iiinova — where your digital self keeps evolving

Reposted by Mel Barfield

George Takei @georgetakei.bsky.social · 04/05/2025

This is about all of us. Never forget that.

Mel Barfield @allcopymel.bsky.social · 02/04/2025

Be pretty cool if we could join forces with Europe around about now, eh? In some sort of like agreement or something where we team up 🤝🇪🇺🤪 fml

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Mel Barfield @allcopymel.bsky.social · 01/04/2025

OMFG new black mirror 10th April this is what we neeeeeed 😭💖

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Mel Barfield @allcopymel.bsky.social · 09/03/2025

Do you love a conference? It's our latest talky topic on the indie business club podcast. Watch on YouTube or listen wherever you get your podcasts. #Podcast #IndieBusinessClub youtu.be/jsga_Lu2J1M?...

youtu.be

Are conferences worth it? indie business club episode 18 The Day We Caught The Train

YouTube video by indie business club

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Mel Barfield @allcopymel.bsky.social · 08/03/2025

Ladies. Don't forget to interrupt a man today 🫡

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Mel Barfield @allcopymel.bsky.social · 01/03/2025

I've done copywriting projects for Dave Harland and Ben McKinney separately, and also for their copywriting agency Copy Or Die. Now, I've joined the Copy Or Die team part-time as...well that's my first job, deciding on my job title 🤩 Should have "Queen" in though, right?

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Mel Barfield @allcopymel.bsky.social · 28/02/2025

We need Starmer to be Hugh Grant Love Actually Prime Minister now please. Now... Any time now... Like right now?!

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Mel Barfield @allcopymel.bsky.social · 20/02/2025

When do you work your best? I love a late night sesh. My brain kicks in about 8pm onwards 🙃 Which is convenient in a way because otherwise I only get the school day to work. Can't do too many evenings per week tho or my brain juice runs out.

White woman Mel in headphones and a grey starred hoodie with plants in the background

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Mel Barfield @allcopymel.bsky.social · 19/02/2025

Reminds me of the spike in "what's Brexit?" searches the day after the EU referendum 💔

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Mel Barfield @allcopymel.bsky.social · 16/02/2025

Forever stuck on week 3 run 3 of couch to 5k but it's better than being stuck on week 0 run 0 I guess.

A white woman in a black and coral hat and coral jacket with snood neck thing around her neck covering her mouth and nose. Her black and orange headphones match pleasingly

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Mel Barfield @allcopymel.bsky.social · 11/02/2025

If you still think Elon Musk is even remotely cool I cannot take you seriously as a grown up person.

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Mel Barfield @allcopymel.bsky.social · 10/02/2025

I didn't watch the superbowl or the superbowl ads, I just wanted to chip in with that.

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Mel Barfield @allcopymel.bsky.social · 10/02/2025

We'd love you to listen to our #podcast indie business club. We'd love it even more if you surrender your email address 😌 barfieldandmckinney.substack.com/p/16-heart-s...

barfieldandmckinney.substack.com

16 Heart Shaped Box: niching

Listen now | indie business club - episode 16

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Mel Barfield @allcopymel.bsky.social · 09/02/2025

We're on YouTube like a coupla young people. Our latest episode of indie business club podcast is all about niching. Got one? Want one? Ditched one?

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Mel Barfield @allcopymel.bsky.social · 07/02/2025

The latest episode of indie business club podcast is all about niching. Got a niche? Want one? Ditched one? barfieldandmckinney.substack.com/p/16-heart-s...

barfieldandmckinney.substack.com

16 Heart Shaped Box: niching

Listen now | indie business club - episode 16

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Mel Barfield @allcopymel.bsky.social · 07/02/2025

Had a lovely day out yesterday with some of my best chums 💖 You Are The Media lunch club has landed in Wandsworth FOUNDRY coworking space. Enjoyed listening to my indie business club podcast co-host Ben and our friend of the show Ange on the panel on creativity.

Mel and Ben, two white people in their 40s with dark hair say at a cafe table

Molly and Mel (two white women) with Angela Lyons (a black woman) behind them looking to camera

A panel of speakers in front of pink You Are The Media banners

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Mel Barfield @allcopymel.bsky.social · 02/02/2025

Get this podcast ep in your ears if you hate the term Personal Brand but know you should show up more online 🙃 open.spotify.com/episode/2WTL...

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Mel Barfield @allcopymel.bsky.social · 01/02/2025

Genuinely gutted to report these are rubbish 😢

A pack of Tesco finest 4 rhubarb and custard hot cross buns packed with plump sultanas, rhubarb puree and pieces, vanilla flavouring and cream for a fruity and rich taste.

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Mel Barfield @allcopymel.bsky.social · 01/02/2025

Congratulations to everyone who beat their significant other on the pinch punch this morning x

A WhatsApp screenshot with
"*Doakes voice* pinch punch, mothafucka"
followed by a gif of a woman saying Damn!

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Mel Barfield @allcopymel.bsky.social · 31/01/2025

Anyone got any tips for Laura?

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Mel Barfield @allcopymel.bsky.social · 30/01/2025

Creator Day has proper school trip vibes and includes a sea swim the next day. Tickets go up at the end of the week so get involved! 📍 Lighthouse, Poole 🗓️ 15th May 🎫 £199

Four friends by the sea. One has jazzy starfish sunglasses and all have woolly hats

Friends sat on the sofa and stood for the selfie

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Reposted by Mel Barfield

Rob Myatt 🍉 @robtranslates.bsky.social · 27/01/2025

Give me ONE reason for us to use AI (in any industry) that doesn't ultimately come down to 'because it saves rich people and big corporations' money...literally just ONE and I'll listen...if it's about improving OUR productivity then it should be OUR choice AND should come at no cost to us

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Mel Barfield @allcopymel.bsky.social · 23/01/2025

Our new episode is about goal setting so we called it The Masterplan. All out episodes are named after indie bands/hits. Often we come up with the name first 🫣 but if you have any topics you'd like us to cover, let me know ☺️ barfieldandmckinney.substack.com/p/15-the-mas...

barfieldandmckinney.substack.com

15 The Masterplan: goal setting

Listen now | indie business club - episode 15

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Mel Barfield @allcopymel.bsky.social · 19/01/2025

Sunday beg to listen to our podcast 🙏🏻 You'll love it! Or at least not mind it. Get your entirely inoffensive background noise here 📢 barfieldandmckinney.substack.com/podcast

Indie business club-sides: word of the year

A coral, yellow, and teal striped diagonal background with a white woman and white man in black and white. There's a white circle with a black b in it.

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Mel Barfield @allcopymel.bsky.social · 18/01/2025

The key to success as a freelancer is building relationships with no agenda, other than to be a helpful friend. It sounds overly idealistic and simplistic. And it won't work if you desperately need clients immediately. It's no quick "hack". But it works. And you get new friends out of it. 🥰

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Reposted by Mel Barfield

The Serfs (youtube.com/theserfstv) @theserfstv.bsky.social · 17/01/2025

Can a headline alone be eligible for a Pulitzer?

I knew one day I’d have to watch powerful men burn the world down – I just didn’t expect them to be such losers

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Mel Barfield @allcopymel.bsky.social · 17/01/2025

Working on my longest tone of voice guide yet at 3k words and counting 😍

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Mel Barfield @allcopymel.bsky.social · 31/12/2024

One of my new year's hopes is to make more time to cook proper dinners. I started early by making a fish pie just for me tonight (no-one else likes it) and it was such a labour of love 👌🏻🥰

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Mel Barfield @allcopymel.bsky.social · 24/12/2024

Tesco, you've gone too far this time.

Tesco 8 BBQ Cheesy bean crumpets
Food worth celebrating

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Mel Barfield @allcopymel.bsky.social · 18/12/2024

PSA you can stop that Google AI summary by adding "-ai" to your search term. #AI #NotEveryoneLovesIt #AndThatsOkay #CozWeAreGrownUps

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Mel Barfield @allcopymel.bsky.social · 16/12/2024

I'm gonna have to ask everyone to stop covering River by Joni Mitchell. Some things are sacred. See also: Golden Slumbers.

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Mel Barfield @allcopymel.bsky.social · 15/12/2024

Which episode of indie business club podcast is your favourite? In "Handbags and Gladrags" Ben McKinney and I discuss industry awards and set ourselves the target of becoming an "award-winning podcast". Vain? Maybe 😏 listen wherever you get your pods. #Podcast #IndieBusinessClub #SundayListening

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Mel Barfield @allcopymel.bsky.social · 08/12/2024

I don't care if it is or isn't, I just like my tree decoration. #DieHard #IsALittleBitChristmassy #YouCantDenyThat

A close up of a tinfoil Christmas tree decoration with Bruce Willis in the air conditioner vent scene of die hard. One of the tree lights is serving as his lighter

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Mel Barfield @allcopymel.bsky.social · 06/12/2024

Joyous times 🥰 www.indiebusinessclub.com

A screenshot of a WhatsApp containing a photo with Spotify wrapped showing indie business club podcast at the top. 2. The superhero complex 3. Zoe science and nutrition 4. File on 4 5. Answers for Claudia.

There is a heart below and above it says Just looked at my Spotify wrapped
This isn't fiddled

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Reposted by Mel Barfield

Mel Barfield @allcopymel.bsky.social · 01/12/2024

sign up to our substack sign up to our substack sign up to our substack sign up to our substack sign up to our substack sign up to our substack sign up to our substack sign up to our substack sign up to our substack sign up to our substack (please) xx barfieldandmckinney.substack.com/p/warmest-su...

A yellow, coral and teal background with doodled Ben and Mel. Indie business club is written in the bottom left corner.

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Mel Barfield @allcopymel.bsky.social · 04/12/2024

The saddest part of writing a tone of voice guide for a large brand is knowing you won't get to implement it yourself coz they have their own writers 🥲

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Mel Barfield @allcopymel.bsky.social · 03/12/2024

This is the cutest, please set indie business club playing overnight 😘

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Mel Barfield @allcopymel.bsky.social · 03/12/2024

I like the new jag. It looks very low though. My knees would hurt getting in and out of it.

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Mel Barfield @allcopymel.bsky.social · 02/12/2024

Industry awards. Load of fucking bollocks (ah yay I've missed swearing) or actually worthwhile? I'm biased 😏💎 For me, depends who's judging (in my case an industry legend, the entry price was v low to cover costs not a pay to play situation, so it's legit I'M LEGIT OKAY?! #Awards #IndustryAwards

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Mel Barfield @allcopymel.bsky.social · 01/12/2024

I'd never have pegged Gregg Wallace as the next controversial rebrand to flood my feed.

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Mel Barfield @allcopymel.bsky.social · 01/12/2024

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Mel Barfield @allcopymel.bsky.social · 01/12/2024

My new favourite thing is puns in autobiography titles. #CopywritersUnite

A photo of a book

A Del of a Life
Lessons I've learned
David Jason

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Reposted by Mel Barfield

Ryan Marino, MD @ryanmarino.bsky.social · 29/11/2024

Did you know? Black Friday is named in honor of Rebecca Black, who invented Friday in 2011.

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Reposted by Mel Barfield

Mel Barfield @allcopymel.bsky.social · 28/11/2024

Indie business club episode 13 is out now, all about tone of voice 👇🏻 barfieldandmckinney.substack.com/p/13-youre-t...

barfieldandmckinney.substack.com

13 You're The Voice: tone of voice

Listen now | indie business club - episode 13

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Mel Barfield @allcopymel.bsky.social · 28/11/2024

I've done 7 IRL event talks this year. That might not sound like loads. But every time, my long-suffering husband has to take annual leave at work or I have to beg a favour from another parent at school. But I blimmin love it. And it's impacted my business so positively.

Mel in a yellow dress in front of a screen that says Mel Barfield on it

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