iiinova — where your digital self keeps evolving

Ash Maurya @ashmaurya.bsky.social · 21/11/2025

"AI startup" shouldn't be a category. It should be: - Healthcare startup (that uses AI) - Finance startup (that uses AI) - Logistics startup (that uses AI) The moment AI becomes your identity instead of your tool, you've lost.

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Ash Maurya @ashmaurya.bsky.social · 10/06/2025

We spent weeks trying to improve our activation rate through UX enhancements. Nothing worked. Then we tried something different: Gathered evidence for the problem BEFORE testing solutions. Result? Found the real issue in 7 user tests. Fixed it in 2 weeks. Evidence > Opinions youtu.be/l1V1Ekul5-Q

youtu.be

The Biggest Cheat Code for Unlocking Startup Growth

YouTube video by Ash Maurya - LEANFoundry

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Ash Maurya @ashmaurya.bsky.social · 21/05/2025

"Move fast" is bad advice if you're moving in the wrong direction. I learned this $50,000 lesson the hard way. Here's the 5-minute test that could have saved my business (and can save yours): youtu.be/c1DOnjx-xm4

youtu.be

How a 5-Minute Test Saved My Business

YouTube video by Ash Maurya - LEANFoundry

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Ash Maurya @ashmaurya.bsky.social · 13/05/2025

Most founders struggle to understand what customers want because they're using 3 ineffective approaches: Building an MVP and waiting for feedback Directly asking "what do you want?" Validating a list of problems Here's what actually works: youtu.be/HxSsThn_ptc?...

youtu.be

How to Uncover What Customers Want

YouTube video by Ash Maurya - LEANFoundry

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Ash Maurya @ashmaurya.bsky.social · 29/04/2025

🔍 What's the ONE metric that makes investors sit up and pay attention? In this video, I break down what real traction means (hint: it's not just any metric trending up and to the right). Watch now to measure what ACTUALLY matters → youtu.be/_4wUM_msN2w

youtu.be

One Startup Metric to Rule Them All

YouTube video by Ash Maurya - LEANFoundry

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Ash Maurya @ashmaurya.bsky.social · 16/04/2025

As a founder, do you get nervous when it's time to talk pricing? In my latest video, I share the exact 3-step process I use to pitch pricing with confidence. No more butterflies! Watch here: youtu.be/Z9t87HRmsv0

youtu.be

Stop Underpricing: How to Sell Your True Value

YouTube video by Ash Maurya - LEANFoundry

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Reposted by Ash Maurya

Ash Maurya @ashmaurya.bsky.social · 12/02/2025

Shifting my focus from the solution context to the bigger context was the biggest unlock in my startup journey: youtu.be/GVzkDQkBs_w?...

youtu.be

The Mindset Shift That Changed My Identity as a Startup Founder

YouTube video by Ash Maurya - LEANFoundry

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Ash Maurya @ashmaurya.bsky.social · 12/02/2025

Shifting my focus from the solution context to the bigger context was the biggest unlock in my startup journey: youtu.be/GVzkDQkBs_w?...

youtu.be

The Mindset Shift That Changed My Identity as a Startup Founder

YouTube video by Ash Maurya - LEANFoundry

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Ash Maurya @ashmaurya.bsky.social · 24/01/2025

All happy customers are alike; each unhappy user is unhappy in its own way.

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Ash Maurya @ashmaurya.bsky.social · 22/01/2025

If your idea isn’t something people want to steal, it’s not a good idea. If your idea is something people can easily steal, it’s not a good business.

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Ash Maurya @ashmaurya.bsky.social · 19/01/2025

Having more passion for your solution than the problem is a problem. #LoveTheProblem

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Ash Maurya @ashmaurya.bsky.social · 17/01/2025

The best and fastest way to learn isn’t through surveys, landing pages, or metrics. But, talking to your customers. youtu.be/iWHNt1_aIec

youtu.be

One Habit That Unlocked My Startup Growth.

YouTube video by Ash Maurya - LEANFoundry

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Ash Maurya @ashmaurya.bsky.social · 15/01/2025

A #coffee a day keeps the monster away.

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Ash Maurya @ashmaurya.bsky.social · 14/01/2025

If you're still bent on building your idea in stealth, consider taking this "Get My Idea Stolen" challenge: 1. Don’t tell anyone about your best idea. 2. Try to get your second-best idea stolen. 3. Tell everyone. Then, see if anyone runs off with the idea.

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Ash Maurya @ashmaurya.bsky.social · 08/01/2025

To kick off the new year: Here are my top 10 work hacks for finding daily, weekly, and quarterly flow in my work schedule. How I Manage My Time as a Startup Founder: youtu.be/7qKq08mZsng?...

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How I Manage My Time as a Startup Founder - 10 Management Tips

YouTube video by Ash Maurya - LEANFoundry

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Ash Maurya @ashmaurya.bsky.social · 01/01/2025

It's always easier to build something people want than to make people want something you've built.

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Ash Maurya @ashmaurya.bsky.social · 27/12/2024

The only evidence of a working business model is traction (aka paying customers).

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Ash Maurya @ashmaurya.bsky.social · 23/12/2024

There is a common myth of the risk-loving entrepreneur who jumps off a cliff with no parachute. Most successful entrepreneurs, in reality, are quite risk-averse. They systematically eliminate the riskiest assumptions in their business model to remove as much downside as possible early.

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Ash Maurya @ashmaurya.bsky.social · 21/12/2024

How to develop your unfair advantage strategy - www.leanfoundry.com/lean-1-2-3/dec-20-2024

leanfoundry.com

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Reposted by Ash Maurya

Ash Maurya @ashmaurya.bsky.social · 27/04/2023

Love the problem, not your solution.

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Ash Maurya @ashmaurya.bsky.social · 14/12/2024

Dare to be prescriptive and wrong versus vague and never right or wrong.

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Ash Maurya @ashmaurya.bsky.social · 13/12/2024

Explainability > Predictability

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Ash Maurya @ashmaurya.bsky.social · 11/12/2024

Startups are conversations.

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Reposted by Ash Maurya

Ash Maurya @ashmaurya.bsky.social · 20/10/2024

Have faith in yourself. Be ruthless with your ideas.

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Ash Maurya @ashmaurya.bsky.social · 07/12/2024

Some of my more controversial hot takes: - Don’t start with an MVP - Don’t rush outside the building - Don’t do a public launch - Don’t create personas - Don’t start with surveys - Don’t ask customers about their problems - Don’t start with freemium

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Reposted by Ash Maurya

Ash Maurya @ashmaurya.bsky.social · 07/04/2023

Don’t ask people what they think of your idea. Only customers matter. Don’t ask customers what they think of your idea. Measure what they do.

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Ash Maurya @ashmaurya.bsky.social · 03/12/2024

Truth-seeking requires arguing from multiple perspectives and still arriving at the same destination.

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Reposted by Ash Maurya

Ash Maurya @ashmaurya.bsky.social · 28/12/2023

The one thing you should never outsource is learning from customers.

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Reposted by Ash Maurya

Ash Maurya @ashmaurya.bsky.social · 06/09/2024

Perfect idea, not required. What separates success then isn't a perfect Plan A but a systematic process for going from a Plan A to a plan that works -- before running out of resources. Step 1: Just Start.

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Reposted by Ash Maurya

Ash Maurya @ashmaurya.bsky.social · 16/10/2024

Speed of learning is a startup's (only) unfair advantage. But when you're going fast under conditions of high uncertainty, you need a different approach.

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Ash Maurya @ashmaurya.bsky.social · 30/11/2024

Existing Alternatives: The most important Lean Canvas building block - www.leanfoundry.com/lean-1-2-3/nov-30-2024

leanfoundry.com

Existing Alternatives: The most important Lean Canvas building block | LEAN 1-2-3 Newsletter

Posted on NOV 30

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Ash Maurya @ashmaurya.bsky.social · 28/11/2024

Reasonably smart people can post-rationalize anything. Entrepreneurs are especially gifted at this.

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Ash Maurya @ashmaurya.bsky.social · 28/11/2024

The ability to ask why after a failed experiment is a superpower.

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Ash Maurya @ashmaurya.bsky.social · 27/11/2024

🚀 Think your product has no competition? Think again. In this video, I break down why every successful product in history faced (and needed) competition to thrive—and why that’s great news for you. 💡 Watch now 👉 youtu.be/pk2M9RsRM3w # Startups #ProductStrategy

youtu.be

No Competition? No Market: The Truth About Successful Products

YouTube video by Ash Maurya - LEANFoundry

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Reposted by Ash Maurya

Ash Maurya @ashmaurya.bsky.social · 05/11/2024

Problems, not solutions, create spaces for innovation.

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