iiinova — where your digital self keeps evolving

Ben Freundorfer @benfreu.bsky.social · 19/06/2026

Many tech founders have an aversion to sales. It feels pushy, boastful and annoying. And who wants to be those words? But it's just the wrong framing. Sales actually helps people with a problem. ...

210

Ben Freundorfer @benfreu.bsky.social · 07/05/2026

Favorite new procrastination activity: animating icons #buildinpublic #indiehackers #animation

041

Ben Freundorfer @benfreu.bsky.social · 28/04/2026

As an engineer you can't do marketing. At least not when you follow engineering principles like Don't Repeat Yourself (DRY) and try to find one abstract solution that solves many problems at once. #marketing #buildinpublic #indiehackers

230

Ben Freundorfer @benfreu.bsky.social · 27/04/2026

By default, communicate. It's easy to assume other people already know something. But it's very likely they haven't heard, already forgot or didn't understand the first 5 times.

100

Ben Freundorfer @benfreu.bsky.social · 26/04/2026

CSS animations have become so easy... The sparkle SVG is animated (also with CSS) and the text has an animated linear-gradient. And again, LLMs are good at this. There's now no excuse to not add animations where it makes the UI more delightful.

010

Ben Freundorfer @benfreu.bsky.social · 21/04/2026

Pushing server-events to the browser used to be such a pain with WebSockets. But a few things changed over the last couple of years: Server-Sent-Events (SSE) have been possible with major browsers since around 2012.

100

Ben Freundorfer @benfreu.bsky.social · 15/04/2026

Rule of thumb for product builders: you can *always* improve onboarding

010

Ben Freundorfer @benfreu.bsky.social · 14/04/2026

Unexpected LLM use case: animating SVGs. As LLMs hold all of CSS animation specs in their "head" and I generally don't, this would have been impossible to do manually.

100

Ben Freundorfer @benfreu.bsky.social · 02/10/2025

Which from-name are you using when sending emails from your personal account? I've seen: Firstname at Product Firstname @ Product Firstname from Product Full Name @ Product Full Name | Product Full Name #buildinpublic #email

121

Ben Freundorfer @benfreu.bsky.social · 01/10/2025

Saw this and first impulse was to buy a game. But then remembered that games are way less fun than building and shipping something.

000

Ben Freundorfer @benfreu.bsky.social · 30/09/2025

Very proud that my first real Product Hunt launch ended up as #4 product of the day and was featured in the PH newsletter. Onward! #buildinpublic

WebTrafficWatch as number 4 in Product Hunt's daily top products.

260

Ben Freundorfer @benfreu.bsky.social · 28/09/2025

I'll never have to open the horrible GA4 again! Because today I'm launching WebTrafficWatch. It imports and visualizes Google Analytics & Search Console data for me. And because I love statistics, it also detects outliers and trends in my graphs. #launch #buildinpublic

160

Ben Freundorfer @benfreu.bsky.social · 26/09/2025

Please help me improve my video setup. It's for long form YouTube videos. I thought I'd use the empty space on the right for text or visuals #buildinpublic

020

Ben Freundorfer @benfreu.bsky.social · 24/09/2025

me: let's not overthink the launch also me:

000

Ben Freundorfer @benfreu.bsky.social · 23/09/2025

One thing YouTube analytics does extremely well are these comparisons to "usual ranges". No complicated words, just a range and an arrow if you're above or below that range.

000

Ben Freundorfer @benfreu.bsky.social · 21/09/2025

Instead of launching today I had a bit of a fail. But soon! #buildinpublic

141

Ben Freundorfer @benfreu.bsky.social · 18/09/2025

it's so convenient that 1 nuclear plant is roughly 1 GW

100

Ben Freundorfer @benfreu.bsky.social · 18/09/2025

one reason why marketing is so hard for engineers is because you have to repeat yourself so much. but as an engineer don't-repeat-yourself is beaten into us. but in marketing repetition is everything. you've already written about how your app solves that special use case?

200

Ben Freundorfer @benfreu.bsky.social · 17/09/2025

how much can you overthink a product demo? i just coded a function that generates demo data that's interesting enough to explain some core features like outlier detection. #buildinpublic

graph with 2 data points marked as outliers

020

Ben Freundorfer @benfreu.bsky.social · 17/09/2025

gpt5-medium is way worse than sonnet. despite several attempts and confident "done." it just couldn't do it. high fixed it in one go. (again i accidentally used medium instead of high)

000

Ben Freundorfer @benfreu.bsky.social · 17/09/2025

I'm building a tool that trains a linear regression model on time series data to catch anomalies. Does this count as AI? #buildinpublic #dataviz #datascience

Time series data with a linear regression and a confidence band around it.

041

Ben Freundorfer @benfreu.bsky.social · 16/09/2025

Displaying numbers and their units in UIs is hard. Here's a quick guide to units beyond pluralization: Label and units may be different • Water is measured in liters • Users are measured in users • Click-through-rate is measured in % • Positions sometimes sound weird with a unit #buildinpublic

130

Ben Freundorfer @benfreu.bsky.social · 16/09/2025

Quick statistics reminder: If you email 10 people and none reply, the 95% confidence interval of your reply-rate is between 0% and 31%

220