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YouTube Pitches Itself as a Partner for TV, Including as a Place for Long-Form Content and Full Episodes
“YouTube can be a partner to your business and boost your business.” This is how Andreas Briese, a top executive at the Google-owned video platform in his role as country director for Germany and regional director for Central and Northern Europe (CCE), pitched YouTube as a partner for the TV industry, rather than a rival, during the opening keynote of NATPE Budapest 2025 on Tuesday.