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Anton Iokov

@antoniokov.com
23 followers 17 following 59 posts

antoniokov.com

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Anton Iokov @antoniokov.com · 18/08/2026
I'm biased but this is a great analysis. If you pick or build internal tools, worth taking a look. The right set of building blocks for the cheap software era is a strong off-the-shelf foundation (database, permissions, docs) plus extension points. www.mdubakov.me/malleable-so...
mdubakov.me
Malleable software = solid bases + custom code
In 2019 I bet on the no-code revolution. That bet aged so-so. Here is the new one.
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Anton Iokov @antoniokov.com · 12/08/2026
Btw, we use Fibery as a CRM, so it took a single (rambling) prompt to produce this visualisation. Custom apps are cool!
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Anton Iokov @antoniokov.com · 12/08/2026
Not quite a SaaSpocalypse yet?
Mini calendar showing new purchases of Fibery SaaS B2B product. More purchases in 2026 than ever before.
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Reposted by Anton Iokov
Fibery @fibery.com · 11/08/2026
Custom apps are officially live! Are we jumping on the bandwagon or is this the most impactful release in years? We forced @antoniokov.com to explain why we decided to make another AI app builder in the era of Claude Code and Lovable. youtu.be/d7-TzkOgcUo?...
youtu.be
Why Custom Apps?
YouTube video by Fibery
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Anton Iokov @antoniokov.com · 17/05/2026
Some of the qualities I cherish in people seem to be mutually exclusive. And not in an obvious way: you’d expect the Venn diagram of nerdy and sporty people to look like half of the Audi logo, but why should the same be true for responsible vs. playful? newsletter.antoniokov.com/archive/extr...
newsletter.antoniokov.com
Extraordinary combinations of qualities
Joyful and dependable. Ambitious and warm. Particular and open-minded.
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Anton Iokov @antoniokov.com · 04/04/2026
I'd argue that (with one exception) there are no meaningful use cases for communicating with the help of LLMs. For efficiency, let's use UIs and APIs. For empathy, stay fully human. newsletter.antoniokov.com/archive/part...
newsletter.antoniokov.com
Partially human communication has to go
For efficiency, use UIs and APIs. For empathy, stay human.
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Anton Iokov @antoniokov.com · 25/03/2026
A dream come true
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Anton Iokov @antoniokov.com · 08/03/2026
If you prefer reading the full essay, here we go. You'll find links to the source code together with the SKILL.MD. newsletter.antoniokov.com/archive/cura...
newsletter.antoniokov.com
Project: curated content bot
Has coding really been solved?
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Anton Iokov @antoniokov.com · 08/03/2026
What would make me reconsider? Falling in love with a product and then finding out it was made by a single gal and her team of agents in a week. Until then, I’ll be rolling my eyes reading industry Twitter, sorry. 8/8
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Anton Iokov @antoniokov.com · 08/03/2026
A year ago, this project would’ve taken me a week. Now it took 3 days (and I optimized for learning, not speed). The bar for tinkerers like me is lower now, and it’s enticing to try projects deemed unfeasible before. But “The era of bespoke software” is not here. Not yet. 7/n
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Anton Iokov @antoniokov.com · 08/03/2026
The good bits: Compared to May 2025, when I had to manually rewrite sections of code because of undebuggable race conditions, I haven’t written a single LoC this time. I also dictated, not typed, almost all my (stupidly long) prompts with @superwhisper. Nice experience! 6/n
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Anton Iokov @antoniokov.com · 08/03/2026
24 hours later 🥲, it's up and running. Getting to 80% is a walk in the park, getting to 100% is an Apollo mission. I spent 4 hours fixing memory consumption alone, not a fun experience. 5/n
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Anton Iokov @antoniokov.com · 08/03/2026
So I’ve decided to build an old-school deterministic Telegram bot using the cutting-edge agentic engineering technology. Certainly, my little bot is a 20-minute adventure. In and out. 4/n
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Anton Iokov @antoniokov.com · 08/03/2026
Take one: Claude skill (~1h) Once I understood the ecosystem, this was quite easy to achieve. However, the experience is meh. Claude is slow, doesn’t show thumbnails, and hates it when I try to open links (the only purpose of this whole thing). 3/n
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Anton Iokov @antoniokov.com · 08/03/2026
The goal: I tell a bot or an agent what I’m interested in, and it suggests content from a curated list of my favourite creators. (because the wider internet is often shit, especially when topics invite SEO terrorists) 2/n
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Anton Iokov @antoniokov.com · 08/03/2026
I had a terrible FOMO reading industry Twitter where "coding is solved" and autonomous agents build an enitre browser without human input. So I spent 25+ hours this week building a useful tool for myself to get the intuition of what LLMs are *really* capable of. 1/n
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Anton Iokov @antoniokov.com · 02/03/2026
Let me google this for you → let me deep research this for you
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Anton Iokov @antoniokov.com · 26/02/2026
I wish my favourite apps and creators were supported by some magic pixie gold dust. But the reality is usually either surveillance capitalism or fleeting enthusiasm. That's why I pay for the things I appreciate, and I think you should too. newsletter.antoniokov.com/archive/pay-...
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Anton Iokov @antoniokov.com · 23/02/2026
Just look at these details (I won't spoil the rest of the easter eggs)
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Anton Iokov @antoniokov.com · 23/02/2026
We've made it with uncommon care 🥲
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Anton Iokov @antoniokov.com · 22/02/2026
Turns out, my vacuum cleaner can suck harder than @sacramentokings.bsky.social
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Anton Iokov @antoniokov.com · 23/01/2026
If you are into oversharing, here's the entire article: fibery.com/blog/startup...
fibery.com
Fibery 2025: 85% MRR Growth While Cutting Marketing by 85%
We cut marketing spend by 85% and grew MRR by 85%. No ads, no SEO, no influencers. Just positioning, pricing, onboarding, and a product that finally works.
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Anton Iokov @antoniokov.com · 23/01/2026
My favourite chart from our year-in-review article — monthly sales & marketing expenses. At some point, we stopped doing "startup marketing": no ads, no SEO, no paid influencers, no stupid ProductHunt launches. −85% marketing budget +85% revenue growth What a coincidence 🙃
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Anton Iokov @antoniokov.com · 11/01/2026
How the 3-minute ravioli save me from spiraling into self-loathing: newsletter.antoniokov.com/archive/fail...
newsletter.antoniokov.com
Fail gracefully
Preventing self-loathing with a fallback plan
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Anton Iokov @antoniokov.com · 06/01/2026
I have not edited the HTML, ClickUp really says that on their homepage 🤦
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Anton Iokov @antoniokov.com · 21/12/2025
Four horsemen of the curiosity apocalypse: “You don’t know THIS?! That’s elementary school material!” “I'll study computer science because it’s in demand right now. “ “I’ll read it later.” “Why are you sitting at the computer all day? Go read a book!” newsletter.antoniokov.com/archive/prot...
newsletter.antoniokov.com
Protect curiosity
Against shame, need, time, and format.
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Anton Iokov @antoniokov.com · 17/12/2025
Oh, wait! It's was us 🙃 bsky.app/profile/fibe...
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Anton Iokov @antoniokov.com · 17/12/2025
Someone has leaked our entire strategy doc for 2026 🫠
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Anton Iokov @antoniokov.com · 12/12/2025
For a nice change, here's a small, practical, and maybe even actionable newsletter issue. (back to introspection next week, though 😅) newsletter.antoniokov.com/archive/two-...
newsletter.antoniokov.com
Two is one, one is none
A practical tip for a calmer life
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Anton Iokov @antoniokov.com · 27/11/2025
— What do you do for a living? — I’m a nurse. And you? — 😰😰😰 For a long time, conversations like this have been awkward for me. Not only don’t I have a satisfying public-facing answer, but I've also struggled to find a concise explanation for myself. newsletter.antoniokov.com/archive/what...
newsletter.antoniokov.com
What do I do?
A quest to find a professional identity beyond the job title
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Anton Iokov @antoniokov.com · 25/11/2025
It's this time of the year
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Anton Iokov @antoniokov.com · 25/10/2025
"I tell myself my data obsession helps me stay grounded in objective reality, but it often borders on OCD and ends up feeding my anxiety. Knowing that about myself, I’m cautious about what I measure in the first place." newsletter.antoniokov.com/archive/dont...
newsletter.antoniokov.com
Don't measure
A data nerd's case against data.
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Anton Iokov @antoniokov.com · 25/10/2025
🖐️ It's taken me three decades to accept the fact that I regularly get hostaged by data, not inspired by it 😅
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Anton Iokov @antoniokov.com · 23/10/2025
Yep, my experience back in the 2010s was very different compared to now. It shows how quick sometimes the progress can be with the right regulations. No tectonic shifts in culture needed 🙃
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Anton Iokov @antoniokov.com · 23/10/2025
Something I am proud of
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Anton Iokov @antoniokov.com · 22/10/2025
Buying apples always feels like a lottery to me, as I cannot for the life of me remember which varieties I like. These folks are my champions 😍.
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Anton Iokov @antoniokov.com · 18/10/2025
"It’s awkward to admit, but helping strangers has never been a strong enough motivation for me to sustain any serious project. I’m always happy to help with a stroller, but I’d never start a project that builds thousands of ramps across the world." newsletter.antoniokov.com/archive/scra...
newsletter.antoniokov.com
Scratching my own itch
How my problems become my projects
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Anton Iokov @antoniokov.com · 11/10/2025
Why I’m purposely bad at tolerating chronic unhappiness: newsletter.antoniokov.com/archive/unha...
newsletter.antoniokov.com
Unhappiness intolerance
Why I’m purposely bad at tolerating chronic unhappiness
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Anton Iokov @antoniokov.com · 04/10/2025
This essay won’t disappear in 24 hours. Read it at your convenience. newsletter.antoniokov.com/archive/not-...
newsletter.antoniokov.com
Not urgent
This essay won’t disappear in 24 hours. Read it at your convenience.
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Anton Iokov @antoniokov.com · 27/09/2025
Спасибо! О, точно: не обновил после пеерезда на свой домен. Сейчас поправлю. Спасибо номер два!
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Anton Iokov @antoniokov.com · 27/09/2025
The term is spot-on, I'll borrow it from now on (: What was your latest example?
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Anton Iokov @antoniokov.com · 27/09/2025
P.S. We don't want to take your money for this use case: just DM me your workspace name, and I'll extend the trial forever. It's not that you need more debt with those London prices 😅.
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Anton Iokov @antoniokov.com · 27/09/2025
Well, we didn't build @fibery.com with this scenario in mind 😅, but it has most of the building blocks. Fibery won't ever get close to the malleability of a vibe-coded app, but you get some things (filters, sorting) out of the box. A template I've built in 15 mins: shared.fibery.io/t/a65306df-4...
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Anton Iokov @antoniokov.com · 27/09/2025
Neglect, accumulate, dread. Start from scratch. newsletter.antoniokov.com/archive/writ...
newsletter.antoniokov.com
Write off
Neglect, accumulate, dread. Start from scratch.
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Anton Iokov @antoniokov.com · 19/09/2025
Here are the tracking settings for my newsletter. Your peace of mind, my peace of mind.
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Anton Iokov @antoniokov.com · 19/09/2025
Ten years ago, I sent a cold email that affects my life today newsletter.antoniokov.com/archive/writ...
newsletter.antoniokov.com
Write a letter to Hogwarts
Ten years ago, I sent a cold email¹ that has affected my life to this day: Unsolicited cover letter My dream company had no relevant open positions at the...
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Anton Iokov @antoniokov.com · 13/09/2025
Asking candidates why we should NOT hire them has turned out to be a remarkable filter: newsletter.antoniokov.com/archive/why-...
newsletter.antoniokov.com
Why aren’t you a good fit?
Asking candidates why we should NOT hire them has turned out to be a remarkable filter.
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Anton Iokov @antoniokov.com · 06/09/2025
I'm starting a quiet weekly newsletter: newsletter.antoniokov.com/archive/star...
newsletter.antoniokov.com
Starting a quiet newsletter
A way to think and connect in the age of anxiety
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Anton Iokov @antoniokov.com · 29/08/2025
So I have a basic website now: before → after antoniokov.com
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Anton Iokov @antoniokov.com · 25/08/2025
So glad I never used my initials to tag my work
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