iiinova — where your digital self keeps evolving

Alexandre Nderagakura @anderagakura.bsky.social · 02/09/2026

🚨 #OpenToWork : From Sept 30, I'm looking for my next challenge 👨‍🍳 Today's menu: 🥗 Starter : 10+ years in AdTech 🍝 Main : Programmatic, OpenRTB, Privacy... A request? Just ask 🍰 Dessert : Complexity in, sweet results out. Ping me or share my profile www.linkedin.com/in/alexandre...

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Alexandre Nderagakura @anderagakura.bsky.social · 29/07/2026

1/2 A snippet from my interview with Kevin Taulera (Supply Finder) on his podcast "Adtech No Bullshit podcast" (in french), to talk about AdTech (cookieless, privacy, TCF, IAB etc...), my journey in the industry and more.

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Alexandre Nderagakura @anderagakura.bsky.social · 27/07/2026

Recently, I was interviewed by Kevin Taulera (Supply Finder) on his podcast "Adtech No Bullshit podcast", to talk about AdTech, my journey in the industry, and more. Here is a snippet from our conversation about diversity, especially the role of women in AdTech

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Alexandre Nderagakura @anderagakura.bsky.social · 29/12/2025

A paper on "Code as personal data", reminded me of a couple of things I always say about coding which are : It can be considered as an Art and it could identify someone or something (with a privacy focus). My Linkedin post => www.linkedin.com/posts/alexan...

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Alexandre Nderagakura @anderagakura.bsky.social · 17/12/2025

Any chance I get my LinkedIn review with SpotifyWrapped?

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Alexandre Nderagakura @anderagakura.bsky.social · 28/11/2025

Just received that in the app. LinkedIn asking the user to choose how the ads can be displayed

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Alexandre Nderagakura @anderagakura.bsky.social · 25/11/2025

CNIL (french DPA) insights on French attitudes toward data use and ad consent : - 65% willing to sell their data (among, 6% would sell for < 1€ and 14% for > 200 euros per month) - 35% wouldn’t sell their data even at any price www.cnil.fr/en/monetisat...

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Alexandre Nderagakura @anderagakura.bsky.social · 27/10/2025

Apple could disables App Tracking Transparency (ATT) due to some conflicts (lawsuits etc...) www.macrumors.com/2025/10/23/a...

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Alexandre Nderagakura @anderagakura.bsky.social · 21/10/2025

MRC (Media Rating Council) clarifies that Ad Verification vendors offering Property-Level services based on keywords and context can't position these services as "Brand Safety" unless they meet content-level standards for images, video, and audio mediaratingcouncil.org/sites/defaul...

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Alexandre Nderagakura @anderagakura.bsky.social · 17/10/2025

While CHIPS and FedCM will keep running including Private State Tokens, a lot of Privacy Sandbox Technologies will be retired by Google privacysandbox.com/news/update-...

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Alexandre Nderagakura @anderagakura.bsky.social · 15/10/2025

Built on top of OpenPath and OpenAds, PubDesk (a tool for publisher) is the new publisher-facing dashboard from The Trade Desk (TTD) to help publisher better align with buyer demand www.adexchanger.com/publishers/i...

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Alexandre Nderagakura @anderagakura.bsky.social · 18/09/2025

The French government has published its proposed governance framework for AI (artificial intelligence), detailing the roles of national authorities in monitoring and enforcing AI regulation www.entreprises.gouv.fr/priorites-et...

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Alexandre Nderagakura @anderagakura.bsky.social · 02/09/2025

According to a publication, the EU is planning to make a deal with the U.S. on a Framework Agreement for the exchange of personal data (identity and fingerprints of the traveller), from EU to the US, in the context of border security and visa procedures eur-lex.europa.eu/legal-conten...

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Alexandre Nderagakura @anderagakura.bsky.social · 20/08/2025

Google using AI to identify user age and protect kids : - Useful for advertising - Find the balance between privacy and user data - If accurate, better than age check via login? blog.google/technology/s...

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Alexandre Nderagakura @anderagakura.bsky.social · 12/08/2025

IAB Europe report on 2054 EU publishers’ adoption of ads[.]txt and sellers[.]json : - 72.64% hosted ads.txt files - 99.83% of lines were found valid - Sellers.json fetched for ~61% of valid ads.txt lines - 79% ads.txt lines matched sellers.json iabeurope.eu/knowledge_hu...

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Alexandre Nderagakura @anderagakura.bsky.social · 06/08/2025

Instagram becoming Snapchat-TikTok. Enabling the (default off) location-share feature will help collect user journey data, making ads more relevant especially for places like restaurants, clubs... Add a review feature and you have a Google Maps experience www.adweek.com/media/instag...

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Alexandre Nderagakura @anderagakura.bsky.social · 28/07/2025

As long as current defense mechanisms like robots.txt lack legal enforceability, publisher content remains unprotected against scraping

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Alexandre Nderagakura @anderagakura.bsky.social · 25/07/2025

This research introduces "WhoFi" for Re-Identification via Wi-Fi signals : - Uses Wi-Fi CSI (Channel State Info) - Encoder extracts signal patterns - Signature module creates a unique ID - L2-normalized output vector - Contactless and always on arxiv.org/abs/2507.12869

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Alexandre Nderagakura @anderagakura.bsky.social · 17/07/2025

it's not built into Windows but according to the ad format "Toast" last year, it's part of HP features. Of course pre installed so it could be removed I guess

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Alexandre Nderagakura @anderagakura.bsky.social · 15/07/2025

WeTransfer says it does not use uploaded files to train AI. A clause in its updated terms (effective Aug 8) was meant for content moderation only, but sparked backlash. The wording has now been changed to avoid confusion wetransfer.com/explore/lega...

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Alexandre Nderagakura @anderagakura.bsky.social · 11/07/2025

Following its adtech investigation on consent and data, since January ICO is in touch with IAB Tech Lab about its Data Deletion Request Framework as it could improve how third parties handle deletion and withdrawal requests ico.org.uk/about-the-ic...

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Alexandre Nderagakura @anderagakura.bsky.social · 11/07/2025

#Obsepub Observatoire de l’e-pub S1 2025: French digital ads report by SRI & Udecam by Oliver Wyman : - Search : +9% (2 440M€) - Social : +15% (1 930M€) - Display : +12% (1 076M€) => 18% of market - Video : +19% (1 747M€) => 30% of market www.sri-france.org/observatoire...

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Alexandre Nderagakura @anderagakura.bsky.social · 10/07/2025

Programmatic analysis S1 2025 in France by Alliance Digitale with Adomik : - Display (-12%) with CPMs (-13%) - Instream video (no SVOD, BVOD, AVOD) : -13% - Audio : +23% with a slight CPM drop - Mobile : 70% of spend - Chrome : 90% of mobile web ad spend www.alliancedigitale.org/publication/...

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Alexandre Nderagakura @anderagakura.bsky.social · 02/07/2025

352 apps removed from Google play store due to an IconAds ad fraud scheme : You install an app, it shows a wallpaper, but secretly runs hidden icon ads in the background www.adweek.com/programmatic...

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Alexandre Nderagakura @anderagakura.bsky.social · 12/06/2025

Apple iOS 26 introduces the DeclaredAgeRange API, letting apps access a user's age range : - Seems from Apple ID - Publisher experience - Legal compliance (e. g. COPPA) developer.apple.com/videos/play/...

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Alexandre Nderagakura @anderagakura.bsky.social · 03/06/2025

The European Programmatic TV Initiative (backed by The Trade Desk, Google, OpenX, PubMatic, Equativ, Magnite, Cadent, and Adform) report for Stage One of the Initiative "A Roadmap for Programmatic TV in Europe" www.projectxinitiative.com/eptvi

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Alexandre Nderagakura @anderagakura.bsky.social · 23/05/2025

According to a screenshot from Sjoseph21 (reddit : www.reddit.com/user/Sjoseph...), Microsoft is testing a built-in ad blocker in Edge on Xbox

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Alexandre Nderagakura @anderagakura.bsky.social · 22/05/2025

According to IAB Europe AdEx Benchmark 2024 Report : - European digital advertising market grew by 16%, reaching €118.9 billion - Retail Media: 22.2% growth - Programmatic: 18.4% growth - Video: 24.5% growth driven by Connected TV formats (SVOD and BVOD) iabeurope.eu/knowledge_hu...

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Alexandre Nderagakura @anderagakura.bsky.social · 07/05/2025

Google Android now supports OpenID4VP and OpenID4VCI for cryptographic identity credentials (e.g. national ID cards) via Credential Manager's DigitalCredential API android-developers.googleblog.com/2025/04/anno...

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Alexandre Nderagakura @anderagakura.bsky.social · 01/05/2025

Many view my profile on LinkedIn, but I need a badge so they trust it…

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Alexandre Nderagakura @anderagakura.bsky.social · 29/04/2025

EDPB 2024 Annual Report, providing guidance and legal advice on harmonisation & GDPR compliance, joint enforcement, tech & fundamental rights and global data protection leadership www.edpb.europa.eu/our-work-too...

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Alexandre Nderagakura @anderagakura.bsky.social · 24/04/2025

Mozilla and Anonym unveils Anonym Private Audiences, allowing advertisers and platforms to collaborate using first-party data to build targeted audiences without sharing user data blog.mozilla.org/en/advertisi...

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Alexandre Nderagakura @anderagakura.bsky.social · 17/04/2025

Google privacy sandbox works on Private Proof API using ZKP (Zero-Knowledge Proof) to help sites detect fraud (bots or spam) by checking if a user has been seen before, without tracking or identifying a user (no stable ID or cross-site reuse) explainers-by-googlers.github.io/private-proof/

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Alexandre Nderagakura @anderagakura.bsky.social · 16/04/2025

Google launches a new open protocol called Agent2Agent (A2A) with more than 50 technology partners. The protocol allows AI agents to communicate with each other, securely exchange information and coordinate actions across enterprise platforms developers.googleblog.com/en/a2a-a-new...

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Alexandre Nderagakura @anderagakura.bsky.social · 08/04/2025

The IAB Europe study (with Kantar) explores EU users view on ads, data privacy and digital services : - Users get €212 in free services monthly - 60% find 'pay or consent' reasonable with clear value - 80% prefer relevant ads over generic ones iabeurope.eu/new-iab-euro...

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Alexandre Nderagakura @anderagakura.bsky.social · 08/04/2025

If you're feeling cold, do not hesitate to use only Firefox browser + OpenAI and let VTDecoderXPCService cook your Mac over 2 Go in CPU for that cozy warmth 🔥

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Alexandre Nderagakura @anderagakura.bsky.social · 07/04/2025

In the new ProtectEU (a European Internal Security), EU commission Roadmap also includes : - Legal and practical measures to ensure lawful and effective access to data - Lawful access to encrypted data (Backdoor access to messaging platforms) eur-lex.europa.eu/legal-conten...

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Alexandre Nderagakura @anderagakura.bsky.social · 03/04/2025

About the UK ICO Anonymisation and Pseudonymisation guidance : - Key indicators of personal data or not: singling out and linkability - Identifiability: data used to narrow down individuals or take actions, even without revealing their identity ico.org.uk/for-organisa...

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Alexandre Nderagakura @anderagakura.bsky.social · 02/04/2025

The French government may suspend access to a social network in exceptional circumstances, under the following conditions: - Necessary to address serious events - No technical means for less intrusive alternatives - Limited duration to find alternatives www.conseil-etat.fr/actualites/e...

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Alexandre Nderagakura @anderagakura.bsky.social · 01/04/2025

Thanks Google for inviting me to the PETs Summit in partnership with Oblivious and Duality to connect, share, and discuss data, privacy and security across industry from advertising to medicine and beyond. I liked the quote from Cynthia Dwork on Differential privacy

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Alexandre Nderagakura @anderagakura.bsky.social · 31/03/2025

The Observatory of Anonymity (imperial college, UCLouvain) method estimates re-identification, even in incomplete datasets, finding 99.98% of Americans can be re-identified with 15 demographic attributes. So, I've tested various criteria www.ooa.world

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Alexandre Nderagakura @anderagakura.bsky.social · 31/03/2025

Following IAB France's complaint and other plaintiff associations (SRI France, Udecam, geste), the French Competition Authority imposes a fine of 150M euros on Apple over the the ATT (App Tracking Transparency) implementation www.autoritedelaconcurrence.fr/fr/communiqu...

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Alexandre Nderagakura @anderagakura.bsky.social · 27/03/2025

Kroger is working with Microsoft to install facial-recognition technology in stores to identify customers and display personalised prices. This raises some concerns like privacy and potential discriminatory pricing practices www.thenation.com/article/soci...

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Alexandre Nderagakura @anderagakura.bsky.social · 27/03/2025

Interesting paper from @sherifea.com and @robin.berjon.com Berjon about an Open and Interoperable Social Web : - Pros : User Autonomy, Data portability, Interconnected Ecosystem... - Challenges : Monetisation Challenges, developing a unified policy... drive.proton.me/urls/XZ0NRTY...

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Alexandre Nderagakura @anderagakura.bsky.social · 27/03/2025

Following French DPA (@CNIL), DNA tests involve not just one person, but a family. This raises security and privacy questions about data storage, family consent, who can access the information... www.francetvinfo.fr/sante/biolog...

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Alexandre Nderagakura @anderagakura.bsky.social · 26/03/2025

Despite the ongoing issue with Sonos regarding the CTV devices, I wanted to provide an update on my page presenting the Strategic Overview of The Trade Desk and CTV

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Alexandre Nderagakura @anderagakura.bsky.social · 25/03/2025

Removing personalised digital ads in the EU could impact publishers according to CIPL : - 30% would cut staff - 32% would close locations - 56% would add a paywall - 51% of large advertisers would raise prices for products or services www.informationpolicycentre.com/uploads/5/7/...

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Alexandre Nderagakura @anderagakura.bsky.social · 25/03/2025

Exploring the upcoming test of Google Privacy's Related Website Partition API : - RWS API: No user prompt required - Storage Access API: Requires a user prompt => I guess given geo-restrictions, a publisher might need to fall back to Storage Access API groups.google.com/a/chromium.o...

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Alexandre Nderagakura @anderagakura.bsky.social · 20/03/2025

IAB Tech Lab introduces Open-Source Solution Trusted Server to enable publishers to manage ad requests, auctions, and creative delivery within their own server-side framework, eliminating reliance on third-party tools iabtechlab.com/tech-lab-tru...

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Alexandre Nderagakura @anderagakura.bsky.social · 18/03/2025

Based on a study of the January 2025 TikTok outage in the US and 30,000 advertisers using Meta by Columbia University : - Meta ad prices (CPM) rose 10% - Larger advertisers shifted budgets to Meta - Small businesses would suffer more if TikTok were banned papers.ssrn.com/sol3/papers....

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