026
Day 2 at #gamescom is almost complete, and we've FINALLY got our busy boys together for a photo. Thanks to everyone who's met with us so far, it's been a pleasure. Who can we expect to see on day 3? 👀
000
Big Games Machine @biggamesmachine.bsky.social · 26/08/2026
Happy #gamescom everyone 👾 John, James, and Alex are on the show floor, ready for a few days of games industry meetings and mingling. Our latest BGM on Tour video is already underway, so keep your eyes peeled for more gamescom content from Cologne.
030
Big Games Machine @biggamesmachine.bsky.social · 25/08/2026
#SadRocky is back, meaning our annual pilgrimage to #gamescom has officially begun 🇩🇪 According to Rocky, there’s only one way to turn that frown upside down...
100
Big Games Machine @biggamesmachine.bsky.social · 19/08/2026
You know what you’re missing? Some games industry goodness in your inbox. Enter The Weekly Download, our weekly wrap-up of the biggest stories shaping the global games industry, brought to you by yours truly. Join 100's of other games industry professionals who subscribe: bit.ly/4yyVI75
001
Big Games Machine @biggamesmachine.bsky.social · 18/08/2026
#gamescom is next week. Is your PR ready? Trade shows can be a brilliant opportunity to get your game in front of journalists, influencers and the wider games industry. But making the most of them takes more than just showing up.
100
Big Games Machine @biggamesmachine.bsky.social · 17/08/2026
Almost better than Hades? That’s high praise indeed. We’ve been getting people talking about Echoes of Mystralia, the spell-crafting roguelite that’s just launched into Steam Early Access. Case in point, this glowing piece of coverage we landed in Game8: bit.ly/45wDc2e
000
Big Games Machine @biggamesmachine.bsky.social · 11/08/2026
Did you know we run My Perfect Console’s social media? Hosted by the lovely @simonparkin.bsky.social, the podcast invites well-known guests to pick 5 video games they would like to immortalise on a fictional games machine. If the format sounds up your street, be sure to subscribe: bit.ly/4zcooTN
000
Big Games Machine @biggamesmachine.bsky.social · 10/08/2026
Cuppa in hand? Good. A new episode of BGM on Tour just dropped. In this instalment, Alex takes us along as he heads to ChinaJoy and Pocket Gamer Connects Shanghai. If you’re looking for PR support from people who genuinely get the industry, let’s chat: bit.ly/big-games-ma...
000
Big Games Machine @biggamesmachine.bsky.social · 04/08/2026
Think you've got a voice for radio? We recently secured a live interview for think's Co-founder & COO, Ammar Enaya, on Asharq الشرق Radio, where he shared how they’ve built a record-breaking company in less than a year. Now let's get your voice on the airwaves: bit.ly/big-games-ma...
000
Big Games Machine @biggamesmachine.bsky.social · 30/07/2026
The upcoming release of Spider-Man: Brand New Day has our team's Spidey senses tingling 🕷️ We've delved into the archives to uncover some of our most web-tastic Spider-Man mementoes, from a LEGO Daily Bugle and Spider-Man birthday cake to an office wall mural.
100
Big Games Machine @biggamesmachine.bsky.social · 29/07/2026
Alex is a few days into his Chinese adventure and, despite the heat, he’s having a blast 🇨🇳 If you’re in town for ChinaJoy, CIGDC or Pocket Gamer Connects Shanghai, don’t miss the opportunity to connect with our Head of Consumer: bit.ly/3SnDLbm
000
Big Games Machine @biggamesmachine.bsky.social · 28/07/2026
Right, you lot, who’s off to gamescom? John, James, and Alex are looking forward to heading back to Cologne for the biggest games event in the world. We’ll be at the Ukie booth in Hall 3.2, ready to discuss all your games PR and marketing needs. Book some time with our team on MeetToMatch 🤝
110
Big Games Machine @biggamesmachine.bsky.social · 27/07/2026
Oh dear, that looks like a sad Rocky. You know what that means… Alex is on the road again, leaving his four-legged friend behind as he travels to ChinaJoy and Pocket Gamer Connects Shanghai.
110
Big Games Machine @biggamesmachine.bsky.social · 23/07/2026
What happens on tour, stays on tour. Most of the time. Welcome to the first instalment of our brand new video series, BGM on Tour, where we take you behind the scenes of the biggest and best global games industry events.
100
Big Games Machine @biggamesmachine.bsky.social · 22/07/2026
Our team has given The Daily Download a facelift. The Weekly Download is our new and improved email newsletter, delivering stronger insights and providing more useful analysis of the stories. Subscribe for a weekly wrap-up of the biggest stories shaping the global games industry: bit.ly/4yyVI75
000
Big Games Machine @biggamesmachine.bsky.social · 20/07/2026
It’s ChinaJoy and Pocket Gamer Connects Shanghai next week, and Alex is preparing to pack his suitcase (again) ✈️ 🇨🇳 For those of you who have asked: no, Alex never stops 😂 Fancy meeting our Head of Consumer? Get a meeting in the diary before he gets booked up: bit.ly/3SnDLbm
000
Big Games Machine @biggamesmachine.bsky.social · 16/07/2026
It's Day 3 of Develop:Brighton, which means it's your last chance to catch Alex and Tom at the event. Our Consumer Kings know the games industry inside out, so why not pop them a line on LinkedIn and organise a chat? Who knows, the conversation could be the best thing to ever happen to your game.
010
Big Games Machine @biggamesmachine.bsky.social · 15/07/2026
We’re in full swing over at Develop:Brighton, and can confirm that copious amounts of coffee have been consumed. If you spot Alex, Tom, John or James, swing by, say hello, and judge our caffeine intake for yourself ☕
010
Big Games Machine @biggamesmachine.bsky.social · 09/07/2026
Hooray! Bluey: Let’s Play has surpassed 75 million downloads 🥳 To celebrate, we’ve been helping announce the launch of its biggest update ever. Find out more with the coverage we landed in GamesBeat by Dean Takahashi: bit.ly/4eXry4s
010
Big Games Machine @biggamesmachine.bsky.social · 07/07/2026
Who’s going to Develop:Brighton next week? Don’t be a stranger! Take some time to catch up with our team while you’re in town. Alongside the usual games PR and marketing chat, John’s a local, so if you’re looking for recommendations, he’s your guy. Let’s get some time in the diary: bit.ly/44r5Jp8
000
Big Games Machine @biggamesmachine.bsky.social · 06/07/2026
We clearly picked the best week to visit Oxford… 😅 Despite the red weather warning, we had a delightful time at our summer social. While pre-planned activities were unanimously avoided in favour of AC, our team enjoyed a three-day break focused on culinary delights and tasty tipples.
100
Big Games Machine @biggamesmachine.bsky.social · 01/07/2026
Did you know we helped announce the news that Black Myth: Wukong was coming to Xbox, and then revealed Black Myth: Zhong Kui at Gamescom? Find out how we landed 1,500 pieces of content, 515 million online readership, and 2 million estimated views: bit.ly/4xPoIHJ
000
Big Games Machine @biggamesmachine.bsky.social · 29/06/2026
Alex’s world tour continues as he prepares to head off to ChinaJoy and Pocket Gamer Connects Shanghai 🇨🇳 He’ll be there from 29th July to 3rd August, sharing everything there is to know about BGM and our PR and marketing services. Why leave meeting Alex to chance? Get in touch: bit.ly/3SnDLbm
000
Big Games Machine @biggamesmachine.bsky.social · 24/06/2026
Our work attracted over 10 million players to the global launch of Love and Deepspace. In our case study, we outline how we helped Infold Games break this visually stunning otome title out of its established Asian markets. Find out how we did it: bit.ly/4a43ewt
000
Big Games Machine @biggamesmachine.bsky.social · 23/06/2026
We’re going to Develop:Brighton! Shock of the century, we know. Come see James, John, Alex, and Tom at the game development conference to discuss all your PR and marketing needs. Let’s make it official. Book some time to chat with our team: ​​https://bit.ly/44r5Jp8
010
Big Games Machine @biggamesmachine.bsky.social · 16/06/2026
Another week, another piece of @ign.com coverage 🏆 Spell-crafting ARPG roguelite, Echoes of Mystralia, has released an updated Next Fest demo ahead of launch later this year. Watch the trailer over on IGN: bit.ly/4uyKkVH
010
Big Games Machine @biggamesmachine.bsky.social · 15/06/2026
Despite what the pints and 27° weather may suggest, Alex isn’t on holiday; he’s at @pocketgamercom.bsky.social Barcelona 🇪🇸 Between judging and attending meetings, he’s a busy man. However, he’d love to chat games PR and marketing with you. See if you can nab a slot with him 👉 bit.ly/4dYmrC4
000
Big Games Machine @biggamesmachine.bsky.social · 10/06/2026
Joining events like Steam Next Fest can help your game get valuable exposure, but only with the right marketing approach. Whether you’re gearing up for Next Fest or are thinking of getting involved in the future, we can help boost your game’s visibility and draw in more players.
bit.ly
Steam Next Fest Marketing: 11 Strategies for Success
Prepare your game for success with essential Steam Next Fest marketing tactics that enhance visibility and boost wishlists.
231
Big Games Machine @biggamesmachine.bsky.social · 09/06/2026
Pocket Gamer Connects just can’t get enough of Alex, can they? Our Head of Consumer has once again been invited to judge The Big Indie Pitch. This time, in Barcelona 🇪🇸 If you’re looking for games PR and marketing, Alex is your guy. Request to meet him on June 15-16: bit.ly/4dYmrC4
020
Big Games Machine @biggamesmachine.bsky.social · 04/06/2026
Batman doesn't do second place 🦇 Following the launch of the latest DC title, Alex and Yaz discuss how Lego Batman: Legacy of the Dark Knight is officially the highest-rated Lego game ever. Move over, Skywalker Saga. Tune in every Friday for a new episode of our podcast: bit.ly/4flVE3F
000
Big Games Machine @biggamesmachine.bsky.social · 01/06/2026
The name’s Beechy. Beechy two tags. Alex was on double duty last week, attending Nordic Game and judging The Big Indie Pitch at PG Connects Malmö. Enjoyed chatting with Alex in Sweden? The conversation doesn’t have to end. Get in touch for all your games industry needs: bit.ly/big-games-ma...
000
Big Games Machine @biggamesmachine.bsky.social · 28/05/2026
Stop doomscrolling and add this report to your reading list. G2A and Juniper Research’s new Trust in Digital Commerce report highlights how trust is a primary driver of commerce growth, not just a risk-management issue. We’ve landed the highlights in MCV/DEVELOP. Give it a read: bit.ly/4wVW86T
010
Big Games Machine @biggamesmachine.bsky.social · 20/05/2026
This games industry veteran thinks he can fix AI's trillion-dollar waste problem. Chuffed to have secured an interview in Tech Revolt for Think AI's CEO, Ahmed AlSharif: bit.ly/4fxvNWq
000
Big Games Machine @biggamesmachine.bsky.social · 19/05/2026
When in Malmö, right? Next week, Alex will also be heading to Nordic Game to meet as many of you lovely lot as possible. Would like some time in the diary with our Head of Consumer? We don’t blame you. He’s a lovely chap. Message us on LinkedIn to set up a meeting www.linkedin.com/company/big-...
010
Big Games Machine @biggamesmachine.bsky.social · 18/05/2026
Alex has, once again, been invited to judge The Big Indie Pitch at Pocket Gamer Connects Summit Malmö 2026. The Big Indie Pitch is a firm favourite of Alex’s, as he gets to meet a great range of devs and offer real time feedback. Find out more about next week’s event: bit.ly/4dQLV3W
020
Reposted by Big Games Machine
LadiesGamers.com @ladiesgamers.bsky.social · 16/05/2026
Bahamut And The Waqwaq Tree is out now on PS5 and Xbox Series, bringing its Arabian mythology inspired underwater puzzle‑platformer to new consoles. @biggamesmachine.bsky.social wp.me/p70tPw-slx #indiegames #indiedev
061
Big Games Machine @biggamesmachine.bsky.social · 13/05/2026
Where are our AFOLs at? We thought you’d like a look at our latest LEGO builds. Behold Tudor Corner, The Endurance, and Transformers in all their brick-built glory. It’s enough to make you a bit emotional, isn’t it? C’mon, don’t be shy. Show us your LEGO creations 👇
000