iiinova — where your digital self keeps evolving

The most valuable thing I’ve built isn’t a product. It’s an audience. I’ve built and sold a few products. Focus. Kepler Leads.

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Anton Cherkasov @anton.tips · 13/10/2026

7 *spicy* personal brand tips I’d give any founder starting from zero:

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Anton Cherkasov @anton.tips · 12/10/2026

10 signs a creator used AI to write their post. Once you see these, you can’t unsee them.

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Anton Cherkasov @anton.tips · 06/10/2026

In 2022 I sold my startup Focus. It grew almost entirely on SEO. And SEO worked. But looking back, I made one big mistake.

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Anton Cherkasov @anton.tips · 01/10/2026

The person you will be in 12 months depends on: - The content you consume - The posting schedule you follow - The people you surround yourself with - The engagement habits you cultivate - The conversations you participate in I'd add one more: The LinkedIn presence you build.

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Anton Cherkasov @anton.tips · 29/09/2026

I can spot AI content in 3 seconds. [And it's killing your credibility] Here's what gives you away:

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Anton Cherkasov @anton.tips · 28/09/2026

Ran a founders meetup last week. One thing stood out. Around 80% of them struggle with the same thing: marketing.

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Anton Cherkasov @anton.tips · 27/09/2026

Doing my best today. This is my best today.

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Anton Cherkasov @anton.tips · 25/09/2026

I moved to Bali 6 years ago, at 34. No friends here, no experience doing this, just a pull to try it. Here's what I've learned since:

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Anton Cherkasov @anton.tips · 24/09/2026

My biggest mistakes building PostHero:

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Anton Cherkasov @anton.tips · 23/09/2026

Here's a really difficult lesson to learn about social media growth: When you put follower count first, you won't even notice the trade-off.

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Anton Cherkasov @anton.tips · 22/09/2026

A day in the life of a solo founder in Bali (6 years here): 6:30 - rice field walk before I touch my phone 7:30 - gym, then a proper breakfast 9:00 - deep work on Posthero while the US sleeps 12:00 - lunch with founders, always someone mid-launch 13:00 - back to shipping, one client call

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Anton Cherkasov @anton.tips · 21/09/2026

Someone asked on reddit which businesses are actually thriving in this economy. 600+ replies. I read through them, and the pattern is not what tech people want to hear. Almost every winner had 2 things in common.

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Anton Cherkasov @anton.tips · 20/09/2026

Light Sunday. Some content, some strategy, some coffee. The good kind of work.

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Anton Cherkasov @anton.tips · 19/09/2026

Finally back to beach volleyball. Two hours on the sand, no phone, no business. Best stress release there is.

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Anton Cherkasov @anton.tips · 18/09/2026

Getting my first 10 PostHero customers was easy. They came from content, back when I had 400 followers. Getting the next 100 to pay is the hard part. Reach isn't my problem anymore. Turning trials into paying users is. Funny how the challenge completely changes once the first one's solved.

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Anton Cherkasov @anton.tips · 17/09/2026

New PostHero record: 4,000 Google clicks in 28 days 📈 Spent months on SEO wondering if it was working. Turns out it was. Slow, then all at once.

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Anton Cherkasov @anton.tips · 16/09/2026

My life in Bali is boring on paper: • Up early, rice field walk, no phone • Deep work on PostHero while the US and Europe sleep • Lunch with founders building real things • Gym, padel, or volleyball most afternoons • Same small circle of friends • In bed early, genuinely happy about it

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Anton Cherkasov @anton.tips · 15/09/2026

I can't stop thinking about this shift in founder journey in 2026. A personal brand will make or break your startup:

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Anton Cherkasov @anton.tips · 14/09/2026

Everyone's proud of automating their content right now. "We automated our entire content pipeline." I've talked to dozens of successful founders. That line is mostly a marketing hook!

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Anton Cherkasov @anton.tips · 13/09/2026

My most unexpected source of inspiration this week: cutting things out. 2 things did it:

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Anton Cherkasov @anton.tips · 12/09/2026

Chilling while my AI agents grow my SaaS to $10k MRR.

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Anton Cherkasov @anton.tips · 11/09/2026

I caught myself spending 40 minutes on a single post yesterday. Prompted it. Humanized it. Scored the hook. Ran it through an AI detector. Rewrote the opening line four times. Then I read it back and realized I still had nothing to actually say. I'd polished a post that was empty to begin with.

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Anton Cherkasov @anton.tips · 10/09/2026

My first 5 Posthero customers all came from content. Not ads. Not cold outreach. Not a launch. Just posts on X and LinkedIn. Here's the part people don't expect: I had around 400 followers on X at the time. That's nothing. No viral posts, no big audience, no algorithm hacks.

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Anton Cherkasov @anton.tips · 09/09/2026

New editor in PostHero. The idea is simple. You write once and manage all your accounts in a single view. No jumping between tabs for each platform. Made a quick video showing how it works. You can check it our here: posthero.ai

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Anton Cherkasov @anton.tips · 08/09/2026

A day in the life of a solo founder in Bali (6 years here):

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Anton Cherkasov @anton.tips · 07/09/2026

Best writing advice for 2026: Step 1: Open Claude. Ask it to write a post about your topic. Step 2: Read it. Delete it. Step 3: Write it yourself, from scratch. Step 4: Paste your version back into Claude and ask for honest, practical feedback. That's the whole workflow.

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Anton Cherkasov @anton.tips · 06/09/2026

Feeling very productive today. Poolishly productive.

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Anton Cherkasov @anton.tips · 05/09/2026

How a workday looks in Bali now: - Deep work while Europe sleeps - Gym and sauna at lunch - Laptop by the pool for the afternoon - Basketball at night No commute, no office, no wasted hours. Just work wrapped around a life.

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Anton Cherkasov @anton.tips · 04/09/2026

Social media scheduling is a brutal niche. Last week I analyzed the 5 best tools out there.

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Anton Cherkasov @anton.tips · 03/09/2026

The habit that's had the biggest impact on my productivity: a power morning. Here's my strong morning: - exercise - a walk - a healthy breakfast - 2 hours of focused work - and no phone And the rest of the day just flows. I feel better and I get more done.

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Anton Cherkasov @anton.tips · 02/09/2026

Sorry, but I think AI writing is kind of bad. And I say that as someone who loves AI.

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Anton Cherkasov @anton.tips · 01/09/2026

I use Google Drive for everything. So I finally built it into Posthero. One click to connect, then pick images straight from your Drive when you post. No downloading, no re-uploading, no digging through folders on your desktop.

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Anton Cherkasov @anton.tips · 31/08/2026

Woke up to 12 trial signups on PostHero in 24 hours. 12 emails from my payment provider, all on the $69 plan. My brain immediately did the math: if they convert after the 7-day trial, that's $828 MRR from a single day. Then I started calculating what a whole month of this would look like...

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Anton Cherkasov @anton.tips · 30/08/2026

Talked to my therapist today

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Anton Cherkasov @anton.tips · 29/08/2026

Sorry, but this is everything I can do today.

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Anton Cherkasov @anton.tips · 28/08/2026

A normal Friday building a startup from Bali: 6:30 - walk past rice fields 8:00 - yoga, still bad at it, still going 9:00 - coworking, deep work while the West sleeps 12:30 - lunch with entrepreneurs, half the table is building something you'll hear about in a year 14:00 - back to shipping

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Anton Cherkasov @anton.tips · 27/08/2026

I've lived in this new area of Bali for 2 months now. It's the happiest I've been here since 2020. It made me realize how much the place you live and work actually matters. For me it's 2 things: nature and good infrastructure. I need both.

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Anton Cherkasov @anton.tips · 26/08/2026

New editor in PostHero. The idea is simple. You write once and manage all your accounts in a single view. No jumping between tabs for each platform.

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Anton Cherkasov @anton.tips · 25/08/2026

I met Colin Gallagher on social media a few years ago. Liked his content, started following. Last year I ran into him in Bali at my coworking space. We got talking, and he ended up helping me with my content.

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Anton Cherkasov @anton.tips · 24/08/2026

every morning i walk through the rice fields here and see people already working in them been doing this walk for years and it still resets my head i can work from anywhere. gym at noon, deep work after, padel at 4. easy to forget how unusual that is

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Anton Cherkasov @anton.tips · 23/08/2026

Took Sunday to step back and think. Next 100 days, one goal: grow PostHero from $2k to $10k MRR. 5x. No tricks. Just content, SEO, and showing up every day. Starts tomorrow. Let's see if I can pull it off.

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Anton Cherkasov @anton.tips · 22/08/2026

My non-negotiables as a founder in Bali: • 3+ gym sessions a week • At least 1 cardio (working up to 2-3) • A 10-min rice field walk every morning • Lunch with friends 3+ times a week Building matters. But none of it works if I don't protect these first.

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Anton Cherkasov @anton.tips · 21/08/2026

Just sold my first bike in Bali. Feeling a little sad. For 3 years it was part of the same routine: workout, ride to the office, build Posthero all day, ride home. I loved that bike when I got it. Then I stopped noticing it. It just became the thing that got me around.

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Anton Cherkasov @anton.tips · 20/08/2026

Social media scheduling is one of the worst niches to build a startup in. So I've spent the last few years building Posthero in it. It's one of the oldest, most crowded categories in SaaS. Buffer and Hootsuite have been around for over a decade. There are hundreds of tools.

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Anton Cherkasov @anton.tips · 18/08/2026

Shipped AI image generation at Posthero. Here's why it's cool:

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Anton Cherkasov @anton.tips · 17/08/2026

My life in Bali is boring on paper: • Coworking at 8am, deep work session • Lunch with founders and people building interesting things • Back to the coworking space • 80% of my time with a small circle of friends • Almost never go to parties • Gym, padel, or beach volleyball when I'm not working

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Anton Cherkasov @anton.tips · 16/08/2026

Came to chill by the pool. Ended up building new things in PostHero instead. No regrets.

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Anton Cherkasov @anton.tips · 15/08/2026

Building Posthero to $10k MRR with this sunset.

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Anton Cherkasov @anton.tips · 14/08/2026

A normal Friday building a startup from Bali: 6:30 - rice field walk, coffee, no phone 8:00 - deep work while the US sleeps, wrapping up the week's big things 12:30 - long lunch with founders, nobody's rushing anywhere 14:00 - light work, admin, clearing the inbox

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