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benrmatthews.bsky.social

@benrmatthews.bsky.social
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Benrmatthews @benrmatthews.bsky.social · 01/08/2025
A lovely opportunity to join our team 💜 with a clear progression pathway 🎯 while working from home 🏡 on amazing impact campaigns! 🌍 empower.agency/insights/car...
empower.agency
Job Opportunity: Senior Marketing Executive / Junior Marketing Manager (Maternity Cover)
We’re looking for someone with solid agency experience who’s ready to step up and grow with us. You’ll start as a Senior Marketing Executive but we’ll actively support your development into an Account…
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Empower Agency @empoweragency.bsky.social · 23/06/2025
Will AI help or hinder our progress towards net zero? Our Co-Founder @benrmatthews.bsky.social recently attended the event “Will AI Make or Break the Energy Transition?” at #SXSWLondon to find out. Read his summary here 👇 empower.agency/insights/cli...
empower.agency
Will AI Make or Break the Energy Transition? Insights from Nature and Climate House
Will AI will be a critical enabler for achieving net-zero or do its own energy demands pose a threat to energy security?
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Benrmatthews @benrmatthews.bsky.social · 17/06/2025
🙌
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Empower Agency @empoweragency.bsky.social · 17/06/2025
London Climate Action Week will be a pivotal moment for accelerating climate action this year 🌍 We've compiled some of the most exciting events taking place on - and offline - here's what not to miss 👇 empower.agency/insights/cli... #LCAW2025
empower.agency
London Climate Action Week 2025 - in person and digital highlights
“For” and “Against” the motion “The Climate Emergency Has Backfired” at Nature & Climate House during SXSW London 2025.
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Benrmatthews @benrmatthews.bsky.social · 05/06/2025
🌏 🌎 🌍 💚 #WorldEnvironmentDay
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Empower Agency @empoweragency.bsky.social · 05/06/2025
In 2024, the world produced 400 millions tonnes of palstic waste. Today, on #WorldEnvironmentDay, we are joining the call to #BeatPlasticPollution - two months before countries meet in Geneva to continue negotiating the Global Plastics Treaty 🌊 Find out more: www.worldenvironmentday.global
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Business for Nature @bfncoalition.bsky.social · 30/04/2025
📣 Research reveals the world is spending at least $2.6 trillion a year on harmful subsidies. This is accelerating the destruction of ecosystems and species extinction. We need governments to step up efforts to deliver a #NaturePositive economy through #SubsidyReform.
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The Author, Séamas O'Reilly @seamas.bsky.social · 16/03/2025
Last week, my son lost his first tooth. Unfortunately he also swallowed it, leaving me with one just option: to get to work forging some government documents. www.theguardian.com/lifeandstyle...
theguardian.com
Will the tooth fairy pay up if the tooth has been swallowed?
As a fan of money, my son has known of the Tooth Fairy for some time, and is now discussing her rates of business – and filling in the correct paperwork
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Benrmatthews @benrmatthews.bsky.social · 26/03/2025
Looking forward to it! 🙌
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Empower Agency @empoweragency.bsky.social · 26/03/2025
Are your Facebook ads suddenly underperforming? 🗓️ Join us on 10th April for the webinar ‘Meta Changes: Navigating the new reality for nonprofits’ to learn how you can ensure your digital campaigns remain effective amidst Meta’s latest updates. Sign up below 👇 empower.agency/insights/eve...
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Empower Agency @empoweragency.bsky.social · 21/03/2025
Climate comms 🤝 neurodiversity To mark #NeurodiversityCelebrationWeek, @hannahlloyd-west.bsky.social reflected on her experience of COP27 as an autistic comms professional, and the importance of creating a truly inclusive workplace 🌎 ✨ 🔗 empower.agency/insights/cli... #NCW #ThisIsND
empower.agency
Climate Action, Autism, and Navigating COP
As we prepare for COP30 in Brazil, Hannah revisits her experience of COP27 as a neurodivergent comms professional.
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Benrmatthews @benrmatthews.bsky.social · 11/03/2025
Noticed a typo on "Unbelievable". Unbelieavable.
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Benrmatthews @benrmatthews.bsky.social · 11/03/2025
Unbelieavable. It's only just been International Women's Day, but accused sex trafficker Andrew Tate has got courses on how to traffic women available on #Spotify. Sign the petition to have the course removed: www.change.org/p/demand-spo... Can we also get more men sharing this petition please?
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Empower Agency @empoweragency.bsky.social · 04/03/2025
Happy #BCorpMonth from Empower! We’re proud to have been a B Corp since 2022, joining a brilliant community with the shared belief that businesses can (and should!) have a positive and meaningful impact on people and the planet 🌏
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Empower Agency @empoweragency.bsky.social · 20/02/2025
For non-profit comms professionals, finding time for learning, knowledge sharing and networking can be tricky - but it’s so worth it 💪 Check out @benrmatthews.bsky.social's list of digital charity and third-sector comms groups you might want to join 👇 empower.agency/insights/soc...
empower.agency
Digital charity and third sector comms - groups and communities you should know about
In today’s digital age, charities and organisations in the third sector are increasingly leveraging technology to amplify their impact, broaden their reach, and more.
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Benrmatthews @benrmatthews.bsky.social · 11/02/2025
My love for percentage calculator websites knows no bounds 💝
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Benrmatthews @benrmatthews.bsky.social · 10/02/2025
Want to stay updated on all things climate communications? 🌍 Check out our starter pack of brilliant comms/marketing professionals working on climate and sustainability 📣 go.bsky.app/CCH5ejL (and drop us a message to be added)
go.bsky.app
Climate Communicators 🌏
Join the conversation
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Katharine Hayhoe @katharinehayhoe.com · 05/02/2025
@jazcummins.bsky.social welcome Jaz! If you're looking to connect with climate folks, I have more than two dozen themed starter packs (click on my profile then slide to the right) and I also curate this feed of more than 4,500 scientists who study climate-related topics that you can pin:
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Patton Oswalt @pattonoswalt.bsky.social · 05/02/2025
This is VERY good news. Love bookshop.org and all the stuff they do! www.salon.com/2025/01/28/b...
salon.com
Bookshop.org enters the e-book arena, giving indie stores a new way to compete with Amazon
"Everything Amazon can do, we want to do as well or better," says CEO Andy Hunter on boosting indie sales digitally.
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Benrmatthews @benrmatthews.bsky.social · 05/02/2025
If you’re working in a comms/marketing role with a focus on climate, sustainability, or the environment, please comment 💚 below to be added, and share with anyone who you think might be interested.
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Benrmatthews @benrmatthews.bsky.social · 05/02/2025
Are you working in climate communications and active on Bluesky? 🌍🦋 @empoweragency.bsky.social are creating a starter pack of non-profit climate communicators, to help the community stay updated on the latest sustainability news and learn from each other’s successes and challenges.
An image of the Bluesky butterfly logo floating over an aerial view of a forest.
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Empower Agency @empoweragency.bsky.social · 24/01/2025
⚠️ Meta recently implemented significant changes to how it tracks paid ads These changes will primarily affect charitable organisations that work on health, social, or political issues. ⬇️ Our Co-Founder @benrmatthews.bsky.social explains how how to adapt. empower.agency/insights/fac...
empower.agency
Meta Ads Tracking Changes: how to adapt to new health, social, or political issue restrictions
Here we explore new data supported tips, shared by LinkedIn, in order to create meaningful paid ads to help charities stand out and achieve their organisational goals.
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Bluesky @bsky.app · 29/01/2025
this is how it feels to reach 30 MILLION users!!!
euphoric photo of dolphins jumping under a rainbow
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Benrmatthews @benrmatthews.bsky.social · 08/01/2025
Interesting thread on Meta is ending their Facebook/Instagram fact checking program.
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Benrmatthews @benrmatthews.bsky.social · 04/12/2024
🤖 Automate reporting processes for efficient data analysis and decision-making. Want more insights? Get Empower Agency's Digital Trends & Insights Report 2025, where we share the key trends and insights to inform your strategy for 2025. Download now: empower.agency/insights/dig...
empower.agency
Empower’s Digital Trends & Insights Report 2025
Our Digital Trends & Insights Report, informed by those who have adapted first hand to the past year’s challenges, will help you to navigate the evolving digital landscape.
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Benrmatthews @benrmatthews.bsky.social · 04/12/2024
😎 Include adaptability for various display modes in design, as dark mode compatibility with specific colour adjustments is required for legibility. ⚡ Website performance and accessibility are becoming key differentiators in user experience. Keep load times fast. Keep content accessible.
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Benrmatthews @benrmatthews.bsky.social · 04/12/2024
If I was planning my organisation's digital marketing strategy for 2025, here's what I'd be doing: 🤳 Platform-specific video strategies, with a focus on 7-8 second videos without voice overs for platforms like TikTok and Instagram Reels.
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Benrmatthews @benrmatthews.bsky.social · 24/11/2024
“#Cop29 is a betrayal of both people & planet by wealthy countries who claim to take climate change seriously. Rich countries have promised to ‘mobilise’ some funds in the future, rather than provide them now. But lives in vulnerable countries are being lost now.” www.theguardian.com/environment/...
theguardian.com
Cop29 agrees $1.3tn climate finance deal but campaigners brand it a ‘betrayal’
Deep divisions remain after high-stakes talks end with agreement to help developing world shift to low-carbon economy
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Benrmatthews @benrmatthews.bsky.social · 24/11/2024
The great and the small, all have trampled on one another in their greed, ignorance and pursuit of power. In the end, Voltaire decided, we are left with but one solution: to cultivate our own garden. www.theguardian.com/lifeandstyle...
theguardian.com
The climate crisis and all the evil in the world drives me to despair
The world will continue to be absurd, but you, with all your passion, can still make your corner of it more bearable
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Benrmatthews @benrmatthews.bsky.social · 21/11/2024
McKinsey “are serving a client portfolio that is likely on the 3 to 5 degrees warming trajectory depending on what you believe about the rest of the world’s trajectory – this portfolio contains more than half of the world’s worst polluters.” www.theguardian.com/business/202...
theguardian.com
Revealed: McKinsey clients had ‘rising share of global emissions’, internal analysis shows
Consulting giant had said it engages with clients to help them transition to cleaner energy even as it knew they were in line to exceed climate targets
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Benrmatthews @benrmatthews.bsky.social · 21/11/2024
I’m here for the astonishing alt text.
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Benrmatthews @benrmatthews.bsky.social · 21/11/2024
What the Men of the Internet Are Trying to Prove www.theatlantic.com/culture/arch...
theatlantic.com
What the Men of the Internet Are Trying to Prove
Jake Paul is an emblem of a generation starving for purpose while gorging on spectacle.
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Benrmatthews @benrmatthews.bsky.social · 21/11/2024
"When farmland has become financialised in the way it has because of inheritance tax exemptions, farming can't work, so farmers need to realise that having an inheritance tax charge helps to reclaim farming for farmers and for the benefit of the people of this UK." www.youtube.com/watch?v=s9J0...
youtube.com
Why inheritance tax charges are really good for real farmers – but not for financial whizz kids
YouTube video by Richard J Murphy
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Benrmatthews @benrmatthews.bsky.social · 21/11/2024
😍
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Benrmatthews @benrmatthews.bsky.social · 21/11/2024
England’s national parks face a 12% real-terms cut to their budget which would lead to mass redundancies of wardens and the closure of visitor centres and other facilities, park leaders have warned. www.theguardian.com/environment/...
theguardian.com
England’s national parks facing financial peril due to budget cuts, say CEOs
Leaders warn cost savings will lead to mass redundancies and that spaces could become ‘paper parks’
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ClareRed @clarered.bsky.social · 20/11/2024
Exciting to be at Triodos event in @wshed.bsky.social who today have committed to financing €500 million in nature-based solutions www.triodos.co.uk/press-releas... and to watch @mattgolding.bsky.social's Sea, Land, Sky film again.
triodos.co.uk
Triodos Bank commits to financing €500 million in nature-based solutions
Triodos Bank today announced its commitment to provide at least EUR 500 million to the nature-based solutions sector by the end of 2030 as part of its biodiversity targets
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Benrmatthews @benrmatthews.bsky.social · 19/11/2024
Looking forward to @bsky.app releasing their "Starter Pack for Starter Packs" feature. #StarterPacksAllTheWayDown 🐢
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Bill Grueskin @bgrueskin.bsky.social · 18/11/2024
You've never read an obituary lede like this one. www.nytimes.com/2024/11/17/n...
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Benrmatthews @benrmatthews.bsky.social · 19/11/2024
Jeremy Clarkson is literally one of the people who prompted this change, he openly admitted he was abusing a loophole to avoid inheritance tax.
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Josh Self @josh.politics.co.uk · 19/11/2024
🚨Warning: Elon Musk A record of Musk's commentary on UK politics since 13 Nov, when he was appointed Trump's efficiency tsar The analysis suggests an uptick in vitriolic commentary from the preceding period, and a return to the conspiracy-laden remarks that characterised Musk's summer criticism 1/
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Benrmatthews @benrmatthews.bsky.social · 18/11/2024
New from the @empoweragency.bsky.social team: Bluesky's rise leads to a mass X-odus (and other X-it puns) 🦋 empower.agency/insights/soc...
empower.agency
Bluesky’s rise and X’s mass X-odus
Bluesky has seen exponential growth this year, and particularly over the past week. Should you be signing up for Bluesky?
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Alan White @aljwhite.bsky.social · 18/11/2024
New hero just dropped
The old man who went viral in China for making dry sandwiches
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Seth Abramson @sethabramson.bsky.social · 17/11/2024
I learned some stuff about Bluesky I did not know by reading this. Maybe worth passing it on to others so we can all start getting the full benefit of the 🦋.
theverge.com
Here’s some cool stuff you can do with Bluesky
It’s not just an Alf pics repository.
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Kit de Waal @kitdewaal.com · 17/11/2024
This makes me happy
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Benrmatthews @benrmatthews.bsky.social · 16/11/2024
News analysis shared with @wired.com indicates that Substack hosts plenty of AI-generated writing, some of which is published in newsletters with hundreds of thousands of subscribers. www.wired.com/story/substa...
wired.com
Some of Substack’s Biggest Newsletters Rely On AI Writing Tools
A new analysis of Substack’s top newsletters estimated that around 10 percent publish AI-generated or AI-assisted content.
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Ian Dunt @iandunt.bsky.social · 16/11/2024
Look at the difference in traffic between Twitter and BlueSky when you compare my newsletter last week (image one) with the one this week (image two).
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Paul de Gregorio @pauldegregorio.bsky.social · 15/11/2024
go.bsky.app/KFeambj
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Mary McDougall @marymcd.bsky.social · 15/11/2024
Major changes for UK pension schemes over 130 pages dropped last night. Expect a DC M&A spree, thorny overhaul of contract-based rules, forced pooling of LGPS assets and more govt action if schemes dont invest more in UK. Let's hope better performance does follow! www.ft.com/content/b515...
ft.com
How does the UK government want to reform the pension industry?
Proposals expected to lead to rapid consolidation of workplace retirement schemes and reallocation of assets
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Andy Arthur💃🏰⚓🦌 Threadinburgh 🧵 @threadinburgh.scot · 15/11/2024
Oh, heads up Wordpressers, they've just added connectivity to Bluesky! This place is getting all legit!
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