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Arie Hoeflak

@ariehoeflak.com
52 followers 168 following 50 posts

Borrelende bron van bonmots. Schütze schöner Schnappschüsse. Valet de chambre du chat. Citizen of Aotearoa New Zealand. he/him/lovely/jubbly Writing → bloggings.ariehoeflak.com Photography → imagings.ariehoeflak.com

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Arie Hoeflak @ariehoeflak.com · 05/10/2026
Bucolic Bliss– new article now live on imagings.ariehoeflak.com
A monochrome image of a handsome steer looking directly in the camera.Monochrome image of a woman reading a book sitting on the roots of a giant tree in the middle of Cornwall Park in Auckland.
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Arie Hoeflak @ariehoeflak.com · 22/09/2026
Kiwi in der Schweiz – new article now live on imagings.ariehoeflak.com
Black and white photo of a man standing on the medieval ramparts of Lucerne, looking out over the city and lake. He's wearing a black beanie with the words 'New Zealand' and a fernleaf graphic.
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Arie Hoeflak @ariehoeflak.com · 09/09/2026
Skyline Walkway – new article now live on imagings.ariehoeflak.com
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Arie Hoeflak @ariehoeflak.com · 06/09/2026
Melbourne Crêperie – new article now live on imagings.ariehoeflak.com
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Arie Hoeflak @ariehoeflak.com · 02/09/2026
Independent publishing done right: Volume 21 of Submachine dropped today and I'm chuffed to have an article in it on the resurgence of vinyl. Read the full note on Substack here: substack.com/@ariehoeflak... Check out Submachine here: submachinemagazine.com
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Arie Hoeflak @ariehoeflak.com · 20/08/2026
Love on the High Line – new article now live on imagings.ariehoeflak.com
Young couple deep in conversation on NYC's High Line.
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Arie Hoeflak @ariehoeflak.com · 19/08/2026
Got hit on mid-power-walk this morning. I played it very cool. And when I say cool, I mean spectacularly uncool. Read the full note on Substack: substack.com/@ariehoeflak...
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Arie Hoeflak @ariehoeflak.com · 07/08/2026
Columbia River Gorge – new article live on imagings.ariehoeflak.com
Sweeping view of Columbia River Gorge in the US Pacific Northwest on a very clear winter's day, in black and white.
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Arie Hoeflak @ariehoeflak.com · 29/07/2026
Cavalli di San Marco – new article live on imagings.ariehoeflak.com
The Horses of St Mark in Venice
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Arie Hoeflak @ariehoeflak.com · 21/07/2026
Museum Moods – new article live on imagings.ariehoeflak.com
Black and white photograph of an artist painting a copy of Rembrandt's self-portrait in Washington DC's National Gallery of ArtBlack and white photo of The Mary and Michael Jaharis Gallery in The Metropolitan Museum of Art, New York City
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Arie Hoeflak @ariehoeflak.com · 13/07/2026
substack.com/profile/1031...
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Arie Hoeflak (@ariehoeflakhimself)
Windy Point, Goldendale WA, 2013. Shot on my Fuji X‑Pro1.
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Arie Hoeflak @ariehoeflak.com · 07/07/2026
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Arie Hoeflak (@ariehoeflakhimself)
Beauty in decay. Calletta – Venice 2012 Shot on my Fuji X100.
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Arie Hoeflak @ariehoeflak.com · 28/06/2026
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Arie Hoeflak (@ariehoeflakhimself)
Scenes from Cornwall Park – Auckland, 2026 Shot on my Fuji X-T5.
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Arie Hoeflak @ariehoeflak.com · 25/06/2026
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Arie Hoeflak (@ariehoeflakhimself)
Omni Parker House - Boston, MA, 2013 Shot on my Sony RX100.
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Arie Hoeflak @ariehoeflak.com · 21/06/2026
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Arie Hoeflak (@ariehoeflakhimself)
Early Monday morning sunrise in Cornwall Park – Auckland, 2026 Taken on my Fuji X-T5.
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Arie Hoeflak @ariehoeflak.com · 20/06/2026
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Arie Hoeflak (@ariehoeflakhimself)
Looking down 10th Avenue from the High Line – NYC, 2011 Shot on my Fuji X100.
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Arie Hoeflak @ariehoeflak.com · 08/06/2026
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Arie Hoeflak (@ariehoeflakhimself)
Andrew takes a break during rehearsal – Auckland, 2012 Shot on my Nikon D800.
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Arie Hoeflak @ariehoeflak.com · 03/06/2026
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Arie Hoeflak (@ariehoeflakhimself)
Chicago in February 2013. I spent the evening sitting in the window of my hotel watching the snow fall. Shot on my Fuji X-Pro1.
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Simon Pegg @simonpegg.bsky.social · 31/05/2026
Just had that Justin Timberlake in my shop trying to bring sexy back. Too bad he didn't have the receipt.
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Arie Hoeflak @ariehoeflak.com · 28/05/2026
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Arie Hoeflak (@ariehoeflakhimself)
Naumburg Bandshell, Central Park, NYC – 2014
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T.J. Stiles @tj-stiles.bsky.social · 24/05/2026
The tech bros gave us crypto currency that isn’t currency, artificial intelligence that isn’t intelligence, and prediction markets that are inside-trader scams. On the other hand, they have given us gigantic data centers that employ no one and destroy communities. So there’s that.
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Arie Hoeflak @ariehoeflak.com · 24/05/2026
That is some hallucination. #copilot #ai #stubborn substack.com/@ariehoeflak...
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Arie Hoeflak (@ariehoeflakhimself)
Big ups to Copilot for steely resolve!
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Led By Donkeys @ledbydonkeys.org · 17/05/2026
Immigration make Britain brilliant
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Arie Hoeflak @ariehoeflak.com · 22/05/2026
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Arie Hoeflak (@ariehoeflakhimself)
Rick and Bart, Columbia River Gorge WA – 2013
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Arie Hoeflak @ariehoeflak.com · 19/05/2026
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Arie Hoeflak (@ariehoeflakhimself)
Central Park Boathouse, NYC – June 2014. Shot on my Sony RX100 Mk3.
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Arie Hoeflak @ariehoeflak.com · 14/05/2026
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Arie Hoeflak (@ariehoeflakhimself)
Glorious walk in Cornwall Park, one of my happy places. www.cornwallpark.co.nz
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Arie Hoeflak @ariehoeflak.com · 12/05/2026
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Arie Hoeflak (@ariehoeflakhimself)
Mayfair, London in December 2012. This gorgeous butcher’s shop front caught my eye. This photo turned out to be a little slice of London history: Allen’s of Mayfair traded at this location for 185 yea...
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Reposted by Arie Hoeflak
Stephen Collins @stephencollins.bsky.social · 11/05/2026
[Scene is the Tudor royal court. ladies and gentlemen standing round. In the corner a very fat HENRY VIII is hunched over playing a lute.]
 
1 
LADY:
Hey Anne Boleyn -
Who’s that lute player?

ANNE BOLEYN:
I dunno 

[Determined face]

But I’m gonna find out.

[Title lettering panel]:

THIS SUMMER

[Scene is now two musicians - one with a harp, the other is Henry VIII again playing the lute]

HARPIST:
Yo Henry VIII  -  

Who wrote that sick lute riff yo’ jamming?

HENRY VIII:
Why...

[Looking around, modest, surprised at the attention]

I did…!

[Title lettering panel]:

SEE THE STORY

[Scene is now a tudor record producer with ruff and wearing dark sunglasses]:

PRODUCER:
Congratulations Henry 
Your lute thing is a hit and your story is now one of uncomplicated musical success!

[Show a panel with lots of Beatlemania-style scenes of success for Henry the musician - swooning tudor girls, playing lute on stage, waving to fans as he descends from his golden carriage. In the middle of it in Tudor lettering are the words]:

“UNCOMPLICATED MUSICAL SUCCESS MONTAGE”.

[Another scene - a man is saying to Henry]:

MAN:
Say Henry VIII -
Are you doing anything outside this narrative that is very bad or weird?

HENRY VIII:
No.

[Title lettering panel]:

…OF A MUSICAL GENIUS
who definitely didn’t do anything outside this narrative that was very bad or weird

[Scene with Thomas Cromwell]

THOMAS CROMWELL:
Hang on Henry aren't you also a - 

HENRY VIII [jumping in front of him with his lute held aloft]:
LUTE SOLO!

[Final film title panel]:

HENRY VIII: 
Rock Biopic
[rated U]

[Ends]
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Arie Hoeflak @ariehoeflak.com · 10/05/2026
substack.com/profile/1031...
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Arie Hoeflak (@ariehoeflakhimself)
Burano, just north of Venice, in January 2011. Chilly weather, empty streets, and a surreal wander among the colours. This façade with its cheeky green shutters stopped me in my tracks. Shot on my old...
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Arie Hoeflak @ariehoeflak.com · 07/05/2026
I'm not given to worshipping anyone, but if I were, I would be prostrating myself at the well-travelled feet of this amazing man. Happy birthday, Sir David Attenborough. Click ⬇️ for the full reflection on Substack. substack.com/profile/1031...
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Arie Hoeflak (@ariehoeflakhimself)
I’ve always been a bit uncomfortable with hero worship. Invariably, it involves placing the person on a pedestal so impossibly high they disappear from view, while at the same time denying them their ...
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Arie Hoeflak @ariehoeflak.com · 04/05/2026
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Arie Hoeflak (@ariehoeflakhimself)
Buskers at Park Street station, Boston MA, 2013. Shot on my old Sony RX100.
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Arie Hoeflak @ariehoeflak.com · 30/04/2026
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Arie Hoeflak (@ariehoeflakhimself)
Shots from last weekend’s hike on Wellington’s beautiful Skyline Walkway. Head in the clouds, in every sense.
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Arie Hoeflak @ariehoeflak.com · 25/04/2026
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Arie Hoeflak (@ariehoeflakhimself)
Central Park, Wellington. Shot this afternoon on a gloriously sunny walkabout.
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Arie Hoeflak @ariehoeflak.com · 15/04/2026
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Arie Hoeflak (@ariehoeflakhimself)
Windy Point, Goldendale WA, 2013. Nature and industrialisation in quiet negotiation. Shot on my old Fuji X‑Pro1.
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Arie Hoeflak @ariehoeflak.com · 12/04/2026
My love affair with all things phonographic started before I’d even learnt to walk. Family legend has it that by the age of two I had figured out how to flick the ‘start’ button on the family turntable. Now, several feet taller and untold shades greyer, I’m back. www.ariehoeflak.com/p/snap-crack...
ariehoeflak.com
Snap, crackle and pop
The vinyl cult of slow
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Art Candee 🍿🥤 @artcandee.bsky.social · 08/04/2026
Prime Minister of Spain Pedro Sánchez: “The Government of Spain will not applaud those who set the world on fire just because they show up with a bucket.” 🍿
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Arie Hoeflak @ariehoeflak.com · 08/04/2026
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Arie Hoeflak (@ariehoeflakhimself)
Randolph/Wabash, Chicago, 2013. Caught in a snowstorm before its demolition in 2017. Shot on my trusty old Sony RX100.
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Arie Hoeflak @ariehoeflak.com · 31/03/2026
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Arie Hoeflak (@ariehoeflakhimself)
Is this the face of a man who knows the story is no longer entirely his to steer? Moments such as this press conference tell us something about leadership under strain, when events start to outrun the...
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Arie Hoeflak @ariehoeflak.com · 31/03/2026
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Arie Hoeflak (@ariehoeflakhimself)
World’s colliding in a Melbourne laneway in 2012. Shot on my old Sony RX100.
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Arie Hoeflak @ariehoeflak.com · 27/03/2026
Winter notes from Oslo, 2007. substack.com/@ariehoeflak...
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Arie Hoeflak (@ariehoeflakhimself)
Winter notes from Oslo, 2007, shot on my trusty old Nikon D200. Vigeland Park and the palace as the sun begins to set in the early afternoon.
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Arie Hoeflak @ariehoeflak.com · 24/03/2026
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Arie Hoeflak (@ariehoeflakhimself)
Spotted at my local petrol station this morning.
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Greg Jenner (Historian) @gregjenner.bsky.social · 23/03/2026
www.bbc.co.uk/news/article...
bbc.co.uk
Meta and TikTok let harmful content rise after evidence outrage drove engagement - whistleblowers
Companies allowed more harmful content on user’s feeds, knowing their algorithms ran on outrage, BBC hears.
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Arie Hoeflak @ariehoeflak.com · 20/03/2026
I’m very excited about AI. I’m also absolutely sick to death of it. Cognitive dissonance? Can confirm. www.ariehoeflak.com/p/after-the-...
ariehoeflak.com
After the watershed – Shaping the post-hype AI world
I’m very excited about AI. I’m also absolutely sick to death of it. Cognitive dissonance? Can confirm.
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Arie Hoeflak @ariehoeflak.com · 19/03/2026
No tears will be shed.
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Arie Hoeflak @ariehoeflak.com · 17/03/2026
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Arie Hoeflak (@ariehoeflakhimself)
Tiritiri Matangi Lighthouse - 2012 Tiritiri Matangi Lighthouse was established on January 1, 1865 and is New Zealand's oldest continuously operating lighthouse.
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Arie Hoeflak @ariehoeflak.com · 15/03/2026
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Arie Hoeflak (@ariehoeflakhimself)
To say I’m a bantam-weight gamer is generous. I like it slow, indie, quirky and preferably with stunning visuals. Occasionally I stumble across just such a thing and ‘What Remains of Edith Finch’ (201...
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Arie Hoeflak @ariehoeflak.com · 11/03/2026
Three frames from Macau, 2015. Beauty in chaos. substack.com/profile/1031...
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Arie Hoeflak (@ariehoeflakhimself)
Three frames from Macau, 2015. Beauty in chaos.
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