iiinova — where your digital self keeps evolving

Antoine Minoux @antoineminoux.bsky.social · 23/01/2026

Run multiple actions from a single slash command, right in the composer. —product craft series #002

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Antoine Minoux @antoineminoux.bsky.social · 20/01/2026

Run multiple actions from a single slash command, right in the composer. —product craft series #002

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Antoine Minoux @antoineminoux.bsky.social · 19/01/2026

Run multiple actions from a single slash command, right in the composer. —product craft series #002

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Antoine Minoux @antoineminoux.bsky.social · 16/01/2026

Run multiple actions from a single slash command, right in the composer. —product craft series #002

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Antoine Minoux @antoineminoux.bsky.social · 15/01/2026

Run multiple actions from a single slash command, right in the composer. —product craft series #002

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Antoine Minoux @antoineminoux.bsky.social · 14/01/2026

Run multiple actions from a single slash command, right in the composer. —product craft series #002

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Antoine Minoux @antoineminoux.bsky.social · 14/01/2026

I’m redesigning Fernand’s marketing site, and this is what my Figma looks like right now. It’s an absolute mess. Frames everywhere, half ideas, screenshots, random experiments, things that don’t belong together...

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Antoine Minoux @antoineminoux.bsky.social · 13/01/2026

Run multiple actions from a single slash command, right in the composer. —product craft series #002

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Antoine Minoux @antoineminoux.bsky.social · 12/01/2026

Run multiple actions from a single slash command, right in the composer. —product craft series #002

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Antoine Minoux @antoineminoux.bsky.social · 09/01/2026

Run multiple actions from a single slash command, right in the composer. —product craft series #002

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Antoine Minoux @antoineminoux.bsky.social · 06/01/2026

Run multiple actions from a single slash command, right in the composer. —product craft series #002

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Antoine Minoux @antoineminoux.bsky.social · 05/01/2026

Undo send with a subtle time indicator —product craft series #001

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Antoine Minoux @antoineminoux.bsky.social · 10/12/2025

Cyril and I sat together during our last offsite and set a simple goal: reach $100k MRR in 2026 with Fernand, just the two of us. Zero hiring, like the good old days when we got started in his parents basement. It sounds crazy ambitious, but the way we work makes me think it could be realistic.

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Antoine Minoux @antoineminoux.bsky.social · 02/12/2025

Our pricing is super simple: one active seat, everything included. Unfortunately, some customers still only use a third of what’s available. I think sometimes it's because the feature doesn't totally fit their use case, but sometimes it's just because they don't even know it exists...

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Antoine Minoux @antoineminoux.bsky.social · 27/11/2025

I finally shipped GitHub integration in Fernand ✨ Same DNA as the Linear one: stupid-fast and out of the way. Keyboard shortcuts for everything. Works from ⌘K + Sidebar controls. Customer report → GitHub issue → fix → close the loop

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Antoine Minoux @antoineminoux.bsky.social · 13/11/2025

POV: Balancing a 9-5 job and $50k MRR side project while keeping your wife (and co-founder!) happy

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Antoine Minoux @antoineminoux.bsky.social · 24/06/2025

I'm the one that picked all 365 images for our inbox zero UI in 2025, yet I'm always amazed at how my brain fights through the inbox to get things treated and know which picture will show today I'm not even an inbox zero kind of guy The human brain is so easy to manipulate

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Antoine Minoux @antoineminoux.bsky.social · 06/06/2025

Superhuman-like inbox. Mintlify-like knowledge base. Chatbase-like trained chat AI agent. @getfernand now does it all in one calm, human-first product. Still only $29/user/month.

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Antoine Minoux @antoineminoux.bsky.social · 06/05/2025

Inside the letter: - What they've got this letter, and what Fernand is - Why current helpdesk software drives people mad - How we’re building something calm, fast & focused - A link with 3 free months free for OMR attendees No jargon, no funnel. Just honesty.

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Antoine Minoux @antoineminoux.bsky.social · 06/05/2025

The key wasn’t just the costume. It was the envelope. It had weight, a stamp, and a name. People held it, looked at it, and opened it like it might be something important. There’s a little ceremony in opening an envelope. That moment bought a few seconds of attention.

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Antoine Minoux @antoineminoux.bsky.social · 06/05/2025

Why a postman? Because that’s our whole brand. Fernand is all about delivering messages between companies and customers. I just took the metaphor to the max: vintage jacket, flat cap, real envelopes: the whole vibe.

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Antoine Minoux @antoineminoux.bsky.social · 06/05/2025

I dressed like a 1960s French postman and handed out 1,000 letters today. A massive digital marketing conference is happening in my city this week: 70,000+ people, not far from our target audience. We didn’t get a booth. I wanted to do something different:

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Antoine Minoux @antoineminoux.bsky.social · 21/03/2025

What in the German bureaucratic fuck is that? There's a law telling you should report incoming wire transfers above 12.500€ from abroad. This is the registration screen asking for a reporting number, but which? Bonus: you can only call the hotline from a FIXED phone line 🤯

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Antoine Minoux @antoineminoux.bsky.social · 20/03/2025

Am I the only one who never made the connection that a11y also spelled ally? Learning everyday 🤯

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Antoine Minoux @antoineminoux.bsky.social · 19/02/2025

Product leadership at Google right now: "JUST MAKE THE AI BUTTON BIGGER!!" I've been using Gmail for 18 years now, and never been that close to replace it with something else. Sad.

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Antoine Minoux @antoineminoux.bsky.social · 10/02/2025

Today, we're releasing Shared drafts, a feature transforming how product teams collaborate when replying to customers. It's perfect for founders delegating their inbox to VAs or working with support agencies 🚀

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Antoine Minoux @antoineminoux.bsky.social · 02/01/2025

We redesigned everything from scratch, introduced a management dashboard and the ability to add up to 5 domains and aliases for free, and then asked to upgrade for $9/m. It was an instant success, and we started to see subscriptions rolling in the first hours of release 🤯

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Antoine Minoux @antoineminoux.bsky.social · 02/01/2025

This is how ImprovMX looked like at the time. A super simple landing page to: - Set MX records - Create a catch-all redirection Once confirmed, there was nothing you could change. No management portal. This was both the strength and weakness of the service. Simple, but limited.

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Antoine Minoux @antoineminoux.bsky.social · 07/12/2024

Bon appétit. Paired with a Châteauneuf-du-Pape 2022. Life is good.

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Antoine Minoux @antoineminoux.bsky.social · 07/12/2024

Polished the rendering of the pills, adjusted the contrast to be easier on the eyes. Added dark mode support as well 🌚

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Antoine Minoux @antoineminoux.bsky.social · 07/12/2024

Made the pills a bit bigger, and added a selected state + color-coding to make the proximity between your selected draft and what you are currently editing. Clicking back on the pill unselects the draft.

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Antoine Minoux @antoineminoux.bsky.social · 07/12/2024

Starting to take shape. Went for a pill like look that you can hover and see the content before you decide to insert, or not.

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Antoine Minoux @antoineminoux.bsky.social · 07/12/2024

Cyril worked on a proof of concept while I was busy cooking the Wellington. This is how it looks now 😅 One thing we wanted from the start was multiple drafts, especially to anticipate AI drafts. Would be cool to have an LLM draft answer options you could pick from.

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Antoine Minoux @antoineminoux.bsky.social · 07/12/2024

Let's sear this bad boy for that nice extra crust, add mustard, salt and pepper and throw it in the oven at 66°C until core temperature reaches 43°C

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Antoine Minoux @antoineminoux.bsky.social · 07/12/2024

This is the piece of meat we got. Local beef from Schleswig-Holstein, around 1Kg. Will trim the fat and make it into a cannon shape. No worries, we are reusing the trims for lunch 😀 Nothing lost.

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Antoine Minoux @antoineminoux.bsky.social · 07/12/2024

Transferred it to a bowl, added truffle oil and a mix of flat leaf parsley and thyme. Duxelles are ready! I'll just put them in the fridge for it to cool down and form even more into a paste-like texture.

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Antoine Minoux @antoineminoux.bsky.social · 07/12/2024

Now deglazing the Duxelles with a bit of Sherry to prevent from sticking and give it that extra nice taste

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Antoine Minoux @antoineminoux.bsky.social · 07/12/2024

Sautée the shallots, add the mushrooms. Salt and pepper. Mushrooms are full of water, they will reduce like crazy to form a bit of a paste-like texture.

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Antoine Minoux @antoineminoux.bsky.social · 07/12/2024

Just a biiiiiit of butter. Don't judge us, we're French.

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Antoine Minoux @antoineminoux.bsky.social · 07/12/2024

First things first: getting the Duxelles ready. It's like the insulation layer that will prevent the moist of the beef to go onto the crust of the dough. 500g of mushrooms + 250g of shallots, super finely chopped

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Antoine Minoux @antoineminoux.bsky.social · 07/12/2024

We're currently at our Dec. company retreat with @cnicodeme.com. A tradition is to cook something extravagant for Saturday's dinner while working on a new meaningful feature we could ship that same evening. This year: Beef wellington + shared collaborative drafts for @getfernand.

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Antoine Minoux @antoineminoux.bsky.social · 06/12/2024

Bootstrapping: a visual representation. Oil on canvas, 2024. 😬

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Antoine Minoux @antoineminoux.bsky.social · 28/11/2024

Co-founder breakups are one of the most common reasons startups fail. I feel so lucky that my co-founder @cnicodeme.com and I have found a dynamic that’s rock solid over the 15 years we collaborated together. It's a bit unconventional, so I thought I'd share:

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Antoine Minoux @antoineminoux.bsky.social · 27/11/2024

Looks like some strings are not translated in the French version

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Antoine Minoux @antoineminoux.bsky.social · 22/11/2024

ChatGPT is sending decent traffic to us as from August. This seems legit and it checks out with the discussions I have with our customers but I'm wondering why it started so abruptly. Is anyone seeing anything similar?

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