iiinova — where your digital self keeps evolving

I’ve set it up with a virtual card to make a purchase when I say yes. Less impressed that it pitched a scammy looking site. Have had to much more specific about checking for this!

Screenshot of instinct AI in WhatsApp.
Me: “is astral society a legit
Supplier”
AI: “no” and explains was recently setup and has low trust scores

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Ben Unsworth @benunsworth.co.uk · 01/10/2026

Driving past this and telling my partner they left a note for the cleaners. She’s really had enough of it now.

Facade of art deco building in west London reads ‘Hoover Building’. For American friends, hoover means vacuum in the UK.

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Ben Unsworth @benunsworth.co.uk · 06/09/2026

Rugby season starts again. Early season is pretty delightful way to spend a Sunday morning… depths of winter coming soon

View of Aylesbury rugby club pitches, kids playing rugby and the book ‘unworking’ on my knee

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Ben Unsworth @benunsworth.co.uk · 02/09/2026

Putting it in parentheses is beyond absurd.

Screenshot of Google map centred on Lake Ontario, now displayed as Lake Ontario (Lake America).

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Ben Unsworth @benunsworth.co.uk · 23/08/2026

Peckham Rye junior parkrun this morning.

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Ben Unsworth @benunsworth.co.uk · 12/08/2026

Entire village slowly making their way up the local hill to view the eclipse

People gathering on Quainton hill to view the solar eclipse

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Ben Unsworth @benunsworth.co.uk · 04/08/2026

I’ve done my bit by going camping, which has at least summoned clouds

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Ben Unsworth @benunsworth.co.uk · 31/07/2026

Another thing the boy will be better at than me before too long. First ever wave he tried to catch and he’s up on his feet 🏄‍♂️ 🤙

9 year old boy, stood surfing a small beach break at Croyde Bay, North Devon, UK

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Ben Unsworth @benunsworth.co.uk · 24/07/2026

House move making some progress, lawyers are lawyering. Next major admin is schools. It’s 2026 and the online experience is still appalling. Why are you making me interact with a GIS tool? Completely unusable on mobile. Let me put a postcode in a field and have a list of results returned please.

A screen shot of a schools finder service that’s unusable on a mobile browser. Overlapping menus preventing selection of options on what looks like an iframe of an ESRI mapping service.

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Ben Unsworth @benunsworth.co.uk · 05/07/2026

Irony is turning half your garden into a paddling pool and the temperature dropping by 10 degrees

Back garden of an end terrace house with a 10ft paddling pool in a 20ft wide garden. Two children playing in cold water

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Ben Unsworth @benunsworth.co.uk · 27/06/2026

Two weeks after the brother in laws stag do parkrun, it’s a wedding day parkrun in Tetbury

A group of runners in front of the Tetbury Goods Shed parkrun sign

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Ben Unsworth @benunsworth.co.uk · 25/06/2026

Not sure I agree with the ‘Good’ rating of my environment sensor in the home office. Work has had to stop.

Data from air quality sensor showing status as good. Temp 34c humidity 58% CO and VOC low

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Ben Unsworth @benunsworth.co.uk · 21/06/2026

Excellent weekend of boxcar racing. Our entry (that I am hired muscle for pushing, not engineering) won the best engineered for its tilt steer mechanism.

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Ben Unsworth @benunsworth.co.uk · 13/06/2026

Brother in laws stag do parkrun on Wollacombe Dunes

People running on a trail with a tall man wearing a white bridal gown.

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Ben Unsworth @benunsworth.co.uk · 27/05/2026

7:45am water balloon fight.

Two children throwing water balloons in a garden.

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Ben Unsworth @benunsworth.co.uk · 20/05/2026

A very lovely evening at Interesting 2026. The hidden trance track in Radiohead’s Videotape was my highlight. Closely followed by the surprising connection between Sea Monkeys and the Nazis.

Conway Hall before it was filled with people for the event.

A quote from the Radiohead drummer about taking a long time to learn where the ‘1’ is in the track Videotape.

An interesting talk about sea monkeys. Showing a slide image of an article about the link between brine shrimp and Hitler

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Ben Unsworth @benunsworth.co.uk · 27/04/2026

London on marathon day is a pretty special place. Managed to catch my buddy Steve in Rotherhithe and on Birdcage Walk. Lime bikes on quiet streets was a particularly delightful experience.

Me, at a crossing point in the middle of the course. Holding a sign that says run Steve run. Big Ben and Houses of Parliament behind me. Runners coming down onto birdcage walk from the direction of Westminster bridge

Me follow a fellow support on a lime bike. On a south London street. Run Steve run sign secured to friends backpack

Runners on the course at Rotherhithe. My friend Steve in centre shot wearing very bright pink shoes

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Ben Unsworth @benunsworth.co.uk · 25/04/2026

Aylesbury Rugby Festival for the boy today. Huge volunteering effort to get events like this to work. I’ve been put in charge of the tombola 😅

Looking out across the main rugby pitch, blue skies

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Ben Unsworth @benunsworth.co.uk · 13/04/2026

Local Decathlon branch has taken away the half dozen plastic shoe sizing devices and replaced them with an over engineered foot scanning machine. After multiple steps, including email capture 🤯, you get a data screen that doesn’t tell you the fucking shoe size of the person being measured.

A data screen from Decathlons new frustrating way to measure foot size. After multiple steps you get a data screen that still doesn’t share the key bit of info, your shoe size.

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Ben Unsworth @benunsworth.co.uk · 07/04/2026

Handing back a lease car and rolled the dice on a £1000 20 year old mini as our second car for the school run and partners local commute. What could possible go wrong?

A silver Mini Cooper car on a driveway. It is a cabriolet, which is an excellent choice for about 30 days a year.

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Ben Unsworth @benunsworth.co.uk · 05/04/2026

A short video, so you can all see what kind of person I am.

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Ben Unsworth @benunsworth.co.uk · 05/04/2026

Excellent note left on my windscreen while visiting the parents for lunch. Bonus points for: printing, double question marks, imagined scenarios, invoking higher beings and the confidence to attribute to No. 6 ✍️.

Printed letter on car windscreen. It reads: “What sort of person parks like this - creating a chicane in a narrow road?? What if a large van wanted to get up the road? Or, God forbid, an emergency vehicle? No 6.”

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Ben Unsworth @benunsworth.co.uk · 02/04/2026

Excellent AI summary of 90% of my inbox… and my approach to ‘five touch’ sales engagement.

Google AI summary of repeated sales approaches from the same person, noting my continued non response

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Ben Unsworth @benunsworth.co.uk · 31/03/2026

My heating oil is running low. 6 months worth usually costs me around £400. Now it’s going to be £800

Heating oil time series price chart showing move from 60p litre to 125p litre in last month

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Ben Unsworth @benunsworth.co.uk · 27/03/2026

My boy has strong KoЯn tribute act vibes today. We shall be listening to Blind on the way to cricket practice 🏏 🤘

A 9 year old boy in a black adidas tracksuit with white stripes, worn by the iconic nu metal band KoЯn. He has straggly long blond hair and is glaring through his fringe. He has the ‘fuck you’ attitude of a metal band

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Ben Unsworth @benunsworth.co.uk · 18/03/2026

Open data innovation still a thing. Gov releases EPC data in machine readable format and Zoopla has a shiny new ‘search by floor area’. get-energy-performance-data.communities.gov.uk

Screen shot of the Zoopla app showing filters for a house search that include a new floor area option

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Ben Unsworth @benunsworth.co.uk · 05/03/2026

Excellent update on the official #parkrun app. Brings in all the excellent statistics and features from the unofficial 5km app they recently aquired.

Screenshot of the new official parkrun app, showing my details. Mostly as a humblebrag at my impressive collection of 262 parkruns at 105 locations and the pretty quick PB from 15 years ago when I wasn’t fat.

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Ben Unsworth @benunsworth.co.uk · 04/03/2026

My boy has had his first year of contact rugby at U9. It’s reassuring how strong the coaching is and how much you can feel the RFU leadership and guidance on safety and risk management at this level.

My boy, hair flowing in the wind, running into contact with the rugby ball in his hands.

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Ben Unsworth @benunsworth.co.uk · 03/03/2026

Guess who gave himself minty fresh hands this morning. Should probably be a long LinkedIn post with a laboured analogy about experience design… but for now, who the fuck has ever put mouthwash in a pump dispenser next to a sink?

My POV as a 6ft tall person of a wash basin at a conference venue. To the right of the basin is a blue liquid in a pump dispenser.

The view of the basin at counter top level. A label now visible that says mouthwash.

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Ben Unsworth @benunsworth.co.uk · 20/02/2026

I do like a council magazine. Lively debate with the in laws on the merits of this form of communication with residents 🙃.

The March 2026 issue or Our Bromley, the council magazine delivered to residents in Bromley

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Ben Unsworth @benunsworth.co.uk · 20/01/2026

Bought my partner a modern sewing machine a few years ago for £500 and it completely shit the bed after 5 years use. Meanwhile, her backup machine has been operating happily since the 1950’s

My partner using a Singer sewing machine. Unknown date of manufacture, date stamp of conversion to electric operation in 1958

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Ben Unsworth @benunsworth.co.uk · 11/01/2026

Back in DIY mode this weekend. Turning the old converted garage into a more useful utility room. Finally at the point where I can order some cabinets and worktops 🙌

A messy utility room, ceiling with plaster damage, boxed out sections and a blue laminate floor

Same utility room, replastered, new laminate floor, white painted walls and a downstairs WC

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Ben Unsworth @benunsworth.co.uk · 27/12/2025

parkrun challenge 🏆completed on Xmas day, have now run one on every day of the week.

Shows completed parkruns on Saturday 28 April 2007, Sunday 25 December 2016, Monday 25 December 2017, Tuesday 25 December 2018, Wednesday 25 December 2019, Thursday 25 December 2025 and Friday 25 December 2015

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Ben Unsworth @benunsworth.co.uk · 07/12/2025

Aylesbury U9’s away at Amersham today. A wonderfully foggy, rainy and muddy morning. The kids played some good rugby, first year of full contact and the tackles are getting better.

My boy after the game, quite muddy and very wet.

A group of U9 boys in the middle of a rugby match on a foggy day, on a very muddy pitch.

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Ben Unsworth @benunsworth.co.uk · 20/11/2025

The cities are pretty good sometimes too

A view of HMS Belfast and Tower Bridge from London Bridge, at night with everything lit up

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Ben Unsworth @benunsworth.co.uk · 09/11/2025

Blowing people’s minds with my flying machine at Bristol’s science museum yesterday.

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Ben Unsworth @benunsworth.co.uk · 03/11/2025

My favourite sign in the building! Thinking of getting a Tech Support (not public health) equivalent made for my support team 😀

Sign that says Public Health (not IT support). My public health colleagues sit in the same area as my support folks and get lots of interruptions from people who need help.

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Ben Unsworth @benunsworth.co.uk · 31/10/2025

The boy’s beetlejuice costume has gone down well this year 👻 🎃

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Ben Unsworth @benunsworth.co.uk · 11/10/2025

Slowly getting back to being able to move some weight around. Have taken it very slowly, worked on ankle mobility and squat is now above 100kg and to a decent depth.

A middle aged man fighting off the decline of bones, tendons and muscles through a high bar squat.

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Ben Unsworth @benunsworth.co.uk · 15/09/2025

Huge relief that nobody was seriously hurt. A written off racer means a new project for the spring. The organisers will re-assess critical barrier locations.

Gravity racer with severe structural damage to the chassis, suspension and wheels.

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Ben Unsworth @benunsworth.co.uk · 15/09/2025

The damage to the racer meant a very unusual crash on the wrong side of the course. A grass bank launched the car into spectators. We spoke to the race organisers again today who have let us know the suspected fractures are severe bruising and everyone will recover quickly ❤️

Video still from a spectator. Gravity racer climbing a grass bank and I hiring spectators.

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Ben Unsworth @benunsworth.co.uk · 15/09/2025

Speed gun at the fastest point on the course clocked us at 31mph. 3mph faster than the course record. Then disaster… Driver clipped a cone in the high speed chicane. Punctured front right wheel and broke the steering column. Left the course and hit the crowd.

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Ben Unsworth @benunsworth.co.uk · 15/09/2025

Huge push start, managed to hit our highest starting speed. I wouldn’t say I spent the last year lifting in the gym just for this… but it wasn’t not for this.

I was pushing for the first run. My drive would be saved as a final ‘yolo’ with heaviest driver.

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Ben Unsworth @benunsworth.co.uk · 15/09/2025

Eventful weekend at the Cookham Dean gravity race. Held off posting until we knew everyone was out of hospital and ok. Started well. Had an early run number and dry weather window. Hoped to improve on last years 3rd place. (The child was not driving in the race!)