iiinova — where your digital self keeps evolving

Alex Pfeffer @alexpfeffer.bsky.social · 12/02/2026

Most businesses are sitting on hundreds of pieces of content without realizing it. Your Trustpilot reviews. Turn each one into a short video with music fading in and out. Clean. Polished. Ready to post. Want to learn more? DM me.

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Alex Pfeffer @alexpfeffer.bsky.social · 10/10/2025

A demo reel that gets you hired/makes money/converts interested people into clients.

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Alex Pfeffer @alexpfeffer.bsky.social · 10/10/2025

Hey composers, what if you could host a stunning demo reel that actually converts — with built-in call booking and automated follow-ups — all in one place? 👀 I’ve been working on something that might just change the game.

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Alex Pfeffer @alexpfeffer.bsky.social · 25/06/2025

Fooling around with Midjourney's animation feature. Also some of my music in the background. #aimovie

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Alex Pfeffer @alexpfeffer.bsky.social · 07/03/2025

Nothing makes me happier (businesswise) than seeing positive results of my students.

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Alex Pfeffer @alexpfeffer.bsky.social · 05/03/2025

Many composers in a nutshell: No, I don't care learning about correct self-promotion and marketing, I prefer to do it wrong and if it doesn't work, it's probably my music not being good enough.

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Alex Pfeffer @alexpfeffer.bsky.social · 24/02/2025

🎵 Making composer career guidance accessible! My complete Audio Artist Rise program is now $47/month: 100+ training videos 6h weekly live calls Full community support Proven career-building system Ready to level up your composer career?: www.skool.com/audio-artist...

skool.com

Audio Artist Rise

Turn your passion into a thriving business

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Alex Pfeffer @alexpfeffer.bsky.social · 20/02/2025

Whenever you question yourself about not finding work as a music composer, check your demo reel or website and analyze how often it is about you you you ... and not about the benefits that you bring to the table for your client!

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Alex Pfeffer @alexpfeffer.bsky.social · 14/02/2025

Oh so right. You don't need to be the best out there. You need to understand your clients, write solid music, make them happy and getting paid 😊

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Alex Pfeffer @alexpfeffer.bsky.social · 14/02/2025

Typical argument of music composers: The market is so saturated, it doesn't make sense anymore. See it from this perspective: 99% of people are lazy! Be consistent in your networking and build long-term relationships instead of going for the quick buck, then you have the biggest advantage ever!

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Alex Pfeffer @alexpfeffer.bsky.social · 06/02/2025

One week free trial is now available for my Audio Artist Rise program.

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Alex Pfeffer @alexpfeffer.bsky.social · 05/02/2025

Music composers still thinking the best method for a demo reel is: - playlists with tons of tracks - long video medleys - long text bios - listing all gear and awards - links to every social network - contact forms - using YouTube or SoundCloud ... but still no project in sight? 🤔

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Alex Pfeffer @alexpfeffer.bsky.social · 03/02/2025

Dear music composers, the Replay of our Video Games Music Loop Challenge is now live. I am trying the best I can to analyze all of the submitted tracks. Here we go: www.skool.com/audio-artist...

skool.com

Video Game Music Loop Challenge Event Replay · Audio Artist Academy

Hey dear artists, as promised, here is the recording of the live event from last Sunday. In this almost two hour video I am analyzing each of the tracks that h

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Alex Pfeffer @alexpfeffer.bsky.social · 02/02/2025

Want to join the free Zoom live event "Video Game Music Loop Challenge"? We will analyze the tracks of the participants and announce the winner! Learn more here: www.skool.com/audio-artist...

skool.com

Video Game Music Loop Challenge Analysis Event · Audio Artist Academy

Hey everyone! You may have heard about our Video Game Music Loop Challenge. In the upcoming event on Sunday, 2nd of Feb, 3pm CET we will analyze the tracks of

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Alex Pfeffer @alexpfeffer.bsky.social · 01/02/2025

Trying to understand light and shadow. Coal on paper.

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Alex Pfeffer @alexpfeffer.bsky.social · 25/01/2025

It is ... so peaceful over here 🏞️

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Alex Pfeffer @alexpfeffer.bsky.social · 24/01/2025

Hey Randolph, corporate identity sounds that would be. You could also say Sound or Audio Logos for companies.

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Alex Pfeffer @alexpfeffer.bsky.social · 24/01/2025

Awesome, glad I was able to help and sorry for the late reply! 😅

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Alex Pfeffer @alexpfeffer.bsky.social · 24/01/2025

Omg, sorry for the late reply. Hope you are doing well, bro!

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Alex Pfeffer @alexpfeffer.bsky.social · 24/01/2025

Hey Music Composer, currently have spots left in my Audio Artist Rise Program. If you want to get access to 500+ training videos about music and learning how to find paid work + six live calls per week in which I am personally there for all your questions, send me a PM or write a comment. Thanks!

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Alex Pfeffer @alexpfeffer.bsky.social · 16/01/2025

... I will be as consistent and smart-working as possible instead of wasting 20h per day in front of my machine, which is completely ineffective, instead of getting a good night of sleep, since I perfectly know that this will fuck up my mental health.

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Alex Pfeffer @alexpfeffer.bsky.social · 16/01/2025

10. I would also strengthen my self-confidence and stop listening to bs advice and negative shit from people telling me that the market is saturated and that there are billions of composers so it all doesn't make sense anymore because ...

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Alex Pfeffer @alexpfeffer.bsky.social · 16/01/2025

9. Once I am good enough I would start selling exclusive music and/or trying to get into my dream career as, for example, a video game composer.

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Alex Pfeffer @alexpfeffer.bsky.social · 16/01/2025

8. Also I would have a bit of time every day to expand my knowledge and skills by learning about arranging, orchestration, mixing etc.

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Alex Pfeffer @alexpfeffer.bsky.social · 16/01/2025

7. From my first few bucks I would expand my studio and buy more necessary and sense-making gear.

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Alex Pfeffer @alexpfeffer.bsky.social · 16/01/2025

6. Consistently reach out to as many people and companies as possible offering them the services to craft exclusive and coinvincing corporate identity logos starting at least at 1000 EUR.

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Alex Pfeffer @alexpfeffer.bsky.social · 16/01/2025

5. Research companies on LinkedIn as much and as crazy as possible.

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Alex Pfeffer @alexpfeffer.bsky.social · 16/01/2025

4. Setting up a dedicated demo reel to one target industry (for example: real estate, yoga studies, medical science or whatever.

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Alex Pfeffer @alexpfeffer.bsky.social · 16/01/2025

3. Write a few jingles that can function as audio logos.

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Alex Pfeffer @alexpfeffer.bsky.social · 16/01/2025

2. As soon as I would be able to compose in one key I would make sure I can craft short melodies or jingles with 3-5 notes.

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Alex Pfeffer @alexpfeffer.bsky.social · 16/01/2025

If I would start off again today to become a professional music composer: 1. Getting familiar with the basics of music theory and sound design and listen to as many CI sounds as possible per day and analyze them to bits.

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Alex Pfeffer @alexpfeffer.bsky.social · 14/01/2025

I often times sat down and just trying to focus on a single instrument during an entire playthrough. Then picking another instrument and listened to the same track again ... and again, and again. Doing that from time to time helped me understanding more about music than anything else.

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Alex Pfeffer @alexpfeffer.bsky.social · 14/01/2025

In my experience, the moment you start paying attention to not just the lead melody or the pounding percussion grooves, for example, in a trailer or video game track, but everything that happens beyond the obvious, you learn so much more.

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Alex Pfeffer @alexpfeffer.bsky.social · 14/01/2025

It is important to not only understand the rooms, doors and hallways of a house, but the consistency of the walls or the wood or steel structures keeping it all together.

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Alex Pfeffer @alexpfeffer.bsky.social · 14/01/2025

There was and is always too much focus on the audible instruments. I mean, all instruments in a track are audible but there are the leading horns or vocals and then there are the sneaky synth arpeggios, harmony-supporting string arrangements, ghost notes in drum grooves, etc.

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Alex Pfeffer @alexpfeffer.bsky.social · 14/01/2025

One thing I noticed over the years when giving as much helpful feedback as possible to new music composers is the following:

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Alex Pfeffer @alexpfeffer.bsky.social · 18/12/2024

We had text, then we had pics, then we had (more longform) videos, now we have shortform videos. What do you think will be the next natural evolution on how we consume content?

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Alex Pfeffer @alexpfeffer.bsky.social · 08/12/2024

Haha, thanks! Hopefully will change soon 😊

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Alex Pfeffer @alexpfeffer.bsky.social · 04/12/2024

Music Composers, show me your studio, let's go!

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Alex Pfeffer @alexpfeffer.bsky.social · 28/11/2024

13. Raise the price to $30 for new members, keep repeating steps from 3. Scale to world domination! If you need help, drop me a DM, I am here!

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