iiinova — where your digital self keeps evolving

Alcohol Action Ireland @alcoholireland.ie · 19/06/2026

Healing from addiction isn’t just about recovering from what happened; it’s about becoming free from the scripts that no longer serve us. Join us for a FREE online discussion on Tuesday, 23 June (6-7.15pm) as we explore the questions many people carry but rarely ask www.eventbrite.ie/e/rewriting-...

eventbrite.ie

Rewriting the Script – Healing Invisible Wounds

An Online Discussion Based on the new poetry book No Small Talk by Paddy Creedon & Denise Costa & Growing Up with Addiction by Tian Dayton

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Alcohol Action Ireland @alcoholireland.ie · 29/05/2026

In her guest blog, Sinéad Gibney TD marks ‘labelling day’ by outlining how almost 3,000 lives will have been lost to alcohol by the time the revised introduction date arrives & how the labelling fiasco has seen Ireland go from world leader to bystander READ MORE ⬇️ alcoholireland.ie/labelling-fi...

alcoholireland.ie

Labelling fiasco has seen Ireland go from world leader to bystander - Alcohol Action Ireland

Guest blog by Sinéad Gibney TD Forty years ago this month, the then Minister for Health Barry Desmond put his signature to a regulation requiring health warnings on cigarette packets. Despite all the ...

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Alcohol Action Ireland @alcoholireland.ie · 22/05/2026

AAI CEO Sheila Gilheany writes in Irish Examiner how today should have been a proud day for public health in Ireland with the introduction of health warning labels on alcohol products. Instead Govt capitulated to industry lobbying & delayed them until Sept 2028 www.irishexaminer.com/opinion/comm...

irishexaminer.com

Sheila Gilheany: New alcohol labels should have been introduced today, but lobbyists derailed them

More than half of all deaths in Ireland are caused by four industries — alcohol, tobacco, fossil fuels, and unhealthy foods, all of which resist public health measures

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Alcohol Action Ireland @alcoholireland.ie · 14/05/2026

AAI CEO Dr Sheila Gilheany yesterday outlined some of the 'shocking numbers' around alcohol's impact on road safety to the Oireachtas Joint Committee on Transport. AAI is calling on government to set breath test targets and ensure resources are made available to reach them.

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Alcohol Action Ireland @alcoholireland.ie · 13/05/2026

Alcohol is involved in over a third of driver deaths in Ireland. Almost 1 in 8 drivers (12pc) admit to drink driving in the past 12 months. In 2021 just 18 tests per 1,000 inhabitants were carried out here. In France it was 109 & in Estonia it was 576. READ MORE ⬇️ www.independent.ie/irish-news/d...

independent.ie

Dramatic fall in number of breath tests despite a million more drivers on road

The number of breath tests being carried out on Irish roads has plummeted, despite the number of drivers increasing by nearly one million.

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Alcohol Action Ireland @alcoholireland.ie · 30/04/2026

AAI was delighted to brief TDs & Senators at Leinster House on the impact of alcohol on road safety. Alcohol and road safety is available here: alcoholireland.ie/wp-content/u... Pic (l-r): Dr Eoin Fogarty (AAI), Pa Daly TD, Leo Lieghio (IRVA), Sheila Gilheany (AAI), and Donna Price (IRVA)

Pictured (l-r) at the briefing are: Dr Eoin Fogarty (AAI board member and Emergency Medicine and Retrieval Consultant, Cork University Hospital), Pa Daly TD, Leo Lieghio (IRVA Vice President), Sheila Gilheany (AAI CEO), and Donna Price (IRVA President), Leinster House, Dublin, Tuesday 28 April 2026

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Alcohol Action Ireland @alcoholireland.ie · 07/04/2026

Huge thanks to Laura Clynes for taking part in the Women’s Mini Marathon this year in support AAI - we really appreciate it! ❤️ To donate please click the link below. Every contribution, no matter how small, can make a real and meaningful difference. Thank you. www.idonate.ie/fundraiser/l...

idonate.ie

Support Laura Clynes's Fundraising Page on iDonate.ie

Laura Clynes's Fundraising Page for Alcohol Action Ireland, created by Laura Clynes | iDonate.ie

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Alcohol Action Ireland @alcoholireland.ie · 31/03/2026

AAI board member Eoin Fogarty, Emergency Medicine & Retrieval Consultant Cork University Hospital, outlines how lives lost due to the reckless & selfish behaviour of others are the hardest of all to accept. Too often that behaviour is drink-driving. www.irishexaminer.com/opinion/comm...

irishexaminer.com

'Drink‑driving is not an accident': Cork emergency consultant calls for urgent reforms to save lives

As a doctor, what is hardest of all to accept are the lives lost due to the reckless and selfish behaviour of others — too often, drink-driving

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Alcohol Action Ireland @alcoholireland.ie · 25/03/2026

The delay to Ireland's world-leading alcohol labelling regulations gets special mention as a prime example of the power of the alcohol lobby and industry's ease of access to the corridors of power nationally and internationally.

Image of alcohol health information label

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Alcohol Action Ireland @alcoholireland.ie · 25/03/2026

Alcohol & tobacco are both linked to serious disease, yet the industries have spent decades casting doubt on the risks. In Follow the Money EU journalist Irene van den Berg reveals how Big Alcohol uses the same playbook as Big Tobacco to downplay public health concerns. www.ftm.eu/articles/pod...

ftm.eu

Podcast | Big Tobacco shows Big Alcohol how to lobby

Alcohol and tobacco are both linked to serious disease, yet the industries have spent decades casting doubt on the risks. Journalist Irene van den Berg revealed how cigarette giants funded treatment f...

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Alcohol Action Ireland @alcoholireland.ie · 20/03/2026

Having Operation Encompass operating in Ireland will go a long way to addressing the harm caused to children living with domestic abuse. Their lives and futures must matter. Early intervention is key and getting these at-risk children on the radar of a responsible adult is the first action required.

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Alcohol Action Ireland @alcoholireland.ie · 20/03/2026

Much appreciation must go to Minister for Justice Jim O'Callaghan TD, officials from the Department of Justice, Home Affairs and Migration and Department of Education and Cuan, DSGBV Agency for their work on this vital measure.

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Alcohol Action Ireland @alcoholireland.ie · 20/03/2026

Operation Encompass was introduced in Northern Ireland in 2021 as a pilot and has since been extended to all 1,162 schools. In the most recent reporting year, approximately 60,000 incidents were notified through the programme.

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Alcohol Action Ireland @alcoholireland.ie · 20/03/2026

AAI has been advocating for Operation Encompass here since 2020. In Ireland, we know that 1 in 3 children are living with a parent who regularly binge drinks or is dependent on alcohol. We also know that in many incidents, alcohol use is the catalyst to significant domestic disruption and abuse

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Alcohol Action Ireland @alcoholireland.ie · 20/03/2026

Fantastic news that Operation Encompass, which will facilitate an information sharing partnership between Gardai & schools, enabling school staff to offer immediate support for children experiencing domestic abuse, is to be piloted in Drogheda ahead of a national roll-out www.gov.ie/en/departmen...

gov.ie

Minister Jim O’Callaghan convenes cross-border meeting to progress Operation Encompass in this jurisdiction

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Alcohol Action Ireland @alcoholireland.ie · 13/03/2026

AAI CEO Sheila Gilheany outlines in The Irish Times how Government receptions funded by Diageo reinforce industry ties & grant access to policymakers for an industry that costs taxpayers about €14bn a year, likely double that of tobacco. Govt would not accept tobacco sponsorship, why is alcohol ok?

Letter to Irish Times from Sheila Gilheany, Alcohol Action Ireland CEO

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Alcohol Action Ireland @alcoholireland.ie · 12/03/2026

READ MORE: alcoholireland.ie/wp-content/u...

alcoholireland.ie

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Alcohol Action Ireland @alcoholireland.ie · 12/03/2026

If we are committed to reducing road deaths & delivering on Vision Zero, we must have rigorous & highly visible enforcement. There must be a real likelihood of being caught & of losing your licence. We must expect to meet regular garda checkpoints, not just on holiday weekends.

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Alcohol Action Ireland @alcoholireland.ie · 12/03/2026

On average, every day more than 1,000 people in Ireland get behind the wheel after drinking alcohol. Fewer than 14 of them will be caught. Ireland has the lowest level of roadside breath test checkpoints in the EU, while alcohol is involved in over a third of driver deaths on our roads.

Drink driving graphic - drink drivers have a 1.3% chance of being arrested at a checkpoint in Ireland

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Alcohol Action Ireland @alcoholireland.ie · 11/03/2026

On average there are more than 1,000 drink drivers on Irish roads every day, with the vast majority going undetected - drink drivers have a mere 1.3% chance of being caught at a checkpoint in Ireland. This must change.

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Alcohol Action Ireland @alcoholireland.ie · 11/03/2026

* need for breath test target equal to every licensed driver tested once a year * updating of laws regarding the collection of blood samples from suspected drink drivers * impounding of vehicles for a failed breath test * the introduction of the alcohol ignition interlock system for offenders

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Alcohol Action Ireland @alcoholireland.ie · 11/03/2026

AAI's latest report, Alcohol and road safety, points the way for government to reduce the carnage on our roads. The report, with foreword from Donna Price, Irish Road Victims Associations, puts forward a series of recommendations including: alcoholireland.ie/wp-content/u...

alcoholireland.ie

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Alcohol Action Ireland @alcoholireland.ie · 06/03/2026

Ireland's decision to 'partner' with Diageo for its St Patrick's Day reception in Brussels is raising eyebrows not only in Ireland but also across Europe after government allowed the alcohol lobby to 'score a recent win' against health labels on alcohol products. www.politico.eu/newsletter/p...

politico.eu

The rise and rise of the inflated open letter

Presented by Energy Community Secretariat By MARI ECCLES PRESENTED BY Tips, tales, traumas to influence@politico.eu | View in your browser Hello and welcome to EU Influence. I’m Mari Eccles, travel…

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Alcohol Action Ireland @alcoholireland.ie · 02/03/2026

If Government really wants to reduce binge drinking & achieve a level of alcohol reduction that will improve public health, reduce injuries & deaths, and save the health system and taxpayer money, then all sections of the PHAA must be made operational & any loopholes closed as a matter of urgency

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Alcohol Action Ireland @alcoholireland.ie · 02/03/2026

At the same time, Minimum Unit Pricing, which sets the lowest price an alcoholic drink can be legally sold at, has not been increased. Its current value was first proposed in 2013 and has not changed since its implementation in 2022 so its public health benefit is being eroded by inflation.

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Alcohol Action Ireland @alcoholireland.ie · 02/03/2026

However, seven years after being signed into law, not all measures of the PHAA are operational. Furthermore, important regulations are being undermined by the loophole of advertising of zero-alcohol products.

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Alcohol Action Ireland @alcoholireland.ie · 02/03/2026

There are proven policies available to reduce binge drinking especially around affordability, availability & advertising of alcohol. Ireland’s Public Health (Alcohol) Act incorporates these measures along with other measures such as labelling, designed to work in tandem to reduce overall consumption

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Alcohol Action Ireland @alcoholireland.ie · 02/03/2026

While its acute effects such as road crashes, violence and poisoning are widely understood, the enduring effects of binge drinking such as dementia, alcohol dependence and chronic disease in later life are largely overlooked.

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Alcohol Action Ireland @alcoholireland.ie · 02/03/2026

Movendi International is launching a new wide-ranging report on binge drinking, its acute consequences and lasting impacts tomorrow. The report outlines how binge drinking is the fundamental building block of most alcohol-related harm. alcoholireland.ie/press-releas...

alcoholireland.ie

Press release: Binge drinking the fundamental building block of most alcohol-related harm - new report - Alcohol Action Ireland

Alcohol Action Ireland press release, Monday, 2 March 2026 Alcohol Action Ireland (AAI) chairperson Prof Frank Murray (Consultant and chairperson of the European Health Alliance on Alcohol) will be at...

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Alcohol Action Ireland @alcoholireland.ie · 26/02/2026

Alcohol & zero-alcohol branding is everywhere in sport. When children are exposed to alcohol through sports they love it doesn’t just build brand recognition, it links alcohol with achievement, teamwork & identity. That influence is subtle but it brings a multitude of harms that can last a lifetime.

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Alcohol Action Ireland @alcoholireland.ie · 26/02/2026

The latest video from @theguardian.com series 'It's Complicated' looks at how alcohol companies use zero-alcohol advertising - particularly at major sports events - to maintain high brand visibility even in jurisdictions with advertising restrictions such as Ireland www.youtube.com/shorts/Nzg7r...

youtube.com

How alcohol brands sneakily bypass ad bans

YouTube video by It's Complicated

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Alcohol Action Ireland @alcoholireland.ie · 25/02/2026

AAI's report 'Digital and social media marketing of alcohol' is available here: alcoholireland.ie/wp-content/u...

alcoholireland.ie

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Alcohol Action Ireland @alcoholireland.ie · 25/02/2026

Comprehensive, agile & proactive monitoring & compliance systems, which could be funded by levies on advertisers & the platforms on which the ads appear, are required, with @cnam-ie.bsky.social taking a proactive approach to monitoring the activities commercial communications in the online space.

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Alcohol Action Ireland @alcoholireland.ie · 25/02/2026

Social media and video sharing platforms should be compelled to provide the relevant data on marketing, spending, and demographics reached and there needs to be a ban of algorithmic targeting, tracking, profiling, monitoring or targeting of children and teenagers.

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Alcohol Action Ireland @alcoholireland.ie · 25/02/2026

Children are constantly exposed to alcohol online with Australian research showing that young people may see more than 20 alcohol ads per hour on social media. A coherent approach to digital & social media marketing to children is needed with clearly defined goals to protect children online

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Alcohol Action Ireland @alcoholireland.ie · 25/02/2026

New report by Safefood shows that children see unhealthy food marketing every four minutes online which can impact their health, with most parents underestimating the scale & type of digital food marketing their children encounter. www.safefood.net/communicatio...

safefood.net

safefood | Children see unhealthy food ads every 4 mins online

Food safety and healthy eating on the island of Ireland.

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Alcohol Action Ireland @alcoholireland.ie · 24/02/2026

See AAI's report, 'Digital and social media marketing of alcohol' here: alcoholireland.ie/wp-content/u...

alcoholireland.ie

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Alcohol Action Ireland @alcoholireland.ie · 24/02/2026

It is essential that government, through strong regulation and enforcement, as well as fostering awareness and advocating for responsible media consumption practices, strives to protect young people as they navigate the online world.

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Alcohol Action Ireland @alcoholireland.ie · 24/02/2026

Policy makers, legislators and protectors of children’s rights are already way behind industry tactics designed to ensure young people drink as soon as possible and as often as possible.

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Alcohol Action Ireland @alcoholireland.ie · 24/02/2026

The widespread adoption of digital technologies & online social networks has revolutionised the way marketers engage with consumers which has brought new ever evolving issues in relation to child protection in the online space, including the marketing of harmful products such as alcohol to children

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Alcohol Action Ireland @alcoholireland.ie · 24/02/2026

New research shows that watching influencers drink alcohol in social media posts increases young people’s desire to drink. The study found that participants who perceived influencers as highly credible had dramatically greater odds of wanting to drink. jamanetwork.com/journals/jam...

jamanetwork.com

Exposure to Alcohol-Related Social Media Content and Desire to Drink Among Young Adults

This survey study investigates the association between exposure to favorable depiction of alcohol use online and alcohol consumption in individuals aged 18 to 24 years.

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Alcohol Action Ireland @alcoholireland.ie · 20/02/2026

MUP increases the price of only the cheapest & strongest alcohol which is responsible for most harms. By targeting the sort of consumption that causes significant health, social & economic problems – which is paid for by the state – it saves taxpayer money. More importantly, MUP also saves lives.

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Alcohol Action Ireland @alcoholireland.ie · 20/02/2026

MUP was introduced in Scotland in 2018. In 2024 there was a 7% decrease in alcohol-specific deaths compared to 2023 - the lowest annual total since 2019. An evaluation of MUP by Public Health Scotland concluded that MUP had a positive impact on health outcomes, particularly in deprived areas

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Alcohol Action Ireland @alcoholireland.ie · 20/02/2026

The letter from the Alcohol Health Alliance UK to the leaders of the Executive points out that Northern Ireland's alcohol deaths have overtaken Scotland's. Twenty years ago Northern Ireland's death rates were half those of Scotland.

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Alcohol Action Ireland @alcoholireland.ie · 20/02/2026

With the number of deaths caused by alcohol in Northern Ireland rising by 81% between 2014-2024, over 60 health bodies & charities have collectively written to Michelle O'Neill & Emma Little-Pengelly to urge Northern Ireland to introduce minimum unit pricing ⬇️ www.newsletter.co.uk/health/oneil...

newsletter.co.uk

O’Neill and Little-Pengelly urged to act on alcohol price limits as deaths rise

Northern Ireland should introduce minimum unit pricing (MUP) to tackle alcohol-related deaths, the First Minister and deputy First Minister have been told.

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Alcohol Action Ireland @alcoholireland.ie · 19/02/2026

February is oesophageal cancer awareness month. Alcohol causes at least 7 types of cancer including oesophageal cancer. Alcohol health information labels are crucial to efforts to reduce incidences of cancer in Ireland. There can be no further delay to labelling.

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Alcohol Action Ireland @alcoholireland.ie · 16/02/2026

AAI's latest report looks at the impact alcohol advertising around sports events has on youth drinking in Ireland. If we believe sport is for participation, health & youth development, then alcohol sponsorship has no place on the pitch, the jersey, or the screen. alcoholireland.ie/wp-content/u...

alcoholireland.ie

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Alcohol Action Ireland @alcoholireland.ie · 13/02/2026

Celebrity actors, musicians & athletes are promoting their own alcohol products on Instagram without clear disclosure of advertising content & almost all posts are visible to underage users, raising concerns about youth exposure to harmful alcohol marketing online www.latrobe.edu.au/news/article...

latrobe.edu.au

Celebrity alcohol ads slip into teens’ Insta feeds

Stronger regulation needed for alcohol promotions.

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Alcohol Action Ireland @alcoholireland.ie · 12/02/2026

Have you ever felt ‘bombarded’ with junk food & alcohol messaging? Trinity Business School have created a calendar to show what that means - despite 25 years of healthy eating policies Ireland does not have a healthy food & alcohol environment @tcddublin.bsky.social Visit www.tcd.ie/media/tcd/he...

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