Sign in

Andrew Cassidy

@andrewcassidy.bsky.social
169 followers 101 following 43 posts

📱 Sr. Director of Digital Strategy @MBTA.com 🗣️ PR / Marketing / Crisis Comms Consultant 🎓 Instructor @ Emerson College 📍 Boston, MA 🧠 Views are my own cassidyconsulting.com

PostsRepliesMedia
Andrew Cassidy @andrewcassidy.bsky.social · 02/10/2026
Grateful to the Massachusetts Business Network for naming me a 2026 Massachusetts Mogul. Proud to represent the @mbta.com alongside such inspiring leaders. Congratulations to my fellow honorees!
massachusettsbusinessnetwork.com
2026 Massachusetts Moguls - Massachusetts Business Network
Meet the 2026 Massachusetts Moguls, the boldest, brightest, and most impactful entrepreneurs and business leaders shaping the future of the Commonwealth.
000
Andrew Cassidy @andrewcassidy.bsky.social · 30/09/2026
Spilling the T, the @mbta.com's official podcast, is a @signalawards.bsky.social finalist! We’ve been recognized in the Activism, Public Service & Social Impact category and are also up for the Listener’s Choice Award. Please show your support and vote! vote.signalaward.com/PublicVoting...
002
Andrew Cassidy @andrewcassidy.bsky.social · 09/09/2026
30% fewer collisions on Columbus Ave. A projected 10–15 minutes saved per trip for Route 28 riders on Blue Hill Ave. In today’s episode of the @mbta.com podcast, Spilling the T we explore the benefits of bus lanes, concerns about traffic and parking, and how community input shapes these projects.
youtu.be
Bus Lanes: What's in It for Everyone?
YouTube video by Spilling the T
000
Andrew Cassidy @andrewcassidy.bsky.social · 09/07/2026
What will it take to build a better T? I had the chance to ask @jimaloisi.bsky.social that question on the latest episode of the @mbta.com podcast, Spilling the T. We talked about regional rail, the Red-Blue Connector, funding, trust, & why public transportation matters beyond the ride itself.
youtube.com
What Will it Take to Build a Better T?
YouTube video by Spilling the T
155
Andrew Cassidy @andrewcassidy.bsky.social · 06/05/2026
Public transportation is one of the most important climate tools we have. On this episode of Spilling the T, I spoke with Kat Eshel and Caroline Bean about how the @mbta.com is approaching decarbonization and climate resilience, and why that work matters for riders.
youtu.be
How the MBTA Handles Climate Change with Kat Eshel and Caroline Bean - Spilling the T Video Podcast
YouTube video by MBTA
000
Andrew Cassidy @andrewcassidy.bsky.social · 28/04/2026
Enjoyed my conversation with T4MA Executive Director, Reggie Ramos on the @mbta.com podcast, Spilling the T. A thoughtful discussion on transportation justice, advocacy, and the importance of meeting communities where they are. Available wherever you get your podcasts 🎙️ youtu.be/wLgDy92sY6k?...
youtu.be
Transportation Justice with Reggie Ramos - Spilling the T Video Podcast
YouTube video by MBTA
000
Andrew Cassidy @andrewcassidy.bsky.social · 08/12/2025
Sat down with @mbta.com Chief Engineer, Sam Zhou on the Spilling the T podcast to dig into what “a new way of doing business at the T” really means - smarter planning, faster delivery, and better results for riders. New episode available wherever you get your podcasts 🎙️
youtu.be
Spilling the T Podcast - Doing More with Less with Sam Zhou
YouTube video by MBTA
040
Andrew Cassidy @andrewcassidy.bsky.social · 27/11/2025
A friendly reminder for marketers watching the Macy’s Parade 👀 Happy Thanksgiving, all!
Understanding pop culture is so important to marketing and public relations.

If you’re watching the #MacysParade and don’t recognize the artists, characters, or brands, take notes because your audience does.
030
Andrew Cassidy @andrewcassidy.bsky.social · 06/11/2025
Had the chance to talk with @wmatagm.bsky.social Randy Clarke on the latest Spilling the T. We covered his journey from the @mbta.com to @capmetroatx.bsky.social to @wmata.com, what’s ahead for Metro in D.C., and how our systems can learn from each other to keep transit moving forward.
soundcloud.com
America's Transit System with Randy Clarke (WMATA)
On this episode of Spilling the T, we’re joined by Randy Clarke, General Manager and CEO of WMATA, the Washington Metropolitan Area Transit Authority. Randy recaps how he ended up leading WMATA, inclu
030
Andrew Cassidy @andrewcassidy.bsky.social · 09/10/2025
In the latest episode of Spilling the T, I sit down with Holly Arnold, Administrator of the @mta.maryland.gov, to talk about modernizing transit, earning rider trust, and how transparency and collaboration are shaping the next generation of transit leadership in Baltimore and Boston.
soundcloud.com
From Baltimore to Boston with Holly Arnold
On this episode of Spilling the T, we’re joined by Holly Arnold, administrator for the 13th largest transit system in the US, the Maryland Transit Administration. Holly will chat with us about the MTA
021
Andrew Cassidy @andrewcassidy.bsky.social · 15/09/2025
It was an honor to welcome the @apta-info.bsky.social TRANSform to Boston and help kick things off at the Marketing, Communications, and Customer Experience committee meeting. Thanks the opportunity to share with fellow transit agencies how we fuse these fields together at the @mbta.com. Day 1 ✅
010
Andrew Cassidy @andrewcassidy.bsky.social · 06/08/2025
From the FIFA World Cup to MA250, Boston is gearing up for a historic year. On this episode of Spilling the T, I talk with Erika Mazza, the @mbta.com’s Senior Advisor of Transit Special Projects and Initiatives, about how the T is planning for record-breaking crowds and once-in-a-generation moments.
soundcloud.com
World Cup Playbook with Erika Mazza
For Boston, Summer 2026 is set to be one of the busiest seasons in recent history. Next year, Massachusetts will host seven FIFA World Cup matches while simultaneously celebrating the 250th anniversar
020
Reposted by Andrew Cassidy
Andrew Cassidy @andrewcassidy.bsky.social · 02/07/2025
The @mbta.com's Spilling the T is up for an award in TWO People's Choice podcast categories: 🎧People’s Choice 🏛Government & Organizations If our work has informed, inspired, or made you think differently about public transit, please consider casting your vote at podcastawards.com #PCA25 #Podcast
podcastawards.com
Podcast Awards - The People's Choice
The People's Choice Podcast Awards established in 2005 an annual event to honor the best podcasts in the podcasting space. 18th Annual
011
Andrew Cassidy @andrewcassidy.bsky.social · 02/07/2025
The @mbta.com's Spilling the T is up for an award in TWO People's Choice podcast categories: 🎧People’s Choice 🏛Government & Organizations If our work has informed, inspired, or made you think differently about public transit, please consider casting your vote at podcastawards.com #PCA25 #Podcast
podcastawards.com
Podcast Awards - The People's Choice
The People's Choice Podcast Awards established in 2005 an annual event to honor the best podcasts in the podcasting space. 18th Annual
011
Andrew Cassidy @andrewcassidy.bsky.social · 26/06/2025
Today’s episode of Spilling the T is a T-riffic one! If you’ve watched the hit show, #LoveOnTheSpectrum, you may already know Pari Kim. But long before she appeared on @netflix.com, Pari was a passionate advocate, a talented artist, as well as the @mbta.com’s friend & biggest fan.
on.soundcloud.com
The T's Biggest Fan with Pari Kim
On this episode of Spilling the T, we’re joined by Pari Kim, one of the stars of Netflix’s
000
Andrew Cassidy @andrewcassidy.bsky.social · 21/05/2025
Had the pleasure of speaking with @mbta.com’s Director of Ferry Operations, David Perry about the history, expansion, and future of ferry service in the region. Set sail with us on the latest episode Spilling the T - available wherever you get your podcasts ⛴️
on.soundcloud.com
Perry's Ferries with David Perry
In this episode of Spilling the T, we’re joined by David Perry, Director of Ferry Operations at the MBTA. David shares the story of how his role came to be, what his day to day duties are and how far
000
Andrew Cassidy @andrewcassidy.bsky.social · 19/05/2025
Looking forward to connecting with and learning from fellow communications professionals at National Association of Government Communicators #CommsSchool2025 this week!
000
Andrew Cassidy @andrewcassidy.bsky.social · 06/05/2025
Just finished my first semester teaching at Emerson College, where I built and taught Digital Crisis Management. It’s been amazing to see students already applying what they learned - a reminder that when a course is built for real-world impact, the value extends far beyond the classroom. #HigherEd
emerson.edu
Digital Communication Leadership (MA - Online)
Emerson College
000
Andrew Cassidy @andrewcassidy.bsky.social · 04/05/2025
Fascinating new research from Emerson College Polling on social media: “Despite being the least trusted source, social media or YouTube is the main news source for 37% of Americans—and 64% of those under 30,” Spencer Kimball, Executive Director ECP Results emersoncollegepolling.com/2025-nationa...
000
Andrew Cassidy @andrewcassidy.bsky.social · 02/05/2025
For the latest episode of Spilling the T, I had the chance to sit down with A Better City President & CEO, Kate Dineen to talk about how @mbta.com is more than just a way to get from point A to B - it's essential to our economy, climate goals, & quality of life. #PublicTransportation #Boston
on.soundcloud.com
Building a Better T and A Better City with Kate Dineen
In this episode of Spilling the T, we’re joined by Kate Dineen, President and CEO of A Better City. Kate shares how her organization is working to shape a more sustainable, connected, and competitive
000
Andrew Cassidy @andrewcassidy.bsky.social · 18/04/2025
Big platforms still matter, but the real energy? It’s in the niches. From transit superfans to startup Slack groups, brands are thriving by going deep, not wide. #Marketing
cassidyconsulting.com
Navigating the Shift Toward Niche Communities
In an era defined by fragmentation, the biggest opportunity for brands isn’t mass appeal—it’s resonance. As platforms become more saturated and algorithm-driven content dominates the feed, audiences a...
000
Andrew Cassidy @andrewcassidy.bsky.social · 09/04/2025
Anyone else getting a strange amount of AI Musk posts on Facebook?
000
Andrew Cassidy @andrewcassidy.bsky.social · 05/04/2025
A proud day to be a Bostonian
010
Andrew Cassidy @andrewcassidy.bsky.social · 05/04/2025
@bsky.app Are drafts and scheduled posts on the horizon?
000
Andrew Cassidy @andrewcassidy.bsky.social · 28/03/2025
Had a great conversation with Senator Brendan Crighton about transit funding, regional projects like the Lynn Ferry, and what's on the horizon with Commuter Rail electrification. Listen to the latest #SpillingTheT episode wherever you get your podcasts 🎙
on.soundcloud.com
Representing the Riders with Senator Brendan Crighton
On this episode of Spilling the T, we’re joined by Senator Brendan Crighton of the Third Essex district. Senator Crighton chats with us about his district’s relationship to transit, how transit helps
100
Andrew Cassidy @andrewcassidy.bsky.social · 27/03/2025
At this point, Emerson College is part of my DNA 🧬 Join me in making a gift to Emerson this Giving Day to make a difference for students 🦁 #EmersonGivingDay #EmersonCollege
givecampus.com
Emerson College Giving Day 2025
Join me in making a gift to Emerson College during Giving Day!
000
Andrew Cassidy @andrewcassidy.bsky.social · 03/03/2025
Not quite an Oscar, but the @mbta.com's #podcast, Spilling the T just took home a first-place @apta-info.bsky.social AdWheel Award! This podcast has been a wild ride, and I’m so grateful for everyone who’s supported it. If you haven't yet, be sure to give it a listen: mbta.com/podcast
020
Andrew Cassidy @andrewcassidy.bsky.social · 20/02/2025
Wondering what's ahead for the @mbta.com in 2025? ICYMI, in the latest episode of Spilling the T, I sit down with the one and only GM Phil Eng to discuss what to expect in the new year. It's full T ahead! #Transit #PublicTransportation #Boston
soundcloud.com
Full T Ahead with General Manager Phil Eng
In this episode of Spilling the T, we’re joined once again by MBTA General Manager Phil Eng, who shares exciting updates on the T’s journey toward improvement. Phil reflects on the successful completi
020
Andrew Cassidy @andrewcassidy.bsky.social · 12/02/2025
Looks like Apple is having some trouble deciding what to call it 🌎
010
Andrew Cassidy @andrewcassidy.bsky.social · 11/02/2025
Maybe it’s time I give Apple Maps another chance
030
Reposted by Andrew Cassidy
Daniel Rosney @danielrosney.bsky.social · 28/01/2025
As more and more brands leave X to come to platforms like here, I added in my latest BBC News radio programme if that’s a good business decision Take a listen www.bbc.co.uk/sounds/play/...
bbc.co.uk
Business Daily - Is X still good for brands? - BBC Sounds
We hear from companies who are finding alternatives - and those who can't live without it
011
Andrew Cassidy @andrewcassidy.bsky.social · 31/01/2025
Had the opportunity to share my thoughts on the current social media landscape with @danielrosney.bsky.social of BBC News
bbc.com
Why leaving X can be a tricky decision for companies
Many companies have left X but it's not always a simple decision.
001
Andrew Cassidy @andrewcassidy.bsky.social · 29/01/2025
The @bsky.app verification process is so delightfully simple (and not pay to play)! Such a refreshing alternative to tracking down and sending utility bills from multibillion dollar organizations to Facebook only to still be turned down 🦋
010
Andrew Cassidy @andrewcassidy.bsky.social · 10/01/2025
How’s your 2025 social media strategy looking?
000
Andrew Cassidy @andrewcassidy.bsky.social · 08/01/2025
Excited to be teaching Digital Crisis Management for #EmersonCollege ‘s new Digital Communication Leadership graduate program!
000
Andrew Cassidy @andrewcassidy.bsky.social · 05/01/2025
This is why we do it.
000
Andrew Cassidy @andrewcassidy.bsky.social · 31/12/2024
HYPED for 2025 A massive congratulations to the entire MBTA organization for completing this historic undertaking, and making good on our promise to our riders. Whether you’re looking to ride the T or join the team, there’s never been a better time to get on board. #Boston #Transit
youtu.be
Promises Delivered: Completion of the Track Improvement Program
YouTube video by MBTA
000
Andrew Cassidy @andrewcassidy.bsky.social · 29/12/2024
In the latest Spilling the T, MBTA Chief Engineer, Sam Zhou shares how the Track Improvement Program successfully delivered 4 decades of work in just 14 months, & provides a preview of what’s planned for 2025. Don’t miss this look at one of the T’s most ambitious projects ever. #Podcast #Transit
soundcloud.com
The Track Improvement Program with Sam Zhou
On this episode of Spilling the T, we speak with Sam Zhou, Assistant General Manager of Engineering and Capital at the MBTA. Sam brings over 30 years of project management experience to the T. With Sa
010
Reposted by Andrew Cassidy
Matt Navarra @mattnavarra.com · 19/12/2024
Another New Twitter? Good Luck With That. Users are now flocking to Bluesky. But every social media platform becomes a wasteland in the end...
nytimes.com
Another New Twitter? Good Luck With That.
Users are now flocking to Bluesky. But every social media platform becomes a wasteland in the end.
3102
Andrew Cassidy @andrewcassidy.bsky.social · 10/12/2024
Planning for the unpredictable is no easy task, but it’s what keeps us safe. In the latest episode of the MBTA's podcast, Spilling the T, MassDOT's Dep. Dir. of Emergency Management, McKinley Theobald, dives into how we prepare for everything from winter storms to emergencies requiring evacuations.
podcasts.apple.com
Ready for Anything with McKinley Theobald
Podcast Episode · Spilling the T · 12/04/2024 · 37m
010
Andrew Cassidy @andrewcassidy.bsky.social · 26/11/2024
These are some wild numbers supporting the viability of Bluesky 👇 h/t @vincentr.bsky.social
010
Andrew Cassidy @andrewcassidy.bsky.social · 24/11/2024
Anyone else have an absolute crunch week before Thanksgiving? 🦃
010
Andrew Cassidy @andrewcassidy.bsky.social · 24/11/2024
Earlier this month I had the pleasure of speaking at the Bob Cargill #Marketing Roadshow alongside Kris Bryant, Michiko Andrade, & Katelin Cwieka. Grateful to Bob, for the chance to share how the @mbta.bsky.social uses social media storytelling. An amazing event with brilliant marketers!
000
Andrew Cassidy @andrewcassidy.bsky.social · 23/11/2024
Thinking about starting your own #podcast? Check out the Massachusetts Business Netwotk latest blog post, 'Building Your Brand Through Podcasting.' In it, Chris Wong, Kim Douglas, & I offer our best practices for getting started, creating efficient workflows, & setting yourself up for success.
massachusettsbusinessnetwork.com
Business Podcasting Tips - Massachusetts Business Network
This blog post contains the advice shared from our panelists during our webinar, “Building Your Brand Through Podcasting.” Discover what they had to say.
000
Reposted by Andrew Cassidy
Mark Rubin @markrubin.bsky.social · 04/08/2023
What’s Up With Hashtags? Hashtags don’t work the same way as they do on Twitter. When you include a hashtag on BlueSky (a) it won’t link to anything but (b) your post will show up in subject-specific “feeds.” 🧵👇
16244