iiinova — where your digital self keeps evolving

Reposted by Ben Freundorfer

Philipp 🐘 keila.io @pentacent.bsky.social · 05/10/2026

This is pretty cool: @benfreu.bsky.social's. webtrafficwatch.com helps make sense of Google Search Console data. Here is one of the insights for keila.io (lower is better in the graph) 🚀

Average Position is trending down by 1 position every 6 days, with weekends averaging 1.7 positions higher than weekdays.

The last 7 days performed as expected, staying within the normal range based on the previous 30 days.

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Ben Freundorfer @benfreu.bsky.social · 05/10/2026

One position up on the SERP every 6 days is very impressive. You're doing something right!

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Ben Freundorfer @benfreu.bsky.social · 19/06/2026

They are looking for a solution and probably are under some pressure to find a good solution. You can help them navigate all this uncertainty.

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Ben Freundorfer @benfreu.bsky.social · 19/06/2026

Many tech founders have an aversion to sales. It feels pushy, boastful and annoying. And who wants to be those words? But it's just the wrong framing. Sales actually helps people with a problem. ...

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Ben Freundorfer @benfreu.bsky.social · 26/05/2026

Looks good! That's actually a feature I'm missing in most newsletter tools

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Ben Freundorfer @benfreu.bsky.social · 07/05/2026

Favorite new procrastination activity: animating icons #buildinpublic #indiehackers #animation

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Ben Freundorfer @benfreu.bsky.social · 28/04/2026

And so you have to Repeat Yourself All The Time (RYATT) - again and again. Because marketing is repetition. Repetition is what makes your marketing work.

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Ben Freundorfer @benfreu.bsky.social · 28/04/2026

But marketing is messy. Some people compare feature tables, some don't know they are looking for a solution, some read blog posts, some ask AI, some call it a gadget and some call it a widget.

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Ben Freundorfer @benfreu.bsky.social · 28/04/2026

If you did that in marketing, you'd just publish a single feature table on your website. Customers would compare feature tables and pick the best solution.

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Ben Freundorfer @benfreu.bsky.social · 28/04/2026

As an engineer you can't do marketing. At least not when you follow engineering principles like Don't Repeat Yourself (DRY) and try to find one abstract solution that solves many problems at once. #marketing #buildinpublic #indiehackers

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Ben Freundorfer @benfreu.bsky.social · 27/04/2026

As a rule of thumb: if you ask yourself whether to write the email, send the newsletter, post on social media: the answer is yes.

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Ben Freundorfer @benfreu.bsky.social · 27/04/2026

By default, communicate. It's easy to assume other people already know something. But it's very likely they haven't heard, already forgot or didn't understand the first 5 times.

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Ben Freundorfer @benfreu.bsky.social · 26/04/2026

CSS animations have become so easy... The sparkle SVG is animated (also with CSS) and the text has an animated linear-gradient. And again, LLMs are good at this. There's now no excuse to not add animations where it makes the UI more delightful.

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Ben Freundorfer @benfreu.bsky.social · 21/04/2026

Which means now we can push messages to the browser using the HTTP server we're already using and native browser APIs.

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Ben Freundorfer @benfreu.bsky.social · 21/04/2026

But HTTP/1.1 capped browsers at ~6 concurrent connections per domain. Which meant if you kept one connection open per tab, you may quickly run out of available connections. HTTP/2 removed this limit and became widespread in the late 2010s.

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Ben Freundorfer @benfreu.bsky.social · 21/04/2026

Pushing server-events to the browser used to be such a pain with WebSockets. But a few things changed over the last couple of years: Server-Sent-Events (SSE) have been possible with major browsers since around 2012.

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Ben Freundorfer @benfreu.bsky.social · 15/04/2026

Rule of thumb for product builders: you can *always* improve onboarding

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Ben Freundorfer @benfreu.bsky.social · 14/04/2026

btw, the base SVG were the heroicons sparkles

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Ben Freundorfer @benfreu.bsky.social · 14/04/2026

It would even have been cumbersome with a real animation tool and keyframes and everything. But turns out I can take an existing SVG and prompt claude to animate it just like i imagined.

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Ben Freundorfer @benfreu.bsky.social · 14/04/2026

Unexpected LLM use case: animating SVGs. As LLMs hold all of CSS animation specs in their "head" and I generally don't, this would have been impossible to do manually.

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Ben Freundorfer @benfreu.bsky.social · 03/10/2025

I like it too but it does have a bit of a newsletter feel to it. Do people reply to emails you send with this from-name?

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Ben Freundorfer @benfreu.bsky.social · 02/10/2025

Which from-name are you using when sending emails from your personal account? I've seen: Firstname at Product Firstname @ Product Firstname from Product Full Name @ Product Full Name | Product Full Name #buildinpublic #email

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Ben Freundorfer @benfreu.bsky.social · 01/10/2025

Saw this and first impulse was to buy a game. But then remembered that games are way less fun than building and shipping something.

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Ben Freundorfer @benfreu.bsky.social · 30/09/2025

Very proud that my first real Product Hunt launch ended up as #4 product of the day and was featured in the PH newsletter. Onward! #buildinpublic

WebTrafficWatch as number 4 in Product Hunt's daily top products.

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Ben Freundorfer @benfreu.bsky.social · 28/09/2025

I'll never have to open the horrible GA4 again! Because today I'm launching WebTrafficWatch. It imports and visualizes Google Analytics & Search Console data for me. And because I love statistics, it also detects outliers and trends in my graphs. #launch #buildinpublic

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Ben Freundorfer @benfreu.bsky.social · 26/09/2025

Please help me improve my video setup. It's for long form YouTube videos. I thought I'd use the empty space on the right for text or visuals #buildinpublic

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Ben Freundorfer @benfreu.bsky.social · 24/09/2025

me: let's not overthink the launch also me:

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Ben Freundorfer @benfreu.bsky.social · 23/09/2025

One thing YouTube analytics does extremely well are these comparisons to "usual ranges". No complicated words, just a range and an arrow if you're above or below that range.

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Ben Freundorfer @benfreu.bsky.social · 21/09/2025

Instead of launching today I had a bit of a fail. But soon! #buildinpublic

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Ben Freundorfer @benfreu.bsky.social · 18/09/2025

nuclear power plants are my football fields

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Ben Freundorfer @benfreu.bsky.social · 18/09/2025

it's so convenient that 1 nuclear plant is roughly 1 GW

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Ben Freundorfer @benfreu.bsky.social · 18/09/2025

too bad, now do it as a video. and then as a shorter text. and then on a podcast. and then as an ad. it never ends.

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Ben Freundorfer @benfreu.bsky.social · 18/09/2025

one reason why marketing is so hard for engineers is because you have to repeat yourself so much. but as an engineer don't-repeat-yourself is beaten into us. but in marketing repetition is everything. you've already written about how your app solves that special use case?

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Ben Freundorfer @benfreu.bsky.social · 17/09/2025

how much can you overthink a product demo? i just coded a function that generates demo data that's interesting enough to explain some core features like outlier detection. #buildinpublic

graph with 2 data points marked as outliers

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Ben Freundorfer @benfreu.bsky.social · 17/09/2025

gpt5-medium is way worse than sonnet. despite several attempts and confident "done." it just couldn't do it. high fixed it in one go. (again i accidentally used medium instead of high)

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Ben Freundorfer @benfreu.bsky.social · 17/09/2025

I'm building a tool that trains a linear regression model on time series data to catch anomalies. Does this count as AI? #buildinpublic #dataviz #datascience

Time series data with a linear regression and a confidence band around it.

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Ben Freundorfer @benfreu.bsky.social · 16/09/2025

Every metric needs a confidence interval!

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Ben Freundorfer @benfreu.bsky.social · 16/09/2025

I haven't tried it yet, but figuring out where to use which unit in your UI sounds like a task for a small (by today's standard a minuscule) LLM.

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Ben Freundorfer @benfreu.bsky.social · 16/09/2025

Percentages continued... • Unless the change itself is a ratio • Depending on your users they might not actually understand percentages. "1 out of 7" may be better than "14%".

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Ben Freundorfer @benfreu.bsky.social · 16/09/2025

Percentages (3%, +5 percentage points) • Internally often the raw ratio of two numbers and the result of a division (clicks / impressions) • In most cases users expect a percentage like 10% and not 0.1 • Changes are not %, but "percentage points"

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Ben Freundorfer @benfreu.bsky.social · 16/09/2025

Ordinals (1st place, position 3) • In a table or list you can get away with using a title and dropping the unit: Positions: 3, 7, 10 • In a sentence it's either "position 2" or "2nd position" • Unless it's a change, then it's "3 positions higher"

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Ben Freundorfer @benfreu.bsky.social · 16/09/2025

Measurements (2 km, 1 kWh, 3 °C) • For abbreviations simply don't handle pluralization • Rate of change may change the units: 1 kWh (energy) per hour becomes 1 kW (power) Events (3 times, 2x) • Handle this as a count and call it "3 events" or if it counts something "5 signups"

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Ben Freundorfer @benfreu.bsky.social · 16/09/2025

Counts (3 clicks, 1 user, 500 impressions, 0 subscribers) • Handle pluralization (different languages pluralize differently) • But watch out for subtle differences: • Subscribers describe a state at a point in time • Clicks have typically happened within a time frame

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Ben Freundorfer @benfreu.bsky.social · 16/09/2025

Displaying numbers and their units in UIs is hard. Here's a quick guide to units beyond pluralization: Label and units may be different • Water is measured in liters • Users are measured in users • Click-through-rate is measured in % • Positions sometimes sound weird with a unit #buildinpublic

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Ben Freundorfer @benfreu.bsky.social · 16/09/2025

Quick statistics reminder: If you email 10 people and none reply, the 95% confidence interval of your reply-rate is between 0% and 31%

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