An MIT study finds the same consumers tend to purchase failed products. Dubbed “harbingers of failure,” these buyers may provide new window into consumer behavior and behavioral economics.

Alt: Bugs Bunny Crying: Heartbreak

Alt: Spongebob running around in a panic as papers fly everywhere. The scene ends with everything on fire

Alt: A can of Dr Pepper floating above a triumphant Elmo with his arms raised above his head. He is pictured in hellfire

Alt: A white man wearing a dark blue suit says "All I can do right now is put On A Brave Face"