New in PLOS ONE: can the ad infrastructure built to sell products deliver verified civic information to people who consume no news at all? 48 Instagram field quasi-experiments, 2.5M accounts. 40/48 significant positive effects on belief accuracy, lasting over time. doi.org/10.1371/jour...
doi.org
Ad-based social media interventions increase belief accuracy and generate pro-social opinions among non-news readers
Democratic challenges are often attributed to the spread of misleading, untrustworthy, or biased information, leading scholars to focus on minimizing exposure to such “bad” content online. Instead, we...
