iiinova — where your digital self keeps evolving

Ash Maurya @ashmaurya.bsky.social · 21/11/2025

"AI startup" shouldn't be a category. It should be: - Healthcare startup (that uses AI) - Finance startup (that uses AI) - Logistics startup (that uses AI) The moment AI becomes your identity instead of your tool, you've lost.

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Ash Maurya @ashmaurya.bsky.social · 10/06/2025

We spent weeks trying to improve our activation rate through UX enhancements. Nothing worked. Then we tried something different: Gathered evidence for the problem BEFORE testing solutions. Result? Found the real issue in 7 user tests. Fixed it in 2 weeks. Evidence > Opinions youtu.be/l1V1Ekul5-Q

youtu.be

The Biggest Cheat Code for Unlocking Startup Growth

YouTube video by Ash Maurya - LEANFoundry

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Ash Maurya @ashmaurya.bsky.social · 21/05/2025

"Move fast" is bad advice if you're moving in the wrong direction. I learned this $50,000 lesson the hard way. Here's the 5-minute test that could have saved my business (and can save yours): youtu.be/c1DOnjx-xm4

youtu.be

How a 5-Minute Test Saved My Business

YouTube video by Ash Maurya - LEANFoundry

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Ash Maurya @ashmaurya.bsky.social · 13/05/2025

Most founders struggle to understand what customers want because they're using 3 ineffective approaches: Building an MVP and waiting for feedback Directly asking "what do you want?" Validating a list of problems Here's what actually works: youtu.be/HxSsThn_ptc?...

youtu.be

How to Uncover What Customers Want

YouTube video by Ash Maurya - LEANFoundry

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Ash Maurya @ashmaurya.bsky.social · 29/04/2025

🔍 What's the ONE metric that makes investors sit up and pay attention? In this video, I break down what real traction means (hint: it's not just any metric trending up and to the right). Watch now to measure what ACTUALLY matters → youtu.be/_4wUM_msN2w

youtu.be

One Startup Metric to Rule Them All

YouTube video by Ash Maurya - LEANFoundry

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Ash Maurya @ashmaurya.bsky.social · 16/04/2025

As a founder, do you get nervous when it's time to talk pricing? In my latest video, I share the exact 3-step process I use to pitch pricing with confidence. No more butterflies! Watch here: youtu.be/Z9t87HRmsv0

youtu.be

Stop Underpricing: How to Sell Your True Value

YouTube video by Ash Maurya - LEANFoundry

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Reposted by Ash Maurya

Ash Maurya @ashmaurya.bsky.social · 12/02/2025

Shifting my focus from the solution context to the bigger context was the biggest unlock in my startup journey: youtu.be/GVzkDQkBs_w?...

youtu.be

The Mindset Shift That Changed My Identity as a Startup Founder

YouTube video by Ash Maurya - LEANFoundry

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Ash Maurya @ashmaurya.bsky.social · 12/02/2025

Shifting my focus from the solution context to the bigger context was the biggest unlock in my startup journey: youtu.be/GVzkDQkBs_w?...

youtu.be

The Mindset Shift That Changed My Identity as a Startup Founder

YouTube video by Ash Maurya - LEANFoundry

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Ash Maurya @ashmaurya.bsky.social · 24/01/2025

All happy customers are alike; each unhappy user is unhappy in its own way.

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Ash Maurya @ashmaurya.bsky.social · 22/01/2025

If your idea isn’t something people want to steal, it’s not a good idea. If your idea is something people can easily steal, it’s not a good business.

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Ash Maurya @ashmaurya.bsky.social · 19/01/2025

Having more passion for your solution than the problem is a problem. #LoveTheProblem

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Ash Maurya @ashmaurya.bsky.social · 17/01/2025

The best and fastest way to learn isn’t through surveys, landing pages, or metrics. But, talking to your customers. youtu.be/iWHNt1_aIec

youtu.be

One Habit That Unlocked My Startup Growth.

YouTube video by Ash Maurya - LEANFoundry

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Ash Maurya @ashmaurya.bsky.social · 15/01/2025

A #coffee a day keeps the monster away.

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Ash Maurya @ashmaurya.bsky.social · 14/01/2025

If you're still bent on building your idea in stealth, consider taking this "Get My Idea Stolen" challenge: 1. Don’t tell anyone about your best idea. 2. Try to get your second-best idea stolen. 3. Tell everyone. Then, see if anyone runs off with the idea.

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Ash Maurya @ashmaurya.bsky.social · 08/01/2025

To kick off the new year: Here are my top 10 work hacks for finding daily, weekly, and quarterly flow in my work schedule. How I Manage My Time as a Startup Founder: youtu.be/7qKq08mZsng?...

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How I Manage My Time as a Startup Founder - 10 Management Tips

YouTube video by Ash Maurya - LEANFoundry

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Ash Maurya @ashmaurya.bsky.social · 01/01/2025

It's always easier to build something people want than to make people want something you've built.

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Ash Maurya @ashmaurya.bsky.social · 27/12/2024

The only evidence of a working business model is traction (aka paying customers).

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Ash Maurya @ashmaurya.bsky.social · 23/12/2024

There is a common myth of the risk-loving entrepreneur who jumps off a cliff with no parachute. Most successful entrepreneurs, in reality, are quite risk-averse. They systematically eliminate the riskiest assumptions in their business model to remove as much downside as possible early.

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Ash Maurya @ashmaurya.bsky.social · 21/12/2024

How to develop your unfair advantage strategy - www.leanfoundry.com/lean-1-2-3/dec-20-2024

leanfoundry.com

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Reposted by Ash Maurya

Ash Maurya @ashmaurya.bsky.social · 27/04/2023

Love the problem, not your solution.

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Ash Maurya @ashmaurya.bsky.social · 14/12/2024

Dare to be prescriptive and wrong versus vague and never right or wrong.

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Ash Maurya @ashmaurya.bsky.social · 13/12/2024

Explainability > Predictability

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Ash Maurya @ashmaurya.bsky.social · 11/12/2024

Startups are conversations.

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Reposted by Ash Maurya

Ash Maurya @ashmaurya.bsky.social · 20/10/2024

Have faith in yourself. Be ruthless with your ideas.

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Ash Maurya @ashmaurya.bsky.social · 07/12/2024

Some of my more controversial hot takes: - Don’t start with an MVP - Don’t rush outside the building - Don’t do a public launch - Don’t create personas - Don’t start with surveys - Don’t ask customers about their problems - Don’t start with freemium

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Reposted by Ash Maurya

Ash Maurya @ashmaurya.bsky.social · 07/04/2023

Don’t ask people what they think of your idea. Only customers matter. Don’t ask customers what they think of your idea. Measure what they do.

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Ash Maurya @ashmaurya.bsky.social · 03/12/2024

Truth-seeking requires arguing from multiple perspectives and still arriving at the same destination.

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Reposted by Ash Maurya

Ash Maurya @ashmaurya.bsky.social · 28/12/2023

The one thing you should never outsource is learning from customers.

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Reposted by Ash Maurya

Ash Maurya @ashmaurya.bsky.social · 06/09/2024

Perfect idea, not required. What separates success then isn't a perfect Plan A but a systematic process for going from a Plan A to a plan that works -- before running out of resources. Step 1: Just Start.

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Reposted by Ash Maurya

Ash Maurya @ashmaurya.bsky.social · 16/10/2024

Speed of learning is a startup's (only) unfair advantage. But when you're going fast under conditions of high uncertainty, you need a different approach.

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Ash Maurya @ashmaurya.bsky.social · 30/11/2024

Existing Alternatives: The most important Lean Canvas building block - www.leanfoundry.com/lean-1-2-3/nov-30-2024

leanfoundry.com

Existing Alternatives: The most important Lean Canvas building block | LEAN 1-2-3 Newsletter

Posted on NOV 30

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Ash Maurya @ashmaurya.bsky.social · 28/11/2024

Reasonably smart people can post-rationalize anything. Entrepreneurs are especially gifted at this.

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Ash Maurya @ashmaurya.bsky.social · 28/11/2024

The ability to ask why after a failed experiment is a superpower.

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Ash Maurya @ashmaurya.bsky.social · 27/11/2024

🚀 Think your product has no competition? Think again. In this video, I break down why every successful product in history faced (and needed) competition to thrive—and why that’s great news for you. 💡 Watch now 👉 youtu.be/pk2M9RsRM3w # Startups #ProductStrategy

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No Competition? No Market: The Truth About Successful Products

YouTube video by Ash Maurya - LEANFoundry

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Reposted by Ash Maurya

Ash Maurya @ashmaurya.bsky.social · 05/11/2024

Problems, not solutions, create spaces for innovation.

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Ash Maurya @ashmaurya.bsky.social · 22/11/2024

People love to pit bootstrapping vs. venture capital, but this is a false choice because 1. Bootstrapping and venture capital don’t have to be mutually exclusive, 2. Most ideas shouldn’t pursue venture capital but 3. Most (if not all) startups should start with bootstrapping.

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