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Ben Davies-Romano

@bendaviesromano.bsky.social
1.1K followers 387 following 61 posts

UX, Product, AI 🪐 Currently a Group AI Content Design Lead in FinTech. Opinions are my own and questionable. Found in central London, wearing velvet clothing, and spilling coffee everywhere. 🏳️‍🌈 and 😴 #contentdesign #productmanagement #ux #tech

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Ben Davies-Romano @bendaviesromano.bsky.social · 03/06/2026
I'm hiring a Principal Content Designer for my team in London to help build Wise Assistant. If you're excited by prompt design, language models, working closely with your customers, and agentic design, give me a shout. We'd love to meet you! 💚 wise.jobs/job/principa...
wise.jobs
Principal AI Content Designer, Wise Assistant
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Ben Davies-Romano @bendaviesromano.bsky.social · 17/05/2026
In which I sound off about my concerns with the debates around design increasingly centring on prototyping rather than the broader potential of a systems-based approach. (Content designer goes ranting on a Sunday vibes ✌️) benvsthemachine.substack.com/p/the-protot...
benvsthemachine.substack.com
The prototype trap: how designers are accidentally undermining themselves on AI
That’s right, friends — it’s time for another hot take. Grab a stick, spear a marshmallow to roast, and settle in for another designer sharing another rant.
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Ben Davies-Romano @bendaviesromano.bsky.social · 24/02/2026
We've had a lot of projects recently where we need to use content as knowledge for LLMs. As a content designer, it's been important to learn how this differs from designing content for humans. I've put together our process and principles for any teams working on the same: medium.com/@bendaviesro...
medium.com
Designing and Optimising Content for LLMs
Get a feel for what using content as knowledge within an AI project means in terms of how it’s structured and written.
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Ben Davies-Romano @bendaviesromano.bsky.social · 17/02/2026
Sharing a stream of consciousness on the whole "seat at a table" thing in Content Design and where I'd love to see the discourse evolve… (I know, another thought piece) medium.com/@bendaviesro...
medium.com
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Ben Davies-Romano @bendaviesromano.bsky.social · 04/11/2025
Everything you need to consider when it comes to designing icons and imagery for a global product, from animals and food to symbols and gestures… medium.com/@bendaviesro...
medium.com
Crafting global UX: Your localizability checklist for images and icons
Designing icons, illustrations, and other imagery for a global product? Here are some things to keep in mind to ensure your visuals…
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Ben Davies-Romano @bendaviesromano.bsky.social · 03/11/2025
Here's an hour long workshop you and your team can try out to learn about AI tools, reflect on how you write, and discuss the difference between human written text and generated text. medium.com/@bendaviesro...
medium.com
AI workshop: Reflecting on how you write, how AI writes, and tone in the age of generated text
Here’s a workshop to get you and your team reflecting on how tone impacts generated text, through the lens of your own unique voice
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Ben Davies-Romano @bendaviesromano.bsky.social · 27/10/2025
Yes, I'm biased, but I've seen plenty of evidence that content designers are among the most successful folks in using AI. Why? We understand context. Here's a content design review to help you learn to use AI more successfully, like a content designer. bendaviesromano.medium.com/stuck-with-t...
bendaviesromano.medium.com
Stuck with terrible generated copy? You need to use AI like a content designer
No more robotic AI content. Learn to apply a content designer’s mindset to how you use AI for better text, even if you’re a PM or engineer.
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Ben Davies-Romano @bendaviesromano.bsky.social · 06/10/2025
On Mondays, we post hot takes asking folks to please, for the love of our craft, take the discourse deeper than em dashes and semi colons. ➡️ medium.com/@bendaviesro...
medium.com
As a writer, I don’t care if you write with AI
AI isn’t killing writing. People writing without perspective or intention are the real issue. We need to shift the discourse from em dashes.
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Ben Davies-Romano @bendaviesromano.bsky.social · 06/10/2025
Fancy joining us in helping all of our customers get quick and efficient help and get the most out of Wise? Love finding ways to use AI as part of your work and to have a positive impact? Good news – I'm looking for you! Check out our new Senior Content Designer role. wise.jobs/job/senior-c...
wise.jobs
Senior Content Designer, Getting Help (Support)
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Ben Davies-Romano @bendaviesromano.bsky.social · 02/10/2025
Hi friends, sharing this 100-point AI skills framework for UX folk and content designers that I'm using with my team. For those who feel like you've been thrown onto the AI train without any guidance. Hope it's useful. medium.com/@bendaviesro...
medium.com
100-Point AI Skills Framework for UX Content Designers
Here’s a comprehensive framework to help you track your development, identify skill gaps, and take control of your learning.
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Ben Davies-Romano @bendaviesromano.bsky.social · 15/09/2025
Looking forward to judging AI tomorrow (because it’s long overdue) with a superb panel as part of London Design Festival with Ustwo and Dezeen. Hope to see any London-based folks there! www.dezeen.com/eventsguide/...
dezeen.com
Judging the Machine
Dezeen has partnered with Ustwo to host a talk on 16 September in London, exploring the growing role of artificial intelligence (AI) in the design industry.
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Ben Davies-Romano @bendaviesromano.bsky.social · 10/09/2025
Why AI is driving innoflation, not innovation, in which I try articulating (one of) my issues with a lot of the AI discourse right now. ➡️ bendaviesromano.medium.com/ai-is-drivin...
bendaviesromano.medium.com
AI is driving innoflation, not innovation
AI is fueling profits for companies, but are users seeing the benefit? Learn why this trend, called “innoflation,” isn’t true innovation.
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Ben Davies-Romano @bendaviesromano.bsky.social · 06/09/2025
A long, but hopefully very useful guide to approaching AI with a system design mindset to get more reliable and consistent output, featuring a bunch of examples. ➡️ medium.com/@bendaviesro...
medium.com
Designing systems, not prompts: A complete guide to making AI actually work with systems thinking
By breaking tasks into scope, inputs, process, rules, output, and evaluation, turn fuzzy requests into reliable, consistent system prompts.
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Ben Davies-Romano @bendaviesromano.bsky.social · 04/09/2025
"AI isn't here to give you everything you want. It's here to give you what it can." – loved this piece from Ilinca Apolzan, feat Kris Jenner medium.com/@fluturelle/...
medium.com
“You’re doing amazing, sweetie” — except in ChatGPT
How Kris Jenner broke AI, or at least my ChatGPT session.
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Ben Davies-Romano @bendaviesromano.bsky.social · 31/08/2025
Sharing some of what we've been doing with our superb Design team at Wise to get hands-on with AI, featuring an educational (and slightly sassy) Prompt Coach. ➡️ medium.com/@bendaviesro...
medium.com
From playtime to practice: Designing AI with the Prompt Coach
How Wise’s new AI Prompt Coach is helping our designers infuse their crafts into their prompts.
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Ben Davies-Romano @bendaviesromano.bsky.social · 11/08/2025
After several conversations with product teams over the past few weeks, I needed a framework to guide discussion on when AI is a suitable technology for a user-facing product or feature. So, if it's helpful for you, here's the 5-gate framework I'm trying. bendaviesromano.medium.com/is-ai-the-ri...
bendaviesromano.medium.com
Is AI the right solution? A 5-gate framework to help decide.
Use this 5-gate framework to evaluate if AI is the right solution for your product. Learn how to weigh the risks, costs, and benefits of AI…
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Ben Davies-Romano @bendaviesromano.bsky.social · 10/08/2025
Just a not-at-all-heavy and super-duper-casual Sunday evening post about how I'm talking to my mum about AI after seeing the state of her Facebook and Instagram feeds, in case you need it for your folks too. medium.com/@bendaviesro...
medium.com
Mum, we need to talk about AI
Your mum’s Instagram feed isn’t ‘social’ anymore. It’s engineered for engagement. Here’s how to explain AI on socials without falling out.
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Ben Davies-Romano @bendaviesromano.bsky.social · 07/08/2025
Are there too many hot takes and thought pieces on AI and UX out there already? Absolutely. Can I stop myself from sharing my own thoughts on the topic, regardless? Absolutely not. Here's another for you. bendaviesromano.medium.com/prompting-is...
bendaviesromano.medium.com
Prompting is designing. And designers need to lead.
Forget “prompt hacks.” Designers have the skills to turn AI from a gimmick into a powerful, human-centred tool if we take the lead.
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Ben Davies-Romano @bendaviesromano.bsky.social · 07/08/2025
Really enjoyed Freddie's exploration on using Claude Code for Analytics. As a designer who *needs* access to data, this makes it feel extremely accessible if you're in an environment with limited analytics resources. Check it out ➡️ medium.com/@freddierobi...
medium.com
Claude Code as a Data Analyst: From Zero to First Report
Here’s the master prompt I used to turn Claude Code into a junior analyst
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Ben Davies-Romano @bendaviesromano.bsky.social · 28/07/2025
My new favourite thing is on video calls with folks who spend the whole meeting on Slack or Figma (or that one time, vibe coding Pac-Man), I turn off any AI meeting companions, inform them at the end that they're sending over the action points and notes, and then leave before they object. ❤️
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Ben Davies-Romano @bendaviesromano.bsky.social · 23/07/2025
Sharing a full outline and exercises for an hour-long workshop on bias in AI, with an example run-through. This is intended to educate others about the inherent bias in AI, and to get the discussion going in your teams about what you can do to combat it. bendaviesromano.medium.com/ai-workshop-...
bendaviesromano.medium.com
AI workshop: Investigating, discussing, and prompting against bias in GenAI
Explore inherent biases in AI text and image models. This workshop provides exercises and insights to understand and mitigate inherent…
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Ben Davies-Romano @bendaviesromano.bsky.social · 23/07/2025
Tired of seeing prompt hacks? Same. So I did a little test to see whether "take a deep breath", "do it or else", and "write the best text ever" work, or if they sabotage output. ➡️ medium.com/generative-a...
medium.com
Prompt hacks: Hype, helpful, or harmful for writing with AI?
Let’s test popular AI prompt hacks to determine their actual effectiveness and impact on AI performance. Discover the truth behind the…
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Ben Davies-Romano @bendaviesromano.bsky.social · 21/07/2025
I (unsuccessfully) tried to build a language learning game with Lovable, and wanted to share a few things I learned as a UX person. In case it’s interesting: uxdesign.cc/from-zero-to...
uxdesign.cc
From zero to app with AI: Lessons from a UX designer
A UX content designer without any technical knowledge puts all their prompting skills to the test to see what’s possible…
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Ben Davies-Romano @bendaviesromano.bsky.social · 18/07/2025
This is ESSENTIAL reading for any content design org. If you’re building a product for more than just you and your friend who has the same background as you, you need the perspective of folks in the field like Oleksii. www.smashingmagazine.com/2025/07/why-...
smashingmagazine.com
Why Non-Native Content Designers Improve Global UX — Smashing Magazine
Ensuring your product communicates clearly to a global audience is not just about localisation. Even for products that have a proper localisation process, English often remains the default language fo...
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Ben Davies-Romano @bendaviesromano.bsky.social · 16/07/2025
I LOVE this Content Design-first approach to testing out the capabilities of a new language model. A must-save checklist from Ilinca Apolzan 💡 medium.com/@fluturelle/...
medium.com
Breaking in a new AI model (like a pair of Doc Martens)
How to figure out what ChatGPT, Claude, or Gemini are actually good at before trusting them with your work
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Ben Davies-Romano @bendaviesromano.bsky.social · 15/07/2025
Sharing a nice little way I've been using NotebookLM to help generate podcasts on topics I want to learn about. Helpful if it's impossible to find time to dedicate to your learning and development. bendaviesromano.medium.com/cant-find-th...
bendaviesromano.medium.com
Can’t find the time for learning? Use NotebookLM to create custom educational podcasts.
Catch up on your reading and learning by generating personal podcasts to listen to on the go with the help of Google’s NotebookLM.
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Ben Davies-Romano @bendaviesromano.bsky.social · 15/07/2025
Here’s a template for writing some strong system prompts that’ll help you get more reliable, useful output while guiding you through the context necessary. Infused with alllll the good content design thinking. medium.com/@bendaviesro...
medium.com
Tired of bad prompts and inconsistent output? Use this template.
A tried-and-tested format to write prompts that generate reliably consistent output from AI tools. ChatGPT, Gemini, Claude and more.
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Ben Davies-Romano @bendaviesromano.bsky.social · 12/07/2025
Sharing a prompt that I’ve shared with my team to help make written text clear, concise, and easy to understand by a broad audience. Infused with some good old fashioned content design thinking. bendaviesromano.medium.com/heres-a-prom...
bendaviesromano.medium.com
Here’s a prompt to make your writing clear, concise, and simple to understand
From the brain of a writer who has been editing text for 15+ years. Use with ChatGPT, Gemini, Claude, or other AI writing tools.
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Ben Davies-Romano @bendaviesromano.bsky.social · 11/07/2025
Must read from Ian Richards, I've revisited this every day this week: "The power shift in content design: AI isn’t replacing us — it’s making us more essential" medium.com/design-bootc...
medium.com
The power shift in content design: AI isn’t replacing us — it’s making us more essential
Introduction: Setting the stage
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Ben Davies-Romano @bendaviesromano.bsky.social · 11/07/2025
Sharing some practical tips for UX folks to take the lead in the UX-Product relationship, including my favourite, using a "behaviour-to-metric chain" to frame user wins as business wins. ➡️ bendaviesromano.medium.com/beyond-the-w...
bendaviesromano.medium.com
Beyond the wireframe: Practical tips for strategic UX-Product partnership
UX friends, we’re brilliant at mapping out user flows, figuring out the complexities of what to communicate and how so that folks can get…
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Reposted by Ben Davies-Romano
Laura Sands @lauralaine.bsky.social · 10/07/2025
Hi! My first post here is about my recent essay. I finally wrote it out after many conversations and observations, all while not seeing through a hazy area of UX design. A few questions about content design, design, and what leaders really think about this discipline.
open.substack.com
Am I a designer, and what do design leaders really think?
And if that wasn't a big enough question, if content design isn’t design… What is design?
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Ben Davies-Romano @bendaviesromano.bsky.social · 06/07/2025
Content design in 2022: Fighting to get product designers to choose sentence case over violence. Content design in 2025: Fighting to get ChatGPT to choose sentence case because it's making me violent.
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Ben Davies-Romano @bendaviesromano.bsky.social · 04/07/2025
Hey UX friends! Wanted to start sharing some workshops to help learn about AI, figure out what could be helpful, and see what doesn't work. Here's the first – it's a way to reflect on tone and voice in human vs generated content and discuss the downsides of "sounding AI". medium.com/@bendaviesro...
medium.com
AI workshop: Reflecting on how you write, how AI writes, and tone in the age of generated text
Here’s a workshop to get you and your team reflecting on how tone impacts generated text, through the lens of your own unique voice
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Ben Davies-Romano @bendaviesromano.bsky.social · 02/07/2025
A brief invitation to shut out all the stupid LinkedIn discourse and take some time to find your own perspective on AI as a UX person. Featuring some ideas, some concrete tips, and some AI-gone-rogue. medium.com/user-experie...
medium.com
Just start: shutting out the AI hype and forming your own perspective
No more noise or silly “pop AI” advice on LinkedIn. Here’s a brief guide to taking a gentle dip into this new technology and forming your…
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Ben Davies-Romano @bendaviesromano.bsky.social · 01/07/2025
Same Grammarly, same. *Pets quietly*
A screenshot of a sentence highlighted by Grammarly, which is surfacing a suggestion to correct the sentence. The original sentence reads "Hi design friends and anyone else reading this to whom this may apply", and the Grammarly suggestion contains nonsense words, reading "Hi design friends (and anyone else reading this mkc may fo lvfuznukoh".
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Ben Davies-Romano @bendaviesromano.bsky.social · 30/06/2025
Sharing how to create a library content design Gems with Gemini, infuse them with all your wonderful content design thinking, and create something that's *actually useful* with AI. We're talking complementing your skills, not replacing them. bendaviesromano.medium.com/how-to-creat...
bendaviesromano.medium.com
How to create a library of Gemini Gems to scale content design thinking
It’s about complementing your content design skills, not replacing them. Create valuable resources with Gemini to share with your team.
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Ben Davies-Romano @bendaviesromano.bsky.social · 25/06/2025
Really enjoyed getting the talk about speaking fluent "product manager" and taking the lead as a UX person in building better alignment with our partners in products, hosted by Uxcel. 💚 If you're interested, check out the recording: www.youtube.com/watch?v=pl6x...
youtube.com
How to Speak Product Manager and Build Real Alignment
YouTube video by Uxcel
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Ben Davies-Romano @bendaviesromano.bsky.social · 24/06/2025
See you later today! Join to chat PM mindset, learn about the Design Constraint Matrix, the Good for Users, Good for Business framework, and Behaviour-to-Metric Chains. ✨
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Ben Davies-Romano @bendaviesromano.bsky.social · 23/06/2025
Resharing my favourite tip for using AI to help with an aspect of content design – generating high-quality, WCAG-compliant alt-text, from the super Ilinca Apolzan. Share this at least 10 times a week. medium.com/@fluturelle/...
medium.com
The AI prompt that writes WCAG-compliant alt text
The key to better AI-generated alt text? A structured prompt with WCAG guidelines.
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Ben Davies-Romano @bendaviesromano.bsky.social · 19/06/2025
Design friends! I'll be chatting with the great folks over at Uxcel about how to get the most out of the UX-product manager relationship, and how to take the lead when it comes to collaborating. Free to join, next Tuesday (24th) at 6pm UK time. See you there 🌈 lu.ma/WebinarBen
lu.ma
Webinar | How to Speak Product Manager and Build Real Alignment with Ben Davies-Romano · Luma
Ever felt like you and your PM aren’t speaking the same language? You’re not alone. Whether it’s aligning on priorities, pushing for user needs, or simply…
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Ben Davies-Romano @bendaviesromano.bsky.social · 08/06/2025
UX friends! If you've not heard of Uxcel, it's been my go-to for learning UX. I'm excited to team up with them now to release an introduction to Product Management for designers who want to improve their collaboration with product or transition into it. Check it out ➡️ uxcel.com?ref=bendavie...
uxcel.com
Learn UX Design at Your Own Pace | Interactive Courses | Uxcel
Discover the best way to learn UX design with Uxcel's guided, bite-sized courses. Improve your skills in just 5 minutes per day for any role & level.
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Ben Davies-Romano @bendaviesromano.bsky.social · 08/04/2025
Content Designers! I'm looking for a Principal Content Designer (maternity cover) to team up with at Wise and use content design thinking and principles to build out AI-based products. We've got a lot to learn ahead–and it's an exciting time to join. DM me to learn more ➡️ wise.jobs/job/principa...
wise.jobs
Principal Content Designer (Maternity Cover)
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Ben Davies-Romano @bendaviesromano.bsky.social · 18/03/2025
Sharing some ways that we’ve been using Google’s NotebookLM to bring new ways to engage with and adhere to content design best practice and get our non-UX partners more proficient in design thinking. Would love to hear what you’ve been trying out with NotebookLM. uxdesign.cc/making-ai-wo...
uxdesign.cc
Making AI work for us: how can NotebookLM help us spread good design thinking?
How this tool can help you breathe new life into your UX docs.
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Ben Davies-Romano @bendaviesromano.bsky.social · 08/03/2025
Love this way of using ChatGPT to extract text strings from Figma files from Ilinca Apolzan – invaluable as a content designer without access to a dedicated CMS, and the suggestion to help generate (and educate others about) string descriptions is very nice indeed 👀 medium.com/@fluturelle/...
medium.com
How I used AI to turn Figma designs into translation files — saving hours of work
The moment I knew there had to be a better way
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Ben Davies-Romano @bendaviesromano.bsky.social · 27/01/2025
Had a great time in Krakow at the WaysConf in September! Here's my talk on turning the tables to use AI to scale good content design practice, frameworks to use ChatGPT as a tool in the UX design process, and a bunch of other things my team learned. www.youtube.com/watch?v=cyfi...
youtube.com
[ENG] AI-Powered UX Content Design: Good Product Content for Everyone! | Ben Davies-Romano
YouTube video by WaysConf
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Reposted by Ben Davies-Romano
Stef Walter @stephaniewalter.bsky.social · 23/01/2025
The UX of login codes. @bradfrost.com expresses different frustrations users have with login codes, from text never coming, to impossibility to copying and pasting, etc. Balancing security and UX isn’t easy, but, let’s try to make this better, shall we? bradfrost.com/blog/post/th...
bradfrost.com
The UX of login codes
I could do a deep dive into the UX of login codes, but I'll do my best to keep it short. If your product texts/emails login codes, the experience better be amazing. Bad The text/email never comes. You find yourself in limbo and eventually have to go fishing for the "Didn't get your code?
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Ben Davies-Romano @bendaviesromano.bsky.social · 15/01/2025
In honour of The Sims' 25th birthday, geeking out about Simlish language as a core part of the game's UX. bendaviesromano.medium.com/speak-like-t... Did you know Simlish draws on Filipino, Irish, Navajo and Ukrainian? 👀 #TheSims #UX
bendaviesromano.medium.com
Speak like the Sims: why Simlish is peak UX
In which we use UX as an excuse to spend hours playing the Sims for research. Here’s why Simlish is my favourite feature of the games.
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Reposted by Ben Davies-Romano
growthdives.bsky.social @growthdives.bsky.social · 15/01/2025
Duo’s research email hits for 3 reasons: 1) It's concise: fits into the top-of-the fold with 34 words 2) Gives an ETA & goal. Giving a sneak peak into the research 3) It's personal. The language makes it feel targeted 'as a Duolingo learner, you're an expert' What else?
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Reposted by Ben Davies-Romano
Laura Parker @accessiblenumbers.bsky.social · 14/01/2025
Interactive dyscalculia persona 👩🏻‍💼 Follow Helena as they try to pay for car mileage using an inaccessible service. Thanks to Faye Gardner and the HMRC accessibility team. So happy to be involved in this.
Helena. Icon of a white woman with ginger hair wearing blue dungarees. A speech bubble says “Numbers look like a different language. I struggle to read, understand and work with numbers. I rely on tools, friends and family to help me use simple services.”
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Ben Davies-Romano @bendaviesromano.bsky.social · 06/01/2025
Sharing the template my team use to communicate our UX and content design recommendations as fully informed decisions. Hope it's useful! ➡️ medium.com/@bendaviesro...
medium.com
How to write a UX Content Design “decision document” for non-UX stakeholders
How to get buy-in for your recommendations as a UX writer or content designer supporting multiple product teams.
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