Seems like a logical name. I just had seen the same concept as a different name pubmed.ncbi.nlm.nih.gov/11113946/
pubmed.ncbi.nlm.nih.gov
Sympercents: symmetric percentage differences on the 100 log(e) scale simplify the presentation of log transformed data - PubMed
The results of analyses on log transformed data are usually back-transformed and interpreted on the original scale. Yet if natural logs are used this is not necessary--the log scale can be interpreted...