iiinova — where your digital self keeps evolving

Ben De Groeve @bendegroeve.bsky.social · 29/06/2026

Bijdrage in #Knack over #veganisme: www.knack.be/nieuws/gezon...

Ben De Groeve @bendegroeve.bsky.social · 20/01/2026

Do you oppose factory farming? Most people do. Nonetheless, factory farming is the norm, not the exception, and it has grave consequences for animals, our environment and human health. The article below gives a brief, comprehensive overview why factory farming is so important to address:

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Ben De Groeve @bendegroeve.bsky.social · 04/10/2025

🌍 World Animal Day 🐄🐖🐣🐢🐰🐎 In early July, I attended the Animal Advocacy Conference of PHAIR in Edinburgh, Scotland. In celebration of World Animal Day, I want to share some insights from this year’s gathering: bendegroeve.wordpress.com/sentience-sp...

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Ben De Groeve @bendegroeve.bsky.social · 26/09/2025

🌍 World Environmental Health Day The air we breathe, the food we eat, and the climate we live in all directly affect our health. Check our LinkedIn post on this year’s theme “clean air, healthy people”. 🍃💙 🔗 lnkd.in/e_z-h_k4. www.linkedin.com/posts/ben-de...

linkedin.com

Policy briefs - TRIGGER project | Ben De Groeve

🌍 World Environmental Health Day: Clean air, healthy people The “environment” is not merely something that surrounds us; our survival and well-being depend on its condition. The air we breathe, the ...

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TRIGGER @trigger-project.bsky.social · 14/08/2025

🫀Read our #PolicyBrief “Protecting Europe’s Hearts in a Changing Climate: Addressing Cardiovascular Health Impacts of Air Pollution and Temperature Changes”, where we outline how hot temperature shifts strain the body’s ability to regulate itself. 📖 Read more at project-trigger.eu/policy-briefs/

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Ben De Groeve @bendegroeve.bsky.social · 23/06/2025

To reduce heat stress from traffic, the organization recommends: ▶️ Use transport as a lever for cooler cities and promote green spaces 🚌🌳 ▶️ Promote energy-efficient mobility

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Ben De Groeve @bendegroeve.bsky.social · 23/06/2025

Did you know that traffic accounts for up to 30% of human-caused heat in cities? 🚗🌇🥵 I just received a fact sheet on traffic-induced urban heat stress by an Austrian organization specialized in mobility (VCÖ): vcoe.at/files/vcoe/u...

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Dr Ana Terra 🌎 Amorim Maia @atamorimmaia.bsky.social · 11/06/2025

New paper out in Global Environmental Change - And I’m genuinely so thrilled to see this one published!! 🍾 @martaolazabal.bsky.social @imagineadapt.bsky.social www.sciencedirect.com/science/arti...

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Ben De Groeve @bendegroeve.bsky.social · 03/06/2025

Follow #TRIGGER to learn more on how we can prevent and address health impacts of climate change. 🌍☀️

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Prof Mark Maslin @profmarkmaslin.bsky.social · 01/04/2025

Understanding the health impacts of climate change #climatechange effects include sea level rise, extreme weather events, food and water shortages and infectious diseases New summary in the @futurehealthj.bsky.social @uclgeography.bsky.social www.sciencedirect.com/science/arti...

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Ben De Groeve @bendegroeve.bsky.social · 30/05/2025

Are you a climate hothead, easily angered and caught up in heated debates and protests about climate change? 🥵 Oilwell.app helps you let go, tune out, and live a mindless, carefree life on a fully realized Hothouse Earth. 💥🌎

oilwell.app

Oilwell - Meditate through the meltdown

A wellness app to help you embrace climate chaos, created by Edelman, Oil and Gas PR. From Smog Breathing Exercises, to Lifeless Rock Visualizations, to Wildfire ASMR.

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Ben De Groeve @bendegroeve.bsky.social · 30/04/2025

So it's not that we actively intended to control for the effects of moral emotions. It's something we did implicitly when calculating the direct effect in the mediation model.

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Ben De Groeve @bendegroeve.bsky.social · 30/04/2025

The 'direct' effect of appeals (vs. control) on willingness opposes the indirect, positive effect of moral emotions. This direct effect is the effect of appeals on willingness, controlling for the effect of moral emotions. The final sentence is an interpretation, not based on direct measurement.

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Ben De Groeve @bendegroeve.bsky.social · 30/04/2025

The 'direct' effect of the appeals (vs. control) on willingness opposed the indirect, positive effect of moral emotions. This direct effect is the effect of the appeals, controlling for the moral emotion effects. Meat-eating justifications may explain some of this counter-active effect, but not all.

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George Monbiot @georgemonbiot.bsky.social · 29/04/2025

1. This is a thread about why Food Waste is so often, and wrongly, identified as the major problem with the food system. Yes, it's an issue, but in the rich world, it's far smaller than many others. It’s massively over-emphasised, while other, far more important problems, are ignored and avoided. 🧵

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George Monbiot @georgemonbiot.bsky.social · 28/04/2025

1. There has been a major effort by that old combination – big business and the far right – to diss foods derived from plants. The meat lobby invests big time in misinformation. And the far right hates “soyboys”, while associating itself with red meat-eating. It's a match made in hell. 🧵

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Dr Samuel Finnerty @samuelfinnerty.bsky.social · 23/04/2025

New paper from @fdabl.bsky.social @maiensachis.bsky.social & @swaziadam.bsky.social. They find that scientists can engage in protest without compromising their credibility - good news. However, we must temper expectations that such actions have the desired impact either. Social change is difficult.

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Ben De Groeve @bendegroeve.bsky.social · 25/04/2025

👉 In sum, we find that an image of a pig being stunned (vs. a pork chop) sparks moral emotions that discourage pork chop consumption, while a taste for meat motivates resistance. 🌱 For lasting change, we need to rethink how we relate to animals and food & celebrate delicious plant-based options.

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Ben De Groeve @bendegroeve.bsky.social · 25/04/2025

Our findings also align with the push-pull model of moralization (see Figure 👇): 🔗 www.researchgate.net/publication/... Animal cruelty can “push” people to avoid meat by triggering emotions like empathy and anger, while the “pull” of meat’s taste can spark reactance and counter-justification.

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Ben De Groeve @bendegroeve.bsky.social · 25/04/2025

Our findings align with research on the meat paradox 🥩🤔—the tension between loving animals and loving meat (see 🧵). bsky.app/profile/bend...

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Ben De Groeve @bendegroeve.bsky.social · 25/04/2025

Two variables we measured offer additional insight: 🐷🦝💗 Caring about animals ("animal solidarity") predicts moral emotions and (to a lesser extent) willingness to change. 🥩🥓❤️ Loving meat ("hedonic motivation") negatively predicts willingness to change and (to a lesser extent) moral emotions.

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Ben De Groeve @bendegroeve.bsky.social · 25/04/2025

When we controlled for moral emotions, the animal appeals (vs. control) seemed to *increase* pork-eating justification and *decrease* willingness to change pork consumption, resulting in overall minor changes in these outcome variables. It's as if moral emotions are, to some extent, ignored.

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Ben De Groeve @bendegroeve.bsky.social · 25/04/2025

🤐 These emotions discouraged pork consumption, probably because these emotions, and in particular feelings like empathy/pity and anger/disgust, reduce the need to justify eating pork. But there’s a twist...

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Ben De Groeve @bendegroeve.bsky.social · 25/04/2025

😠 The image showing animal cruelty (the pig being stunned) stirred the strongest emotional reactions, with more empathy and guilt, but also more anger and disgust being expressed when thinking about people involved in making pork chops (perpetrator-oriented emotions).

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Ben De Groeve @bendegroeve.bsky.social · 25/04/2025

Seeing either animal image made people feel: 💔 More emotions like empathy and pity for pigs (victim-oriented emotions) 😳 More self-oriented emotions like guilt and shame 👏 Less praising emotions for people involved in making pork chops

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Ben De Groeve @bendegroeve.bsky.social · 25/04/2025

We showed 421 meat consumers from the UK one of three images: 🥩 A pork chop (control condition) 🥩🐷🥰 A pork chop + someone petting a pig (caring appeal) 🥩🐷🔪 A pork chop + someone stunning a pig before slaughter (cruelty appeal) What happened? (2/n)

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Ben De Groeve @bendegroeve.bsky.social · 25/04/2025

Most people enjoy meat—but rarely think about the animals behind it. So what happens when they do make that connection? 🐖 If you're curious, check out our new study: "‘Meating’ the animal and moral emotions" 🔎 doi.org/10.1016/j.ap... 🧵👇 (1/10) #MoralPsychology #MeatParadox #AnimalCruelty

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Ben De Groeve @bendegroeve.bsky.social · 11/04/2025

Technology could play an important role in environmental protection, but this is not the way. The same with investing resources in terraforming Mars, while making Earth less liveable. www.washingtonpost.com/climate-envi...

washingtonpost.com

Trump team cites wolf ‘de-extinction’ as it seeks to cut endangered species list

The interior secretary hailed a biotech company’s claim to have brought back the dire wolf, while the administration and GOP push to roll back species protections.

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European Environment Agency @eea.europa.eu · 21/03/2025

Did you know that 40% of Europe is covered by forests? 🌳 🌲 Yet, these vital ecosystems don’t get the attention they deserve. On this International Day of Forests, let’s take a moment to appreciate the lungs of nature & all the invaluable benefits they provide. #InternationalDayOfForests #ForestsDay

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European Environment Agency @eea.europa.eu · 09/04/2025

📢Share a story about your actions for the environment! We’re today launching an initiative called 🌱 #OurEnvironmentOurFutureEU 🌱 asking EU citizens to tell us about actions you take to make a positive difference for you and those around you: www.eea.europa.eu/en/newsroom/... #EuropesEnvironment2025

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Ben De Groeve @bendegroeve.bsky.social · 09/04/2025

🍏🍊🍇🍌🥦🌶️🥬🧅🧄🥕🍆🥜🥗🥘 A healthy plant-based diet: ❤️ Lowers risk of diabetes, heart disease & metabolic issues 🌿 Counters inflammation 💪 Rich in antioxidants, micronutrients & fiber 🦠 Improves gut microbiome diversity 🧠 Supports cognitive function & well-being 🔎 www.sciencedirect.com/science/arti...

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Ben De Groeve @bendegroeve.bsky.social · 09/04/2025

Despite progress, 94% of EU urban residents are still exposed to harmful PM2.5 levels above WHO guidelines. 😷 Many areas meet the 2030 EU air quality targets, but more action is needed, especially in cities, to protect public health. 🏙️💚 #AirQuality #EUenvironment www.eea.europa.eu/en/analysis/...

eea.europa.eu

Air quality status report 2025

Air pollution has reduced steadily across Europe over recent decades, yet it remains the region’s largest environmental health risk, causing diseases, lowering quality of life and leading to preventab...

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Ben De Groeve @bendegroeve.bsky.social · 08/04/2025

"While the event horizon of a black hole shields the observer outside the hole from the violence of the singularity, the big bang singularity lies within our cosmological horizon. An expanding universe is like a black hole turned inside out and upside down." - Thomas Hertog youtu.be/6akmv1bsz1M?...

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Chris Bryant @chrisbryantphd.bsky.social · 28/03/2025

Here's my plan to save animals on YouTube 👇 youtu.be/dYT2QY37F4k

youtu.be

How To Save Animals On YouTube

YouTube video by Chris Bryant, PhD.

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Ben De Groeve @bendegroeve.bsky.social · 04/04/2025

Ik herinner nog dat mijn oma vaak zei: "bah, 'k en doe 't" ofzoiets. 😊

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Laurens van Boven 🍉 @chamwamba.com · 11/03/2025

Ik zou hier toch weer eens voorzichtig willen opperen dat het wellicht beter is geen vis meer te eten mensen. Je doet gewoon mee met ecocide

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Ben De Groeve @bendegroeve.bsky.social · 07/02/2025

But there are many variables to be considered. What if the animal is a pig, a dog, a horse, a human? What if it's a young or old animal? What if you (don't) think the animal has a rich inner life? What if you (don't) think you need to eat (some type of) meat? What if you grew up eating (some) meat?

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Ben De Groeve @bendegroeve.bsky.social · 07/02/2025

People deal with the meat paradox in different ways. 👇🏻 bsky.app/profile/bend...

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Ben De Groeve @bendegroeve.bsky.social · 07/02/2025

Just watched a video in which paradoxes were ranked from least to most paradoxical. I was thinking: what about the meat paradox, i.e. caring about animals, but eating meat. How paradoxical is it? youtu.be/1vJsWKg2o1w?...

youtu.be

Ranking Paradoxes, From Least to Most Paradoxical

YouTube video by Chalk Talk

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Ben De Groeve @bendegroeve.bsky.social · 01/02/2025

What is "energy"? 🤔 It may seem unreal because it's not a concrete thing that can be measured directly. Instead, it represents a combination of properties of a system in one quantity that is somehow conserved, and therefore practically useful. I think vm.tiktok.com/ZNeod8veC/ explains it well.

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Ben De Groeve @bendegroeve.bsky.social · 31/01/2025

Extension until 6th of February. Looking forward to it!

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Ben De Groeve @bendegroeve.bsky.social · 31/01/2025

It may be an illusion in the sense that it might not be what it seems, but its existence seems undeniable to me, at least according to my understanding of "consciousness".

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Ben De Groeve @bendegroeve.bsky.social · 31/01/2025

Consciousness serves a biological function. It allows us to flexibly respond to a complex environment that can threaten or support our survival. Feeling pain alerts us to potential harm, motivating harm avoidance, while pleasure reinforces actions that benefit our survival.

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Roos Vonk @roosvonk.bsky.social · 30/01/2025

Onlangs kwamen koeien in het nieuws die door de bodem van de stal waren gezakt en bijna verdronken in de mestput. Bijzonder was niet dat dit gebeurde, maar dat het in het nieuws kwam. De tragische waarheid is dat dit in onze veehouderij 5 à 6 x per week gebeurt. Dat is niet moeilijk te verklaren:1/5

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