Reposted by Aisha Moolla
Sober months like Dry January have become increasingly popular in recent years, but do they actually change how we drink?
In this blog, @aishamoolla.bsky.social outlines the findings from recent @sarg-scharr.bsky.social research on the short and long-term impacts.
www.ias.org.uk/2025/09/23/d...
ias.org.uk
Does Dry January change how we drink? - Institute of Alcohol Studies
A new study finds that Dry January does show up in national alcohol sales data – people drink less and buy more no/lo options during the month. But most return to old habits by February, raising quest...