Relevance engineering designs b2b marketing strategy, content, experiences to help buyers make sense of complex realities to pursue outcomes that matter

While the hype warns AI will take marketing jobs, its pattern matching can’t beat a human’s creativity, empathy and problem-solving.

The struggle to connect with your audience is real! The rules have seemingly changed -- the quick shortcut tactics aren't working like they have in the past, and that's wreaked a lot of havoc on hitting revenue goals. I've been at work looking at how to sustainably solve the problems that I've seen so many

Despite fewer clicks, copyright fights, and sometimes iffy answers, AI could unlock new ways to summon all the world’s knowledge.

B2B buyers use AI in their buying process. Here's how marketers can help B2B buyers use AI to make better buying decisions... in their favor.

B2B buyer-driven experiences that help customers evolve, anticipate roadblocks, and feel good result in bold buying decisions.

We've compiled the best tips, recs, and tactical advice from marketing pros on customer research—so you can improve relationships (and retain 'em).

In 2025, two forces will reshape B2B marketing: the death of the traditional marketing playbook and the rise of AI agents. Read the detailed analysis.

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B2B marketers strive to achieve personalization in content. Engagement depends on it. It's not working. It's time to rethink personalization.

B2B marketers use a Buyer MVP (minimum viable persona) with GenAI to improve and validate outputs for relevant AI-assisted content marketing.

In B2B marketing, it's not brand vs. demand, it's brand-to-demand. A focus on contextual stages, not the traditional funnel, changes the game

A B2B buyer journey goes beyond marketing campaigns that most of us can't see. Gain visibility with data and context to optimize pipeline.